24 Content Writing Samples Examples & How to Create Yours
- Content Writing
- November 18, 2022
Can you show us some samples of your writing? If that’s something you keep hearing but cannot say a confident yes to, you’re at the right place. We’ll show you 24 examples of how others write and present their content writing samples and answer some of the most frequently asked questions.
So the next time a potential client wants to see your samples or HR requests them for your job application, you won’t have to worry about it anymore. You can just send your writing portfolio over with all of your best projects included.
Looking for a quick and easy way to build your portfolio? Try Copyfolio and create a stunning website that’ll look good on every device. It’s free, no credit card required.
Read until the end, because we added free content writing sample templates for you!
- 24 content writing sample examples
Why do you need to have content writing samples?
What kind of jobs do you need content writing samples for, types of writing pieces to include in your content writing samples, how long should your content writing samples be.
- How should you format your content writing samples?
- Free content writing sample presentation template
Content writing sample examples
1. Kevin Anderson
Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece. He built his content writing portfolio using Copyfolio .
2. Shanice Perriatt
Shanice displays her social media content samples with screenshots and mockups. Build a portfolio just like hers, try Copyfolio for free !
3. Astor George
Astor used Copyfolio's "Ink" color palette to let the images shine, and added CTA buttons under each sample's description for better conversions.
4. Allana Schwaaab
Allana did two things to present her content work for Hilton Supply Management: she wrote a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website, built with Copyfolio .
5. Margaret Reeb
Margaret created a case study page for all her meditation-themed blog posts. She starts with a short explanation of their background and her process, then introduces and links out to each of them. Margaret created it with Copyfolio .
6. Sera Ozkivanc
Sera created neat visuals of browsers and mockups to illustrate her writing samples on her project page about her work for Loggle. She created it using Copyfolio .
7. Hazel McLaughlin
Writing samples that Hazel did for the Governor of Alabama. She featured them on her portfolio website made with Copyfolio , including all important details as text next to images showing the content.
8. Julie Yuen
9. Halle Snavely
Similar to Shanice, Halle features multiple samples on one page, including screenshots and summaries, linking out to the full pieces. She created her content sample page using Copyfolio and the "Letterpress" template .
10. Robin Catalano
A magazine piece sample Robert wrote, with a little bit about the project background.
11. Tania Lewys-Lloyd
Blog samples by Tania, with a link to the blog and some background information.
12. Caitlin Wright
Caitlin follows the summary and a screenshot with a button linking to the piece published online.
13. Nidhi Pathak
Nidhi chose to add her content sample as a PDF with its preview and short summary.
14. Kelsey Ray
Kelsey listed multiple samples categorized by industry —and included a case study for more information.
She also wrote about the objectives and gave some additional information about the projects.
15. Angela Rodgers
Angela wrote short case studies for each of her samples, and displayed the finished results as screenshots.
16. Hannah Smith
Hannah included the excerpts of her content writing samples on her site as blog posts, with a link to the full article.
17. Leah Presser
Leah also added her writing samples as PDFs —each on their own page, with a short summary included.
18. Paul Maplesden
Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.
19. Marijana Kay
Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.
20. Laura Howarth from left field.
Laura displays her work in a grid with thumbnail images and titles, linking out to the published content online.
21. Yvonne Reilly
Similarly, Yvonne also added each project as a card, linking out to the pieces on different websites.
The content writing samples on the 3rd Life website pop up in lightbox windows, so you can take a better look and read the whole piece.
23. Julie Gabriel from Copywriter.world
Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.
24. Shoaib Marfatiya
Okay, yes, these are great… But why do we need to have the content writing samples again? Isn’t it enough to just list all the previous clients and work experiences?
Even if you worked with some big brands, it doesn’t mean that your next client or employer will like your writing style. Or that they’ll think you can adjust your tone of writing to their brand’s.
Getting to see multiple samples of your work in your writing portfolio , even if they’re not very long, will help them decide if you’re going to be a good fit or not. It’s kind of like trying an exotic new dish. You like how it sounds, but you’d still want to try it first before you can say that you actually do like it.
And that’s all the more true with clients working in complex industries. When it comes to highly technical topics, people like to see that you not only thoroughly understand it but can explain it in an interesting, easy-to-understand way.
First of all, you’ll need them if you’re a freelance writer, offering copywriting, or content writing services. Your prospective clients will want to check out your writing style before they hire you, that’s for sure.
But if you’re applying for an in-house or agency position that involves content writing, you will also be asked for it. It can be called a copywriter, content writer, SEO writer/specialist, or even a digital marketing position. So make sure you check the job description carefully and get your samples ready before you hit apply.
Now that you’re pretty sure you indeed need to collect your content writing samples, the next step is to decide what type of writing pieces you want to collect. If you’re an experienced writer, this will be a given.
But if you’re just getting started, choosing certain types of writing for your samples could help guide your projects later on. Because logically, for example, if you have a lot of podcast script samples, you’ll feel like a great candidate for the podcast writing gig. Just as a client would happily hire a writer to write for their blog if the said writer has loads of amazingly written article samples.
Blog posts and articles
One of the most common and popular types of content to write nowadays are blog posts and articles. As content marketing is becoming more well-known amongst companies, the need for writers who can write highly converting content is on the rise as well. So you’ll find that most content writers have blog posts or articles as samples in their writing portfolios.
Long-form webpage copy
Another type of written content all businesses need is copy for their website. With everyone trying to get their pages to rank on Google, if you can write SEO-optimized content for websites, you can get yourself ahead of the competition. Knowing at least the basics of SEO is a valuable skill for writers, so if you have it, don’t be afraid to show it off.
Content for social media
Do we even need to get into why businesses need to have an active social media presence? We all know that by now. But what many people often don’t think about is that writing content for social media is not something that just about anyone can do.
Yes, many social media platforms focus on the visuals - but without outstanding copy to go with it, even the best visuals will fail to convert. You need to know how to reflect on the consumers’ pain points and how to lead them to take the action you want them to take with the right CTAs.
So if you know the popular social media platforms and their requirements like the back of your hand –and can write content for them that will convert… Consider social media specific getting content writing samples and creating a social media portfolio .
Scripts for podcasts or videos
Blogs and websites have been around for ages, but it was in the last couple of years that the popularity of podcasts took off. So much so that now many podcasts are looking for writers to help out with their scripts, especially when they are starting a video podcast series . Since scripts for those need to be more versatile and well-thought-out. And the same goes for video content too.
It’s an exciting new genre, but also one that requires lots of time and effort. Podcasts tend to be quite long –and in most cases, you’ll have to do some research to be able to write a whole podcast script on a topic.
But if that’s something you’re interested in, add podcast or video script pieces to your writing samples to establish yourself as a promising candidate for these types of projects.
If you don’t mind ghostwriting (meaning that your name won’t be displayed as the author), writing eBooks for businesses that sell them is a great way to earn money as a writer. Similarly to podcasts, they’re lengthy and require lots of research –but the compensation usually matches the effort.
So if you’ve written eBooks –or want to get into writing them–, then samples or case studies to show your expertise will come in handy for your writing portfolio website .
The length of your samples will depend on a few things. Let’s start with the easiest.
If you’re adding a piece that was a previous project, the length is what it is. Although, for your portfolio, you can choose whether you want to showcase and publish the whole thing, or just an excerpt of it.
And that’s the second factor. Whether it’s a finished project or you’re just writing it now for your portfolio, you can always include just an excerpt of it. If it’s good enough that it shows your writing style, and your expertise in that specific type of writing, your sample doesn’t have to be thousands of words long.
Of course, if reading the whole piece is needed to assess your skills, write and publish it all. But showcasing only an excerpt can make reading it less overwhelming for the viewer. And as we all know, HR managers and potential clients often don’t have much time to review each content writing and copywriting portfolio . So making it easier for them by keeping the reading material shorter is a great idea.
How to format your content writing samples – a guide for freelancers and in-house content writers
This is another “it depends” kind of situation. Why?
Because if you’re applying for an in-house or agency position, the writing sample requirements might be very specific. They might ask you to send a certain number of samples that have specified length and format too. Or might even ask you to write something replying to a prompt or topic they gave you.
But if there are no such requirements, or you’re just putting your content writing portfolio together, you have more freedom in choosing the format. Our recommendation? A portfolio website , with each sample a separate project page.
Having your personal website with all of your content writing samples on there won’t only make you feel instantly more professional, but will also make it super easy for anyone to review your samples.
When each of your writing samples has its own project page, you have space to not only showcase the finished product but to also talk about how it came to be. Oftentimes the background information such as
- what the initial brief or your task description was,
- how you researched the topic and went around writing it up, and
- the impact it made, the conversions it drove,
...are just as important – and this format will enable you to write about all that.
Free content writing sample presentation template s
To make it even easier for you, we put together two free content writing sample templates. These templates will show you the ideal structure that a content writing sample project page should have.
If you follow one of these templates, your projects will be easier to review, will give insights into and background information on the project, and will convert better.
Create content writing sample pages based on this template easily with the help of prompts and guiding questions, and the super-fast page builder in Copyfolio — get started for free today, it's free, no credit card required!
This first template is for previous projects that are already published. Start out with your project title and follow up with a screenshot. It doesn’t have to show the whole piece, just that it exists and it’s out there.
People often simply link to the blogs and websites where their writing was published, but they forget one thing. It’s not guaranteed to stay there forever, unchanged. It happens that a company goes out of business, unpublishes some blog posts, or decides to change things in the copy you originally wrote. See how just linking to it becomes problematic?
But by providing a screenshot you can prove that it’s a real project that was published online.
Following the screenshot, write a few sentences about the project background. What was the task you were given? The brief or prompt you got? Who was the client you wrote for? Then, if you can, go into the creative process too.
In the end, show the final result. You can add large-enough images containing the content you wrote so that people can read it there - or even type it out. Additionally, you can link out to the live version of it online.
To maximize your conversions, always end with a clear CTA and your contact information. For example: “If you liked my writing and would like to work with me, email me at [email protected]”
This template is for you if you’re writing samples just to go in your portfolio. Because if you do that, you won’t be able to start out with a screenshot of your writing published online. You can still add a photo to make the whole page less overwhelming and easier on the eyes.
Next to the image, write a few sentences about its background and your process. Even if it’s a project you made up, you can still write about why you chose that topic and format, and how you got around to working on it.
For the final result, feel free to just type it out, or attach a screenshot of the document you wrote it in.
Collect your samples and add them to your portfolio with Copyfolio
The easiest way to create an online writing portfolio where you can add your content writing samples is using a website builder like Copyfolio.
Copyfolio was designed specifically for writers and will not only let you create a stunning website with just a few clicks but will help you with prompts and questions to write your case studies.
Just choose a template, write the copy, add your projects and you’re ready to go! Start building your professional writer website with Copyfolio, sign up today!
Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋 Find me reviewing portfolios, building websites, or working on our marketing strategy and social media content. 🚀 You can also check my bookish blog at booksandcaffeine.com
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What is Content Writing? (Beginners Guide)
Content writing is an excellent career opportunity with plenty of opportunities to be creative, work with new people, and earn a good salary.
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What Is Content Writing?
Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.
What Does a Content Writer Do?
A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.
The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.
Some of the tasks a content writer may be responsible for include:
Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.
Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.
Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.
Proofreading and editing: Some content writers do all of their proofreading and editing themselves.
Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.
How To Become a Content Writer
The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:
- Enroll in a course
- Practice your writing skills
- Develop complementary skills
- Find your niche
- Build your experience
1. Enroll in a course
While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.
Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.
When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.
You may decide to take a selection of different courses to build out the appropriate skillset.
2. Practice your writing skills
Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.
The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.
Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.
You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.
Our Content Marketing Course will teach you everything you need to know about content writing.
3. Develop complementary skills
Writing is the most important talent you’ll need to become a professional content writer.
However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.
Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.
You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.
Other complementary skills may include:
- SEO : Most companies want their content writers to have some basic search engine optimization .
- Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
- Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.
4. Find your niche
While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.
You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.
Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.
Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.
5. Build your experience
Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.
The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.
Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.
Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.
Content Writing Tips
Follow these tips to become better a content writing.
1. Write content for all the stages of the marketing funnel
Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel . Each stage of the customer journey requires a different approach to content.
For example, during the awareness stage ( top of the funnel ), your content would aim to inform and attract customers.
During the consideration stage, you highlight the benefits of your products or services against competitors.
At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.
2. Always do your research
Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.
The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.
It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.
Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.
To make your content as compelling as possible, research:
- Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
- Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
- Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.
3. Master the critical components of content
Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:
Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.
If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.
Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”
A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.
Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.
Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.
4. Edit and optimize everything you write
Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.
Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.
Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:
Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?
Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.
Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?
Content Writing Examples
The most common forms of content a content writer may be asked to create are:
Blogging: Blogs are a central part of building a strong content strategy . They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.
Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.
Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.
Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.
Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.
Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.
Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.
How Much Do Content Writers Get Paid?
The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.
Indeed.com says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.
Should You Become a Content Writer?
Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.
If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.
Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .
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25+ Content Writing Examples, Best Practices, and Useful Tools
Organizations use data to analyze their customer behavior. They study what their customers are searching for and what kind of content they are likely to consume. This insightful data is then used to plan and create content that is relevant and meaningful to their customers
Great content comes with great effort. Any organization on its way to creating a marketing strategy cannot ignore content today. This blog will focus on collating some winning content marketing examples, best practices used in the industry, and content writing tools that will make your job as a content marketer easy.
A fantastic visionary that he is, Bill Gates could see deep into the future. In an essay written in 1996, he wrote with conviction about how content is king. In 2022, the COVID-19 pandemic and the resultant “new normal” have drastically changed the way people buy, sell, and work across the globe. Businesses have no option but to adapt and change. This entire situation has propelled the online space to the stature of a marketing hub. We are at a point where leading organizations across the globe are adopting content-led marketing strategies.
In a digitally connected world, content is the new gold mine. Organizations and brands across the globe are using content to leverage their products and services. With more and more consumers moving online, the more agile brands have quickly made the shift. They are using content to tell their story and create brand value among their consumers.
But Wait. What Exactly is Content Writing?
Content writing is the art and science of creating content for the digital medium. Yes, you read that right. It is a finely crafted art as much as it is science. Why do we say that? Well, you will agree that writing is an art form. It requires someone to logically and meticulously put together thoughts into a coherent, readable format. But why is it a science? Because every piece of writing needs to have a structure. It must present a point of view in a well-framed, grammatically correct manner. The best content comes from a great mix of these two traits.
Organizations use data to analyze customer behavior . They study what their customers are searching for and what kind of content they are likely to consume. Then, this insightful data is used to plan and create relevant and meaningful content for their customers. While science defines what needs to be written, it is the art and craft of writing that helps create highly readable and engaging content .
Different Types of Content Writing
Content is created primarily for digital marketing. Just like water takes the shape of its container, writing must mold itself to the medium. The tone, tenor, style, and length of the written piece must change based on where it will appear. Here are some classic content writing types :
- Scriptwriting for videos
- Writing for e-zines
- Social media posts
- Case studies
- White papers
- Website content
- Landing page content
- YouTube video description
- E-commerce product description
- Reviews (books, movies, product, or service)
- How-to guides
While this list does not cover the vast ocean of content writing possibilities, it will give you an idea of what comes within its purview. From technology to recipes, from education to entertainment, from food to science, content can be created for any topic under the sun and beyond.
We have already established that content is the key marketing tool for any organization in today’s world. What, when, and who to write for is defined by an organization’s marketing strategy. Organizations or individuals setting out to make their mark must ensure that their content is customer-centric. This calls for a deep understanding of customer behavior, both online and offline. Brands have moved away from talking about what they can do for their customers. Instead, they speak about what the customer would like to hear within the context of their brand. In the highly competitive online space, content must be interesting and unusual to retain customer interest. The challenge is to create such content consistently .
8 Best Content Writing Examples
So, in short, organizations need to tune themselves to their customers’ frequency. They must clearly define their audience and create suitable content for this target segment. If customers find their content interesting, they will stay tuned, interact with the brand, and maybe even share it with their friends. Therefore, it is important to write honest and targeted content.
Here is a closer look at a few content writing examples via brands that seem to have got their content marketing formula right. They have a massive social media presence. They have a signature content style and have consistently maintained it through the years. This has resulted in their large social media following. Safe to say, they seem to have honed the art of creating content that connects with their customers.
The iconic Amul girl graduated seamlessly from the traditional print advertising medium to the online space. This helped the brand stay connected with their customers while adding a new base of a younger audience. By maintaining the style and tone of its content in the online space, the company has earned the love and respect of its audience. Their communication is always topical, offering a brilliant mix of humor and current affairs. The brand also has frequent contests in its online space to keep its customers engaged and entertained. It is one of the best content writing examples.
A product of the e-commerce boom in India, Flipkart is a relatively new entrant to the market. However, they are in a highly competitive space, and they understood early on that they must follow the customer journey from research to actual purchase.
User-generated content like customer reviews and recommendations forms an integral part of their content strategy. They maintain an active social media presence across all channels and ensure constant interaction with their customers through contests. Their Big Billion Day sale is a brand by itself, and customers withhold their purchases as they wait for this sale, much like the iconic Black Friday sale.
Like Flipkart, Zomato is a “millennial” brand that engages with customers largely between the age group of 18 to 40. It is a food delivery app that offers a listing of restaurants. The company uses a versatile range of content to engage with its customers; this includes blogs, videos, and infographics. Their target base is clear: foodies. They also send out constant emails to their database of customers on topics ranging from food to safety. This is an excellent strategy, as it helps keep them on top of the customers’ minds. Their quirky,
topical, and witty catch on food consumption behavior hold their large base of customers joyfully engaged. Again, an exceptional content writing example.
“ Fevicol ka mazboot jodd hai, tootega nahin ” is an iconic sentence, without which the history of the Indian advertising industry will remain incomplete. Be it Kareena Kapoor’s dazzling dance number “Fevicol se” or PM Modi’s speech in which he says India-Japan relations are stronger than Fevicol, the brand has glued itself to the Indian collection of words and phrases.
This extraordinary journey began with a textbook marketing tactic: directly approaching the target audience ( carpenters). After gripping the entire market and implementing brilliant strategies, this digital content writing example has come a long way from conventional newspaper ads to rocking meme games on social media.
Bumble is more than a dating app, connecting like-minded people for friendships as well. The marketing strategy of this product is noteworthy, from maintaining an all-yellow (also the color of happiness!) theme throughout their profile to reeling in trending influencers. Bumble is famous for launching quirky campaigns that tick all the boxes. The most famous one is the one regarding women “making the first move.” Bumble is a women-first dating app, and they are not afraid to leverage this fact. This is one of the best digital marketing content writing examples.
Nobody can start a sentence with the word “Paytm” and not finish it with the famous “Paytm Karo .” Paytm India’s topical marketing strategy and overall branding communication have helped the brand become an intangible neighborhood of their users’ lives. They’re able to find branding opportunities in mundane online trends, instantly becoming a platform for a much bigger, topical conversation. Paytm sneaks marketing and branding in its entire online presence.
Simplify360 explains interactions with customers and audiences across different social media platforms for leading businesses. It also allows you to keep tabs on your customer reviews and answer them. Their social media feeds comprise detailed guides on customer management, sales conversion methods, and statistics-supported social media analytics. Simplify360’s marketers seem to highlight their skills and features through their posts and hashtags extensively. This brand acts as the perfect content marketing example.
It is right there in its name— shaadi ! But, can you imagine a brand discouraging its value proposition? Shaadi.com recently launched a campaign where they conducted a survey among women and found out that around 82% of women do not want to rush into marriage. This survey and the advertisement around it garnered a lot of attention and applause. While raising a serious issue, they also drew attention to their easy-to-use, user-friendly interface, suitable for all types of people and mindsets. Isn’t this content writing example mind-blowing? Other than that, they are known for their emotional campaigns as well.
Content Writing Best Practices
COVID-19 has irrevocably disrupted the traditional marketing funnel. It has driven more people and organizations online than ever before. Although the e-commerce growth figures in India were not as high as they were in other big markets like the United States and China, the industry is optimistic about the financial year 2022. This also means that organizations must have their content strategy in place and employ proven best content practices to leverage the online presence of their customers.
1. Have a clear content strategy
Your content needs to be customer-centric. It must engage with your audience, and it must convince them that you can help meet their needs or solve their problem somehow. It must imply that you understand their situation and empathize with them. Any content created must be about what the customer wants to hear rather than what the organization wishes to say.
2. Have a deep understanding of your target audience
Who is your customer? What are their likes and dislikes? What are the challenges they face (in the context of your brand), and how can you solve those challenges for them? Any content created must strive to answer these questions. Build a customer persona and ensure that your content is always about your customers. It should reassure them that you are earnest about solving their problem.
3. Create content that connects with your customer
Once you have clearly defined who your target audience is, it is important to create content that resonates with them. Content that they can relate to so that they, in turn, share it and talk about it with their friends. Make your content so compelling that customers begin to interact and, over time, build a relationship with your brand.
4. Create the right mix of content
Ensure you hold your customers’ interest by offering them a fantastic mix of content . Incorporate blogs, videos, social media posts, infographics, and thought leadership material into your content marketing plan. Give your customers a reason to keep coming back to you.
5. Ensure your content is SEO-compliant
Optimize your content. This is an important best practice for SEO content writing. This means you must add all the relevant keywords, descriptions, alt tags, and meta tags. How can you do this? You need to obtain data on what your customers are looking for and create content based on their requirements. Ensure that there is a mix of the right keywords in your content to attract and retain your customer’s attention.
6. Make your content engaging
Once the content is out there in cyberspace, your customers should consume it and stay engaged with your brand. How can you do this? Keep your content simple and relevant, engage in storytelling, use humor, use images and statistics, and keep it topical and honest. Above all, once you arrive at a tone and style, stay consistent, so that you do not confuse your customer. This is equally important in social media content writing .
7. Have a compelling call to action
Now you’ve got awesome content out there. Your customer reads it or views it, and then what? It’s important to have a relevant and logical call to action (CTA). What is the answer, reaction, or activity you want from your customers? Do you want them to fill a form, register on your site, sign up for your event, or bookmark your upcoming sale? Whatever it is, ensure your customer perfectly understands what action is expected. A clear CTA is essential to meet your desired communication objective.
8. Have impeccable grammar
There is nothing more off-putting than badly written, grammatically incorrect content. Be picky about grammar. Ensure that your content is constructed coherently and has a logical flow – regardless of whether it is a written medium, a social media post, or a video. Also, make sure that you get your facts right. Be meticulous so that your customers don’t feel let down. Check your punctuation, or it can completely change the meaning of a sentence. Dot your Is and cross your Ts.
12 Content Writing Tools to Bookmark
Does generating the right content seem a little overwhelming? It need not be. There are plenty of content writing tools out there to help you at every stage of content creation – from ideation and design to conclusion.
1. Hemingway Editor
It makes sure that your writing is simple, lucid, and grammatically correct. It uses color codes to point out issues in your sentence structure. For instance, this content writing tool highlights long, complex sentences in yellow. If you see a sentence marked in red, know that the sentence is long and hard to understand. It pinpoints large words so you can think of smaller, simpler terms. It is easy to use and even helps you format your content well.
It is an AI-powered content writing tool that can help you create impactful, error-free content. It rates content based on correctness, delivery, engagement, and clarity.
This tool scans data points and helps you create SEO-friendly content. It is driven by AI, and helps you search for keywords, edit content, as well as audit your overall piece.
It is an extremely popular WordPress plugin. Yoast helps you manage titles, tags, descriptions, and keywords. It also helps track how often you are using the keywords.
It is one of the best content writing tools to check your content for plagiarism. As soon as you enter your content into the box, it combs content across the internet to check whether your piece is original.
6. CoSchedule Headline Analyzer
It is a fantastic tool that assists you in writing powerful headlines within the prescribed word limit.
7. Cliché Finder
Do you have a penchant for repeating your favorite word? Cliché Finder is your go-to app. It will find and highlight words that have been repeated too often and help enhance the quality of your writing.
Keep in mind the average reader’s ability. We don’t want readers trying to find word meanings in a dictionary. They won’t. They will simply lose interest and go away. So your content must be readable. And this is where this content writing tool can help you. It ensures that your content is simple and easy to read.
9. Hubspot Blog Ideas Generator
All you have to do is enter a word, and it opens the floodgates of topic ideas. It is effective in helping you come up with blog ideas regularly.
SEMrush has more than 50 tools, add-ons, and products to help you market better online. From finding keywords and enhancing your overall SEO efforts to auditing your content, you can find everything here.
Evernote comes with useful features like templates for blog posts, reviews, planners, annual calendars, meeting notes, strategic planning, event budgets, checklists, and so on.
12. Google Analytics
This is a free service by Google that helps get insights into different parameters regarding content. These include website traffic, advertising ROI, and more.
13. Pepper Docs
Pepper Docs is an online writing platform that provides a range of features to help writers create, edit, and collaborate on written content. It also enables the sharability of documents with other users and the tracking of changes in real time. Additionally, the platform integrates with various other apps to streamline workflows and boost productivity. Some features of Pepper Docs include content rewriter, plagiarism checker, keyword researcher, and more.
To conclude, it is clear that content marketing is the way forward. Whether you are an individual looking to make your mark as a content writer or an organization seeking to build your online presence, content is key. Therefore, you must devise a strategy for the whole year and plan your content dissemination accordingly. Remember to use an interesting mix of content that includes social media posts, blogs, and videos. Podcasts are emerging as the next big thing in the content space, so you might want to consider adding that to your mix.
The best part about digital media is that you can evaluate what is working and what is not.
The trick is to orient your content according to what customers seem to consume more of. At the same time, ensure your content is topical and relevant to the consumers. Once you have a winning content formula in place, run with it, stay consistent with the style, and be honest about the promises you make. Because, as Maya Angelou says, “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.”
- Content marketing supported by great content writing is an important arsenal in any brand’s marketing strategy today.
- Content writing is the fine-crafted art and structural science of making content for digital media.
- The different types of content writing examples on the digital front include blogs, scriptwriting for videos, emailers, social media posts, whitepapers, etc. All of these are important for the digital growth of a brand.
- Some of the best practices in content writing include optimizing for SEO, understanding your target audience, and creating the right content mix for your brand.
Content, today, comes in all shapes and sizes, from the written word to an engaging video. A good content marketing strategy uses a mix of different types of content to reach your target audience. Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.
Apart from the necessary skills, motivation and passion are crucial to write content that compels audiences to take action.
SEO content writing is the art of writing content keeping the practices of SEO in mind. The idea is to plan, create, and optimize content with the goal of ranking it in search engine results.
Content writing tools are important to create engaging and unique content. Some of their benefits include: – Improved writing – Enhanced readability – Fresh ideas – Structured content
Follow these step-by-step processes to create an SEO-driven content marketing strategy that ranks and resonates with your audience.
Check out different B2B content marketing ideas and learn how to create a B2B content marketing strategy that actually works.
Here is everything you need to know about building an effective B2B content marketing strategy that drives results.
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What is content writing? (An explainer with tips and examples)
- Jenna Romano
- Aug 23, 2022
Content writing plays an integral role in a brand’s success. When you create a website , for instance, you choose your words for everything from the home page to the individual blog posts you publish.
Your copy can affect how well your website ranks on search engine results pages, as well as how valuable visitors find your site’s content. Without high-quality writing, your marketing efforts may flounder and, with them, your website.
In this post, we’ll define content writing, explore the benefits of good content writing and share tips for success as well as unique examples.
What is content writing?
Content writing refers to creating digital content for a brand’s marketing strategy . This includes content for:
Sales landing pages
Social media posts
Content writing is just one content marketing tool in a brand’s arsenal. Pair it with robust research, diligent planning and high-quality visuals to optimize your strategy.
Your content marketing strategy will depend on your product, services and audience. For example, a restaurant’s clientele might not want to follow a blog, but they will likely want to see tantalizing food photos and reels on Instagram.
A recent Semrush survey of content marketers found certain content types are more effective and successful than others:
Blog posts (36%)
Success stories (22%)
Case studies (16%)
Every piece of content in your marketing strategy likely has a written component to it. Take marketing videos, for example. Someone needs to write the video script as well as the title, description and show notes to help with SEO and accessibility.
The benefits of good content writing
97% of the content marketers in the 2021 Semrush study said that content was a critical part of their overall marketing strategy. There’s a reason for that—well-written content provides brands with many benefits:
By creating content for different channels, a brand can attract a much larger audience.
You can tailor content to different segments of a brand’s audience, making it easier to connect.
Writing great content will help strengthen a brand. This will make it easier to recognize and more relatable.
Content offers value to customers and non-customers alike and asks for nothing in return—just their time and attention.
Google rewards websites that consistently create quality content with better rankings.
Content writing helps existing customers get more from their purchases, which can increase loyalty.
Get your ethos, pathos and logos right and you'll be well on your way to building a loyal customer base from your content.
5 examples of great content writing
Before we check out how you can optimize your content writing strategy, let’s first look at these content writing examples:
In early 2022, social media users saw posts and ads from a brand called Perpetual Pup . Users noticed the social media and video script writing before the branding. “It’s a good ad,” said Twitter user @GideonNeptune .“It made me look and find out about the show it’s promoting.”
The content campaign promoted “Bad Vegan,” a Netflix documentary . People discussed this content marketing strategy on many social media platforms, including on Reddit .
McCormick's YouTube channel is entirely devoted to cooking with the company’s spices. A lengthy description accompanies each video—like this one on how to marinate and grill pork chops —and includes:
A simple yet descriptive title
A quick summary of what the viewer will learn
A list of ingredients needed to reproduce the recipe
Information on prep and cooking time
A link to the recipe on the McCormick website
These YouTube descriptions give the viewer more context and value from the video, while also helping optimize the video for search.
An email newsletter gives brands a regular chance to re-engage with website visitors and blog readers. The Wix Blog newsletter, for instance, goes out once a week and provides readers with short and easy-to-read summaries of recent posts. Subscribers can skim the newsletter’s concise, conversational writing and get just enough details for each post that they’re eager to read more.
Instacart ’s grocery delivery service provides a great value to its customers. However, the Ideas & Guides section of the brand’s website offers an opportunity to maximize the brand’s service. It covers DIY topics like cooking tips, holiday and event planning and recipes.
This content is useful to Instacart’s marketing strategy for several reasons. For one, it adds values for existing customers using the service. Instacart can use customers’ shopping histories to send them relevant guides. It also can bring in new leads as visitors discover timely and trending topics.
Customer testimonials work great for people to sign up for a service. The only problem with testimonials, though, is the short length and faceless nature. Therefore, success stories can be a more effective form of content marketing. You’ll see why on SCORE’s Success Story page. Real people share actual stories about their businesses and how SCORE’s mentors have helped them. The Success Story pages aren’t long—maybe only 400 to 600 words—and yet they pack enough of a punch to touch visitors’ emotions.
Tips for content writing success
Here are 10 best practices to help you write high-quality content for your marketing campaigns:
01. Reference your content style guide
Just as you’d document your visual branding with a style guide, do the same for your content writing. It should include information related to:
Brand voice and personality
Guidelines on key company terms and industry jargon
Other preferences or rules relating to your brand’s written style
Not only will this help you consistently handle your writing, but you’ll get better quality results from contributors, too.
02. Create a content marketing strategy
According to Semrush’s survey, 78% of those who’ve been very successful in their content marketing had a documented strategy. You can create an effective strategy for copywriting by choosing 5 to 10 top-level topics you want your brand to be associated with. Then center all of your content around those major hubs, ensuring that you tackle each subtopic one by one.
03. Keep your eyes and ears open for inspiration
There are many places to find content ideas:
Subscribe to your competitors’ blogs and newsletters and follow them on social media
Follow the top publications in your industry
Listen to podcasts and subscribe to YouTube channels that tackle similar subjects
You never know when inspiration might strike with content writing. Staying tuned to what others talk about can help you avoid feeling uninspired or stuck.
04. Come up with an interesting angle
It’s common to take inspiration from other people’s content, but be careful about rewriting what others have already said on a topic. Tune into a variety of sources such as blogs, vlogs, newsletters, social media platforms, podcasts and even print journalism to help fuel your creativity.
05. Write as concisely as possible
You want to unpack the topic fully when you write a white paper or blog post. However, that doesn’t mean you need to hit some magical word count to make it a worthwhile read. Cover the topic fully, without being too wordy.
06. Focus on the user foremost
Although content writing is a marketing tactic, it usually takes a less product-forward tone than advertising.
Joe Stolte of The Tractionology Group suggests the following to Forbes :
“Make the content about the customer. Specifically, make it about what your customer wants and how they can get it. What works really well is to use your marketing to educate your target customer and help them solve real problems in advance of trying to sell to them. This naturally generates goodwill and trust in your marketplace and makes selling much easier.”
07. Format your content for readability
Content design is an important part of content writing. With consumers’ attention spans growing shorter with each passing year, ensure that the content you’ve written first gets noticed, then read. Hopefully, it’ll convert a good portion of users, too.
Even short social media posts can get more views with line breaks, attached images and strategic hashtags. Just make sure that the post’s design doesn’t distract from its overall readability.
08. Give readers a reason to engage
You can add certain assets to your content writing that encourage engagement:
More people will open a post if the headline has powerful words
Supportive imagery can help people understand the content
Actionable how-to steps can make the piece more useful
Statistics, quotes from thought leaders and real-world examples can make content more convincing
09. Proofread your work
A piece of content with an error is like a broken link on a website. While it might just seem like a minor inconvenience, frequent errors can reflect poorly on your brand. Tools like Grammarly can help you proofread your writing before publishing.
10. Use keywords organically
The point of writing website content is to create high-quality, valuable content for your audience. While you should optimize your website’s content with best practices for search engines like light keyword research, alt text for images and internal linking, you should prioritize comprehensively covering the topic.
What is digital marketing? The complete guide
What is brand voice and how should you use it? (+ Examples)
Copywriting 101: The ultimate guide to writing copy that sells
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10 Examples of Content Writing, When To Use Each, and Content Writing FAQs
December 11, 2020 • DJ Team
In the world of content marketing , video and image-based content continues to rise in popularity—but nothing has dethroned written content as the foundation of any brand’s digital marketing strategy. There are many different types of written content, from the standard blog to social posts and much more.
What is Content Writing in Marketing?
In simple words, content writing in marketing is the process of creating digital content and allows you to show your customers what your business is, what it specializes in, and how you can help them with their needs. >Let’s take a look at 10 examples of content writing to inspire you and help you round out your content writing efforts.
Content Writing Example #1: Social Media Posts
Creating social media posts is a great way to hone your content writing skills. Since posts are typically very short, snappy, and quick, you can easily try out different styles of writing and see what people respond to. It’s easy to change direction and adapt if you need to tweak your writing style since social media posts are typically fluid and changeable by nature. You can also practice A/B testing with your social media ads—try writing two different posts and sending it to similar demographics and see which one performs better.
Before you write social media posts, make sure to check character limits as well as the demographics of customers who use each platform. This will help you word the post for each platform in a way that will attract the most potential customers.
Content Writing Example #2: Website Content
Your website is a huge piece of content writing that is often overlooked as content. From writing each page to creating Frequently Asked Questions or a resource center for customers, your website is often the first point of contact for potential customers. Keep in mind that content writing for your website needs to meet customers who are at all different places in their journey to purchasing, so you should have content that engages customers at all levels.
Content Writing Example #3: Newsletters and Emails
One thing that sets newsletters and customer emails apart from other types of content writing is the fact that typically your audience for these pieces of content are people who are already customers and familiar or loyal to your brand. Offering unique content that they cannot get other places can help keep their interest and make them pay attention to your emails.
Content Writing Example #4: Infographics
While you may not think of an infographic as a piece of content writing, the truth is that infographics are a combination of visual and written. Think about different statistics. Or interesting facts about your company or products, and use those to create infographics to distribute to your social media channels. For a simpler infographics, you can try creating a comparison sheet. A simple chart that compares your products to others can help educate your customers and make the case for your product.
Content Writing Example #5: Ebooks
Creating ebooks for your customers is a great way to offer in-depth explorations of your products and services. This is a great educational tool and can help you to convince potential customers to convert to actual customers. Content writing for these pieces can be more technical, but make sure that you keep the jargon and specialized vocabulary to a minimum or explain it so that you bring your audience along with you.
Content Writing Example #6: White Papers
White papers are similar to ebooks in that they are longer pieces that are meant to be educational and delve deeper into subjects. However, white papers help you to establish your business as an industry expert and gives you authority in the eyes of customers. White papers can expand on topics that you use in your blog posts or cover other related topics or opinions.
Content Writing Example #7: User Guides and How-To's
These types of content writing are very helpful for your current customers and for people who are close to making the purchasing decision. You can show off your products and how to use them and help your customers understand and utilize your products fully.
Content Writing Example #8: Case Studies
If you’re looking to optimize your conversion rate, case studies are a useful tool. Customers are often convinced by case studies that prove your products and solutions work. It’s important to show things like the value your business provides, sales history, and compare and contrast to your competitors’ solutions. Writing about a customer challenge and showing how your products solved that issue is a great technique to create your first case study.
Content Writing Example #9: Video Content
It may seem strange to think about videos as a place where you need content writing, but the truth is that your videos will be much more successful if you script them before filming. Writing out the conversation points or scripting the entire video is a great way to make sure the videos stay on topic and cover what they need to cover. Think about your goals when creating video content and consider writing out outlines or full scripts if necessary. Sometimes people can be nervous about being on camera, and having a script or loose talking points can help take the anxiety out of what to say.
Content Writing Example #10: Blog Posts–Our Favorite!
There’s a reason that blogging is the most common type of content writing, and that is because blogs have a wide range of business benefits. From helping with SEO and getting your website to the top of the rankings to elevating your business as an expert in your field, blogs are still an important type of content to focus on. These are a bit more informal than other types of content but should provide good information to your potential customers.
Not sure what to write about? Turn to your team for help—brainstorming topics for content writing with your team will help you discover blog topics you may not have thought about. You can also auto-generate content topics by running an insight report in our DemandJump platform. No matter how you come up with your blog post ideas, the important thing is to have a blog and use it.
At DemandJump, we specialize in creating the exact blogs, articles, and other written content that will boost you to page on search engine rankings. Our clients frequently come to us with questions about the ins and outs of writing content. Let's take a look at some of the top questions we receive.
What Are Some Popular Content Writing Topics for 2022?
From cryptocurrency to TikTok trends, we've seen some major changes to the content writing landscape in recent years. First, we always recommend that you write about topics you would like to be seen as an industry expert on. If you're looking for some inspiration, here are a few of the top content writing topics we've seen lately:
- Cryptocurrency and Bitcoin
- Online shopping
- Remote work, working from home, and hybrid work
- Foodie blogging
- Pillar-based marketing
- Small business advice
- Diversity, equality, and inclusion
- TikTok ideas
- Real estate
- COVID-19 (we know, we wish it would go away too)
- Making money online
- Mental health
- Social media marketing
How Do I Pick Topics for Content Writing in 2022?
To pick the best and most relevant writing topics, ask yourself these three questions:
What is the Format of Content Writing an Article?
You can write an article in many different formats: lists, FAQs, instructional guides, case studies, infographics, interviews, how-to’s—there are numerous possibilities. Regardless of the exact format you choose, here are some key formatting tips to keep in mind:
- Keep your visual style consistent. If every page on your website has different fonts, colors, and graphic styles, that can be confusing to a reader and won’t help your brand image.
- Use bullet points when you can. Reading a little list in the middle of a blog can be a great break for the eyes. Use this tactic to make your most important points scannable and easy to read.
- Watch your font size. Most users can change the font size on their own device for easier readability, but why not make it easy for them to read right off the bat? Setting your body font (aka anything that’s not a title or header) between 16 and 18 px is considered a good size.
- Stick with shorter paragraphs. Bite-size paragraphs are easier to read, and you want your reader’s experience to be as effortless as possible. Plus, it’ll help your content flow better on a tiny cell phone screen, which is where we find ourselves doing the majority of our content reading nowadays.
What Should Be Included in Content Writing?
Generally, your content writing should include answers to your target audience's most pressing questions. When you get into the trenches of content writing, here are some key things to include in your content to climb the search engine page rankings and drive conversions:
- Keyword questions and phrases to appeal to all those search engine algorithms
- H2 headers that include keywords for easy reading and scannability
- Backlinks to other articles on your website
- Linked or cited sources to back up any claims
- Intriguing statistics and facts that prove your points
- Imagery to add an eye-catching element
- A call to action (CTA) to prompt your readers to "click here to sign up" or "contact us today"
How Do You Write Marketing Content With Strategy?
There are tons of strategic approaches to writing marketing content, but we think the best method is pillar-based marketing . This kind of marketing is all about combining the science of keywords and content structure with the art of good writing.
If you'd like to write content using pillar-based marketing, your content should be divided into three different types:
- Pillar - A pillar page will cover a broad keyword topic, be around 3,000 words long, and include 15-20 high-value keywords.
- Subpillars - This content should explore subtopics within your pillar topic. They will be 1,500-2,000 words long and include 10-15 keywords.
- Supporting Blogs - Supporting posts will get into the nitty gritty of the subpillar topics. They should be about 750-1,000 words long and include 6-8 keywords.
How Do You Write Good Content Marketing?
Anyone can write good marketing content with practice and a few helpful tips like these:
- Don't edit as you write. That's a one-way ticket to writer's block. Let your thoughts flow as you write, and worry about whether it's "good" or not when you edit later.
- Always keep your main point in mind . Remember good ole thesis statements from school? That same concept should apply to your content marketing. Make sure each point you make can somehow connect to your principal topic.
- Kick distractions to the curb. Turn your phone on "do not disturb." Close your office door. Find a comfortable spot. Clear your desk. Put up a sign that says "leave me alone...or else." The battle for distraction-free writing never ends–you have to fight for that peaceful work space!
- Take a writing class or certification course. If writing is not your strong suit, try taking a class or certification course to boost your writing skills.
Are There Content Writing Topics for Practice?
As they say, practice makes perfect, and finding topics for practicing your content writing is an excellent way to level up your abilities. Any of the trending content writing topics for 2022 we mentioned above are excellent for a little content writing practice. Looking for some more specific topics to practice on for your industry? Try writing a piece of content that finishes one of these statements:
- Our product/service will make your life easier by...
- Here are things I wish I knew before starting my business...
- Behind the scenes, my business...
- The history of our organization started with...
- I wish everyone in my industry knew these things...
How is Content Writing Done?
Depending on the writer and the industry, content writing methods will vary. Across the board, though, there are a few steps every content writer will take:
- Plan - You can write one-off blogs, but in our experience, that doesn't help with search engine ranking. Create a content plan with multiple articles that dive into every aspect of a topic, and schedule when each piece is due to be published.
- Research - In your research, you'll want to investigate who your target audience is, what they most want to know, what industry experts are saying, and any other information you may need to write intelligently about your topic.
- Write - Write the content! Type it on a laptop, handwrite it, use a typewriter–whatever brings you joy.
- Proofread and Edit - When you're proofreading, it can be helpful to read your writing aloud, as that will help you catch more mistakes than reading it in your head. You should always proofread your writing first, and then send it on to at least two other sets of eyes for review.
- Publish - Send your fresh little blog out into the world, and announce its publication across all your social media accounts. Then repeat the whole cycle! The more quality content you write, the more search engines will recognize you as an authority on a topic.
How Can I Write a Content Plan?
First, figure out what topics are important to you, what topics are important to your audience, and where those two areas overlap. Plan to have long-form content cover broader areas of that topic, and use short-form content to cover more detailed questions on that topic.
For example, let's pretend you design, make, and sell custom temporary tattoos. If you're using the DemandJump platform, you would first run an insight report for a broad phrase you'd like to rank for–let's go with "custom temporary tattoo" for this example. After our platform auto-generates an insight report, you would see something like this:
Bada bing, bada boom–content ideas about custom temporary tattoos. From here, you can write your content plan. If you're following a pillar-based marketing strategy, you'll first want to pick out a pillar topic. "Temporary tattoos" would be great for your pillar, as it's a broad topic that can easily squeeze 3,000 words out of. For subpillars, you might explore semi-permanent tattoo ink" or "long-lasting temporary tattoos." And for the supporting blogs, look for long-tail keywords or questions, like "Can I get a temporary tattoo for 1 year?" or "How do you make a temporary tattoo at home?"
One important thing to note when you're planning your content topics around a pillar-based marketing strategy–this strategy is about answering your audience's questions. While at first you might say no to “How do you make a temporary tattoo at home?” because you want people to buy temporary tattoos from you instead of making temporary tattoos at home, this type of thinking won’t get you to page one of Google.
Some of the topics might not apply to you directly, or even answer questions you’d prefer your audience not think about, but it doesn’t matter—these are the questions your audience is asking. Answer them, win your audience’s trust, establish yourself as an authority on every single facet of custom temporary tattoos—and that is how you win page one rankings.
How Do You Write Content?
Creating content is a very specific skill set that requires good research and writing abilities. We have our own content writing team here at DemandJump, so we get asked this question a lot. All the tips we’ve shared with you so far have come directly from our writing team. In fact, they—me? Hello, it’s me, a member of the writing team—wrote this blog you’re reading right now, so we must be doing something right if you’re still with us.
When we write content, we always use our DemandJump platform. It’s way easier than spending hours doing keyword research and topic planning on our own (and trust us, we’ve all done it without the DemandJump platform—those were dark times).
It’s so easy to pull topic insight reports to see the top keywords trending on any topic at any time. After choosing an area to focus on, our platform assists with organizing the topics into pillar pages, sub-pillars, and supporting blogs. It even shows us which topics aren’t performing well so we can reexamine that piece of content and beef it up a bit. The DemandJump platform is by far our favorite way to write content!
Which of the Following Examples of Content Marketing Came First?
Before we wrap things up–quiz time! Not because we enjoy torturing you–it's actually good to know a little bit about the history of content marketing. It makes us appreciate how far we've come from the days of paper pamphlets and magazines.
Which of these content marketing examples came first?
A. John Deere's "The Furrow" magazine, which promotes John Deere products.
B. Benjamin Franklin's "Poor Richard's Almanack," which he used to promote his printing business.
C. Johnson and Johnson's "Modern Methods of Antiseptic Wound Treatment," which advertised products to the medical community.
If you bet on Ben (answer B.), you are correct! The first edition of "Poor Richard's Almanack" was published in 1732 . Johnson and Johnson's "Modern Methods of Antiseptic Wound Treatment" came around in 1888 , followed closely by John Deere's "The Furrow" in 1895 . Although we're guessing they weren't so focused on SEO and keyword research back then...
Find the Best Topics for Content Writing Marketing With DemandJump
If you're struggling to figure out what content to write, we get it–it's not easy! But with the right content writing tools, like DemandJump, it can be. With our prioritized lists of content to create, insight reports with keywords and topics, and a customer service team to support you every step of the way–success is well within your reach!
Want to see our platform in action? Try it for free today!
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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
Updated: March 01, 2021
Published: February 25, 2021
When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals.
For instance, you'll see some content writers create social media copy for small businesses, while others write press materials for insurance brands.
You'll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video.
So, what's going on here ... Are some of them lying?
In fact, they're all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats — and (at least in our case) for marketing purposes.
Here, we'll explore what content writing is ( hint, hint … I'm currently doing it ), as well as tips to take your own content to the next level. Plus, we'll explore examples of incredible, high-quality content writing.
But, to start — What is content writing, anyway?
What is content writing?
Content writing is the process of writing, editing, and publishing content in a digital format.
That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more.
Simply put, content writers are the storytellers for their brand. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action — that action being a final sale.
Nowadays, content creation is a critical component of most businesses marketing strategies — in fact, as of 2020, 70% of marketers now actively invest in content marketing .
This means the role of content writer is more in-demand than ever before. However, the role varies depending on both industry and business needs.
For instance, some businesses might invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books.
Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand's voice, while attracting, engaging, and delighting the right audience.
When done right, content writing has the power to convert readers into prospects, and prospects into paying customers. So it's undeniably important for your business' bottom-line that you're able to consistently create helpful, engaging content.
But that's easier said than done. To help take your content to the next level, let's dive into some of my favorite content writing tips (these have personally helped me, as well).
12 Content Writing Tips
1. write unique and original content, and go above-and-beyond what you find online..
Whenever I start a new blog post, like this one, I start with plenty of online research — but that's not where it ends.
After Googling relevant topics, including "content writing tips", I begin creating an outline using some of the information I find online.
However, your piece will never rank if you just copy-and-paste the same information that already exists online — and, even if it does, when your readers catch on (and they will), they'll lose trust in your brand as an authority within the industry.
Once I finish my rough outline (which will include about 60% of the information I found through online research), I fill in the remaining 40% with unique, original insights. If I know about a topic personally (as is the case with "content writing", since I'm a content writer myself), I'll fill in the outline with original anecdotes, tips, or personal examples.
However, if I don't know much about the topic at-hand, that doesn't mean I simply use what's already online. Instead, I'll reach out to internal HubSpotters who are experts on the topic or use other original internal-company resources, or I'll conduct external outreach via my social networks to find a reputable source willing to provide tips, quotes, or original examples to beef up my piece.
Additionally, I'll look for content regarding the topic across a wide range of sources — including YouTube, LinkedIn, Reddit, Quora, as well as podcasts — to ensure when readers' come across my content, it's both comprehensive and unique.
If they can find the same information elsewhere on Google, why should they stay on your page? As a good content writer, it's your job to take your content to the next level, always.
2. Write a good hook to grab your reader's attention.
Sometimes, it's easy to write a good hook — particularly if the topic is intriguing or exciting to you, as the writer.
But what about more boring, mundane topics, like Rel=nofollow?
In certain cases, writing a good hook requires pulling back and looking at the bigger picture. For instance, while rel=nofollow isn't the most fascinating topic (in my opinion), what is interesting to me is SEO, and how SEO can directly impact a company's ability to reach new audiences — plus, how Google has needed to change regulations in recent years due to an increase in illegitimate sites.
Which means, when I started writing 3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement , I used that angle to inspire my hook, and painted a picture: Myself as a Wikipedia editor, writing about zebras, and getting paid $500 to link to a fake news website.
( Now you're interested, aren't you?)
My Creative Writing background helps in this case, and I'm willing to bet your own passion for writing will help you create exciting hooks, as well.
Oftentimes, the introduction and hook is your best opportunity to use your writing skills to truly inspire, move, surprise, and delight your readers from the get-go. Take advantage of that space by thinking: What would make me and my friends want to keep reading?
3. SEO-optimize your content for search engines.
Your writing can be absolutely stunning, but if it's not SEO-optimized, no one will ever read it.
As a content writer, it's critical you become familiar with SEO when it comes to writing .
Being an SEO-savvy writer can help you ensure your content ranks on whichever platforms you're publishing, including YouTube, Google, or even social sites like Instagram.
Plus, you can use SEO to ensure you're writing about the most popular topics related to your products or services, and covering the right sub-topics when you're writing about a given topic.
For instance, "content writing tips" is a keyword phrase I found when conducting keyword research on the topic of "content writing" as a whole — it's not necessarily a sub-topic I would've considered covering in this blog post had I not done the research to recognize HubSpot readers are seeking out that information.
Ultimately, learning key SEO tactics will help you become a writer whose more attuned with your readers' challenges, and ensure you create content that more accurately answers those challenges.
4. Consider how you can attract an audience across a wide variety of platforms.
While SEO is critical for ensuring your content ranks on search engines like Google, it's not the only opportunity for distribution.
To reach a wider audience, it's helpful to learn how to write content that performs well on various platforms such as Instagram, LinkedIn, or email.
Plus, you might be a content writer whose sole job is to write newsletter content or social media copy , depending on your business' needs.
To ensure your content reaches and inspires audiences regardless of the platform they prefer, it's vital you consistently consume content via email and social to pick up writing tips specific for those sources.
5. Incorporate multimedia components to break up the text.
Whenever possible, try to incorporate videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers' to consume — particularly if it's long-form content, like pillar pages or whitepapers.
Consider, for instance, the blog post I wrote: " How to Develop a Content Strategy: A Start-to-Finish Guide ".
That blog post is long, with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes), to keep the reader engaged throughout.
This is also a good opportunity to increase traffic to your company's various marketing materials. For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win, win.
6. Segue into appropriate and relevant calls-to-action.
As a content writer, your job isn't just to create good content (that's what novelists are for). It's also to ultimately convert those readers, listeners, or viewers into prospects and customers.
As such, it's vital you learn how to appropriately include relevant CTAs throughout your content , particularly if those CTAs can help your readers learn more about the topic at-hand.
Consider, for instance, the relevant CTAs embedded in the body text of HubSpot's YouTube video, " How to Understand Facebook Video Insights (Guide) ":
When you're creating your own content, it's important you ensure you're consistently directing your audience to various business offerings to convert those viewers into prospects and, ultimately, consumers.
7. Edit, edit, edit.
Whenever I finish a first draft of a blog post, I take a few hours off and then return to it at the end of the day. With a fresh perspective, I'm able to edit for small grammatical errors or fix structural issues.
Good content writing is impossible without good content editing.
We're all human and will continue to make mistakes in our writing: That's okay, as long as you remember to go back and edit for those errors, later.
Additionally, small grammatical errors can ultimately make-or-break a readers' trust in your brand as a whole. If they notice you've forgotten periods or misspelled words, they might make the judgment that your content isn't as authoritative and clean as other content on the web, and look for future information elsewhere.
8. Jam-pack value into every sentence.
When I worked with an editor a few years ago, she consistently told me: "If your sentence isn't telling the reader anything new, delete it."
This was a tough pill to swallow. That meant some of my most beautiful, moving sentences needed to be deleted. But it's a fair point: In content creation, you need to move quickly onto your next point, or you'll lose your reader entirely.
Most of your readers are busy people with plenty of distractions, including other businesses' social posts, blog articles, or YouTube videos. Make it easy for them by making your point — and then moving on.
9. Play around with interesting angles.
Good content writers consistently test out new, surprising angles to keep readers engaged and coming back for more.
Consider, for instance, how often "consumer product" has been written about. I'm willing to bet if you've ever researched the topic, you've already seen a wide variety of angles as different content writers try to make an old topic feel new again.
But … have you ever seen consumer product compared to water , before?
Articles like " Be Like Water — A Guiding Principle for Consumer Product " do an excellent job at finding new angles to pull readers' in, even if those readers have seen plenty of consumer product-related content before.
The more unique and surprising your angles are, the more likely you are to capture new audiences. You can utilize tools like HubSpot's paragraph rewriter tool to explore fresh perspectives and express ideas in unique and innovative ways.
10. Incorporate original quotes from thought leaders or colleagues to paint a well-rounded argument.
No matter how good my writing is, my readers still don't necessarily want to hear my advice on protecting your mental health while working from home .
Which is why I didn't try to tackle the topic myself — instead, I found a psychologist to provide well-researched, helpful tips to take my piece to the next level.
Even if you're an expert on a topic, consider how you might provide alternative opinions to create a more well-rounded argument. If you're writing a blog post like, "Video vs. Podcast: Which Is Better For Your Business?", see if you can get quotes from both podcasters and video producers (or your own internal colleagues who feel passionate about the subject).
Expert quotes or original insights will impress readers and show them that what they're finding on your website, they won't find elsewhere on the web. And that's powerful.
11. Tell the reader why what you're writing about matters to them and their daily lives.
Let's say you're creating an ebook: "A Comprehensive Guide to Excel".
Not exactly what excited you most when you majored in English, is it?
Imagine how your readers feel: Sure, they might download your ebook if they need the information to excel (ha, ha) in their jobs, but they won't necessarily be excited about it.
Consider, however, how critical Excel is for certain functions. Excel can help a company's financial department analyze year-over-year performance to determine how much budgeting a marketing team will receive in the upcoming year.
That budget contributes to critical growth, and the business' ability to reach and convert new customers. Without it, the marketing team won't be able to increase brand awareness as effectively as they'd like — and the business will suffer, as a result.
When you recognize that Excel can actually be tied to a person's job security, it suddenly becomes much more fascinating, doesn't it?
Content writing isn't just about creating pretty sentences. It's also about telling a reader why a topic should matter to them, and how your content can help them become better in certain areas of their lives — be it work, family, health, or travel. Now that's purposeful.
12. Ground your advice with examples.
As I've covered these content writing tips, I've tried to include a few relevant examples (i.e. my Rel=nofollow blog post).
Examples can help ground your advice and drive a message home — and they can also help demonstrate how readers can apply your advice to their lives.
Particularly when you're writing about loftier, less tangible topics, it's critical you show your readers what you mean, rather than just telling them.
But what better way to demonstrate the importance of examples than to … Show you some examples? (Great segue, huh?)
Let's dive into some examples of powerful content writing, next.
Examples of Content Writing
Along with the examples I've included above, let's take a look at some impressive examples of content writing.
1. Harris and Harris Wealth Management's Blog Post, " What Keeps Me Calm For Clients As Markets Gyrate ":
Why It Works
If you have the chance to read the whole article, do — the entire piece is informative and engaging. But what this introduction does particularly well is hook the reader with an opening that's surprising and intriguing.
"You never see it until it happens ... We were due ... I just didn't expect it ..." are all phrases that work to create suspense and encourage the viewer to keep reading. Zaneilia Harris, the author of the post, uses emotion to engage with her readers and make "market downturns" as a topic both personal — and universal. A great example of using a powerful hook to attract, surprise, and delight readers.
2. The Rachel Hollis Podcast, " No Motivation? Here's How to Create Your Own! "
The podcast script is exciting, relevant, and powerful. I found myself nodding along as I listened: something most content writers hope will happen in reaction to their content.
In particular, take a look at the description for the podcast (if you don't have the time to listen to the whole episode): "This week ... Rachel is delivering her best secrets for creating a firestorm of motivation inside a season where even a spark feels hard to find."
The language is compelling and unique — and who doesn't want a firestorm of motivation? This is an excellent example of content writing that encourages a reader to complete a task: In this case, downloading the episode.
3. Trello's Business Plan Template post via LinkedIn.
Simply put, sometimes, timing is everything.
Trello's content writers published the right message at the right time —in this case, the very beginning of 2021. Entrepreneurs were likely attracted to the hook, "Are you thinking about turning your passion project into a real-life business in 2021?"
Additionally, the copy uses a wide-variety of examples to attract as many viewers as possible. For instance, the copy mentions the template can help you organize product descriptions, finances, or industry analyses.
Whenever possible, it's helpful to ensure your copy can attract audiences with different challenges or needs — which this post does well.
4. Brian Dean's YouTube video, " How to Start (And Grow) a YouTube Channel in 2020 ":
When the video starts, one of the first sentences Brian says is this one: "These are the exact same steps I used to take my channel from zero subscribers to over 5,000,000 views."
That's powerful script writing, and goes a long way towards convincing viewers to keep watching. Why? Because it tells you the content that follows actually helped someone succeed, and creates a level of authenticity that could be missing if Brian simply said, "I've heard from others that these tips work."
5. Ally Bank's "Save for what matters in 2021" newsletter email:
I was immediately drawn to the punny slogan at the top of this email when I opened it in my inbox, which reads: "On your mark. Get set. Goals." The rest of this newsletters packs a punch, too — each sentence is jam-packed with valuable information, and best of all, the content is directed right at me , the reader.
And who doesn't want to make 2021 the "year you save for what matters"?
Don't forget to share this post!
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What Is Content Writing? – Types, Importance, & Examples
Today, content is found in almost every aspect of modern life. People consume content through books, magazines, newspapers, blogs, websites, and even social media. In fact, an average person spends around 7 hours consuming online content, thanks to the internet.
With so much content being consumed daily, it’s no wonder that businesses are increasingly looking for talented writers to create content for their products, services, and websites.
This skill is in high demand, but what exactly is content writing? What all does it constitute? What does a content writer do?
Here’s a guide with a comprehensive overview of content writing, including its types, importance, and examples.
What is Content Writing?
Content writing is the creative process of generating content through careful planning and research, writing, and editing that is then published on online platforms with an aim to attract, engage, and retain readers.
This content writing definition can be simplified by breaking it into three key phrases:
- The creative process of generating content: Content writing involves creative thinking and a flair for writing. It’s not just about regurgitating information but about presenting it in an engaging and interesting manner.
- Careful planning, research, writing and editing: Any good piece of writing, be it an article, blog post, or even a social media update, requires careful planning, research, and editing. Without these elements, the content will likely be uninformative or poorly written.
- Aiming to attract, engage, and retain readers: The ultimate goal of content writing is to reach and resonate with the target audience.
No matter what the form, all content must aim to serve a purpose, be it providing information, educating the reader, or entertaining them.
That’s where a content writer comes in – to create content that is not only compelling but also relevant and targeted to the right audience.
Who Is A Content Writer?
A content writer is a professional writer who specialises in creating content for various online platforms.
This content can take the form of articles, blog posts, social media updates, web page content, product descriptions, or even marketing collateral .
The content writer can wear the hat of a copywriter, ghostwriter, SEO specialist, or even a social media manager – all depending on the type of content they’re creating.
However, their ultimate goal remains the same – to create compelling, relevant, and engaging content.
Types Of Content Writing
While most people think of content writing as one homogenous entity, the reality is that there are different types of content writing, each with its own distinct style, purpose, and audience.
Some of the most popular types of content writing include:
- Article Writing: Articles are usually informative pieces that are longer in length and provide detailed information on a particular topic. They are often published on digital publications or niche-oriented websites like Forbes, Huffington Post, and other such sites. Writing an article requires the content writer to have good SEO knowledge so as to ensure that the article ranks high on SERP.
- Copywriting: Copywriting is a type of content writing that aims to sell an offering or fulfil a marketing goal. It’s usually short, persuasive, and to-the-point. Copywriters use various techniques like powerful headlines, call-to-actions, and even emotional triggers to get the reader to take the desired action. Content pieces that fit into this type include landing pages, social media marketing content, and even ads.
- Press Releases: Press releases are official statements that are sent out to the media with an aim to generate press coverage for a particular product, service, event, or even an individual. Press releases are well-written and newsworthy with an aim to increase the chances of them being picked up by reporters and journalists.
- Technical Writing: Technical writing is a type of content writing that focuses on providing information about technical subjects and products. This type of content is usually lengthy, detailed, and full of industry-specific jargon. It’s aimed at those who already have some knowledge about the subject and are looking for more in-depth information. Technical writing can be in the form of user manuals, installation guides, FAQs, and more.
- Long-Form Content: Ebooks, case studies, whitepapers, and even research reports fall under the category of long-form content. These pieces are usually in-depth and provide detailed information on a particular subject. They are meant to be informative and as such, use formal language. These are usually used by businesses as lead magnets or even gated content to capture leads.
- Content scriptwriting: This type of content writing is used for creating content for videos, podcasts, or even infographics. Such content is usually short, sweet, and to-the-point with an aim to communicate the message as little time as possible.
- Professional writing: Professional writing is a type of content writing that involves interactions through professional communication channels such as business emails, memos, letters, and more. The style of writing is usually formal and covers a wide range of topics such as business proposals , marketing plans , employee communications, and more.
Importance Of Content Writing
With the boom of the internet and other internet-related industries, content has taken tremendous importance. Producing new and relevant content has become necessary to survive and stand out in the competitive market today.
Content writing is considered a necessary skill, as it is vital for a business to build and acquire customers. The following points elaborate on the importance of content writing in today’s business scenario:
- Essential For SEO: In order to rank high on SERP, businesses need to ensure that their website contains quality and relevant content. This is because Google and other such search engines use algorithms that consider various factors like keyword density, content length, and more to determine the ranking of a website.
- Key Lead Generation Tool: Quality content is an essential lead generation tool. By producing helpful and informative content, businesses can attract their target audience to their website and convert them into leads.
- Builds Credibility: In order for customers to trust a business, they need to see that the business is an expert in its field. This can be achieved by producing quality content that is relevant to the business and its products or services.
- Customer Retention: Customer retention is as important as acquiring new customers. Once a customer has been acquired, it is important to keep them engaged with the business. Good content writing skill is essential to produce various forms of content like email newsletters, blogs, etc., which can keep the customers coming back for more.
Content Writing Skills
Content writing is a skill that can be learned and perfected with practice.
However, there are certain inherent qualities that all content writers must possess:
- Writing and communication skills: The ability to communicate clearly and concisely is crucial for a content writer. They must be able to understand the requirements of the project and express their thoughts in a well-written and structured manner that is free from grammatical and spelling errors.
- Creativity: Creative thinking is essential for content writing as it helps to come up with new and interesting ideas that will engage the reader.
- Attention to detail: Good attention to detail ensures that all information is accurately represented in the final piece of content.
- Research skills: Researching and gaining information on the topic is vital to present in an understandable manner to the readers. The writers must also be aware of the latest trends in their area of expertise to produce relevant content.
- Time management: Writers need to be consistent and work within deadlines to publish content on a regular basis. They need to be fluent in prioritisation and time management to complete the project on time.
- Technical skills: Some forms of content writing may require the writer to have basic SEO and algorithm knowledge. They must also possess computer-operating proficiency to use different content management systems and content writing tools .
Content Writing Examples
Content writing can take many different forms. The following are some examples of content writing:
SEO writing is a type of content writing that focuses on creating content that is optimised for search engines. This involves the use of relevant keywords and phrases that help to improve the visibility of the website on SERP.
The above example is a very basic explanation of how an SEO writer uses targeted keywords to improve the ranking of a website . However, SEO writing is not just about using the right keywords. It also involves creating quality content that is relevant to the business and its products or services.
Copywriting is all about using the right words to persuade the reader to take a particular action. The aim is to create content that is so compelling that it convinces the reader to head in the desired direction that fulfils the brand’s marketing objectives.
The above copywriting example is a marketing campaign launched by the popular dating site OkCupid with an aim to make the readers try the application.
Press releases focus on developing newsworthy content that can be used by media outlets to generate publicity . The content must be well-written and structured in a way that is easy for the media to pick up and use.
The following is an example of a press release written to answer all the relevant questions about the new head of the CITI solutions centre.
Product descriptions aim to provide the reader with all the necessary information about the product so that they can make an informed purchase decision.
It includes features, benefits, specs, and anything else that would be useful for the customer. The language is used tactically to persuade the reader to buy the product.
The image above is an example of a product description of a toy robot. It provides all the necessary features and information about the robot in a short and concise format and relies on pictures to convey the information.
Go On, Tell Us What You Think!
Did we miss something? Come on! Tell us what you think of this article on what is content writing in the comments section.
A lawyer dealing with corporate laws, a voracious reader and a keen writer. Satyaroop has a broad experience in the legal and startup industries and has worked with more than 15 companies, startups and legal publications on research-oriented projects. In his spare time, he enjoys reading fiction, biking and playing video games.
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Site experience and value-addition have become the biggest growth drivers for businesses globally. And content writing has proven to be a game-changer in this regard.
Content writing is the practice of writing relevant web pieces that provides information to users about a certain topic. Writing adds value to users and provides them insight into what your business is all about. However, the content creation process can be time-consuming for even large organizations.
Writing in a dull tone or providing unrelated information often turn users away. To ensure you don’t make the same mistake, we’ve prepared this guide to help you understand what is content writing, its different types, and some of the best practices you can follow. Let’s dig in!
What is Content Writing and What Are Its Benefits?
Content writing definition is a topic of discussion across industries.
Simply put, content writing is a strategy businesses adopt to help customers make informed decisions about their products. It involves creating guides, blog posts, short copies, advertisements, whitepapers, and other forms of web content to help customers understand your products.
Many companies use past customer data, study industry trends, and research to craft content that is relevant and helps customers solve a problem.
Content writing has the power to transform visitors into loyal customers. So how is this possible? Let’s explore the impact of content writing briefly.
1. Content Represents Your Brand
The content on your website reflects what your brand stands for. Through your writing, you are sending a message to your customers about what you are offering and why they choose your product over the competition. And this message needs to be impactful and consistent to convince them. Many brands add humour, facts, and other elements to make their content unique and compelling for the audience.
2. Content Helps You Reach More People
Good writing can open doors for your business to reach more people. SEO-optimized content can help you connect with more people as it increases visibility across search engines. User-friendly and engaging content increases shareability across platforms.
3. Publishing Content Regularly Gives People a Reason to Come Back to Your Site
We’ve briefly discussed the definition of content writing as something that educates, informs, and inspires your audience. By regularly publishing articles that provide value on recent industry trends, you give them a reason to come back to your site. Companies with targeted and value-added content have found that it can help them increase conversion rates, and more than 78% of CMOs believe that content is the future of marketing.
What are the Different Types of Content Writing?
Choosing the type of content writing that best suits your brand can be confusing— understandably so. Each material creates a different impact.
Don’t sweat. We’ve compiled a list of all the content writing types to help you gain a competitive edge. Let’s explore them one by one.
1. Copywriting: Ads, micro-copies, CTAs, ads, etc., fall under copywriting. The goal of copywriting is to attract customers and sell your product. They are brief messages that may appear on website landing pages, sales pages, search engines, and home pages.
2. SEO Writing: As the name suggests, SEO writing helps you rank higher on search engines, and it is the propeller behind your digital marketing strategy. It includes keyword-rich content with interlinking to help you gain visibility. Blog posts, landing pages, home pages, ad descriptions, etc., use SEO content to improve engagement.
3. Long-Form Content: Many companies create long-form content such as case studies, product guides, whitepapers, and more to introduce users to their products and how they work.
4. Emails: This type of content writing is distinct. It connects you directly to the audience and helps you create personalized content. You can send targeted email campaigns to potential and existing customers about offers, recommendations, etc. It increases engagement and keeps them invested in what you’re offering.
5. eBooks: These are downloadable versions of printed books that users can download after signing up. They cover a topic comprehensively and give readers the information they need.
Top Examples Content Writing Examples That You Can Take Inspiration From!
A content writing strategy works when you understand your customers’ needs. Rather than existing, these pieces only work when you write them with intention.
Let’s explore excellent content writing examples from brands who have perfected the art of content writing and increased customer engagement:
Zomato is a food delivery application that gained a stellar following due to its creative and innovative marketing campaigns.
The company uses creativity and the best content-writing tools to ensure its content taps into the customers’ needs and wants. It targets the millennial audience and communicates its offers to engage customers with hilarious messaging and stories, making its marketing campaigns unique.
Besides using relatable and humourous content, the company sends campaigns across various channels to increase the brand’s following.
The above image showcases the company’s unique and humourous messaging.
Bumble is a dating application that curates its content around its mission—to help people develop meaningful connections.
Along with creating messages showcasing the dating app’s uniqueness, the company invests significant time in capturing the different stories and emotions of people that use the application.
The company uses digital films and is loud on social media about pertinent topics like inequality and women empowerment. Their most famous campaign is around ‘women making the first move’:
As one of the most innovative companies in the world, Canva has empowered designers worldwide, unlocking creativity and collaboration at scale with its platform.
In today’s competitive market, it’s not enough to create a product. Canva realized it from the start, and they created content that helped their users. They have blogs, content templates, how-to guides, and more to educate their users on designing the best social media posts and presentations.
The company uses a professional and user-friendly tone to help designers innovate at scale. Unlike investing too much in paid marketing, Canva utilizes the best content writing tools and uses social proof to build trust and loyalty.
A stellar example of good writing is Hubspot. They have ebooks, case studies, and research papers on almost every topic related to marketing.
Being the best CRM software for global businesses, Hubspot has many free and paid tools to help companies achieve growth. Instead of pushing out content aimlessly, the company is focusing on creating an ecosystem that educates growing businesses on creating successful marketing strategies.
The company successfully focuses on its customers by giving them easy access to hundreds of how-to guides and industry trends. They’ve also designed courses for budding marketers to ensure that they kickstart their marketing journeys with ease.
You can check out their blog and other content marketing resources to understand how they help companies.
Amul is a brand known not only for its range of food products but also for its innovative marketing campaigns. Their content writing style is fresh, catchy, and evokes a tone of nostalgia that many people find relatable.
The 75-year-old brand has created the fun ‘utterly butterly’ campaigns, and no one can forget the face of the brand’s mascot, ‘Amul girl.’
From traditional marketing to being active on social media, the brand has advocated itself as the ‘Taste of India,’ and no one can deny it.
Although an old Indian brand, it has pushed its digital marketing efforts and is known for its witty writing. Here are some examples of Amul’s famous campaigns that made headlines:
Another example of good writing is Investopedia. Founded in 1999, Investopedia publishes financial content that helps users gain better insights into complex finance terms and strategies. It also publishes articles on investing knowledge and stock market updates, empowering users to control their finances better.
Although it began as a source for financial terms, today, it is the largest source of financial content for its readers, with diverse topics ranging from personal finance to family planning.
Through its easy-to-understand writing style, the company deconstructs critical economic strategies and advises investors, small businesses, and professionals about different financial products. The company aims to empower readers to manage every aspect of their financial life and fulfill their goals.
Read Investopedia’s blogs and articles to see how they educate users on a wide array of topics.
If you’re running a SaaS company or in the tech space, Basecamp has excellent samples of content writing that you may want to take inspiration from.
The company uses excellent copywriting to capture the essence of its project management tool. It uses short and easy-to-read snippets that provide value to users.
With its targeted writing approach, the company publishes value-added content for business owners, freelancers, and IT professionals. Apart from using smarter and tighter copies for its product, the company also uses social proof uniquely and engagingly.
Zendesk is a CRM software that helps businesses manage customer service. Like Hubspot and Basecamp, Zendesk’s writing style is easy-to-read and to the point.
The unique content portfolio of Zendesk includes blog posts, how-to guides, videos, and infographics to encourage businesses to build growth momentum.
The company also has a dedicated section about how users can derive value from their product. From customer success stories to training videos, the tech company has perfected the art of adding value to businesses through its writing.
Which are the Best Content Writing Tools?
While most marketers think creating top-notch content is the key to meaningful conversations, publishing frequently can be overwhelming.
Implementing the right content writing tools can help you collaborate and optimize the creation process by streamlining workflows and saving time. Here are some of the best content writing tools you can use for planning, drafting, and editing flawlessly:
1. Answer the Public
This content marketing tool helps writers find the most relevant topics for businesses. It has a database with millions of searches that will help you write on topics your customers are searching for and test different keywords.
You can use the automated tool when you’re out of ideas on what to write next.
2. Google Docs
There are plenty of benefits to using Google Docs. It helps writers create and collaborate on online documents from anywhere. The writing tool also helps writers track document changes, insert tables and images, and leave suggestions for a streamlined content creation process.
Whether you want to write long-form content or create ad copies for your landing page, Google Docs is the go-to content-writing tool for almost every business.
Grammarly is a staple for those looking to edit their copy and make it flawless. It corrects your grammar, fixes your sentence structure, and even offers suggestions on how you can improve your writing.
As the go-to content writing tool for professional writers, Grammarly is quick, convenient, and cost-friendly. With the premium version, you can also check for plagiarism.
4. Google Trends
Google Trends is for writers who want to know what’s trending across search engines and curate content with a competitive edge. It shows the popularity of a search term and helps you gauge whether a trend is on the rise.
You can also search for demographic information, related topics, and queries to simplify your content creation process.
Canva helps businesses create compelling social media posts, infographics, and presentations. With thousands of free templates and graphics, you can build attractive visual designs to catch users’ attention in less than 5 minutes.
Suggested Reading: 25+ Content Marketing Tools – Drive Growth For Your Business
Your headlines are your most critical hook. They are what makes users click on a post. With Coschedule, you can analyze how click-worthy your headlines are and make changes accordingly.
Semrush is one of the most critical tools for content marketing. From analyzing the performance of your marketing campaigns to scheduling your social media posts, this paid tool is a must-have for digital marketers.
WittyPen is a content creation platform where we help you create content across channels seamlessly. We have a user-friendly platform, a diverse pool of vetted writers, as well as dedicated account managers and editors who manage your content requirements, end to end.
At WittyPen, we facilitate content creation for industries ranging from Lifestyle and Healthcare to SaaS and eCommerce, enabling you to build a repository of content that your audiences find meaningful and relevant.
You can easily place orders for blogs, white papers, landing pages, website content, press releases, product descriptions, and so much more. You can then oversee your projects on the platform without any hassles and use the tool to collaborate with your team—all in one place!
Yoast is an SEO tool that lets markers optimize their content marketing campaigns. If you want to increase your search rankings and use the best SEO hacks, you can use Yoast for the best results.
Top Content Writing Practices You Should Know!
Content without context is of no use. You can create engaging articles, landing pages, social media posts, whitepapers, and more assets with proper planning. Here are the best content writing practices to help you create an impact:
1. Remember to Prioritize Quality Over Quantity
Nobody will waste time reading stuff that does not offer any value. Writing original, informational, and relevant content is the key to unlocking growth, so you shouldn’t compromise the quality of your writing.
You can use the best content writing tools to find trending topics, spend significant time on research, and then write a draft.
2. Write a Hook to Grab Readers’ Attention
The headlines and the intro part are the first things readers will notice. So make sure it’s as intriguing and exciting as possible. If the hook doesn’t grab users’ attention, they will not continue reading the article.
3. Integrate Appropriate Calls-to-Action
The aim of writing any marketing material is to convert. It’s your job to create content that helps convert potential prospects into loyal customers, so make sure to use relevant CTAs.
4. Understand the Intent
Before writing anything, it’s crucial to know the intent. For instance, if you’re writing a blog about recent industry trends, you should add a unique angle and make it useful for your audience. On the other hand, if you’re writing a guest post, ensure that you have done the requisite interlinking.
5. Incorporate Facts and Research in Your Content
With credible sources like research, social proof, and facts, you can build trust that you are an expert at what you do. This can come in handy, especially when proving a point. Whether you’re writing a blog or putting out an ad, you can use facts and research to back your claims.
Today, content marketing is a priority for global companies, and most of them are killing it out there. How? Because they prioritize customer experience and follow SEO guidelines to boost their rankings.
As search engines become complex, you need to amp up your skills and write content that resonates with the audience.
If you need help creating the most compelling content for your users, our content-writing services can help transform how your customers engage with your brand. Drop us a line and get started with content writing today.
Frequently Asked Questions
1. what are the different types of content writing.
The five popular types of content writing are blog writing, email writing, long-form writing, copywriting, and eBooks.
2. Do content writing tools help?
Yes, they can help you churn out quality content faster and cost-effectively. Some of the best content writing tools are Grammarly, Answer the Public, WittyPen, and Google Trends.
3. How can I improve my content writing skills?
Practicing every day and gathering feedback can help you improve your writing skills. You can also use free writing tools to check your readability score.
4. What is SEO content writing?
SEO content writing involves using search engine optimization practices like integrating keywords in your content to boost search rankings on Google and Bing.
5. What is defined as good writing?
Good writing is when users find your content valuable, and it helps increase user engagement with your brand. Creative, unique, and innovative writing usually resonates with the audience.
6. Are all the content writing tools free of cost?
No, not all content writing tools are free of cost. Many have a free version, but you may have to pay extra for premium features.
- content creation
- content marketing
- Content Writers
- content writing
- Importance of content in Digital Marketing
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30 Content Writing Examples From Writers, Journalists & Marketers (2023)
30 brilliant content writing examples, 10 each from renowned writers, journalists & marketers, to inspire you!
Director, Content Marketing
Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .
24. Oct 2022 , updated 17. Oct 2023
This guide is for content writers and those working in any form of content writing, whether it is the writing itself, editing, content planning, content marketing, and more.
The article has a collection of 30 content writing examples from various spheres, bucketed under 3 broader headings of content marketing, content writing, and journalism, respectively, with 10 examples of content from each.
Even if you're not a content writer yourself and are looking to hire one, this guide will stand you in good stead, as it will give you an idea of what the best-in-class content writer does via the examples that have been curated below.
Before jumping into the examples, let's first cover a few basics.
What is content writing?
Content writing is the act of creating content in written form.
The history of content writing
Ever since the advent of the written language, humans have been writing in some form or the other. In the past, books were written by hand and copied meticulously and painstakingly by expert scribes who possessed phenomenal skill in handwriting. The invention of the printing press simplified this process and brought about a surge in writing and reading all over the world.
Then, a relatively short time later (in cosmic terms), the internet came about, and practically overnight, humankind created more content than our forefathers had in millennia.
Content writing today
Most content writing nowadays is meant to serve online audiences. That said, the act of writing and creating remains the same. Content writing, at its heart, is the art of making something new — it is creativity at its core — a throwback to those early humans who, like us, yearned to create , as exhibited by their cave paintings and even their rudimentary tools — while borne out of necessity — were some of humanity's earliest creations.
What is good content writing?
Content writers worth their salt, not only explore the artistic side of the process but also delve deeply into more scientific, logical, aspects of writing. A result of that process is good content writing which, in essence, is great storytelling. And great storytelling is backed by research, thought, love, soul, creativity, art, and all the things that make us human.
What is great content writing?
And so, what makes for great content writing? In a word, great content writing achieves what it sets out to do. And that can be a host of different goals depending on the situation. A blog post may look to garner signups, a social media post might look to attract engagement, and a poem will hope to make us feel and think.
To sum up : Since you're reading this on the internet, you understand that most content writing is for folks like you. To that end, content writing is the act of creating written content backed by research, that engages its audience (through emotion, fact, or both), tells a great story, and, most of all, achieves its objectives.
And that leads us to the various content writing types.
Different types of content writing
As touched upon earlier, content writing takes many forms and has different goals. Here's a (most decidedly non-exhaustive!) list of the various types you would've come across. It has been divided into three sections for easier parsing.
Types of content writing in marketing
- Blog content : Content written to build awareness around products and services, to help prospective buyers compare solutions, or to finally nudge them into purchasing (possibly with how-to guides).
- Emailer content : To inform an existing target audience about a company's pursuits and engage with them meaningfully.
- Social media posts : Folks write content for social media posts with various targets, like engagement metrics, to inform their audience of happenings, solicit requests, or act as a helpline.
- Newsletter content : Marketers create content for newsletters to connect with their current audience, build new readership, and generally educate and inform.
- Website content : Written primarily to market to customers and potential customers about the numerous offerings businesses have. That said, each page of the website usually has, depending on their digital marketing strategy, different types of content to cater to those specific customers and audiences, serving to achieve the marketing goals of these businesses.
- Advertising copywriting : Clever, concise, catchy copy that captivates customers, coaxing them into commerce via a call-to-action.
- SEM content : SEM stands for Search Engine Marketing — typically referring to Google Ads — where the copy is written to entice viewers into clicking through.
- SEO content : SEO stands for Search Engine Optimization, which is the act of optimizing your content for search engines like Google, Bing, DuckDuckGo, etc. And SEO content writing is the act of creating content that follows SEO guidelines. In fact, there are other types of SEO as well, such as App Store Optimization (ASO) for apps on Android and Apple. SEO content is also created for sites like YouTube , Amazon, and more.
- Social media advertising content : Copy created for social media ads on platforms such as Facebook , Twitter , and LinkedIn. Again, each ad usually contains a call to action.
- Landing page content : Landing pages are where prospective customers land on a website. This can be via an ad, a video , a social media post, a Google search, or more. Typically, marketers create content for landing pages with conversion in mind.
- Case studies : Metric-driven content highlighting a company's achievement in a specific project. The template generally speaks to the problems, outlines how they were solved, and the results (read: numbers) thereby attained.
- Success stories : Slightly similar to case studies, success stories focus on the happiness of the customers and are not number-driven and hence have a softer approach when compared to case studies.
- White papers : Heavily researched, thought-leadership content written by subject matter experts that are highly sought after.
- Scriptwriting for video content : Scripts written to entertain, engage, educate, and explain via the video medium. Generally created for YouTube, along with the descriptions, but it can be made for ads, TV commercials, etc.
- Ecommerce-specific content : Product descriptions and the like to help a potential buyer make a purchasing decision.
Types of content writing in journalism
- News : Everyday reporting by news journalists covering nearly two hundred countries across five continents, from New York to New Delhi to New Zealand. Also, these journalists write on Covid, Climate Crisis, Breaking News, Environment, Science, Global Development, Politics, and more.
- Opinion : Columns and Editorials by respected journalists and writers who critique, comment, and expound on topics that are of local, national, and international concern.
- Sport : Journalists who write content on international sports like soccer to the Olympics, as well as national sports franchises, for example, say, the US-based ones such as the NBA, NHL, NFL, and MLB.
- Culture : Journalists covering Culture write on topics such as Books, Music, TV, Radio, Art, Design, Film, Games, Stage & Theater, Movie Reviews, etc.
- Lifestyle : These journalists write on Fashion, Food, Recipes, Love, Sex, Health, Fitness, Home, Gardening, Men/Women/People, Family, Travel, Dance, Science, Luxury, and more.
- Business : Industries such as Manufacturing, Trade, Technology, Finance, Construction, Education, and Agriculture, are just some of the beats that these journalists write on.
- Features, Interviews, and Others : There are so many more types of journalists creating content and reporting on various topics in formats such as video, podcast, photojournalism, doing features, interviews, and more.
Types of content writing in other creative pursuits
- Scriptwriting : Content written for videos, TV shows, podcasts , audiobooks, movies, and plays all the way from William Shakespeare to Aaron Sorokin.
- Poetry & Music : Poets from the times of Lord Byron to more recent work by Rabindranath Tagore, who was a prolific music writer as well, to contemporary artists like Nikita Gill.
- Novels : Since this is a bit more obvious, I'm going to name a few of my favorite authors: Brandon Sanderson, Patrick Rothfuss, PG Wodehouse, Terry Pratchett, Isaac Asimov, Oscar Wilde, Ernest Hemingway, Jane Austen, Jhumpa Lahiri, Agatha Christie, and Zadie Smith.
- Non-fiction books : Covering innumerable topics from productivity guru David Allen's Getting Things Done to lexicographer Susie Dent's Word Perfect .
- Short stories : Isaac Asimov and Italo Calvino are masters of this genre, but there are a ton of writers working on short fiction online.
Content writing for content marketing
Over the last decade, content marketing has become integral to digital marketing strategy. To lend some context to what to look for in top content writing examples from a marketing perspective, let's briefly talk about what it is.
Parts of content marketing
The final goal of all marketing is to lead to sales. But there are many steps to get there. As with all marketing, there are a few parts to this process.
- Content marketing strategy : Based on an understanding of the audience, the product or service, and with the use of research tools, a macro content strategy is formulated, i.e., what content is going to be created or written, for whom, when is it going to be published, and which channels is it going to be promoted on.
- Content writing or creation : At this step, written content, usually a blog post, is created for the part of the marketing funnel (we'll go over this in the next section) that it is in. Here, when possible, quality content, as discussed before, is created.
- Content distribution : Once created, the content needs to reach the target audience, and that's achieved via distribution — social media posts, newsletters, emailers, SEO, etc., are all distribution channels that can be explored, depending on where the audience is most likely to be found.
SEO content writing
One of the most important content distribution channels is SEO. And that's where SEO content writing comes in.
In essence, SEO content writing is the process of creating content for search engines, primarily for Google, as they have the most search traffic.
The process is as follows:
- Technical SEO : Done to ensure that your website is crawlable and indexable by search engines. Usually involves seeing that the web development side of things is SEO compliant.
- Keywords research : Using tools like Ahrefs or Semrush, research is conducted to find the best keywords to target. This process then informs the overall content strategy.
- Content writing for SEO : Using tools like SurferSEO or Frase (these are optional), a content writer will create content that is likely to rank, using the best SEO practices, such as using the correct headings, keywords, or more.
- Off-page SEO : After the content has been published and indexed, many marketers will try and solicit backlinks to help rank higher on search engines. This step doesn't strictly fall under "SEO content writing," but I thought it helps round out an understanding of the SEO process.
Content writing for journalism
Journalists frequently report on actual occurrences while meeting deadlines, digging through sources to locate the most accurate information, and completing all of the above tasks incredibly quickly.
Journalists also have to adhere to journalism ethics and standards. According to Wikipedia , journalism ethics and standards are defined as :
"Truth,” "accuracy,” and "objectivity" are cornerstones of journalism ethics. Journalists should strive to detach themselves from regions, groups, and even countries they reside in. Allowing for that separation to prevent influenced bias plays a part in their journalistic writing.
There are many kinds of journalists: some are freelance, some are staff journalists, and others work in the space as editors, reporters, writers, and more. In the section above (types of content writing in journalism), we've discussed the numerous "beats" that journalists can be on.
10 amazing content writing examples from top content marketers
Here's a curated collection of fantastic content writing samples of writers working in the marketing space. If you're thinking of creating your own website or portfolio to showcase your content writing skills, definitely take a page (or two) out of their book.
1. Bruce Kasanoff — social media content writing example
Leading businesspeople use social media ghostwriter Bruce Kasanoff.
He assists each client in identifying what is most important to them and sharing that information on social media platforms. Over 850,000 people follow him on LinkedIn because they value his practical advice on "doing well by doing good."
Here's a link to the article: https://www.linkedin.com/pulse/gearing-up-excellent-8000-mile-adventure-bruce-kasanoff/
Check out more of Bruce's content here.
2. Marijana Kay — B2B content writing example
ConvertKit, Shopify Plus, Hotjar, CoSchedule, and other top B2B SaaS firms in marketing, e-commerce, and analytics use Marijana's services as a B2B freelance writer.
She's also the founder of the Freelance Bold, a library of tools for aspiring independent authors.
Here's a link to the article: https://www.shopify.com/retail/merchant-services
Check out more of Marijana's content here.
3. Carin Marais — B2C content writing example
Carin Marais is a freelance content & copywriter creating content for B2C, ATL, BTL, SEO, localization, translation, ghostwriting, and health & wellness.
She has over a decade's translation and copy and content writing experience in South Africa and internationally, working in US, UK, and SA English.
Here's a link to the article: https://www.truerelaxations.com/relax-stiff-tired-painful-legs/
Check out more of Carin's content here.
4. Jorden Makelle — video content example
YouTube influencer Jorden Makelle has 51.8K subscribers. She discusses books, reading, entrepreneurship, creative writing, self-development, and freelance writing. She also plays music!
Here's a link to the video: https://www.youtube.com/watch?v=gbfUQMTH1f0
Check out more of Jorden's content here.
5. Scott Baradell — website content writing example
According to O'Dwyer's, Scott Baradell, the CEO of Idea Grove®, is a Top 25 technology PR firm in the United States and a combined PR and marketing agency.
Scott has spoken on PR and marketing-related issues at trade shows across the US and holds an accreditation in Public Relations (APR) from the PRSA. The Dallas branch of the PRSA named his agency, Idea Grove, the 2020 Agency of the Year.
Here's a link to the website: https://www.ideagrove.com/
Check out more of Scott's content here.
6. Gari Cruze — advertising copywriting example
Creative director Gari Cruze has worked with companies like Slack, Lyft, iRobot, Google, M&Ms, The Home Depot, NPR, Sunglass Hut, P&G, Sotheby's International Realty, Cracker Barrel, Folgers Coffee, and more.
He’s also worked at some brilliant firms as well, most recently at Huge.
Here's a link to the example: https://www.garicruze.com/#/litespeed-bicycles/
Check out more of Gari's content here.
7. Kayla Lewkowicz — landing page content writing example
Kayla Lewkowicz is a writer, content marketer, and teacher. Her portfolio's landing page is an excellent example — of who she is and what she does — like "turning great ideas into compelling stories.”
Here's a link to her portfolio and landing page.
8. Rosanne Barrett — business content writing example
Rosanne Barrett is a quality content writer, journalist, and copywriter who writes credible, SEO-ready content for websites and businesses.
She has used her considerable writing skills in content creation for industries and businesses across Education, Property, Health, Supply Chain, and Finance, to name a few.
Check out Rosanne's content portfolio here.
9. Dan Rosenbaum — PDF content writing example
Dan Rosenbaum is a highly experienced editorial leader, content strategist, and copywriter in content marketing and consumer publishing, having been a top editor of a half-dozen magazines/online properties.
He has extensive experience in conceiving, launching, and repositioning magazines and websites and is also an award-winning advocacy writer with extensive media experience.
You can read the PDF here.
Also, check out Dan's wonderful content marketing portfolio.
10. Carrie Cousins — content writing example
Carrie Cousins has more than 15 years of experience in media, design, and content marketing and is a freelance writer and designer.
This is an example of her content writing skills with an article at Design Shack.
Find more of Carrie's work here.
10 brilliant content writing examples from top journalists
Here's a studied selection of exceptional content writing examples from distinguished journalists working in various spheres, from music and arts to politics and breaking news.
1. Mary Ann Gwinn — content writing examples on current news
Mary Ann Gwinn is a Pulitzer Prize-winning journalist and book reviewer for the Los Angeles Times, Minneapolis Star Tribune, Seattle Times, and Kirkus Reviews.
Here's Mary's insightful article on a hot topic from a different perspective written for the Los Angeles Times.
Find more of Mary's content here.
2. Simon Denyer — content writing examples from 35 geographies!
Simon Denyer is a wildlife conservation consultant, Pulitzer Prize-winning journalist, and author. He's the former bureau chief with The Washington Post and Reuters and is also the author of "Rogue Elephant: Harnessing the Power of India's Unruly Democracy.”
His work has seen him cover topics in an outstanding 35 countries, such as Japan, North Korea, China, India, Bhutan, South Korea, Nepal, Pakistan, Afghanistan, Kenya, Libya, Ukraine, Taiwan, Mongolia, Somalia, DR Congo, Uganda, Sri Lanka, Vietnam, Cambodia, Bangladesh, Indonesia, Kazakhstan, Tibet, Malaysia, Myanmar, Hong Kong, Tanzania, Rwanda, Burundi, Sudan & South Sudan, Botswana, Ethiopia, Djibouti, and Egypt!
Here's his report on concerns around the Olympics in Japan written for the Washington Post.
You can find more of Simon's work here.
3. Joey Kennedy — expert opinion pieces as content writing examples
Joey Kennedy is another Pulitzer Prize winner who currently writes for Alabama Political Reporter and B-Metro Magazine, is based in Birmingham, Alabama, and has been an opinion writer for 40 years, mostly for The Birmingham News when it was still a newspaper. He's also an adjunct professor at UAB.
Here's Joey's opinion piece on voting in Alabama.
Check out more of Joey's work here.
4. Scott Matthewman — theatre critique as content writing examples
Scott Matthewman is a former Online Editor of The Stage and has been a theatre critic for over 15 years for several publications.
Here's Scott's review of the play titled: "The Shadow Whose Prey the Hunter Becomes" on The Reviews Hub.
Check out more of Scott's work here.
5. Jarrod Kimber — sports journalism as content writing examples
Jarrod Kimber is a sports journalist who was a global writer for ESPN.
He is a highly respected name in the world of cricket (a tiny sport compared to soccer but still has a following of billions), and he continues to ply his trade in the sport, currently reporting on the T20 World Cup on YouTube.
Here's an example of Jarrod's work.
Find more of Jarrod's sports journalism here.
6. Carrie Back — travel journalism as content writing examples
Carrie Back is a Native American journalist with bylines at Travel + Leisure , Parents , Postcards , Culture Trip , Matador , Popsugar & more.
Here's Carrie's article on the best beaches near Cartagena, Colombia.
Read more of Carrie's work here.
7. Crystal Housman — photojournalism as content examples
Staff Seargent Crystal Housman is a writer, photographer, and brand journalist.
Her work primarily focuses on the Military but also extends to Aviation, Wildfire, News, People, Features, Music, Sports, Food, Travel, and more.
Here's a very compelling story from her on Grizzly .
You can find more of Crystal's writing here.
8. Steven Levy — tech journalism as content writing examples
Steven Levy is a renowned tech journalist, author, and Editor at Large for WIRED. For almost 40 years, he's had tech columns in Rolling Stone and Macworld and has been leading technology coverage for Newsweek.
Here's his latest article on WIRED.
Find more of Steven's work here.
9. Brandon Hill — music journalism as content writing examples
Brandon Hill is a multimedia journalist covering music and culture, public policy, mental health, the labor movement, and social inequality.
He regularly writes for Okayplayer and CentralSauce and co-hosts the "In Search of Sauce Podcast."
Here's his article on Okayplayer about guaranteed incomes for artists.
Check out more of Brandon's work here.
10. David Worsfold — finance journalism as content writing examples
David Worsfold is a journalist and author specializing in finance and insurance and has also written books on social media, presentation skills & 20th-century military history.
Here's his World Finance article on the new era of geo-political turbulence in the context of finance.
For more of David's work,go here.
10 outstanding content writing examples from top content writers
Here's a handpicked assortment of content writing examples of acclaimed content writers, many of whom are authors, novelists, poets, short-fiction writers, and non-fiction writers, but ultimately, all artists in some form or another.
1. Brian Clegg — popular science writing as content writing examples
Brian Clegg is a popular science writer with over 40 books in print and specializes in physics, cosmology, and maths (with a touch of fiction).
Some of his popular science books include A Brief History of Infinity , Cracking Quantum Physics, and What Do You Think You Are . He also writes for magazines and newspapers, has written 7 novels, and has had several short stories published.
Here's a link to his book A Brief History of Infinity.
You can find more of Brian's work here.
2. Diana Rosen — flash fiction writing as content writing examples
Diana Rosen is a freelance website content contributor, essayist, flash fiction writer, and poet.
Here's a beautiful piece of content from her.
Here's more content from her.
3. Kathy Parker — poetry writing as content writing examples
Kathy Parker is a writer, poet, and spoken word performer.
Here's a thought-provoking poem about grief and love.
Here's more of Kathy's work.
4. Geraldine Brooks — novel writing as a content writing example
Geraldine Brooks is a journalist and novelist.
As a foreign correspondent for The Wall Street Journal, she covered crises in The Middle East, Africa, and the Balkans. She has written three works of non-fiction and six novels, including March , which won the 2006 Pulitzer Prize for Fiction, and the international bestseller, People of the Book .
She speaks about her latest novel here.
Here are more examples of her work.
5. Kaely Monahan — podcast audio producing as a content creation example
Kaely Monahan is a Pulitzer-nominated and Scripps Howard Award-winning Podcast Audio Producer at The Arizona Republic.
Here's an example of a podcast on azcentral.
Find more of Kaely's content here.
6. Tabitha Potts — short fiction writing as content writing examples
Tabitha Potts is a published writer with several short stories in print anthologies as well as online.
She recently had stories long-listed for the Royal Academy Pindrop Award and the Sunderland Short Story Award, one was a Finalist in MIROnline’s Folk Tale Festival, and the other was Highly Commended in MIROnline’s Booker Prize Competition.
Here's one of her short fiction pieces.
See more of her content here.
7. Pam Moore — fitness writing as content writing examples
Pam Moore is an award-winning freelance health and fitness journalist and content marketing writer with over ten years of healthcare experience.
She is a regular contributor to The Washington Post's Wellness section and has also written for Time, The Guardian, Runner's World, SELF, Outside, Forbes, and many others.
She's also a two-time Ironman triathlete and six-time marathoner!
Here's her article on Mindy Kaling enjoying exercise.
Read more of her content here.
8. Scott Bryan — TV content as content examples
Scott Bryan is a TV critic, broadcaster, and the co-host of Must Watch on BBC Radio 5 Live.
Here's his latest article on the PM situation in the UK.
Find more of Scott's content here.
9. Stephanie Bernaba — humor writing as content writing examples
Stephanie Bernaba is a writer, journalist, photographer, and award-winning humorist. She writes on news, entertainment, and more.
Here's her article on She-Hulk.
10. Hank Herman — humor novels as content writing examples
Hank Herman is an award-winning author, humorist, and writing instructor whose memoir, Accept My Kid, Please! A Dad's Descent Into College Application Hell has led to speaking engagements throughout the Northeast, and his 15-book series of basketball novels, Super Hoops , is read by grade-schoolers everywhere.
Here's a link to his book.
See more of Hank's content here.
Showcasing your content writing examples
Remember, writing and creating content is only half the battle. It’s super important to back up your content — read our guide on how to do so — and showcase your work so that you can attract potential clients and employers!
That’s where a solution like Authory is handy: just add your sources to Authory and get a self-updating portfolio PLUS backup right out of the box!
What's so special about Authory?
Authory is a dedicated portfolio-building platform that allows users to create a professional, future-forward work portfolio in a few minutes.
Authory aggregates everything you've ever written or recorded and generates a beautiful portfolio page so you can showcase, share, and save your life's work. All you have to do is enter the URL of every website where your work exists (with a byline). Authory will extract a copy of every single piece (text, audio, video, social media posts, email, and web copy) authored/created by you.
Basically, you copy-paste the URL of your published work, and Authory finds, imports, and backs it up forever. I can't go into all the detail here, but here's a video that sums it up completely:
Or, if you're a reader like me, have a look at: How to import your content to Authory
Content writing FAQs
What are some examples of content, is content writing easy, what is seo content writing.
- Content Marketers
Social Media Marketers
Protim is a startup founder & marketer with over a decade of experience in content marketing, content writing, SEO, and more. He loves dogs, D&D, and music!
The ultimate guide to creating a successful writing portfolio.
Step-by-step guide to creating your writing portfolio. Tips, examples, and everything you need to make a writing portfolio clients will love!
about 1 year ago
10 Journo Portfolio Alternatives for 2023
A list of alternatives to Journo Portfolio that you can test out before building/upgrading your next incredible portfolio!
11 months ago
This Executive-Turned-Journalist Has Written for 54 Different Publications — Yet Keeps His Work Perfectly Organized
Howard M. Cohen has written for considerably more publications than the average journalist. That’s why finding a solution for how to present and protect his work has been vital for him.
about 3 years ago
Freelance life is a hustle — here’s how journalist Jeanette Beebe learned to handle it
In this interview, healthcare and tech journalist Jeanette Beebe shares how she keeps track of her articles, connects with readers, and puts public interest reporting at the center of her work.
over 4 years ago
Clippings Portfolio — Pros, Cons & Alternative
Does a Clippings portfolio work for you? Here's a detailed review of Clippings, a look at its pros & cons, and a look at Authory as an alternative.
8 months ago
Top 7 Contently Portfolio Alternatives: Contently Alternatives for Writers
Learn what the top 7 Contently portfolio alternatives are and which one you should choose to build your portfolio.
- Thought Leaders
- Partner Program
- Writing Portfolio
- Journalism Portfolio
- Writing Backup
- Content Marketing Portfolio
- Social Media Portfolio
- Best Portfolio Builders
- Portfolio PDF Examples
- Twitter Archive
- Portfolio Creator
What is content writing 10 best examples + 11 free tools.
Content writing is a crucial part of every digital marketing strategy . It educates the customers and helps them to make a buying decision.
Content marketing is one of the most successful techniques that professional marketers use to create brand awareness and reach a larger audience. Notably, content marketing can increase brand awareness by at least 37% .
At least 60% of B2C marketers have set a documented content strategy. Also, 86% of the most successful companies and organizations have employed a team or someone that is in charge of their content marketing strategy. The stats on digital marketing also show the significance of content writing in marketing campaigns.
What is Content Writing?
Content writing is the practice of preparing value-added content pieces that educate the readers, improves branding, solve the confusion, and pulls the prospective customers towards the end of the buying funnel.
The most common types of content include podcasts, video scripts, press releases, articles, blog posts, and web pages.
Different types of content have unique formats of writing, and content writers must always equip themselves with the techniques of writing to ensure they come up with outstanding content for digital marketing.
Content writing is a dream job for most people. Ideally, professional B2B and B2C marketers work closely with content marketers to come up with the best digital marketing strategy.
For one to become a most-sought content writer, they must be ready to put in more effort into the work. Every content writer must have some research skills to ensure their content is original and high quality.
The essence of content writing is to provide reliable information to a target audience. Therefore, before writing anything, professional content writers must research widely to provide their audience with valid information.
Since every form of content has a unique style of writing, a content writer must, therefore, equip themselves with the different styles to come up with opinionated content. Additionally, the content must be engaging enough to capture the audience’s attention.
Types of Content Writing
If you are looking forward to choosing the right type of content writing that you can invest in for your marketing campaign, you don’t have to look anywhere. Below are some of the most common types of content writing that you can venture:
- Ghostwriting : in this type of content writing, you hire someone to write you quality content, pay them, and retain the copyright over the content. In this type of writing, both the writer and the person hiring them benefits.
- Press Release Writing : A press release is the most common type of content writing that most companies use to create brand awareness. If your company is launching a new product or you intend to announce some latest development in company management, you can come up with a press release and publish it in a magazine or newspaper to connect with your target audience. You can also publish a press release on different social media platforms to drive more traffic to your website.
- Business Writing : This is a form of writing that professionals in a business or company use for internal communication. Examples of business writing include internal memos, official email, and reports.
- Research Paper Writing : It is a special type of content writing that requires you to have a deep understanding of the subject you want to write. Before you can publish your research paper on a journal, it has to be evaluated by a Ph.D. holder.
- SEO Copywriting : In this type of content writing, you are simply creating content that can help websites rank at the top of SERP and drive more traffic. You have to include some keywords and internal links on the content to make it SEO-friendly before you can publish it on the internet. If you feel like you have a lack of creativity, there is always an option of hiring writers, strategists and consultants specialized in SEO content writing services who work together to develop engaging articles that will inspire the customers and readers.
- Social Media Writing : In this form of content writing, you come up with content that you can post on social media platforms to educate and inform your target audience. The objective of social media writing is to create content that can initiate a conversation so that the audience can engage with your brand by liking and commenting on the post.
- Technical Writing : It’s about coming up with detail-oriented content like FAQ about products and instruction manuals. To create technical content, a writer must have in-depth knowledge of the subject.
The Benefits Of Content Writing For Business
- Content writing, especially blog writing offers several advantages that give life to already existing content. A business can hire a content writer to add more content on its web pages, making them look entirely new.
- It drives more traffic to a website. When you opt for SEO content writing, you are increasing the website ranking on search engines. Potential customers can easily notice your website on SERP and click on it.
- It improves the conversion rate. Content writing includes a strong Call To Action (CTA) that can increase your conversion rate.
- It gives your brand a voice. When you publish great content on your company website, prospects that visit your website can learn more about how it feels like to work with your company. This helps you to maintain a persona across channels and establishes your brand in the market.
- It gives your company a marketing foundation. You can use content writing to market your products and services to a larger audience and position your brand before potential customers on different social media platforms.
- Content writing makes your website look impressive to visitors. It creates the first impression to visitors and potential leads that your company is worth their attention. This way, you increase your conversions.
- It offers your visitors a reason to come back. Content works as a lead generation tool because when you post regular and informative content on your website, you can easily retain your visitors. This way, you get customers to give you repeat business, which has a positive impact on your marketing ROI.
How To Start Content Writing
If you are looking forward to becoming a paid content writer, you should be aware of some hacks that can make your journey a bit smoother. Here is your guide to starting content writing.
1- Research And Research
The first step to start content writing is to sharpen your research skills. For instance, if you intend to write a blog post for your company, you should first research on a catchy topic, then find out more about the topic.
Content writing is all about creating informative and quality content for your audience. By reaching a lot, you can easily create highly informative content, and that is what helps you increase conversions.
Come up with a plan of how you are going to write the content. Arrange your ideas and have a formula for writing. Also, you should have a reference page where you can obtain the information you want to include in the content you come up with.
Related : 7 Types of Content Every Content Writer Must Avoid Writing
2- Find Your Writing Style
Different types of content writing require unique writing styles. For instance, the technique that you will use to write a press release is different from that of writing a blog post. Also, sometimes, your writing styles will depend on your personality; all you have to do is come up with your unique writing styles so that your audience can relate to your content.
3- Avoid Mixing Ideas
If you have a topic to write about, it is vital that you stick to that. Of course, you can write something related to the topic, but you want to avoid unnecessary fluff that will only make your writing less informative.
Mixing ideas in a single content piece reduces the flow, making it a bit challenging for the reader to understand. For instance, if you are writing about social media marketing, you should not dive into traditional forms of marketing. However, you can mention the connection between the two forms of marketing just to make your point clear.
4- Creativity Is The Key
Creativity comes first if you want to come up with informative, engaging, and highly converting content. The rule of thumb here is that you should only create content that has not been published anywhere. Create a unique topic and search for unique and original content.
Always give your content a new look if you are going to gather ideas from different sources. Be creative and ensure the content you come up with is not a copy of any content that is already published online.
10 Best Examples Of Content Writing
1- blog post.
Most companies are using blog posts to reach out to customers and showcase their brand to a broader audience. Since most people apply SEO writing when creating blog posts, it is possible to use blog posts to improve your website ranking and build networking opportunities.
If you intend to build a long-term track record or inform your audience about your products and services, a blog post gives you the platform to do that.
Additionally, you are not limited to the number of words you can use in a blog post as long as you make it informative and engaging. Your audience will always read to the last word if you keep your blog post highly interactive.
You can write different types of blog content like how-to blogs, best practices, tips, checklists, collaborations, company news, Q&A, interviews, and research. Whichever type of blog post you opt for, you must ensure it’s highly informative. Be sure to use an email marketing software like SendinBlue or similar ones to setup email collection for your blogs. Once your blog posts start getting traffic, you’d want these people to keep coming back to your blog. And if you collect their email addresses, you can inform them whenever you post a new article.
2- White Papers
White papers are more effective if you want to solidify your brand reputation as a subject matter expert (SME). If you want to offer an expert opinion on a subject that requires you to write a long content piece, you must learn how to write a white paper. An example of a white paper is an e-book or an e-catalog.
An e-catalog gives a complete description of all the products and services your company is offering to give your customers all the information they may be looking for about your brand.
3- Customer Success Stories
Writing and publishing customer success stories on your website is another efficient way of showcasing your company’s performance. Your website visitors are more likely to build trust with your brand if they get the chance to read your customer success stories.
If you want to publish customer success stories, you can ask your customers for feedback on your products and service. Ask them for a go-ahead to publish their feedback, and if possible, include their photos on the posts.
4- Case Studies
Case studies are not just useful for long-term search engine optimization , but also useful if you want to come up with content that influences customers to buy.
Writing case studies and publishing them on your website helps you to prove to customers that the products and services you are offering actually give results.
Write case studies if you intend to showcase the hidden qualities of your brand and highlight the unique attributes of your products that make you different from your competitors. You can begin by having a customer testimonial at the front then backing it up with a valid case study on your best selling product.
5- Product Descriptions And User Guides
Coming up with on-site product demos and guides is another unique way of showing your customers how they can use your products. You can include all the keyword phrases that you need on the user guides, thereby improving how your website ranks on search engines.
Another tip you can apply when you create product descriptions is uploading the video on social media platforms like YouTube and Facebook, then linking it back to your website.
6- Frequently Asked Questions (FAQ)
Adding a FAQ page on your website can help you inform your customers more about the products you are offering and even increase their potential to buy. Try to answer all the common questions that customers can have about the products and services you are offering so that they get a clear picture of how it feels to buy your products. FAQ reduce the number of the routine question you get from customers.
When you create a FAQ section on your pages, you must ensure the questions cover all major attributes of your products and services. Keep updating the FAQ to make it more relevant to target customers.
Below is an example of how Microsoft is using FAQ to help customers access information faster without having to scroll through their website.
The only way to remind your customers that your brand is a trusted one in the industry is by showcasing your awards and achievements on your website. Publish any proof of achievements on your website and display all trust badges that acknowledge your awards.
At least 54% of customers want to see more video content from a brand they are loyal.
Video content can increase interactivity and customer retention significantly. You can come up with a how-to video explaining how customers can use your products.
Also, having a testimonial video from a customer is a great way of showing customers that your products and services are legitimate. Always include a CTA at the end of the video to ask viewers to take the next step, which is to buy your products or subscribe to your services.
Images are some of the most used types of visual content. Just like videos, images help the customer to have a clear view of what your brand looks like to in the real world.
An image is worth a thousand words, and that means you can use them to communicate a lot of details to the target audience in just seconds. You can create original images showing your products and services in action to persuade customers to buy your products. Pinterest, Pixels, Flickr, and Photobucket are some sources of images you can use on your content to create a visual impression to your audience.
Photo: How WooCommerce is mixing images and written content to showcase its products and persuade visitors to take action.
Memes are some of the easiest content you can create and post on social media platforms. You can come up with something you believe will inspire or amuse your target audience and include it on a meme. In most cases, a meme will include an image with a brief text illustration.
They are mostly designed to create humor and spur a conversation on social media platforms like Facebook and Twitter.
Below is an example of how Coca-Cola, a soft drink company, is using memes on Twitter to engage customers and start a conversation with its target audience.
Best Tools for Content Writing
Coming up with an idea of what you should write in any content can take you a lot of time. Ideaflip makes it hassle-free for you to brainstorm and come up with ideas.
It is one of the best tools you can lay your hand on if you want to manage and develop your unique content writing ideas. It has a simple and minimal user interface, which makes it the best choice for any beginner in content writing.
Copywritely is an all-in-one content optimization software that comes with several useful tools that help you optimize your content. You can do various tasks using Copywritely like:
- Checking content for plagiarism.
- Finding spelling and grammatical errors.
- You can check your page for Flesch Kincaid test for readability score.
- You can detect and fix keyword stuffing in your content.
- Rewrite your content and find out words that can be replaced.
- You can convert words to minutes and pages.
Wunderlist is one of the best tools you can use to plan your blogging. Use it to organize your blogging and tackle different tasks more comfortably.
This tool can provide you with multiple ideas of what content you should create for your audience. It also gives you some insights into how you can create the content.
You can use Wunderlist to change your emails into a to-do-list and move the folders between different folders. It also makes it fast to share the lists across different platforms and print them on click of a button.
Related: Top Benefits Of Blogging
4- Twitter Trending Topics
If you want to target organic traffic that comes when people discuss the trending topics, you should not hesitate to use Trending Topics.
It is a section of your Twitter homepage that provides you the latest information about trending topics.
You can read some of the most trending topics, and hashtags then come up with a topic you believe will improve readership and have many people commenting and liking your post.
Reddit is another useful tool that you can use to find topics that most people are discussing online. It gives you the option to discuss or join the conversation on any burning topics. You can also join Reddit if you are looking for expert advice on a topic you don’t have any clue.
As a content writer, you can use this tool to find out which topics get the most response from readers so that you create content that addresses such topics.
When creating content to publish on your website, you must ensure it is original and grammatically correct. Copyscape is one of those tools that you can use to test if your content is original to avoid being penalized by search engines. If you want to test if the content you are about to publish on your website is unique, then you should hesitate to use this tool.
Ahrefs is one of the most effective tools that you can use to create SEO friendly content for your website. It comes with a complete dashboard with all the essential tools you need to keep all your valuable topics on the radar.
With this tool, you can track if the content you create is ranking well on SERPs or performs better in organic search.
Ahrefs makes it easier to spy on what topics your competitors are writing so that you come up with unique content to beat the competition.
Related: How to rank in Google (Ranking Factors)
8- Promo Meme Maker
Promo Meme Maker is another tool that you can count on if you want to create the best memes to post on your social media platforms.
Promo meme maker is equipped with a user-friendly dashboard so you can create professional-looking memes quickly and easily.
The tool provides you hundreds of images that you can caption on humor text and create the most engaging memes for your target audience.
If you are good at cracking jokes, then this is the best tool you can use to create some funny memes in a click of the button.
Feedly is one of those tools that you can use to update yourself on the current trending topics to write. The tool gives you the platform to come up with your unique feeds by following authoritative websites, blog sites, and YouTube channels.
You can use it to set a keyword alert to find out who is searching or talking about your brand on different social media platforms.
10- Calmly Writer
Calmly Writer gives you the right environment to write your content without any distractions. It has a simple interface that makes it easy and more comfortable to use.
The tool enables you to concentrate on nothing else but writing. This way, you save a lot of time that you would waste when using other tools like Ms. Word.
You can use the tool to insert subheadings, links, and quotes on the content. It helps you get all your ideas on a single screen so that you focus more on creating the best pieces.
Probably, Grammarly should be one of the best spelling and grammar checker tools that you can find around. This tool makes it easier for you to increase the readability score for your content.
It identifies all typos in your content and suggests the right sentence formats that make your content readable.
Whether you are a near-native speaker or a major in English, you shouldn’t forget to use Hemingway to check the readability score of your blog posts and web pages. This tool is the best you can get around for testing clarity in content.
It identifies all passive voices and helps you eliminate complex phrases and excess adverbs in the content. Also, you can use it to tweak the content and export the file in Html or markdown format.
Content writing involves a lot. If you want to build a career in content writing or you just want to have some basic insights for creating quality content for your marketing campaign, you must learn the different techniques and styles in content writing.
In this article, I have shared the different types of content writing and tools that you can use to make your content writing a piece of cake.
Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.
5 Content Writing Samples: Examples You Can Learn From
Whether you’re looking for a content writer for your business’s website…
Or a s a writer, you’ve seen tons of recent job postings for SEO content writers and you’re interested in adding an extra skill to your resume…
You’ve come to the right place. Bill Gates once wrote, “Content is King.”
Decades later, as more and more businesses try to draw in customers through online interactions, we can’t help but agree with him.
Today, businesses of all types are looking for someone to create content to help them build an online presence and create connections.
In this guide, we’ll show you:
- Concrete, easy ways to improve your writing
- How written content connects with readers
- Ways to influence potential customers/clients using written content
Don't Have Time To Read The Whole Guide Now?
We can send you a free PDF copy so you can read whenever you have time. It takes less than 10 seconds.
What Is Content Writing?
5 content writing sample articles, additional content marketing writing samples: portland seo growth, proof that our content writing samples perform well from an seo perspective.
We can share writing samples all day long.
But if you don’t know if they perform well, then who cares?
Here’s an example of a travel nurse staffing agency we’ve worked with for nearly 2 years. Below, we’ll share 3 writing samples (go ahead and read through the articles).
Q3 of 2022: This one content writing sample drove 4,488 organic visitors from Google
Q3 of 2022: This one content writing sample drove 3,036 organic visitors from Google
- Where Do Travel Nurses Find Housing? A Comprehensive Guide to Travel Nurse Housing – here’s the link Q3 of 2022: This one content writing sample drove 2,792 organic visitors from Google
Q3 of 2022, across ALL content on their site (which we’ve supported with) drove 48,035 organic visitors from Google
Anything you put on the internet is considered content— Instagram posts, LinkedIn articles, newsletters, blog posts, etc.
The simplest definition of content writing is this : providing online users with relevant written information targeted toward a specific audience.
For example, the content you’re currently reading targets people like you, who are looking for content creators or content writing samples.
Business owners are becoming more and more aware that written content plays a massive role in the success of their business.
In fact, 70% of people prefer to get information about a company from written content , like a blog post, verses from an online advertisement.
By providing consumers with free and useful information over the web, a business can:
- Build authority and credibility in their industry
- Attract potential customers to their website
- Develop long-lasting relationships with customers
- Improve brand recognition and awareness
Why SEO Content Writing Samples Are So Valuable
SEO content writing samples are extremely valuable because they can help you learn what quality SEO content writing looks like. Have you ever been to a blog and scrolled right through because you were overwhelmed by the amount of content on the page? Those websites aren’t good SEO content writing examples. But they are an example of why it’s so important to know what quality SEO content looks like.
What Does SEO Writing Involve?
- Conducting keyword research
- Learning proper post structure
- Creating comprehensive content — using keywords and phrases
- Connecting with your readers/customers easily
Creating valuable SEO content not only shows that you understand readers’ needs and you know how to help, but it also means that Google’s algorithm will recognize your content. Google knows that when someone is using the search engine, they are searching something specific.
And they want to find it, fast.
In fact , according to TIME , the average internet user only spends up to 15 seconds on a page.
That means, as a writer, you have less than 15 seconds to connect with someone who’s come to your website.
How can you connect with someone in less than 15 seconds?
By creating content that is optimized for search engines.
How Can Viewing SEO Content Writing Samples Benefit My Business?
Taking the time to view SEO content samples before creating your website pages, or blog posts, you’ll be a step ahead of your competition.
SEO content can take your business to the next level.
On-page SEO and Local SEO help improve brand awareness by bringing potential customers to your website, introducing them to content that adds value to their life, and lands your business a new customer.
Google, as well as your potential customers, are looking for quality content that answers their questions quickly.
Curious about how SEO content writing can benefit your business?
Portland SEO Growth services Portland-based businesses and businesses across the United States. Click here to learn more.
We believe in practicing what we preach.
You’ve learned why SEO content writing is so important.
Now, we will show you how writing SEO content —or hiring a SEO content writing company like Portland SEO Growth— can lead to a more successful business.
Instead of only telling you how to write quality content, we’re going to show you five web content writing samples that show how written content can influence readers and connect with potential clients.
1. Relate to Your Audience - Bridgetown Aesthetics
Bridgetown Aesthetics always focuses on the importance of relating to their audience.
The company knows how to connect with their reader and remind the reader that they can provide services they are interested in.
Here’s an example of how:
Know Your Target Audience and Have Them In Mind As You Write
In this Bridgetown Aesthetics piece, the writer had their viewers in mind.
They knew that if someone clicked on the page, they were most likely struggling with migraines and looking for relief.
In less than 15 seconds, the person reading this article can find the answer to their question.
Knowing your target audience— in this case it was people looking to get rid of wrinkles on their forehead —and creating content that is easy to relate to is key to developing engagement with your brand or product.
If readers aren’t engaged, they aren’t likely to stay on your website or buy your products.
2. Build Credibility - Power Wizard
Power Wizard is a company that helps Texas residents find the best electricity plans for their homes or businesses.
In order to build and strengthen relationships with their customers, PW understands that they have to show authenticity. Let’s look at a content writing sample that helped Power Wizard build credibility by doing some simple research.
Do Your Research
Internet users are coming to your website looking for reliable information.
Think of yourself as an internet detective—a content writing problem solver.
Google users are searching for answers to their questions. In order to gain credibility, the facts you provide not only need to be valuable, but correct.
By doing your research and using credible sources, you will gain trust, and build your website’s authority. Take this Power Wizard article, for example:
This article is answering the following question:
Can landlords turn off tenants’ electricity in TX? The writer could have responded with a simple yes or no.
But a reader would then likely leave Power Wizard’s website to go find out why .
Instead, the writer provides a Texas law that states what landlords can and cannot do. Now, the person reading the article not only found insights they were searching for, but they know why.
By providing reliable sources, Power Wizard builds authority with potential customers while adding tremendous value.
Let’s assume Power Wizard embedded a link into the text that leads to the law, this would also increase their authority with search engines.
3. Include a Call to Action - American Dream U
Creating content for websites is about drawing people in, answering questions, and solving their problems.
American Dream U is a resource created for veterans and their families who are in transition from the military into the civilian workplace. In the following snippets, ADU’s content writer creates connections by writing pieces that encourage readers to think: “ Yes, I want more information! What else can I find while I’m on this website. ”
Keep Your Content Writing Actionable
American Dream U’s primary goal is to help veterans and their families as they successfully transition into life outside of the military.
Content writing involves convincing readers to take action. This is known as creating a call-to-action .
See the banner at the top on the top of this content?
ADU knows that many of their potential clients are looking for resources to help them find a job outside of the military. The banner encourages veterans to click the button, stay on the website, and take a free course that will help them find their dream job.
ADU does a superb job of keeping readers on their website and providing them with valuable information.
People want to know why they should click a link, or subscribe to a newsletter, etc.
At the end of this article, the writer introduces the reader to another page that will provide more information they may be looking for. This simple call-to-action keeps people from straying away from the company’s site.
Aside from their great calls-to-action, ADU always puts its audience first.
Veterans and their families feel understood and appreciated when they visit the website.
4. Create Readable Content - Clarity Council
Have you ever landed on a website and felt overwhelmed by the amount of information the writer was throwing at you in one paragraph?
It happens all over the internet.
Creating content that is eye catching and engaging is something Clarity Council knows how to do.
Write Readable: Don’t Overuse Italics, Bold, or Underlining
Using numbered lists and bullet points is a simple way to break up large blocks of text and keep readers interested.
This excerpt from one of Clarity Council’s blog shows how content can be structured with SEO in mind:
It didn’t take you long to read through that sample, right?
The author successfully broke up the content, making it easy to skim.
If someone is looking for a specific answer, their eyes are likely to go straight toward the bold text.
But as a content writer, it’s vital to understand that overusing these tricks can cause the reverse effect.
What if you read a sentence like this ? What part of the sentence are you paying the most attention to?
Those two sentences probably weren’t easy to digest.
That’s because your eyes and brain couldn’t figure out which part to focus on. Avoid fancy fonts, overly exaggerated typography, and lengthy paragraphs.
These simple tricks help people find what they’re looking for quickly and walk away remembering something.
5. Tone Matters - Chiavaye
The following content writing samples are from the blog of a company called Chiavaye. Chiavaye is a lubricant company that was created for women, by a woman who suffers from endometriosis.
In these writing samples you’ll see how, when appropriate, creating content that is conversational and direct can fit well with some brands.
Her tone is light, but empathetic.
Then, without beating around the bush, the author gets directly to the point – that women experiencing these symptoms aren’t alone and there are solutions to their problem.
Here’s another look at Chiaveye’s website:
Do you see how the content writer makes it easy for women to relate?
If the woman reading the article is experiencing endometriosis with IBS symptoms, she may be thinking, “Yes! Finally someone who understands what I’m going through!”
The writer shows compassion and provides a preview of how Chiavaye can help the reader find the answers they’ve been looking for.
Use The Right Tone
For a company like Chiavaye, a conversational, yet direct tone is appropriate for the audience the owner is trying to reach. This isn’t always the case.
For instance, say you’re writing for a local pharmaceutical company.
A light, conversational, fun tone, probably isn’t appropriate. Instead, a more professional, tactical tone might be necessary. Learning the voice of your business/client makes all the difference in connecting with your audience. When your audience feels understood and comfortable, they are more likely to return for more information and ultimately purchase your product or service.
Th snippet above also illustrates the importance of creating a compelling introduction. The writer uses what’s known as the APP method . Created by Brian Dean, APP stands for Agree, Promise, Preview.
Here’s how it works:
First, the writer acknowledges the symptoms women may be experiencing: pain, gas, and bloating.
She understands just how uncomfortable, inconvenient and confusing these symptoms can be. Women reading the article are likely nodding their heads in agreement.
Then, the author promises that she has the answers her readers are looking for.
Finally, before jumping into the content, the writer gives a preview of what the guide is going to include and how she can help her readers find a solution.
Using the APP method, you can immediately connect with your audience.
They know what the piece of content is about and if it will be useful to them.
Content Marketing Samples by Industry
As we’ve already discussed, content marketing is so dependent on industry.
If you’re doing photography SEO and writing content for your blog, then your tone, style, and design should look VERY different than a lawyer’s blog.
Lifestyle Content Sample:
Here’s a great lifestyle content sample from Epic Gardening.
The screenshot below is from their blog post about how to grow sunflowers.
Why is this so great? It’s INCREDIBLY easy to digest. And that’s what users want!
Professional Content Sample:
Here’s a great professional content sample from Flexbase .
The screenshot below is from their page about Lien Waivers in Texas (seems boring, huh? Just wait for it!)
Why is this so great? While it’s professionally written and speaks the “language” of construction companies, it’s also easy to digest and comprehend. It’s not hard for the user. They understand what Flexbase offers very, very quickly.
Without SEO content, it’s almost impossible for your website to rank with search engines.
Here at Portland SEO Growth, we understand how important content is in order to lead people to your business. And we want to help your business succeed.
We create valuable content that gets your business seen by search engines and your customers.
Are you ready to create content that drives traffic and builds revenue?
Are you looking for additional content writing samples? Are you wondering how an experienced team with proven results can help you utilize SEO content? Portland SEO Growth can help.
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Samples of Content Writing With Examples (Updated)
The success of a brand heavily depends on how strong is its online presence. crafting high quality and relevant content for the websites, blogs, social media handles of an organization is the first step in the direction to achieve this feat. there are many types of industries that require content marketing as a part of their brand creation and promotion for which they need experts in content writing..
We live in a time where there is absolutely no shortage of information. However, if we judge the quality of every piece of information out there, on the basis of its relevance, reliability, and popularity, much of it falls flat. It is for this reason that only a few write-ups stand out from the crowd of irrelevant, obsolete material and enjoy most of the traffic, hence converting their content to sales .
It is very important for an individual aspiring to learn content writing to thoroughly study some samples of content writing that have proved to be extremely effective in reaching their objectives. Close examination of such samples of content writing gives a clear insight into what an aspiring writer should do and should not do if he/she wants to receive a positive response from the readers.
I will be mentioning some of my favorite blogs that every online content creator and marketer should be reading in 2019 to keep up with the dynamic field that online marketing is.
For people who want to step up their online content creation skills, a close examination of such samples of content writing will be extremely helpful to level up their game.
Copyblogger is an online platform that hosts a wealth of information that you will ever need to become a star online content creator and marketer. Launched in 2006 by Brian Clark with just $ 1,000 in seed cash with immense time, dedication and effort being put by him to teach others the tactics of online content marketing for free, Copyblogger after 19 years has become the most popular online marketing and writing blog on the planet.
Copyblogger has climbed to its present position without any kind of advertising or venture capital or an outbound sales team. Its success can be solely attributed to the power of its articles and the value it has provided to its readers who have over time converted into full-time clients, availing all kinds of services Copyblogger has to offer. It is regarded as the bible for every individual who is, in any way related to e-commerce. Copyblogger brings out new posts every week that deals with what’s working right now in online marketing.
What Are Some Samples of Content Writing: Example 1
5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read by Austin Mullins is a gem of a sample of content writing which not only gives a valuable lesson on what one should be doing to get their work the required recognition, it also provides a great insight into how one can increase the awareness of a market and convert their content into sales. Notice the perfect blend of a catchy headline, web page design, excellent structuring and the conversational tone of this excellent sample of content writing.
Content Marketing Institute:
With a mission to advance the practice of online marketing, the Content marketing institute came into being in the year 2011. Ever since it publishes material full of workable how-to directives on a daily basis. It also hosts a wealth of valuable advice from industry experts and has a really active community for sharing the latest developments and advances that are moving the online marketing industry ahead. Launched by Joe Pulizzi , CMI is also regarded as one of the leading online marketing education and training portal, teaching brands how to build a strong online presence. Not only it has worked on publishing educational material for the relevant audience, but it has also extended its wings by organizing global level content marketing events and also publishing its quarterly magazine called Chief Content Officer . It also provides consulting and marketing research to the most popular brands on the planet.
- Technical Writing Course
- CAT Coaching
- Content Writing Course
- Digital Marketing Course
What Are Some Samples of Content Writing: Example 2
How to Make Your Writing More Powerful by Ann Gynn , is a sample of content writing that is highly recommended read for amateur writers looking to refine their writing skills. Ann Gynn provides practical tips to apply to write to make your work more impactful. Notice the excellent structuring of her article; Arrangement of the writing tips into points with manifesting the suggestions into examples, hence giving the readers the idea of how to use these tips in their write-up. Also, to make sure her work gets the required attention, she has also included the Twitter sharing link to each of her writing tip; clearly, a very good way to promote her write-up.
Founded in 2006 by two MIT graduates Brian Halligan and Dharmesh Shah, Hubspot has grown into a leading developer and marketer of software products for inbound marketing and sales. The products and services that Hubspot sells are aimed at providing practical solutions and tool for social media marketing, online marketing, web analytics, and search engine optimization. The Hubspot blog has a wealth of information that every marketer, salesperson, and online content creators must read to keep themselves updated with the recent trend in the field of inbound marketing.
What Are Some Samples of Content Writing: Example 3
The Ultimate Round-Up of Content Marketing Tips by Caroline Forsey is an amazing sample of content writing that marketers should know about if they want to effectively promote and popularize their brands. Notice the cleanly crafted headline and a clear cut mention of how much time it will take, on average to read the article. Smart inclusion of the relevant quotes by marketing experts in a graphical manner radiates vibes of reliability. A neat blend of text under points and visual content is also very appealing.
NEIL PATEL is an online digital agency co-founded by Neil Patel and Mike Kamo. With a gigantic readership of 1.1 million monthly blog readers, the website publishes relevant content that is of great help to online content creators and marketer. It provides SEO training, also hosting various tools like Keyword ideas, Content ideas, and other traffic analyzers. It also consults various brands for effective online marketing.
What Are Some Samples of Content Writing: Example 4
The Ultimate Guide to Writing Epic Content That Will Go Viral by Neil Patel is an amazing account on how to craft content that will have a widespread reach. Notice the perfect blend of high-quality text, graphics, and data in the form of histograms, pie charts, and relevant screenshots. Hyperlinking of the related sources is another key feature of this write-up. Pay attention to how the images pictorially explain the key information effectively and summarize it smartly. The proper structuring of the article under the relevant subheadings and bullet points wherever required aids in the readability of the write-up.
Another important feature that is worth noticing here is the inclusion of a video where the writer explains the subject efficiently.
The Story of Telling:
Bernadette Jiwa’s The Story of telling is a platform that has recognized the importance of effective storytelling in marketing and business development. The main principle behind the existence of this organization is in a strong belief that mindsets cannot be changed without winning hearts and for doing so, effective storytelling about a brand is the ultimate tool. Founded by Bernadette Jiwa, The Story of telling believes that an interpersonal relationship of trust and reliability cannot be established with potential customers by delivering a wrong story. The agency believes that a company selling high-quality products and services will still fail if it is not able to communicate the value of its saleable stuff to its clients. Also, effective communication, according to Bernadette Jiwa should involve the right story that deepens the engagement between the buyers and the organizations.
The site other than providing valuable consultancy to brands for marketing also hosts a paid course called The Story Strategy Course designed to make the course takers learn about the customer’s needs and desires and eventually apply the insight into building and promoting their businesses by aligning their products and services according to the behavioural patterns of the audience.
What Are Some Samples of Content Writing: Example 5
WHAT’S AT STAKE FOR YOUR CUSTOMER? is a moving yet insightful sample of content writing that uses emotions from our day to day lives and finds an analogy in the field of marketing that aims at deeply understanding the life, needs, frustration, and fears of the customer. It explains how this close examination can help you build an amazing brand promotion strategy. Notice the page layout, a moving image of an old woman and the length of the write-up. This sample of content writing is a clear example that words if strung smartly, can deliver the message in a few sentences effectively.
Hope the above examples are useful. There are many online content writing programs which will guide you best to plan a career as content writer. Also, content writing requires basic digital knowledge and good writing & communication skill so make sure you plan accordingly to have a successful career. All the best!
Frequently Asked Questions- FAQs
Q1. planning to take a content writing course, which is best online content writing program.
IIM SKILLS is the most recommended ed-tech company that offers the best online training programs. They have the most perfectly designed curriculum by industry experts. They offer government-recognized courses and also provide certification after completing the course.
Q2. What is the scope of career after completing the course?
Content writing is the most trending these days, it requires a creative mind and digital knowledge. As far as one knows how to use the creative mind one will keep growing.
Q3. What is the fees for the course?
You can check the IIM SKILLS website; they have the most affordable course.
Author: Srishti Dubey
This is indeed helpful. Keep up the great content and efforts. Way to go!
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17 Content Writing Examples, Samples, and Formats
The demand for content is insatiable. Nearly every small business, brand, blogger, and content marketing agency needs fresh, SEO-optimized content on a weekly – and sometimes daily – basis. If you’re considering launching a freelance web content writing career, stay tuned, because in this post we’re going to cover several content writing examples from a range of major industries. You can use them as guidelines to help you practice your content writing skills, or as inspiration for creating your own portfolio of writing samples.
Let’s jump in!
Content writing samples for beginners
In this section, we’ll look at samples of several major types of content writing , including SEO content, social media content, technical writing, and more.
Examples of SEO content
SEO content writing is a type of web writing that aims to influence search engine algorithms with the ultimate goal of ranking higher for a specific search query.
Example use cases for SEO writing include any scenario where a business’s goal is to drive traffic, leads, and customers via an Internet search. For example:
- Webpages such as service pages (e.g., “residential painting services Chicago”)
- E-commerce product descriptions, category pages, and buying guides
- Blog posts, including listicles, ultimate guides, tutorials, reviews, etc.
SEO writing follows on-page optimization best practices, including:
- Targeting one primary keyword (i.e., search query) per page
- Including secondary keyword phrases (i.e., related phrases with same or similar searcher intent as the primary keyword) throughout the content
- Including the primary and secondary keywords in key places throughout the content, such as the SEO title tag, H1 tag, first paragraph, subheadings, image alt tags, body copy, etc.
- Building external links to external relevant and authoritative sources
- Building internal links to related articles on the same website using appropriate anchor text
- Including elements such as subheads, bullet lists, images, etc.
- Avoiding over optimization or keyword stuffing
- Covering the topic comprehensively and avoiding “thin” or unoriginal content
If you frequently write web content, consider using DIY SEO software to help you keep track of the above on-page optimization tasks.
It’s important to remember that while SEO content is optimized for search engines, it should also be written with human readers in mind. For this reason, SEO content often includes elements of copywriting designed to persuade or convert readers, such as calls to action (CTAs).
The following are examples of SEO content writing:
The 8 Best Teas for a Sore Throat: Chamomile, Mint, and More (Artful Tea). A blog post targeting the keyword “best tea for sore throat” to sell tea products for an e-commerce store.
The Best Outdoor Pizza Ovens (Wayfair). Another example of a “best” post showcasing a variety of products on an e-commerce website.
How to Optimize Images for WordPress and Improve Your PageSpeed Score (WP Rocket). A technical tutorial targeting the keyword “how to optimize images for WordPress.” This blog post provides useful information to readers while also framing its product – in this case, a WordPress plugin – as a solution to their problem.
How to Choose a Hammock (REI). A typical example of an e-commerce “buying guide.” Instead of recommending products in the body of the post, the writer has opted to include calls to action (“Shop” buttons) throughout.
Original Kettle Charcoal Grill 18″ (Weber). A basic e-commerce product description with a bullet-point list outlining the features and benefits of the product. This is a typical sample of SEO content writing with copywriting mixed in.
Deck Painting (Wow 1 Day). A landing page for a company that offers a variety of painting services. In this content writing example, notice how the company is targeting a multiple very similar keywords in the subheadings (“deck painting,” “professional deck painting services,” “deck painting contractors,” “deck staining”, etc.). The post concludes with a call to action to book a free consultation.
In each of the examples above, note the primary keyword and secondary keyword phrases being used naturally, albeit strategically, throughout the content.
In addition, some of the examples include a FAQ section that borrows the questions from the “People Also Ask” section of the search results page. This is by design, to ensure that the topic is covered comprehensively and to increase the chances the article will rank when a searcher types in one of these questions.
Many freelance writers start their careers in the area of SEO content writing. With the vast number of websites, blogs, and online product catalogs increasing by the minute, the opportunities here are truly unlimited.
Examples of social media content
Unlike SEO content, social media content doesn’t necessarily have to be written according to SEO best practices (although it doesn’t hurt to keep keywords in mind).
Instead, social media content should be optimized for engagement, such as likes, comments, shares, and clicks, as these are the behaviours that social media algorithms use to determine a post’s reach.
When writing for social media, consider using the following elements to increase engagement:
- Hashtags. Some social media platforms, such as Twitter and Instagram, make use of hashtags to connect their post to a specific entity, theme, or trending topic. This way, anyone who searches for the hashtag will be able to find the content more easily. For instance, many brands use a brand hashtag at the end of each post or tweet.
- @usernames. If you share an image or blog post, consider “mentioning” (tagging) the people who are featured in it, or others who might be interested in it.
- Links to your blog or website. Give your followers a good reason to click on your links by continually providing value with the content you share. And don’t forget to use a link shortener like Bit.ly to make your links look more appealing.
Other ways to increase engagement include asking your followers questions, conducting polls, running contests, using calls to action, offering promo codes, sharing attention-grabbing images or videos, or using humour.
Unlike with SEO writing, there are no real rules for creating social media content (other than minding the maximum character count for each platform, staying on-brand, and protecting your or your client’s reputation!). So, there’s a lot more space to get creative, be clever, and even sprinkle in some emoji if that’s your thing.
The following two samples of social media content demonstrate how much room there is for variation in the format of a post, even on the same social platform.
In this example, The Honest Company creates a (rather long) Instagram post encouraging their followers to engage with the company’s profile for the chance to win a prize.
Pabst, on the other hand, seems to favor a much simpler approach to their social media marketing, with an Instagram post that simply says: “fancy.”
Examples of email content
Specializing in email copywriting can be a lucrative path for freelance writers. Many businesses and e-commerce operations rely on email as a primary marketing and sales channel.
As an email copywriter, you might be responsible for writing one-time email blasts or developing entire nurture series and even building out sales funnels. Therefore, email content writers must have solid copywriting skills.
If you’re interested in learning how to write email content, the best way to get your hands on some samples is to sign up to several email newsletters in your industry and pay attention to what they’re doing well.
Also, consider following and learning from these top email marketing experts:
- Ramit Sethi
- Joanna Wiebe
- Sujan Patel
Examples of technical content
Technical writing often conjures up mental images of user manuals with complicated diagrams and tiny print. But nowadays, “technical writing” often translates to technical blogging.
So if you have a knack for processes or concepts clearly and concisely, a freelance career as a writer for tech websites might be a great fit for you.
Below are some examples of technical content writing:
- How to Clean Your Car’s Engine (Car and Driver)
- Take screenshots or screen recordings on Mac (Apple)
- How to resize your images (Adobe)
Industry-specific content writing samples
For more inspiration, check out the following content writing examples from specific industries:
- Fashion: 10+ Simple Outfits with Light Blue Jeans for Men . Article for a fashion affiliate site targeting keywords like “outfits with light blue jeans,” “what to wear with light blue jeans.”
- Education: Lesson summary: Introduction to Macroeconomics . An example of e-learning content. Note the use of bold and italic text, tables, bullet lists, etc., to aid learning.
- Food: Baked Potato . An SEO-optimized baked potato recipe. Looks delicious! Food bloggers are notorious for rambling on for days before getting to the actual ingredients and recipe. This gives them the opportunity to bulk up their content with a lot of SEO-friendly phrases such as “how long to bake a potato,” as you’ll notice in this post.
- Finance. How to Improve Credit Fast . An SEO-optimized how-to post for a finance affiliate site.
- Hotel. Where to Celebrate New Year’s Eve in Melbourne . A smart piece of content marketing by a hotel, complete with a call to action at the end of the blog post.
How do beginners write content?
The first step before beginning any new writing project — say, as a sample for your writing portfolio — is to get clear on the following points:
- Objective. What is the ultimate goal of your writing project? Is it to teach readers a new skill? Sell a product? Grow an email list? Drive traffic for a target keyword?
- Format. What type of content are you writing? A sales page? An SEO-optimized blog post? A Facebook post? What is the structure and word count?
- Audience. Who is the target audience? What industry or niche are you targeting? What’s their knowledge or experience level with the topic you’re writing about? What’s their job title? Etc.
Next, prepare a content brief or outline incoming any subheads, main points, and bullet lists you want to include. To speed up the writing process, consider including a target word count for each subhead so you don’t end up going over your target word count when you write the article.
Finally, write the content, making sure to follow SEO guidelines if applicable.
Download our beginner content writing samples PDF (English) for an example content brief and its corresponding article, plus an on-page SEO checklist.
How do I become a content writer with no experience?
If you have no previous freelance writing experience, don’t despair: You can create your own portfolio of writing samples from scratch. This is exactly how I landed my first writing clients.
The truth is, most prospective clients either don’t care or won’t ask about your previous writing experience. They only want to know that you have a working knowledge of their industry and can communicate that knowledge clearly in writing.
So don’t let a lack of experience stop you from achieving your dream.
Here’s how to get up and running as quickly as possible:
Choose a niche. If you specialize in a certain industry, such as finance, or a specific type of writing, such as email copywriting — or both — you can charge higher rates for your services.
Write 1-3 samples. Just 1-3. Don’t overthink this. You really don’t need 20 different samples across 20 different industries to start getting paid to write. As noted above, remember to determine the objective, format, and audience of your writing sample at the outset. Then get writing!
Create a website to showcase your portfolio samples. This step is optional but recommended. I also recommend getting a domain name and web host and building a self-hosted website with WordPress.org (not WordPress.com). There are plenty of WordPress themes made for showcasing freelance portfolios.
Decide on your rates. Again, don’t overthink this, as you can always change your rates later on. Just make sure not to set them too low. Look around at what others are charging in your niche and start there.
Start pitching your services. You can cold email businesses in your industry, reach out to SEO and content marketing agencies, or use writing job boards and freelance sites like ProBlogger and Upwork .
What does a content writer actually do?
Content writers create SEO-optimized content for businesses and marketing agencies. Typical writing assignments for a content writer include blog posts , website pages, e-commerce product descriptions and buying guides, and social media posts.
Clients will often provide a content brief or outline for the writer to work from. The brief will usually include the following information:
- Primary keyword
- Secondary keywords
- Type and purpose of content (blog post, social media post, etc.)
- Target audience
- Formatting instructions (subheads, bullet lists, etc.)
- Brand style guidelines, such as tone
- Required word count
- Any calls to action that should be included
In addition to writing skills, content writers must have a working knowledge of SEO best practices, and ideally some copywriting experience as well. They may also be required to collaborate (typically remotely) with editors and project managers , so good teamwork skills are a plus.
What are good writing sample topics?
If you need inspiration for creating your writing portfolio, consider creating some samples for one or more of the following major content writing niches:
- Fashion (e.g., “what to wear with sweatpants”)
- Education (e.g., “how to write a thesis statement”)
- Food (e.g., “how to boil eggs perfectly”)
- Finance (e.g., “best credit cards for travel points”)
- Hotel (e.g., “things to do in san diego with kids”)
See content writing samples for each of these niches earlier in this post.
I hope these content writing examples sparked your creativity and opened your eyes to the many possibilities that are out there for freelance content writers. Too much information can be overwhelming, though, so remember not to overthink it. Start creating your own portfolio of samples today so you can start getting paid to write as soon as possible.
What Is a Content Brief? (And How to Write One)
16 Types of Content Writing to Consider for Your Business
How to Write Blog Posts Faster: 15 Tricks to Try
5 Best AI Copywriting Software and Tools
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10 Great Content Writing Samples
Right now, I am giving you guys some great content writing samples. Because I know, you’ve seen a lot of bad examples on the Internet.
So if you’re trying to create your own content article for whatever purpose, may this be your guide.
But before you get too excited, let me first show you how effective and useful content marketing is in today’s business world.
Because aside from looking at examples of content writing, understanding the full scope of content marketing can add to your motivation.
Content Marketing: An Amazing Marketing Strategy
Content marketing is a form of digital marketing that revolves around the creation, publication, and distribution of content such as videos, blogs, and social media posts.
It’s a strategy of producing and sharing valuable free and paid content to attract and convert prospects into customers, and customers into repeat buyers.
So don’t get it wrong. Content marketing is not just blogging or editorial strategies. It’s far different from traditional content writing.
Today, this industry has evolved and is now a holistic approach that relies on a broad range of digital marketing tactics.
Effective Content Marketing Programs
There are a lot of success stories of startups with their amazing content marketing strategy and how it helped them skyrocket their business.
Although there are different types of content to attract, engage, and convert people, content marketing is one of the easiest and fastest marketing strategies to acquire.
Today, more and more businesses recognize the significance of content marketing.
Your Content Marketing Journey
Or you simply want to invest in it to become a part of your marketing strategies?
Whatever journey you are taking, that’s a great plan to pursue. However, if you are still clueless about how and when to begin, let me help you.
Since this is about content marketing, you need to learn how to create amazing content. At this point, I will be showing you some of the best content writing samples.
These content writing examples will help you figure out how to easily succeed in the content industry.
‘You don’t need a degree to do it. All you need is to study these content writing samples…’
See how these content articles are professionally and wonderfully written.
When it comes to content marketing, guest posting is the biggest part of the job. Blogs provide fresh and useful content to the target audience on a regular basis.
These are up-to-date and trending news and information that can be any topic under the sun.
This content writing example gives a list of websites that accept guest posting. The article is well-researched as it shows reliable and live URLs where people can ask and submit a guest post.
Therefore, this article serves as a great source of information for individuals and businesses that are looking for guest post opportunities.
Also, the article provided instructions on how to be added to their list.
It’s a clever thing to write what your readers would want to read. Because you know that people will surely look and read your content.
This content article is a good example. It provides complete information about the subject matter.
Also, there are examples given that show several options to people in need of that particular help.
Moreover, observe how the writer uses the bullet points and number points to make facts easy to read.
There are a lot of content writing samples circulating over the internet.
But you seldom find articles that you are motivated to like, comment and share.
So be sure to write something that can captivate every audience’s attention.
If you want your content article to be one of the best content writing samples, do not forget to write about a case study.
Whether you are promoting your business or something related to your profession, a case study is one strong basis for reliability.
There are authority and strength in most case studies. So if you utilize this type of content as well, you are telling your audience that you’re worthy of their trust.
However, a case study may not be very easy to write for beginners. But don’t worry. Find a comprehensive guide on how to write a case study.
When you write, don’t just give facts. Give tips as well. Teach your audience or share some insights regarding how to use the information that you provided.
Your readers will consider it a benefit for them which will make them search for more of your content articles.
However, be sure that you provide effective and honest suggestions. Eventually, people will find out if you have false claims and that would ruin your credibility.
At the bottom of your article, it would be best to put the author for your reader’s recognition.
Especially if the article is a guest post, give the writer a mention.
The headline of your article is very important. Remember, it’s the very first thing that your readers will read first. So if it’s boring, ti will drive them away.
However, if you have a killer headline, there’s a high possibility that a person will read your article until the end.
When writing a headline, use words that have weight. The content writing sample we have here will show you how.
Words like, powerful, amazing, effective, ultimate, and best to use in a headline. Also, you can see in the article that the writer uses an image that depicts what is written in the paragraph.
It will help readers visualize your message.
Not all writers or content marketers may realize, but to feature videos with their links on an article can help boost engagement rate.
Therefore, it’s not bad to use a video as an example and place their link on your article. An outbound link is significant.
This content article example shows several video samples with the link to their main websites, which is actually a good move.
Just think of this, when people search these videos, they will eventually find your video as well. Because Google detects video links in content articles.
When thinking of topics about what to write as your content marketing campaign material, you have to consider your niche.
You can’t just jump into issues that are not relevant to what you are trying to promote to your audience.
In this article example, the writer uses business as the main topic of the article. There’s complete information provided plus suggestions that can help readers.
The length of the article is enough to entertain visitors. Do not write too short or too long content.
That will bore your readers.
Use current events or trending topics in your article. What’s hot and what’s in? People are always interested to know and learn new things.
So if you go with the flow, you can easily get the attention of your readers.
In this content writing example, the writer uses social media as its topic. We all know how popular social media is today.
Even businesses use social media to promote brands’ products and services.
Be sure to write a high-quality article so when people find your content, they’ll be encouraged to share it.
Help boost your reader’s confidence by providing helpful tips on your article. It’s one way to emotionally connect with your visitors that will motivate them to keep on visiting your website or blog. There are a lot of ways to help your readers.
This content example proves to people that a whiteboard video is effective when it comes to conversion.
Facts are provided to back claims.
It is crucial to show evidence so your readers will have no doubts about your content.
If you’re showing a process, make your readers feel that the process is easy. The complexity of the topic can sometimes intimidate a person and that is something that you need to avoid.
When it comes to the credibility of facts, statistics are great examples. If you want to give strong information, feature statistics regarding your chosen topic.
Also, statistics are good motivators to tell people if a thing is good or bad.
Last but not the least, this content article sample shows great statistics about small businesses. The main topic and the featured materials are currently trending topics today.
It is easy to use this kind of content material.
Just collect truthful and authentic details, compile them and write something about it. You don’t have to spend a lot of money on this type of content because facts are free on the web.
Additional Tips for Content Marketing Enthusiasts
I, as an experienced and professional content writer , would personally love to give you tips on how to write great written content.
Aside from the examples that I showed you above, here are some critical points that you need to remember whenever writing your own article or hiring someone to do the job.
- Plagiarism is a huge Red Flag. Never post and claim content that is not yours. There are laws and regulations regarding this matter. To avoid getting banned, write authentic and 100% content articles.
- Use and show resources. At the end of your article, it’s not bad to put all the resources you used for writing.
- Never give false data. Providing wrong information can badly damage your reputation.
- Insert images and videos. To make your article more attractive, do not forget to insert images or videos that are relevant to your topic. It adds entertainment.
If you have more questions about content marketing and you want to see more content writing samples, please feel free to contact me anytime . It will be my pleasure to serve you.
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- Content Optimization Strategies
What Is SEO Writing?
SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines.
Why Is SEO Writing Important?
It’s no secret that to rank in Google awesome content is KEY.
That said: just pumping out high-quality content isn’t enough.
For your content to rank, it also needs legit search engine optimization.
Put another way:
Amazing content + solid on-page SEO = SEO writing.
Generate a List of Content Topics
It may sound strange, but the SEO writing process starts before you write a single word.
That’s because, to succeed with SEO and content marketing, you need to write content that your target audience cares about .
When you do that, the entire process gets 10x easier.
Here are two ways to find topics for your SEO-focused content.
First, use a Q&A tool.
Finding questions that your target customer asks online is KEY.
Because you can answer those questions with your content.
You can manually look for questions on sites like Reddit and Quora.
But this takes a ton of time and effort. To speed things up, I recommend a nice little free tool called Answer The Public .
This tool scrapes the internet for questions that people have around the topic you type into it.
Second, check out Wikipedia.
Specifically: Wikipedia’s table of contents section.
Seriously Wikipedia’s table of contents is a topic idea goldmine.
For example, let’s say you run a blog about digital marketing.
Well, you’d head over to the social media marketing page on Wikipedia.
As you can see, the contents section contains a bunch of interesting topic ideas.
Turn Your Topics Into Keywords
Keyword research might be the most important part of the SEO writing process.
In fact, the right keyword can mean the difference between thousands of visits per month… or a piece of content that nobody reads.
Fortunately, there are a handful of free SEO tools that make finding popular keywords a breeze.
First up, we have Infinite Suggest .
Infinite Suggest finds popular keywords by scraping Google Suggest.
Just enter a topic idea into the tool…
…and it spits out a list of keywords related to that topic.
Unfortunately, this tool doesn’t show you exact search volume numbers. But it’s still a great tool for finding keywords that people are searching for in Google.
Next, we have SEORCH .
This is a little hidden gem that I’ve been using quite a bit lately.
To use it, pop in a blog post URL from a competitor’s site.
You can ignore most of the stuff in this report. For the sake of finding keywords, we want to focus on the “Text & Phrases” section.
This shows you the keywords that show up most often on the page.
Specifically, you want to look at the “Frequencies of phrases with 3 words” and “Frequencies of phrases with 4 words” reports.
These show you long tail keywords that don’t usually have a ton of competition on Google’s first page.
Third, I recommend checking out kparser .
Like most keyword tools , kparser generates a list of terms based on the seed keyword that you type into it.
The only downside of kparser is that you need to upgrade to a pro plan to see search volume data.
Which leads us to our last tool, Keywords Everywhere .
Keywords Everywhere is a Google Chrome/Firefox extension that generates keyword ideas based on the page you’re currently looking at.
For example, when you search on Amazon, it shows you Google search volumes for all of the terms that Amazon suggests.
Outline Content To Match Search Intent
SEO writing used to be all about adding keywords to your web page.
Sure, optimizing your content around keywords is still super important. But it’s not enough.
Today, your content also needs to match “ Search Intent ”.
In other words:
Your content needs to give someone searching for your keyword what they want.
For example, early this year I wanted to rank for the keyword: “conversion rate optimization”.
And before I even wrote my outline, I looked at the SERPs for that keyword.
And Google’s first page told me that people searching for “conversion rate optimization” wanted a guide .
So I wrote my content with that search intent in mind. And because my content gave Google what it wanted, it now ranks on the first page of Google.
Write Comprehensive Content
According to this industry study that analyzed 1M search results , long-form content ranks best in Google.
That doesn’t mean that you need to add fluff or filler to your post.
But it DOES mean that you need to publish comprehensive stuff. In other words: content that covers your topic on a single page.
For example, I recently published a guide to mobile optimization .
This guide covers pretty much everything there is to know about mobile SEO.
Which is one of the main reasons that my guide ranks in the top 3 for “mobile SEO”.
Use Your Keyword in Your Content
Adding keywords to your content is a BIG part of SEO content writing.
Question is: How often should you use keywords in your SEO content?
There’s no perfect keyword density percentage. In fact, Google has gone on the record to say that they don’t pay attention to keyword density .
(So if you hire a content writer that claims to write content “with optimized keyword density”, run the other way).
In my experience, the location of your keyword is more important than how many times you use it .
Specifically, you want to make sure that your keyword appears in:
- Your title tag
- The first 100 words of your page
- In an H1 tag
- In an H2 tag
Let me walk you through each of these steps with a real-life example: this post optimized around “conversion rate optimization” .
As you can see, I include my keyword in that page’s URL.
I also added that keyword (once) in my page’s title tag.
I only recommend using your keyword once in your title. Cramming keywords into your title tag looks like keyword stuffing to Google . Not good.
And I made sure to sprinkle my keyword in my blog post introduction:
Your keyword doesn’t need to show up in the first paragraph to work. As long as you use your target keyword in your first 100-150 words, you’re good to go.
Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag.
My title contains my keyword. Which means my keyword is now in an H1. Check.
The only other thing to keep in mind about H1 tags is that you only want to use ONE per page. H1 tags are kind of like mini title tags. So if you use more than one on a page, it can confuse search engines.
Last up, you want to use your keyword in an H2 subheading, like this.
With that, your content is optimized for SEO.
(At least when it comes to keyword optimization).
But for your content to be 100% SEO optimized, you also need to make sure your content is optimized for clicks.
Optimize Your Title Tags for Clicks
According to this case study published on the Moz blog , organic click-through-rate is a Google ranking signal.
And from my own testing, I’ve found that a higher CTR usually results in higher rankings.
So besides adding your keyword in your title tag, you also want to optimize it for CTR.
You can do that by using a specific number in your title.
Writing intriguing, emotionally-packed titles.
Or analyzing your title using CoSchedule’s very helpful headline analyzer tool .
Write a Compelling Meta Description
Meta descriptions don’t directly impact Google rankings .
An eye-catching meta description CAN boost your organic click-through-rate.
So I recommend writing a unique meta description for every page on your site. And make that meta description something that will make Google searchers want to click on your result .
For example, you can see that I sell my content in this meta description.
Use Internal Links
Internal links are a GREAT way to optimize your content for users and search engines.
Internal links are helpful to users because they help them find related content on your site.
And they’re helpful for search engines because it helps them index your site’s pages… and understand your site’s structure and architecture.
Which is why I recommend using at least 4-5 internal links for every post that you publish.
Link to External Pages and Resources
According to Moz, using outbound links can help improve your page’s Google rankings .
This makes sense if you think about it:
Google wants to send people to content that has EVERYTHING that searchers want. And that “everything” includes helpful resources on other websites. So by adding external links to authority sites, you’re making your content more SEO-friendly.
I tend to use lots and lots of external links in my content.
I do this partly for the SEO boost. But it’s more to help my site visitors learn more about topics that I mention in my post.
Use Related Words and Phrases (LSI)
LSI keywords are terms that are closely tied to your content’s topic. And LSI keywords are GREAT for SEO.
LSI terms help your content’s SEO for two main reasons:
First, LSI keywords help Google fully understand the topic of your page.
It’s one thing to see your target keyword in your title tag and URL.
Today, Google also wants to see that you fully cover that topic in your content.
Second, LSI terms can help you rank not just for your target keywords… but for related keywords too.
For example, this post from my blog is optimized around the keyword: “increase website traffic”.
And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”.
Which has helped my page rank for terms like “drive traffic” and “how to drive traffic to your website”.
Use Multimedia In Your Content
Multimedia may not strictly fall under the category of “SEO writing”. But images, infographics and videos are super important for SEO.
Plus, multimedia makes your content much more interesting and compelling.
So whenever it makes sense, I recommend using visuals and charts:
Embedded YouTube videos:
Strategically Promote Your Content
The SEO writing process isn’t finished after you hit the “publish” button.
Because the truth is: without content promotion, your content probably won’t rank.
(Especially if your site is brand new or doesn’t have a lot of authority yet).
In other words, for your content to rank in Google, you need to strategically promote it.
Here are a few ways to spread the word about your latest post:
First, reach out to people that might be interested in your content… before you publish it.
So instead of: “Hey, I just published this post. Will you share it?”, you say: “Hey, I’m about to publish something that you’d be interested in. Mind if I send it your way when it’s done?”.
For example, I sent out a bunch of emails to promote one of my upcoming blog posts.
And because I wasn’t pushy or demanding, this little outreach campaign led to tons of shares.
Second, promote every post using every channel and audience you have… no matter how small.
- Email subscribers
- LinkedIn or Facebook groups you belong to
- Social media followers
Again: if you don’t have a huge following on social media that’s totally OK. The idea here is to squeeze as much value out of the audience that you do have.
For example, whenever I publish a new post I work SUPER hard to spread the word.
I send out an announcement email to my newsletter subscribers.
And I share the content on social media (specifically Twitter, Facebook and LinkedIn) multiple times.
Even though I don’t have a huge following on each of those platforms, every little bit helps.
Last up, I recommend promoting your content to people that link to your competitors.
If your content is better or brings something new to the table, you have a good chance of getting a link from people that already linked to a piece of similar content.
In my opinion, the best tool for this step is Semrush .
However, Semrush starts at $99.95/month. In my opinion, it’s worth it. But it does depend on your budget.
If you’re on a tight budget, Open Link Profiler has a free backlink checker that’s halfway decent.
The Definitive Guide to Copywriting : My thorough guide to copywriting, with a focus on writing blog content.
SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days : How to get higher rankings and more organic traffic by satisfying search intent.
How to Write a Blog Post: The Definitive Guide : A guide to writing blog posts that stand out and get shared. Includes a handful of detailed templates.
Content Strategy Guide : Step-by-step guide to planning and executing a content strategy with a focus on SEO and backlinks.
The Definitive Guide to Keyword Research : More actionable strategies to help you find untapped, low-competition keywords.
How to Create More Engaging Content in 12 Easy Ways
- Written By Allie Freeland
- Updated: August 2, 2023
Knowing how to create engaging content is crucial to building long-term content marketing success — yet, it is no easy task. In fact, the strength of your content is often what makes website visitors want to learn more or flee. But we’re here to show you exactly how to find success in this area. Learn how you can solve complex content problems.
Whether you’re a one-person content department trying to get the most out of your writing, a freelance writer interested in improving your content, or managing an in-house and external freelance team, the following guidelines will help you create more engaging content and draw more eyes on it.
First, a quick rundown, followed by more context.
Top 12 tips for successful blog posts:
- Pen creative titles.
- Don’t skimp on the lede.
- Subsections should be meaty, informative, and categorized.
- Break up content blocks with images.
- Keep the text scannable.
- Offer actionable advice and key takeaways.
- Address your target audience.
- Include resource links, stats, examples, and quotes.
- Create emotional appeal with empathy.
- Compare your brand to your competition.
- Add a compelling conclusion.
- Include elements of persuasion.
How to create engaging content
1. pen a creative title..
The title is arguably the most challenging and important part of creating engaging content. You must capture audience interest and summarize your content in a concise way. Think of it as writing a catchy email subject or headline.
It should include your primary keyword theme and be between 50 to 60 characters for SEO. It should use emotionally evoking words (negative or positive) and capture someone’s attention quickly.
Need some guidance? Type in your headline in the Advanced Marketing Institute’s headline analyzer , and it will measure your headline’s emotional marketing value, a telltale indicator of headline quality.
2. Don’t skimp on the lead.
The introduction, or lead (aka lede), announces your topic, sets the tone, and provides context for your article.
The lead needs to earn the reader’s interest, promise your writing will be worth their time, and help the reader immediately understand what the article is about. Whether a summary or descriptive lead , it should be no more than 100 to 200 words.
When writing the lead, remember this editorial term: “Nut graf.” A nut graf is a paragraph or sentence that summarizes the essence of a story without divulging every detail.
3. Subsections should be meaty, informative, and categorized.
Subsections allow readers to scroll to the sections they are most interested in — and help with depth of content. They should never be vague and should always dive beneath surface-level ideas.
Use the following elements to create engaging content with subsections:
- Subheaders: Each subsection header should summarize the section, follow a logical order within your article, and include secondary keywords for SEO. It’s best to have your main title and subsection titles written in an outline before writing the entire piece to make sure your ideas are well-organized.
- Transitions: Each subsection should also have a brief transition to improve the flow of your writing, bring in new ideas and support the overall theme of your content. It’s crucial that all subsection transitions also reinforce the topic of your content, otherwise, your ideas can become confusing. Consistency ensures that your writing doesn’t go off the rails.
- Word count: Keep subsections within 250–350 words.
4. Break up content blocks with images.
Visual content is used to break up long blocks of text, prove concepts, and add context to your writing.
Best practices for using imagery to create engaging content:
- Transition to your images with a sentence or two and explain why you included it with a sentence afterward. Always link to or source your images.
- It’s best to use 2–3 visual examples per 1,000 words of copy — or every few hundred words.
- Experiment with different media throughout your content to engage your reader. Consider using screenshots, video content, interactive content, or infographics to add more engaging and shareable media.
5. Keep the text scannable.
You won’t always have enough room to share your insight in great detail. If this is the case, include lists of ideas or resources in a bulleted format or table.
Keeping text scannable is another factor important for SEO, too.
6. Offer actionable advice and takeaways.
It’s best to reinforce your content with actionable advice to keep the reader thinking about what they should do to solve challenges. Since you’re providing the information, your advice helps build audience trust and brand authority.
To do this, walk the reader through the steps you’d like them to take. If writing how-to articles or guides, concentrate on sharing your expertise, ideas you’ve tried, or any real examples you have. Actionable content helps you create thought leadership . If you don’t have enough room to share your insight in great detail, include lists of ideas or resources in a bulleted format or table.
When applicable, use visuals to illustrate what your actionable ideas look like in practice. As with other visuals, explain why you’re including the image and link to the source.
7. Address your target audience.
As a rule of thumb, make sure that you, and any freelancers you hire, have your readers’ or customers’ best interests in mind when creating content.
Let your target audience be your guide to focus your writing and add interesting detail.
To better understand your audience empathetically, research your customers, engage your followers on social media, and conduct detailed persona research . Document your findings in your content marketing strategy to inform ongoing blog content creation efforts.
And consider the following strategies to find an emotional connection with your customers and create engaging content:
- Support an emotional cause, nonprofit, or community effort and create informational content.
- Express detailed interest in your customers by empathizing with their needs in your blog content.
- Showcase your brand story, morals, and motivators on your website. Promote often.
- Connect with your audience on a more one-to-one level.
- Openly engage with your personality — and be as human, authentic, and transparent as possible.
Keep in mind that your customer’s needs are always evolving, and you should implement ongoing processes to continue learning about your customers over time. This can help you understand how to persuade them better.
8. Sprinkle in resource links, relevant statistics, real-life examples, and quotes.
Credibility is key when it comes to content. You want to be believed in and trusted by your audiences, so do the following to establish higher credibility with your content:
- Add links to content you trust to support or expand on your point.
- Including relevant statistics is another way to add credibility and support your arguments or advice. While not every piece of content needs statistical evidence, one or two per piece of content is standard.
- Include quotes from relevant professionals within your industry, either by personal interview or from a sourced, published post. Quotes can also be conversation starters for future project collaboration with influential industry leaders.
- Provide real-life examples to add credibility and illustrate the main points. This example is not from my targeted industry, but it helps the target reader gain inspiration from outside sources, something that is often lacking in the marketing industry.
9. Create an emotional appeal with empathy.
Pathos is the quality of an experience in life or work that stirs up emotions. It’s the most powerful element — but it may also be the most difficult to execute tactfully as a content marketer.
To incorporate pathos into your blog content, start by identifying your readers’ emotions. Concentrate on thinking about your audience and customers as empathetically as possible.
Ask yourself the meaning and purpose of your brand.
- Who are you focused on helping?
- How does your product change the lives of purchasers?
- What pain points do your services alleviate?
10. Compare your brand to the competition.
To give your customers a reason to purchase your offerings, you will need to maintain intimate knowledge about what your competition is up to — and tactfully market your logical advantages.
Think about the key purchasing factors in your industry.
Do your customers care most about…
- Brand experience?
Identify a list of benefits of purchasing your product over a competitor’s, and use that research to inform your blog content.
To convince or persuade your readers using logic on your blog:
- Bolster any claims or hypotheses that you make with credible statistics or data.
- Create and promote real customer case studies and illustrate what you learned.
- Highlight your competitive advantages and product differentiators with side-by-side analysis.
- Give detailed scenarios of how your product can improve their lives or solve their challenges.
11. Wrap it up.
Write a conclusion that summarizes your content or asks the reader to engage. It should end with an engaging call-to-action and summary of key findings.
And, if they made it this far, it’s likely they’ve found your writing interesting and may share their thoughts or feedback in the comments section.
12. Include the elements of persuasion.
In the 4th century B.C., Aristotle’s rhetoric theorized three fundamental elements of persuasion: ethos, logos, and pathos.
- Ethos: Credibility and trust
- Pathos: Emotion
- Logos : Logic
According to Aristotle, you must have ethos, pathos, and logos to effectively persuade an audience. As you work to create more engaging content, always keep these three principles in mind. Every content creator’s goal is to persuade, right?
Use this checklist to create engaging content
Now that you have a real-life example of how to create engaging content, ask the following questions to ensure you are following all the rules in your day-to-day content efforts.
Flow and headers:
- Does the content flow between ideas well, or do concepts seem out of place and awkward?
- Do the headers accurately summarize the copy sections beneath them?
- Does the content have an enticing introduction to earn the reader’s attention in the first few paragraphs?
- Does the reader immediately understand what the content is about?
- Does the post deliver ideas and solutions to help the reader with their challenges?
- Are the ideas delivered backed with real-life examples?
- Does the content dive beneath surface-level suggestions?
- Is the content helpful, or is it unauthentic, biased, and overly self-promotional?
- Does the content include several trustworthy statistics, including relevant examples, authoritative quotes, and links to reputable websites?
- Does the content stand out with quality images, video, infographics, or other visual content?
- Does the content include bulleted lists, blockquotes, tables, or other formatting elements to break up long paragraphs and emphasize key ideas?
- Does the end of the content summarize key ideas?
- Does the content end with a call to action?
- Does the content have the elements of persuasion: ethos, pathos, and/or logos?
Want some help creating engaging content? Talk to a content specialist at ClearVoice and find out how we can help with everything from blog posts to email campaigns.
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Draft and add content with Copilot in Word
Start a draft with copilot in word.
Start a new blank document .
In the Draft with Copilot box, type or paste your prompt. For example, " Write a proposal for a new flavor in the Fourth Coffee latte lineup."
Select Generate , and Copilot will draft new content for you.
Important: Remember that Microsoft 365 Copilot generates a draft. You'll need to verify and modify details to make sure it's accurate and fits your tone and style.
Tip: If the draft isn't exactly what you're after, or if Copilot wasn't able to complete the task, try modifying your prompt by adding specific details, such as "...for the holiday latte lineup." You can also fine tune your result by entering details into the compose box in Copilot's options bar after a response is created.
Here are some suggestions for prompts you might want to try. Copy them or modify them to suit your needs.
Write an article on the importance of creating work/life balance.
Write a white paper about project management.
Write a job offer letter for a sales position at Contoso. The start date is August 1st, and the salary is $60,000 per year plus bonuses.
For even better results
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If you want Copilot to base your new document off a file you already have, you can tell it to do that. In the Draft with Copilot dialog, select Reference a file to choose up to 3 files that Copilot should look at when creating your new document.
They have to be files you have permission to access in your organization's SharePoint or OneDrive and can be either Word or PowerPoint files.
Add content to an existing document
Stay in the flow and let Copilot help you add more to your document.
Go to a new blank line.
In the Draft with Copilot dialog tell Copilot what you'd like, or just select Inspire me to have Copilot add more text that builds on the text you already have in the document.
After Copilot has provided additional content, you can select Keep it , Regenerate , Discard it , or fine tune Copilot's response by entering details into Copilot's compose box, like " Make it sound professional. "
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A Content Checklist enhances the creation of high-quality and consistent content, guiding writers and editors through essential steps. Using our artificial intelligence (AI) tools , you can quickly produce effective content checklists, embedding precision, and structure into your content strategy, which will streamline your content production .
Table of Content
What is a content checklist, content checklist uses, purpose, importance, how to generate a professional content checklist with ai, content checklist example.
Why do I need a content checklist?
How does a content checklist improve content quality, can i customize a content checklist for different content types, how often should i update my content checklist, is a content checklist suitable for all industries, how do i create a content checklist, can a content checklist help with seo, do content checklists apply to both written and visual content, how detailed should a content checklist be, can ai tools help generate a content checklist.
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The White House 1600 Pennsylvania Ave NW Washington, DC 20500
FACT SHEET: President Biden Issues Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence
Today, President Biden is issuing a landmark Executive Order to ensure that America leads the way in seizing the promise and managing the risks of artificial intelligence (AI). The Executive Order establishes new standards for AI safety and security, protects Americans’ privacy, advances equity and civil rights, stands up for consumers and workers, promotes innovation and competition, advances American leadership around the world, and more. As part of the Biden-Harris Administration’s comprehensive strategy for responsible innovation, the Executive Order builds on previous actions the President has taken, including work that led to voluntary commitments from 15 leading companies to drive safe, secure, and trustworthy development of AI. The Executive Order directs the following actions: New Standards for AI Safety and Security
As AI’s capabilities grow, so do its implications for Americans’ safety and security. With this Executive Order, the President directs the most sweeping actions ever taken to protect Americans from the potential risks of AI systems :
- Require that developers of the most powerful AI systems share their safety test results and other critical information with the U.S. government. In accordance with the Defense Production Act, the Order will require that companies developing any foundation model that poses a serious risk to national security, national economic security, or national public health and safety must notify the federal government when training the model, and must share the results of all red-team safety tests. These measures will ensure AI systems are safe, secure, and trustworthy before companies make them public.
- Develop standards, tools, and tests to help ensure that AI systems are safe, secure, and trustworthy. The National Institute of Standards and Technology will set the rigorous standards for extensive red-team testing to ensure safety before public release. The Department of Homeland Security will apply those standards to critical infrastructure sectors and establish the AI Safety and Security Board. The Departments of Energy and Homeland Security will also address AI systems’ threats to critical infrastructure, as well as chemical, biological, radiological, nuclear, and cybersecurity risks. Together, these are the most significant actions ever taken by any government to advance the field of AI safety.
- Protect against the risks of using AI to engineer dangerous biological materials by developing strong new standards for biological synthesis screening. Agencies that fund life-science projects will establish these standards as a condition of federal funding, creating powerful incentives to ensure appropriate screening and manage risks potentially made worse by AI.
- Protect Americans from AI-enabled fraud and deception by establishing standards and best practices for detecting AI-generated content and authenticating official content . The Department of Commerce will develop guidance for content authentication and watermarking to clearly label AI-generated content. Federal agencies will use these tools to make it easy for Americans to know that the communications they receive from their government are authentic—and set an example for the private sector and governments around the world.
- Establish an advanced cybersecurity program to develop AI tools to find and fix vulnerabilities in critical software, building on the Biden-Harris Administration’s ongoing AI Cyber Challenge. Together, these efforts will harness AI’s potentially game-changing cyber capabilities to make software and networks more secure.
- Order the development of a National Security Memorandum that directs further actions on AI and security, to be developed by the National Security Council and White House Chief of Staff. This document will ensure that the United States military and intelligence community use AI safely, ethically, and effectively in their missions, and will direct actions to counter adversaries’ military use of AI.
Protecting Americans’ Privacy
Without safeguards, AI can put Americans’ privacy further at risk. AI not only makes it easier to extract, identify, and exploit personal data, but it also heightens incentives to do so because companies use data to train AI systems. To better protect Americans’ privacy, including from the risks posed by AI, the President calls on Congress to pass bipartisan data privacy legislation to protect all Americans, especially kids, and directs the following actions:
- Protect Americans’ privacy by prioritizing federal support for accelerating the development and use of privacy-preserving techniques— including ones that use cutting-edge AI and that let AI systems be trained while preserving the privacy of the training data.
- Strengthen privacy-preserving research and technologies, such as cryptographic tools that preserve individuals’ privacy, by funding a Research Coordination Network to advance rapid breakthroughs and development. The National Science Foundation will also work with this network to promote the adoption of leading-edge privacy-preserving technologies by federal agencies.
- Evaluate how agencies collect and use commercially available information —including information they procure from data brokers—and strengthen privacy guidance for federal agencies to account for AI risks. This work will focus in particular on commercially available information containing personally identifiable data.
- Develop guidelines for federal agencies to evaluate the effectiveness of privacy-preserving techniques, including those used in AI systems. These guidelines will advance agency efforts to protect Americans’ data.
Advancing Equity and Civil Rights
Irresponsible uses of AI can lead to and deepen discrimination, bias, and other abuses in justice, healthcare, and housing. The Biden-Harris Administration has already taken action by publishing the Blueprint for an AI Bill of Rights and issuing an Executive Order directing agencies to combat algorithmic discrimination , while enforcing existing authorities to protect people’s rights and safety. To ensure that AI advances equity and civil rights, the President directs the following additional actions:
- Provide clear guidance to landlords, Federal benefits programs, and federal contractors to keep AI algorithms from being used to exacerbate discrimination.
- Address algorithmic discrimination through training, technical assistance, and coordination between the Department of Justice and Federal civil rights offices on best practices for investigating and prosecuting civil rights violations related to AI.
- Ensure fairness throughout the criminal justice system by developing best practices on the use of AI in sentencing, parole and probation, pretrial release and detention, risk assessments, surveillance, crime forecasting and predictive policing, and forensic analysis.
Standing Up for Consumers, Patients, and Students
AI can bring real benefits to consumers—for example, by making products better, cheaper, and more widely available. But AI also raises the risk of injuring, misleading, or otherwise harming Americans. To protect consumers while ensuring that AI can make Americans better off, the President directs the following actions:
- Advance the responsible use of AI in healthcare and the development of affordable and life-saving drugs. The Department of Health and Human Services will also establish a safety program to receive reports of—and act to remedy – harms or unsafe healthcare practices involving AI.
- Shape AI’s potential to transform education by creating resources to support educators deploying AI-enabled educational tools, such as personalized tutoring in schools.
AI is changing America’s jobs and workplaces, offering both the promise of improved productivity but also the dangers of increased workplace surveillance, bias, and job displacement. To mitigate these risks, support workers’ ability to bargain collectively, and invest in workforce training and development that is accessible to all, the President directs the following actions:
- Develop principles and best practices to mitigate the harms and maximize the benefits of AI for workers by addressing job displacement; labor standards; workplace equity, health, and safety; and data collection. These principles and best practices will benefit workers by providing guidance to prevent employers from undercompensating workers, evaluating job applications unfairly, or impinging on workers’ ability to organize.
- Produce a report on AI’s potential labor-market impacts , and study and identify options for strengthening federal support for workers facing labor disruptions , including from AI.
Promoting Innovation and Competition
America already leads in AI innovation—more AI startups raised first-time capital in the United States last year than in the next seven countries combined. The Executive Order ensures that we continue to lead the way in innovation and competition through the following actions:
- Catalyze AI research across the United States through a pilot of the National AI Research Resource—a tool that will provide AI researchers and students access to key AI resources and data—and expanded grants for AI research in vital areas like healthcare and climate change.
- Promote a fair, open, and competitive AI ecosystem by providing small developers and entrepreneurs access to technical assistance and resources, helping small businesses commercialize AI breakthroughs, and encouraging the Federal Trade Commission to exercise its authorities.
- Use existing authorities to expand the ability of highly skilled immigrants and nonimmigrants with expertise in critical areas to study, stay, and work in the United States by modernizing and streamlining visa criteria, interviews, and reviews.
Advancing American Leadership Abroad
AI’s challenges and opportunities are global. The Biden-Harris Administration will continue working with other nations to support safe, secure, and trustworthy deployment and use of AI worldwide. To that end, the President directs the following actions:
- Expand bilateral, multilateral, and multistakeholder engagements to collaborate on AI . The State Department, in collaboration, with the Commerce Department will lead an effort to establish robust international frameworks for harnessing AI’s benefits and managing its risks and ensuring safety. In addition, this week, Vice President Harris will speak at the UK Summit on AI Safety, hosted by Prime Minister Rishi Sunak.
- Accelerate development and implementation of vital AI standards with international partners and in standards organizations, ensuring that the technology is safe, secure, trustworthy, and interoperable.
- Promote the safe, responsible, and rights-affirming development and deployment of AI abroad to solve global challenges, such as advancing sustainable development and mitigating dangers to critical infrastructure.
Ensuring Responsible and Effective Government Use of AI
AI can help government deliver better results for the American people. It can expand agencies’ capacity to regulate, govern, and disburse benefits, and it can cut costs and enhance the security of government systems. However, use of AI can pose risks, such as discrimination and unsafe decisions. To ensure the responsible government deployment of AI and modernize federal AI infrastructure, the President directs the following actions:
- Issue guidance for agencies’ use of AI, including clear standards to protect rights and safety, improve AI procurement, and strengthen AI deployment.
- Help agencies acquire specified AI products and services faster, more cheaply, and more effectively through more rapid and efficient contracting.
- Accelerate the rapid hiring of AI professionals as part of a government-wide AI talent surge led by the Office of Personnel Management, U.S. Digital Service, U.S. Digital Corps, and Presidential Innovation Fellowship. Agencies will provide AI training for employees at all levels in relevant fields.
As we advance this agenda at home, the Administration will work with allies and partners abroad on a strong international framework to govern the development and use of AI. The Administration has already consulted widely on AI governance frameworks over the past several months—engaging with Australia, Brazil, Canada, Chile, the European Union, France, Germany, India, Israel, Italy, Japan, Kenya, Mexico, the Netherlands, New Zealand, Nigeria, the Philippines, Singapore, South Korea, the UAE, and the UK. The actions taken today support and complement Japan’s leadership of the G-7 Hiroshima Process, the UK Summit on AI Safety, India’s leadership as Chair of the Global Partnership on AI, and ongoing discussions at the United Nations. The actions that President Biden directed today are vital steps forward in the U.S.’s approach on safe, secure, and trustworthy AI. More action will be required, and the Administration will continue to work with Congress to pursue bipartisan legislation to help America lead the way in responsible innovation. For more on the Biden-Harris Administration’s work to advance AI, and for opportunities to join the Federal AI workforce, visit AI.gov .
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