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How to Write a Cover Letter: Template & Tips | Hays

How to write a cover letter | hero banner | ub, how to write a cover letter - template & tips australia.

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Form + Intro - Cover Letter | UB

The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind. 

Follow our tips for how to write a cover letter or download our cover letter template.  

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

Enter your details below to download your Cover Letter template:

How to write a cover letter | 2nd content block | UB

Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

Resumes & Cover letters rh menu

Resume & cover letters.

a girl working on her computer

How to write a CV

How to write a cover letter

CV cliches to avoid

Updating your resume

How to optimise your CV

Make your CV stand out

Resume & cover letters

Content block | cover letter | ub, how long should a cover letter be , how to write a cover letter | 3rd content block | ub, cover letter format, how to write a cover letter | 4th content block | ub, 1. do your research, 2. address your cover letter to the right person, 3. how to start a cover letter write an attention-grabbing introduction, 4. add evidence of your successes  , 5. highlight key skills, 6. sign off professionally, 7. review your cover letter , how to write a cover letter | 5th content block | ub, what not to include in a cover letter, excessive details, repeat your cv, don’t write in the third person, can ai write the perfect cover letter.

There’s no doubt that AI can aid the application process and it certainly makes sense to use all available tools to help you write a compelling cover letter to get noticed.  But it’s important to understand that AI is a tool with limited scope. There’s no one prompt that will generate the perfect cover letter, since both your skills and the requirements of each job are unique.    Rather, think of AI-generated copy as a starting point for your cover letter – consider it your first draft that you then personalise to reflect your skills and experience, and your personality.     Take the time to research an organisation and read the job description carefully, and then use this research to review and edit AI-generated copy to ensure it meets the specific requirements of the job and organisation. Add relevant keywords from the job description.    Also remove any generic or cliched copy produced by the AI and check for inconsistencies. Make sure the copy doesn’t misrepresent you.    Finally, add examples to showcase your unique value proposition. For instance, highlight relevant experiences, skills and achievements that directly match the requirements of the job you’re applying for. Mention your own career goals. Show genuine interest in the role and organisation.    By supplementing AI with your own personal effort, your cover letter will be a genuine reflection of you and your skills and experience. Customise the content, add examples and showcase your own voice to create a cover letter that captures your suitability for the job. 

How to write a cover letter | 6th content block | UB

Final tips around how to write a cover letter.

  • Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
  • State what your motivation is behind your application. 
  • Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
  • Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
  • If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
  • Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

Do i really need a cover letter, how long should a cover letter be, what are some common mistakes people make when writing cover letters, how do i format a cover letter, sg - check your salary blurb + image.

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How to write a cover letter in Australia: Your guide to standing out

January 02, 2023

A cover letter is the megaphone your job application needs to stand out and intrigue hiring managers… but what if your hand is shaky on the on-switch? Find out how to write a great cover letter, even if you’re not confident with words. 

A woman dressed in yellow holding an illustrated megaphone against a textured background

When it comes to job hunting, there are two things that will never go out of fashion—the all-powerful resume, and its best buddy, the cover letter. Sure, your resume will change over time, and the final product will vary from a one-pager to a complete breakdown of your work history depending on your industry, but the letter portion generally stays the same (with some caveats for government, legal, STEM and finance roles). 

That said, hitting the right tone with your cover letter can be tricky. Too confident, and you’ll come across as braggy with no substance; too factual, and the reader may lose interest. Luckily, there’s a tried and tested approach for treading this line. 

What is the purpose of a cover letter?  

Before we dive into the how-to, let’s look at the purpose behind this one-page statement. A cover letter is there to help time-poor managers assess your application because it highlights the skills and accomplishments you feel are most relevant to the job. Think of it as a summary of your resume. 

While templates are easy (and tempting), generic cover letters can damage your chances of getting to the next stage. You risk rubbing your reader the wrong way with stock-like responses, a lack of research and vague statements in the place of demonstrated understanding. While you want to talk about the nitty gritty of the role and your career highlights, a cover letter is also the place to let your personality shine. You should bring yourself to the table and show the hiring manager how you align with their business from day zero. 

Do you need a cover letter? 

Yes. Submitting your application without one is a little like writing an assignment without including a list of references. You need to include a cover letter to show potential employers you have the initiative, dedication and attitude they want in their business. Even if tailoring your application takes a little longer than pressing send, it’s well worth it. Put yourself in the reader's position; would you interview the person who took the time to learn about the role, or the contender who attached their resume without so much as a hello, this is who I am and what I bring to the table? 

Mastering Australian cover letters

So how do you become a whiz at writing cover letters, and what are the steps that can make the process easier? If you take nothing else from this piece, remember this—preparation is key. If you’ve researched the role and identified your most relevant skills and achievements, writing a cover letter will be much easier.

Before you begin

Research the role.

By researching what you’ll be doing and getting a bit of background on the company, you’ll be able to learn more about the role and will find it easier to write the cover letter with this in mind. Look for recent articles on the company and its founders, and have a read of their website to get a feel for what they do. Make sure you understand the criteria that they’ve listed.

Brainstorm real-world examples

The worst thing you can be in a cover letter is generic. Comments like “I have great people skills” don’t really say anything. Once you know what the business is looking for, start thinking about real-world problems you’ve solved that meet the job ad’s criteria. Brainstorm things like:  How did you impact the company? Are there key performance stats that prove you made positive changes? Have these examples ready.

Gather contact details

If you can, find out the hiring manager’s name. LinkedIn or the company’s website can be great for this, so do a little digging. If all else fails, call the company and ask. It shows initiative.

Create a cover letter people care about in 5 steps

So you’ve got your background information and you’re armed with great examples of your achievements. Now’s the time to write a stand out cover letter.

1. Write a targeted introduction

Talk about what drew you to the role in the first place. Was it the culture? The company’s charitable work? Their reputation as industry leaders? Make sure you also say why that’s important to you—shared values are a great way to show company alignment. And remember, engagement is key, so you should be more conversational than you would be in a resume.

2. Explore your history and connect it with the role

How have you gotten here? Was it a straight path, or  did you start your career in another direction before finding your way to this industry?   If you’re changing industries, what have you done to learn about this one, and what prompted the change? Include some very brief context around this. 

3. Address the recruitment criteria in detail

It’s unlikely that you’ll tick every box in the job ad, but talk about what you’ve done in your previous roles and how your experience mirrors the job criteria. Be specific and use examples where you can. You can also mention any relevant qualifications you have if they’ve asked for them.

4. Refine your elevator pitch

You want to wind down with a quick overview. Remind the recruiter why you’re applying for this role, where you’ve come from, and why you’d like to take this path next.

5. Make a closing statement

Thank them for their time in reading your application, and let them know that you look forward to hearing from them soon. Tell them how and where you can be contacted so they don’t have to go digging through your resume for the details. 

Before you hit send

There’s no point writing a great cover letter if you  fall on the final hurdle. Here are some last steps you shouldn’t skip.

Proofread, leave it a day, then proofread again

This is your only chance to make a good first impression. It’s so easy to miss a typo when you submit your cover letter straight after writing it, but this looks sloppy. Give yourself the distance to spot those little errors.  

Ask someone you trust in the same industry to read it for you

This’ll give you insight into anything you’ve misunderstood, or areas you can focus more on. You could also learn valuable titbits about the industry that you may be able to weave into your cover letter.

Double-check the details 

There’s nothing worse than hitting ‘send’ only to realise you’ve called the hiring manager Mary when it’s actually Maree, so make sure you’ve got it right. It’s also good to check that all your contact details are correct.

Take a moment to breathe and visualise 

You’re almost there, and you’re doing great. Take a moment to visualise how fantastic it’ll be if you score an interview.

Organise your resume 

Make sure your resume is up to date and in the required format, with all the relevant skills clearly organised.

Send it away! 

Attach it to a brief email or onto the company’s application portal and you’re done!

Congratulations! You’ve just sent off your application. Pat yourself on the back for writing a clear, concise, targeted cover letter that shows how perfect you are for the role. Good luck.

Read next: How to make an impression at your job interview

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Free cover letter template

A cover letter is all about making a great first impression and giving your job application the best chance of making progress. a well-written cover letter will encourage a potential employer to read through to your resumé and get in touch to find out more or set up an interview..

  • why you’re interested in that role,
  • what the most relevant skills and experience you could bring to it.

“I’m starting out my career in…"

  • “I’ve committed myself to building skills in <aspect of the job> and <another aspect> throughout my work as an <your current role>. Now, I’m ready to take the next step in my career. The <job title> role at <company name> would allow me to contribute my skills to the <team name> team, and in doing so, help <company name> to succeed in <what the company does>.”
  • “Providing patient-centred care has grown to become my key focus as I establish my nursing career. I’m passionate about ensuring dignity and respect, and that’s why this role as Graduate Nurse at Smith Hospital appeals so greatly to me.”

"<Company name> has been of interest to me since …"

"i welcome the opportunity…", browse top search terms, popular on seek, ready for a pay rise these in-demand jobs are paying more, industries where the jobs are right now, a guide to salaries in your industry, free resume template, explore related topics, subscribe to career advice.

How to write a cover letter

A cover letter is your first introduction to a potential employer, so it needs to show that you’re a suitable candidate.

A cover letter is an important document that introduces your resume to potential employers and highlights your suitability for the role. The effort you put into a well-tailored cover letter can go a long way to convincing a prospective employer that you’re a highly motivated candidate, and will help you to stand out in the application process.

The purpose of a cover letter

A common misconception is that a cover letter is simply a reiteration of the information on your resume . However, the structure and purpose of each document is different. While your resume is a polished summary of what you’re offering, your cover letter is a professional letter that introduces your application and reasons for applying for the job, linking the relevant skills and experience on your resume to the job requirements and organisation.

An effective cover letter demonstrates to a potential employer:

1. A strong interest in the role and the organisation

Employers want to hire candidates who are genuinely interested in their job, not just any job. Do your research and explain why the organisation appeals to you.  

2. How you meet the selection criteria

Focus on the skills and attributes the employer has mentioned in the job advertisement. In your responses to selection criteria , offer short examples of how you have developed or utilised your skills for a positive outcome.

3. Excellent written communication skills

A cover letter should be written using professional language and structured paragraphs. Proofread your letter for spelling and grammatical errors.

Cover letter tips

The primary emphasis should be on what you could contribute to the organisation, rather than on what you expect from the organisation. For a cover letter to be effective:

  • Keep it to one A4 page.
  • Ensure your name, address, phone number and email address are included on the letter.
  • Include the title, name and job title of addressee (spelled correctly), as well as the organisation’s name and address on the letter. Only use “Dear Sir or Madam” if you can’t find the hiring manager’s name.
  • Be clear about which job you are applying for by referring to the job title or vacancy number listed in the job advertisement.
  • Use a professional font (eg, Arial, Calibri – nothing too ornate or difficult to read) and keep your formatting consistent with your other application documents.
  • Indent or leave a space between each paragraph.
  • Send your cover letter as an attachment, do not type it into the body of the email.
  • Do not send the same generic letter to every employer. It must be closely tailored to the job and the organisation.
  • Keep the information in your resume and cover letter consistent – your cover letter should not introduce experience that you have not listed in your resume.

Use our cover letter template

Need more cover letter tips, how to write a resume.

A clear, tailored and professional resume is essential for any job application. It should aim to convince an employer that your qualifications, work experience and skillset make you a strong match for the job.

Addressing selection criteria

Selection criteria are the skills, knowledge, and experience required to successfully do the job.

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Cover Letters: A Comprehensive Guide [+ Templates and Samples]

In this post, free cover letter template, cover letter examples for different kinds of jobs, creative cover letter design template, how to message a recruiter on linkedin.

Claudia Reiners

In this post Show

Write the perfect cover letter for a job application in every industry. Download our free cover letter templates and examples to impress the hiring manager and nab the job you want.

The purpose of a cover letter is to convince a hiring manager or recruiter to read your resume. Your cover letter tells the story of why you’re applying, and why you’re a great fit for the role. Then your resume backs it up with essential data and details.

But for a new or inexperienced job seeker, figuring out how to write an effective cover letter can be super confusing.

That’s why we’ve created various cover letter templates for you to download and use. They’re no-fuss, easy to edit and are even targeted at certain jobs (so you know they have the right information).

Use these cover letter templates as a starting point and personalise them however you want.

Are cover letters still relevant in 2021?

Cover letters are a hotly-debated topic amongst job seekers, recruiters, and people giving career advice. Doubt that? Try searching ‘cover letters’ on Reddit and see how many different opinions are out there.

Almost every job application requires a cover letter. It’s the first thing that hiring managers see, and creates a first impression (whether positive or negative) that can determine whether your application makes it past the skimming stage.

No wonder we often dread writing them. It’s common to stress over how to write it, what to include, and wonder if they even matter at all.

How much time should you spend on it? Does anyone actually read cover letters in 2021? (Yes, they do).

The most challenging thing about writing one is that there is no one-size-fits-all approach. Different industries and levels of seniority will have different sets of expectations.

If you’re applying for a position as a project manager in construction, your cover letter will sound very different than if you were applying for a customer service role. Likewise for roles in the creative industry, technology, and healthcare – they all have different flavours.

In 2021, cover letters are still very relevant, and many employers won’t even consider your application without one. But there are more modern ways of delivering them, as well as a few ways to make yours stand out.

what to write in a cover letter australia

Cover Letter Template

This is a generalised cover letter template that projects passion for any job. Just add your own information!

[Today’s Date]

[Your full name] [Your phone number] [Your email] [Your address, city, state, postcode] [Your LinkedIn]

[Hiring Manager’s Name] [Company Address, City, State] [Phone number] [Email address]

Dear [Hiring Manager],

RE: <insert role title> position

I am thrilled to submit my application for the <insert role title> role at <insert company name>. I believe I would be a perfect fit for the position as I am passionate about <insert your passion that aligns with the role you’re applying for> and possess the motivation and perseverance to overcome any challenge thrown my way.

Your company’s mission to <insert company mission you are passionate about> is inspiring, and I would be thrilled to contribute to this mission. I feel my relevant experience and skills match well with your company values, including:

<Experience: insert a sentence about your relevant experience. E.g.: Working in my role as XXX for X years, I’ve gained a deep understanding of XXX> <Skills: insert a sentence that covers your key technical skills relating to the job. Avoid talking about soft skills or personal traits here.> <Achievement: insert a sentence about an achievement or result that demonstrates your suitability for the role or exemplifies your work ethic.>

I can see myself vastly developing my skills and professional expertise at <company name>, which would be an exhilarating opportunity. I’m always hungry to improve myself and am dedicated to continuously learning.

From previous work experience at <insert company name>, I have learned valuable communication skills, problem solving, and teamwork. I thrive working in high-pressure situations and am a highly adaptable professional.

I am confident that I am a great candidate for this position and that I would be able to navigate the challenges of the <insert role title> role at <insert company name> successfully. I’d appreciate the chance to meet with you to further discuss this job opportunity. Thank you for considering my application.

[Your name]

How to Write a Cover Letter That’s Unique (Like You)

Got questions about editing your cover letter template? The answers are here.

Best Cover Letter Examples and Why They Work

Discover how to win over the hiring manager with just your cover letter.

Sometimes, you need an industry-specific cover letter, because generic ones just aren’t relevant to the positions you’re applying for. Here is a range of examples for the most commonly searched cover letter types.

what to write in a cover letter australia

Hospitality cover letter

Craft the perfect letter for a culinary or tourism job with this hospitality cover letter

what to write in a cover letter australia

Nursing cover letter

A sample to use when building your nursing cover letter.

what to write in a cover letter australia

Administration cover letter

Create the perfect application with this administration cover letter example.

what to write in a cover letter australia

Receptionist cover letter

Get noticed and hired using this receptionist cover letter example.

what to write in a cover letter australia

Retail cover letter

A quality sample of a cover letter for retail.

what to write in a cover letter australia

Customer service cover letter

Get a head-start on drafting the perfect customer service cover letter with this example.

How to address key selection criteria in a cover letter

Discover examples and templates to help you properly address key selection criteria.

If you’re looking to enter a creative industry, or a role where you’ll be expected to offer some creative flair, these templates have been designed for you. Submitting a well-designed cover letter not only feels more premium, but it demonstrates your passion for creativity and creating high quality work.

This kind of cover letter won’t be appealing to employers in all industries, so be discerning about whether it will make the right impression for the job you’re applying for.

what to write in a cover letter australia

Artistic Flair Cover Letter Template (Orange)

A cover letter with a bold design to get noticed. Perfect for design-centred jobs.

what to write in a cover letter australia

Artistic Flair Cover Letter Template (Beige)

what to write in a cover letter australia

Creative Communications Cover Letter Template

A cover letter perfect for communications jobs, pairing bold design with a professional style.

what to write in a cover letter australia

Modern Corporate Cover Letter Template

A sleek and professional cover letter that offers readability and style. Perfect for corporate jobs.

Because, after all: it’s not always what you know, it’s who you know.

Making a great impression through a LinkedIn DM can be tricky. But, done well, it has the potential to propel you to the top of the interview shortlist.

This is how to message a recruiter on LinkedIn:

Cold contact with a recruiter to ask about future job openings

Message title: speculative job application — [role title you’re interested in].

Hi <recruiter’s first name>,

I’m keen to connect with you to stay up to date on job openings with <company name>. As a recent <field of study> graduate, I’ve been on the lookout for a <specify the kind of role you want (e.g.: marketing assistant)> role in a company where I’ll be encouraged to strive for excellence in my work and have the chance to develop as a professional.

Through my research, I found <company name> to hold values that align with my own, and have a mission I feel passionately about pursuing myself. <Insert statement about how you relate to the company’s mission, or why you feel strongly about it.> Because of this, I feel we’d be a perfect fit for each other.

I have skills in <insert short list of key technical skills> founded in work experience at <company name>. I’m also dedicated to pushing for strong results, for example, <insert example of a situation where you’ve used one/multiple of these skills to push for an excellent result. Make sure it aligns with the role you want, and ensure you outline the result you achieved.>

I am a <insert snappy summary of who you are as a professional, e.g.: I am a proven writer with an adaptable mentality and a desire to exceed expectations and continuously learn.> I’d love the opportunity to work for <company name>. Although I can see there are no jobs advertised at the moment, I’d like to submit my resume for your future consideration.

If you’d like to discuss what else I can bring to <company name> as a <role title>, feel free to call me on <mobile number>.

Kind regards, <Your name>

(Remember to attach your resume.)

LinkedIn message to complement recently submitted job application

Message title: regarding the position of [role title] or concerning the recently advertised [role title] position.

I’ve recently applied for the position of <role title> with your organisation, and am keen to reach out to formally introduce myself. Working for your company has been a dream of mine since I began my studies in <field of study> X years ago. I have a deep respect for <something you respect about the company> and feel my own values align with this.

Through my studies and work experience at <insert company>, I’ve developed a broad skill set which would be highly beneficial in this role. For example, <insert example of a situation where you’ve used one/multiple of these skills to push for an excellent result. Make sure it aligns with the job description, and ensure you outline the result you achieved.>

I’ve outlined further examples of what I can bring to the company as a <role title> in my job application.

I hope we’ll have the opportunity to speak more about this role and what I can bring to it.

Regardless of whether I’m a successful candidate, it would be great to connect with you so I can stay on top of job opportunities with <company name>. Thank you for considering my application.

Warm regards, <Your name>

If you’re struggling to find the right person to message, check out this video tutorial.

what to write in a cover letter australia

So they’ve read your cover letter, and decided your resume is worth a look. Make sure it’s doing you justice!

Check out the Ultimate Guide to Resumes for templates, examples and more.

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Learn how to put together a job application that makes the right impression on potential employers.

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Keywords: Why they’re important and how to find them

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Job applications 101: How a little employer research can help you

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Tailoring your résumé

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How to Write a Cover Letter Australia: 5 Tips You Should Know!

How to Write a Cover Letter Australia: 5 Tips You Should Know!

It’s no secret that job applications in Australia are becoming increasingly online and digital. With most large organisations asking for a resume, cover letter and/or application form to be submitted via an e-application portal, the days of mailing out a paper copy of your application are slowly ending. 

Much like your resume, your cover letter is an essential part of your application that can help you stand out from the crowd.

However, many people find writing a cover letter difficult – especially if they don’t know where to start.

To make things easier for you, we’ve put together a step-by-step guide on how to write a cover letter in Australia , for your job application. Keep reading to learn more!

How To Write A Cover Letter Australia

Table of Contents

What is a cover letter.

Ah yes, the mysterious cover letter! It’s like the secret ingredient to successfully get any job: everyone knows it should be somewhere, but no one can quite nail down what it should actually consist of.

If you’ve ever been asked to include a cover letter when submitting a job application and have no idea what that means, then don’t worry – you’re not alone!

A cover letter is just your way of introducing yourself and giving an employer an overview of your experience and qualifications.

Think of it as a friendly handshake when walking into a job interview; At the same time, it might seem superfluous or unnecessary at first, but it’s still important because it helps open the door to a great connection between you and the company you’re hoping to impress .

In sum, if you want your job application to make the best impression possible, remember to include that all-important cover letter! It may surprise you with how much difference it can make! ​​​​

Why are cover letters important?

Cover letters are an essential part of the job application process – and, unfortunately, often overlooked or misunderstood.

To be seen as a serious candidate for a role, it is vital to include a compelling cover letter in any application. It is essentially the chance to introduce yourself, make a strong case for why you’re the best person for the job, and show your personality so that employers can better understand who you are!

Written effectively, it offers applicants the opportunity to stand out from their competition and demonstrate enthusiasm and motivation.

So don’t underestimate its importance — failing to write one might mean you’re giving up before you’ve even started!

With such great potential benefits to convey your story and interests in written form, why not take advantage of covering the basics and writing an awesome cover letter?

You never know — it could be just what makes the difference in getting your dream job! 

Step-by-Step Guide to Write a Cover Letter For Australia Job:

Start with a personal salutation:.

Begin your cover letter by addressing the hiring manager directly, using their full name if possible.

It helps to show that you have taken the time and effort to research who they are and make a personal connection which will go over well in an interview.

Introduce yourself:

Writing a compelling cover letter for a job in Australia is essential. The first step to getting your dream role is introducing yourself in an impressive way. Start by addressing the employer by name, show appreciation for the opportunity, and highlight your relevant qualifications and skills.

Ensure any claims you make are backed up with concrete examples, such as accomplishments at previous positions or related coursework. Finish your introduction with a statement of enthusiasm for joining their team and demonstrate your knowledge of the company culture.

Expand on why you’re a good fit for this particular role:

It’s important to focus on why you’re a good fit for the role, as this will be vital to making a strong impression. Highlight the specific skills and experience that make you an ideal candidate while explaining your enthusiasm for the position. Make sure you address any questions the employer asks in the job listing.

Finally, set yourself apart from other applicants with something more personal such as how your educational background or family history has shaped who you are today and why that makes you well-suited for this particular role. With these tips in mind, your cover letter will make a memorable difference!

Show that you have taken the time to research the company:

Writing a cover letter for an Australian job takes time, effort and research. Researching the company, you’re applying to demonstrates that you are genuinely interested in the role and have prior knowledge about the organisation.

Utilize different sources such as their website, press articles, and even word-of-mouth connections to build an understanding of the company culture and its specific needs. Knowing these details will help you tailor your cover letter more effectively, ensuring that you stand out from other applicants.

Taking this extra step will show potential employers that you are motivated to succeed and passionate about joining their team.

Provide examples of relevant experience:

Use specific examples to illustrate how you have used your expertise and knowledge in similar roles or projects, giving evidence of your suitability for the position.

End on a positive note:

Finally, wrap up by wishing the employer luck in their search and offer to provide any further information that might be required during the process, such as references.

Tips to Remember When Writing a Cover Letter:

How To Write A Cover Letter Australia

Numbers, Numbers and More Numbers:

When writing a cover letter, you could say there is a straightforward answer: make sure you include numbers.

After all, what employer doesn’t appreciate solid numerical evidence?

Mentioning how many years of experience you have or how much money you’ve saved on past projects can demonstrate just how much value you can bring to their organisation.

Better yet, framing results with comparative terms such as “15% more” or “50% fewer” errors is even more compelling!

Of course, too much of a good thing is never wise – nobody wants a cover letter full of boring statistics.

Still, metrics can be used in a fun and creative way that captures an employer’s attention and highlights your qualifications in a unique light.

A little math today goes a long way towards securing the job of your dreams tomorrow.

No need to recite your multiplication tables – make sure you don’t forget these important numbers!

Don’t be task-oriented, be result oriented:

When writing a cover letter, beware of falling into the trap of task-oriented writing.

No one wants to read a laundry list of accomplishments or tedious descriptions of day-to-day tasks. Instead, focus on presenting the results achieved.

After all, the bottom line is that you made a difference, and that’s what employers want to know.

Show them how you met challenges with skill and expertise, exceeded expectations, and brought success wherever you went.

When writing this section of your cover letter, aim for a lighthearted tone that gets your point across in an entertaining way – after all, hiring personnel have probably read hundreds (if not thousands) of stuffy resumes already!

Remember that while humour is important, it should still be professional – no one wants to hire someone who can’t take their job seriously.

You can stand out from the crowd with some wit and charm without sacrificing professionalism.

So don’t be task-oriented; be result-oriented for better cover letter success! 

Mimic the words they use in the Job Advertisements:

When writing a cover letter, it’s important to demonstrate your fit for the job.

One of the best ways to do this is to use language that shows you’ve seen the job advertisement closely and are confident that you possess the qualifications they’re seeking.

The best way to make sure that you’ve hit all their requirements? Mimic their words!

Match the tone and phrasing of the job advertisement as much as possible – if they give detailed instructions on applying, it’s best to follow them word for word.

If they talk about their sense of energy in their mission statement? Work that word into your resume.

A little humour can go a long way, too — if something was presented with wit or playfulness in the job ad, don’t be afraid to show your wit and personality in your letter.

Follow these pointers, and you’ll have an application package that ups any employer’s wow factor! 

After all, making sure your cover letter looks like a pro crafted requires some professional-level cover letter techniques – which one is using their own words back at them?

Remember: when working on perfecting a cover letter, don’t be bashful — be bold, Boldy McBoldface and watch those good vibes (and potential hire offers) come rolling in!

Use Bullet Points:

Cover letters are one of the trickiest pieces of job applications. With just a few paragraphs, you’re expected to explain why you’re the perfect person for the job eloquently and succinctly.

Thankfully, bullet points are one way to ensure your cover letter is as effective as possible.

Yep, never underestimate the power of a few well-crafted sentences arranged in point form – they can turn a meandering missive into a snapshot of your career and qualifications.

And if that isn’t enough to convince you that bullet points are necessary for successful cover letters, consider this: bullets also create visual interest by providing an attractive break from long blocks of text – something any employer will appreciate!

So don’t stress about making sure every word is perfect – grab your trusty pen and start jotting down some bullets instead.

Before you know it, you’ll have created an impressive cover letter that impresses employers with its clarity and precision! Good luck!

Highlight Key Skills:

An important tip to remember when crafting a cover letter is to highlight your key skills and experiences relating to the job you’re applying for. Whether they are hard or soft skills, recruiters must understand your qualifications in relation to the position at hand.

Highlighting these key skills in the cover letter helps you stand out from other applicants and shows that you took the time to ensure your skills and background matched what was outlined in the job description. Put yourself ahead of the pack by being thoughtful and thorough in your cover letter writing.

Mistakes to Avoid:

Don’t use a generic cover letter:.

One of the biggest mistakes you can make when writing a cover letter is to use a generic, one-size-fits-all letter. This type of letter doesn’t provide any specific information about your qualifications or why you’re interested in the position, and it can quickly eliminate you from the pool of candidates.

Instead, take the time to write a unique cover letter for each position you apply for.

Don’t regurgitate your resume: 

Your cover letter should not simply list your accomplishments and job experience; it should be an opportunity to sell yourself as the best candidate for the position.

Avoid repeating information from your resume verbatim; use your cover letter to highlight specific skills and experiences that make you well-suited for the job.

Don’t forget to proofread:

Before sending off your cover letter, proofread it carefully for any typos or grammatical errors. These types of errors can create a negative impression of you as a candidate, so it’s important to take the time to ensure your letter is error-free.

Ask someone else to read over your cover letter to catch any errors you may have missed.

Frequently Asked Questions

What should i include in my cover letter.

Your cover letter should include your contact information, a few compelling sentences about why you’re the perfect candidate for the job, and several bulleted points that showcase your qualifications and experience

How long should a cover letter be?

Generally speaking, a cover letter should be no longer than one page – somewhere between three to five paragraphs is usually enough.

How do I make sure my cover letters stand out from the crowd?

Make sure you use language that mimics the words used in the job advertisement and some humour where appropriate! Also, try using bullet points to ensure your qualifications and experience are easily read.

The Bottom Line:

By following the tips above, you can write a cover letter that will stand out and give you the best possible chance of getting the job you want in Australia . Good luck!

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what to write in a cover letter australia

How To Address A Cover Letter In Australia (With Examples)

Dear Hiring Manager?

(34 votes, average: 4.7 out of 5)

Contributing Editor | HR, careers & job search

I founded three separate companies over the past decade to help leaders and organisations do their best work. Arielle Executive helps leaders get noticed while Arielle Partners & Talent Avenue connect organisations to Australia's best leadership talent.

Last updated: September 18th, 2023

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A well-written cover letter is essential for ensuring that your job application gets noticed by Australian hiring managers and recruiters.

However, you must address your cover letter correctly – and to the right contact person. Make a misstep here, and you’ll immediately send the wrong message to a potential employer.

Why Is It Important To Address Your Cover Letter Correctly?

A personal, precise greeting tells the hiring manager that you’ve invested time and effort into finding their contact details.

While this may seem like a trivial detail, it kicks off your relationship on the right foot by:

  • Building a connection.
  • Positioning you as a conscientious candidate with strong attention to detail.

The WRONG Way To Address Your Cover Letter.

Australian employers want to see your personality come through on your cover letter, but not to the point where it looks too casual and/or unprofessional.

Avoid the following, or any variations thereof:

  • “Hey, Tom!’
  • “Hola, Hiring Manager.”
  • “Sup Boss”

Who To Address Your Cover Letter To?

Ideally, you should target your cover letter to the person making the hiring decision.

  • In a small business, this may be the Managing Director or owner.
  • In a large business , this will probably be the hiring manager or a department head.
  • If the business uses an external recruitment firm , you should address the cover letter to the recruiter.

Getting the person’s title and gender is helpful, but the most important detail you need to list is the person’s actual name.

(Related: Best Resume And Cover Letter Builders in Australia ).

How To Find The Recipient’s Name.

There are a few steps that you can follow to make sure that your cover letter has the correct address at its beginning. If one step doesn’t work, then try the others.

1. Use The Job Description.

Job descriptions frequently – though not always – contain the hiring manager’s or the recruiter’s contact details.

The more senior the role is, the more likely the JD is to include a point of contact.

Expert Tip.

If all you have is a job ad that’s published by a recruitment firm rather than a company’s internal talent team (logos are a dead giveaway), you can always call the firm’s front desk and find out who on their team specialises in your type of role.

This Seek job ad doesn’t provide a recruiter’s details, but the recruitment firm’s name is clearly visible.

After hopping across into LinkedIn and discovering that Finite IT Recruitment Solutions has 123 employees, I narrowed my focus down to 39 people by filtering in only people with the word “Consultant” in the job title.

Using this method, it’s often possible to narrow your pool of possible targets to 1-3 people.

2. Use The Company Website.

Look for an “About Us” or “Our Team” page, with the names and roles of all their key employees.

Poke around until you understand their organisational structure well enough to find the most appropriate person.

Depending on company size, it will likely be one of the following:

  • The solo internal recruiter (e.g., “Recruitment Manager” or “Talent Acquisition Manager”)
  • The internal recruiter who specialises in your field (e.g., Recruiter – Sales).
  • Head of the department you’re likely applying to (e.g., Head of Sales).

If this approach doesn’t provide enough detail, call the company and ask for clarification. Explain that you’re applying for a role and would like to make a positive first impression by getting the hiring manager’s name right.

3. Use LinkedIn.

Find the company’s LinkedIn page, bring up the full list of its employees, and then use the filters to find either the head of the department you’re applying for, or the internal recruitment professional.

It’s often surprisingly easy to find the right person – even if the company is huge.

For example, if you were applying for a sales role with HubSpot in Australia, a LinkedIn search that filters out everyone except employees with the title “sales” would bring up 25 people.

You’ll need to use common sense and further research to narrow the list down further, but 25 people at a publicly listed global company with 883 million in revenue isn’t a bad starting point.

What If You Can’t Find The Hiring Manager’s Name?

If you have followed my earlier tips and could not find the name of the right person, you have the option of targeting the title.

Depending on the size and structure of the company, you’ll need to aim at either:

1. The Department Head.

Target your future boss or their boss. For example:

  • “Dear Head of Marketing”
  • “Dear CTO”
  • “Dear Sales Director”

2. The Head Of Talent Acquisition.

Companies increasingly roll up their recruitment and HR teams under the overall umbrella of “People and Culture”. Your cover letter could aim at any of the following:

  • “Dear Recruitment Manager”
  • “Dear Talent Acquisition Manager”
  • “Dear Head of People”

Larger companies with multiple departments and complex hierarchies are more challenging to target precisely. It’s not the end of the world if you can’t narrow your options down to one person. As long as you can make an educated guess that makes logical sense, you’ll be fine.

Can I Use The Hiring Manager’s First Name Only?

Yes, but tread with caution. Unless you’re certain that the company’s culture is very informal, it’s probably safer to use the person’s last name.

If you do use the first name only, the traditional approach is to prefix it with a title like “Mr” or “Mrs”, although a simple “Hello” is increasingly common.

Can I Use “To Whom It May Concern”?

Only as the very last resort. It’s distant, impersonal, and hints that you didn’t try to find the hiring manager’s real contact details.

Can I Use “Dear Sir/Madam”?

Same as above.

Can I Use “Dear Hiring Manager”?

Can i assume marital status.

I suggest you don’t. If you do get it wrong, you’ll end up looking unprofessional.

Instead of taking a stab guessing whether your hiring manager is a “Mrs” or a “Miss” Costanza, I suggest you stick to the more general “Ms” for all female recipients.

“Mr” is OK for all men, regardless of marital status.

Using gendered titles is becoming increasingly problematic. Avoid the possibility of misgendering someone by using a simple “Hello Jackie”.

How To Deal With Academic Titles?

Academic titles like “Dr” and “Professor” overrule the traditional “Mr” and “Mrs”. If you’re not sure, search the University’s website for the academic’s profile page.

What Is A Cover Letter?

A cover letter is a targeted career marketing document, which you must tailor to every job that you apply for.

It is a place to demonstrate to the recruiter why you are so interested in this particular role and why you’re a better fit than every other candidate.

While your resume provides an overview of your work history and commercial value, your cover letter is a 10-second elevator pitch that spotlights your most relevant and important accomplishments.

Your cover letter must be written in a professional tone, and be less than 1 page in length.

Cover letters should not be copied and pasted, because they need to be customised to the requirements of each job and each employer.

Do Recruiters And Hiring Managers Even Read Cover Letters?

I conducted a survey, which revealed that about 2/3 of recruiters and hiring managers never read cover letters.

As with most complex issues, the devil is in the details.

See, most cover letters get thrown in the bin not because hiring managers aren’t interested in cover letters per se, but because 90% of cover letters are generic, untargeted and dull.

Hiring managers don’t have an aversion to reading cover letters; rather, they have an aversion to cover letters that don’t reveal anything new, unique or valuable about the candidate.

Now that you know this fact, use it as an opportunity to set yourself apart from other job seekers:

  • Write the best cover letter you can
  • Target it to each role
  • Ensure it’s not a carbon copy of your resume

Which Font Type And Size Should You Use On Your Cover Letter?

The styling of your cover letter should match that of your resume. Start with the following parameters and micro-adjust if necessary:

  • Your Name : 32 points, Arial Nova, bold
  • Your Title : 13 points, Arial Nova, bold
  • Cover Letter Heading : 20 points, Calibri, all caps
  • Cover Letter Body : 11 points, Calibri

All the best in your job search!

How useful was this post?

Click on a star to rate it!

Recommended Reading:

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  • 5 Signs Of Burnout At Work That You Must Recognise Early
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Career Success Australia

How to Write a Cover Letter that Stands Out [Beginner's Guide]

How To Write A Cover Letter That Stands Out In 2021

How to Write a Cover Letter that Stands Out [Beginner’s Guide]

A secret ingredient for that perfect cover letter.

Page Contents

A Cover Letter is a secret ingredient to making that first good impression on a potential employer. Many candidates focus too much on creating an impactful Resume that they treat a Cover Letter as an afterthought, creating an imbalance in their job application. 

A Cover Letter is an important element of a job application that the candidate submits along with the Resume. It introduces the candidate to the company and pitches why you’re that perfect candidate they’re looking for or, in other words, why they should hire you over other applicants. Unless the job advertisement explicitly mentions that a Cover Letter is not required, a candidate should always include a Cover Letter, along with a Resume, in their job application. 

As per one of the surveys online, job applications with a job-specific Cover Letter included with the application had a  31 per cent  higher call-back rate. So, it is clear that a job application must always include a Cover Letter and be tailored to the job/profile/position being applied. Why? Because job applications with tailored Cover Letters resulted in over  50 per cent  more interviews than job applications that didn’t include Cover Letters. 

Now that we’ve established how important Cover Letters are, let us delve deeper into understanding the specifics of a Cover Letter. 

What is The Purpose Of A Cover Letter?

A Cover Letter fulfils many purposes, including:

  • Introduces the applicant
  • Mentions the profile and position you’re applying for or looking for
  • Provides the applicant with an opportunity to pitch why he/she is fit for the specific role and what the applicant brings to the table in terms of skills, experience, and qualification
  • Develop interest in the reader (employer or hiring manager) for the applicant
  • Integrates call-to-action to enhance the chance of landing an interview/call-back/meeting

What Should Be The Ideal Length Of A Cover Letter?

Cover Letters should be kept short yet informative and impactful. You are not writing your biography, so follow the unwritten rule of writing an ideal Cover Letter and keep it around 200 words to 400 words. 

The idea sweet spot lies somewhere between 200 to 300 words. It not only increases the readability but improves the chances of an employer reading it. Anything more than one page is a big NO-NO!

Cover Letter Must Be Tailored For The Job

As tempting as it might seem to copy-paste a generic Cover Letter to all the jobs you apply for, you should refrain from doing it. Ensure every Cover Letter is tailored to the job profile and the company you’re applying to. It should address the employer’s concerns, answer their specific queries about what you bring to the table, and help them to better understand why you’re a good fit for the job. 

In the Cover Letter, you must be specific about your skills and qualities and how you can leverage your experience to get the results the employer is looking for. 

Here are a few simple ways you can make your Cover Letter more objective-oriented and specific:

Research Who The Cover Letter Is Addressed To

Most Cover Letters start with the typical “To Whom It May Concern.” Don’t be that generic candidate. Take out time and do your research to find out who would be handling your job application. It needs some time and effort, but a little effort would go a long way in realising your dream of landing your dream job. 

Most job advertisements ideally name the concerned person to whom the job applications must be sent. If the advertisement doesn’t mention that, it would be wise to call the employer and inquire about it. There are numerous ways you can find out, including by contacting the employer via phone, email, or even on social media. 

Once you find the name of the hiring manager or the HR manager who would be handling the job application, it is recommended you either refer to the person as ‘Mr’ or ‘Ms’ followed by the surname. Ideally, it is suggested you refrain from using the first name as a mark of respect. 

Why is this necessary? Well, when you’re referred to by your name rather than ‘To whom it may concern”, it adds a humane and personal feel to it that triggers interest automatically. And, the fact that you took out time to tailor the Cover Letter while putting in the effort to find out the hiring manager’s name also makes a huge difference. It helps you stand out from the crowd and showcases your commitment and eagerness towards getting the job. 

Do An In-Depth Research About The Job Offer

When you’re looking for the hiring manager’s name or the concerned person to whom to address your job application, try to talk to the person to know more about the job. Ask questions to clarify the vacant profile to help tailor your Cover Letter and even Resume before submitting your job application. 

Some of the questions you can ask include –

  • If you land the job, who would you be reporting to?
  • What are the main KPIs and goals of the role
  • What are the qualities/skills you’re looking for in an ideal candidate?
  • If the required profile description is not mentioned in the job advertisement, inquire about the position description and your role/responsibilities once hired. 

Note down the answers you get and use the information to tailor your Cover Letter and Resume. 

Do Research About The Company Your Apply For

To personalise your Cover Letter specifically for the job, it is crucial to know more about the company you’re applying to. Here are a few helpful tips you can follow.

  • Look for information available online about the company.
  • Visit the company’s website, and go through the ‘About Us page. (It also helps during the interview)
  • If the company’s name isn’t given, call the HR firm or recruitment agency to know who the employer is. 

What Must You Include In Your Cover Letter

Every candidate has their unique approach to writing a Cover Letter, but the end goal is the same – to inform, impress and stand out. Here’s a list of things that your Cover Letter must include –

Name & Up To Date Contact Details

The Cover Letter must include your name, email address and phone number on the very top of the page. It doesn’t necessarily need to have your postal address.

The email address should look professional and must not look extraordinarily flamboyant or out-of-place. For example, it should not look like  [email protected] . Such emails don’t look or sound professional and make a poor first impression, which is certainly something you don’t want when trying to land a job.

The thumb rule is to keep personal and professional email separate. If you don’t have a professional email yet, make a new one for free using just your first and last name.

Name & And Contact Details Of The Addressee

Your name, telephone number and email address go on the very top of the page, as mentioned earlier. Right below it should be –

  • Name of the person you’re addressing the Cover Letter to.
  • Name of the company you’re applying to or the position of the addressee in the company. 
  • Contact details of the hiring manager/company (If available)

If you don’t have any of these details, you can always get in touch with the company and get the concerned details. 

In the absence of these details, you’re left with the option of addressing it as ‘To whom it may concern.’ But it must be used only as a last resort.

Name The Profile/Position/Job You’re Applying For

At the very beginning of your Cover Letter, it is important to mention which job you’re applying for.

You can add a line specifically for this purpose. (For example, ‘Regarding: Application For Digital Marketing Specialist Position’).

You can also choose to mention it on the very first line of your Cover Letter’s pitch. (For example, ‘I am writing to apply for the recently advertised Digital Marketing Specialist position’.

List Your Skills Relevant To The Job

It is crucial to include a brief summary of your skills, experiences, credentials, and qualification that aligns with the job description. If you want, you can also present it in a bullet list format. 

A job description always mentions the essential skills and experience required in a potential candidate. It might also include a list of “desirable” skills, experiences, and qualification. Your aim is to address specifically all of these ‘essential requirements’ and to as many ‘desirable requirements’ mentioned as possible. 

Remember, just saying you’ve got the skills and experience to do the required job won’t cut it. You need to show how you got the skills, how you’ve used your skills on the (previous/current) job(s) to get desired results, and any other past experiences that showcase you’ve got what the employer is looking for. You don’t necessarily have to be a show-off. However, mentioning specific details that help them picture your abilities and skills and know what you’re talking about can prove fruitful for the organisation.

A Brief Summary Describing Why You’re A Great Fit For The Job

Once you’ve listed your skills, qualification, and experience, it is time for you to elaborate on why it means you’re the right fit for the concerned position. (For example, ‘My ability to manage various mainstream SEO tools, perform deep competition/on-page analysis, experience in HTML, and working in an agency setting for over five years makes me an ideal fit for the job.

Use Industry Terminology – Speak In Their Language

Using standard industry terminology or in the language of the concerned field helps the employer get an idea about your skills/experience and the industry knowledge.

Find out what the employer is seeking in a potential candidate and answer these questions in the language they understand. The idea is to showcase your in-depth knowledge about the industry and bring to the table exactly what the employer is looking for.

Don’t go overboard with it, and make sure you don’t make mistakes here as it might end up doing just the opposite of what you desired to achieve.

Ask Them To Get In Touch With You

The Cover Letter must end with asking the hiring manager/employer to read the Resume and contact you to schedule an interview.

Cover Letter Writing

What You Mustn’t Include In Your Cover Letter

Now that we have discussed what should be in an ideal Cover Letter let us discuss what mustn’t be in a Cover Letter.

Typos & Mistakes

Spell-check your Cover Letter thoroughly for any errors, typos and grammatical mistakes. Read and re-read again and again to be completely sure. You can also take the help of your teacher, career/job counsellor, friends, and family members and get them to read the Cover Letter and Resume, pointing out any flaws or obvious mistakes. Typos, grammatical mistakes, and errors look unprofessional and can be off-putting to employers. 

Don’t Copy-Paste Entire Resume In Your Cover Letter

Your Cover Letter is meant to be an informative introduction and a prequel to your Resume. Don’t just rewrite your resume in a Cover Letter. Cover Letter and Resume are two different components of a job application and have different purposes. The Cover Letter is used to introduce you, generate interest in you as a potential candidate, give an insight into your abilities, skills, and experience. Let the Resume tell the whole story. 

Don’t Use ‘I’ Too Much

More often than not, the candidates end up making the Cover Letter about themselves rather than answering the real question – How can you be useful for the employer? Don’t overuse commonly used phrases in a Cover Letter like ‘I have, ‘I believe’, ‘I can,’ ‘I am, etc. Once you’ve written your Cover Letter, edit and proofread it to rewrite any specific sentences and phrases that use ‘I’ too much. 

Never Mention Your Other Job Applications

The chances are that you’re applying for multiple jobs simultaneously, but the employers don’t need to know that. It is essential never to mention other job applications or companies you’re trying to land a job in. Your Cover Letter should be aimed towards the employer and portray your commitment, faith, and eagerness to get the job. 

Employers are well aware that job applicants have applied for other jobs, but you must never mention it. 

The approach to writing a Cover Letter differs depending upon the job requirements and your credentials as a candidate. The approach will be different if you’re a fresher with no work experience, if the job doesn’t require a resume, if the company hasn’t advertised their job requirements, and if you’re a highly experienced candidate with tons of experience backing you. 

The significance of a Resume often overshadows the value of Cover Letters. But, surveys and interviews with employers and hiring managers over the years have clearly proved that Cover Letters do make a difference. It increases the chances of landing an interview and getting a call-back, and most of all, leaves a positive impression on the employer.

Make A Great First Impression With An Impressive Cover Letter

When you want to stand out in a sea of applicants, it’s worth investing time and effort into crafting an impressive Cover Letter. We’ve outlined the key things your Cover Letter should include above, but don’t forget that sometimes less is more. If you’re having trouble getting started or need help with polishing up what you already have written, we can provide assistance from our team of professional writers who are ready and waiting for new clients! Contact us today to get started on your Resume writing project – no matter how big or small – so that you’ll be prepared when opportunity knocks at your door!

As a job seeker, you must leave no holds barred to make a great first impression, and it starts with writing a Cover Letter that makes the hiring manager pick up that phone and give you a call.

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The Cut

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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by The Cut; Photos: Getty Images

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    Naren Chellappah Cover Letter The Best Cover Letter examples in Australia in 2022 will prompt a prospective employer to read your Resume. They do this by demonstrating how your skills and experience align with those sought after by the employer.

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    Begin your cover letter with a common greeting, such as "Dear Alex Johnson". Introduce yourself and outline how the role aligns with your career goals. Mention any current employees that referred you to the position. Connect the position's requirements with your previous accomplishments. Thank the employer for their time and consideration.

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    How to write a cover letter in Australia: Your guide to standing out January 02, 2023 A cover letter is the megaphone your job application needs to stand out and intrigue hiring managers… but what if your hand is shaky on the on-switch? Find out how to write a great cover letter, even if you're not confident with words.

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    "I welcome the opportunity…" This final section of the cover letter should sum up your enthusiasm for the role and how you believe you can make a contribution to both the role and the business. It's also an opportunity to suggest next steps in the process and thank the reader for their time.

  8. Cover Letter Examples and Templates

    A cover letter should include the following parts: Header Salutation Introduction Body paragraph Closing paragraph Letter ending and signature The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.

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    Careers Resumes Cover Letters Cover Letters: A Comprehensive Guide [+ Templates and Samples] Updated on August 16, 2021 - New cover letter templates added Cover Letters: A Comprehensive Guide [+ Templates and Samples] Claudia Reiners Published on April 15, 2020 In this post Show Free cover letter template

  11. How to write a cover letter that stands out

    2. Personalise it to the hiring manager. Address your letter to the appropriate person, quote the job title and reference number (if applicable), and add where and when you saw the advertisement. Also, include the date and your contact details, as well as your Linkedin profile. A good cover letter uses short sentences, simple language and is ...

  12. Writing a cover letter

    Writing a cover letter Find out about cover letters and how to write them. Start module What's next Job applications 101: What goes into one and what it says about you Learn how to put together a job application that makes the right impression on potential employers. Why you should follow the job ad instructions

  13. How to Write a Cover Letter Australia: 5 Tips You Should Know!

    Step-by-Step Guide to Write a Cover Letter For Australia Job: Start with a personal salutation: Introduce yourself: Expand on why you're a good fit for this particular role: Show that you have taken the time to research the company: Provide examples of relevant experience: End on a positive note: Tips to Remember When Writing a Cover Letter:

  14. How to Write a Cover Letter

    1. Customise your header based on the format of your application If you're writing your cover letter directly within an online job application, there's no need to include your address or other contact information, as you've probably already typed that into other areas of the application form.

  15. How To Write A Cover Letter That Communicates Your Strengths

    4 Crucial Sections Of Your Letter. 1. The Formalities. This includes the header of your cover letter template, your name, title, contact info, as well as name and contact details of the person you're writing to.; Importantly, it should also include the "Re:" sentence which clearly shows the role you're applying for.; Here's an example:; 2. The First Paragraph.

  16. How To Write A Cover Letter

    A great opening in a cover letter should include your key experience, and take particular care to outline your demonstrated skills and how they match the requirements listed in the job description. Showcase what sets you apart from competing applicants.

  17. How To Address A Cover Letter In Australia (With Examples)

    Reading Time: 6 minutes A well-written cover letter is essential for ensuring that your job application gets noticed by Australian hiring managers and recruiters.. However, you must address your cover letter correctly - and to the right contact person. Make a misstep here, and you'll immediately send the wrong message to a potential employer.

  18. Write A Cover Letter That Stands Out [Beginner's Guide]

    You are not writing your biography, so follow the unwritten rule of writing an ideal Cover Letter and keep it around 200 words to 400 words. The idea sweet spot lies somewhere between 200 to 300 words. It not only increases the readability but improves the chances of an employer reading it.

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    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

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    A cover letter should include the following parts: Header. Salutation. Introduction. Body paragraph. Closing paragraph. Letter ending and signature. The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.

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  24. How to Write a Cover Letter That Will Get You a Job

    So let's talk about how to do cover letters right., First, understand the point of a cover letter., The whole idea of a cover letter is that it can help the employer see you as more than just ...

  25. Writing a Cover Letter With a Resume (Plus Tips and Examples)

    1. Read the job description carefully Customise your cover letter to match the company and position in which you're applying. You can do this by mentioning the name of the organisation and explaining how you possess the relevant skills to perform the listed duties.