tailor your cover letter meaning

Resume and Cover Letter
How to Tailor Your Cover...

How to Tailor Your Cover Letter for Each Job Application

7 min read · Updated on December 16, 2021

Create a customized cover letter that introduces you as the best candidate right off the bat.

Every year, businesses spend billions on brand identity and image. Corporate CEOs want the public to identify their business' brand with little to no effort. This means spending countless hours creating marketing materials to spread the company's vision, mission and reputation online and in print. Similarly, individuals must invest in their own brand identity to be successful in their professional lives.

Creating your best image and personal brand starts with the cover letter. The cover letter is the “door-opener,” “conversation-starter” and the first impression for hiring managers. When career counselors discuss the famous elevator pitch , they are referring to your cover letter. It's not the resume, interview, or job application recruiters scrutinize first; recruiters look to cover letters for a basic understanding and “feel” for potential candidates.

Though most job seekers understand the importance of personal cover letters and spend countless hours writing creative sentences and including their most valuable assets, they rarely consider tailoring their cover letter to fit the actual job. Inserting bland material aimed at all jobs will reduce your chances of landing the interview. On the other hand, crafting a customized, tailored cover letter and connecting the dots shows the recruiter how your experience and skills are best suited for their needs.

Here are a few strategies designed to help tailor a customized cover letter, without overwhelming your job hunting.

Start with relevant skills and abilities

Hiring managers look for candidates who fit their needs. Include skills on your resume that mirror the assets the company is seeking in an employee. Compare your resume to the company's job description . But steer clear of bland descriptions or copy-and-pasting. Focus on your notable contributions and major attributes.

“As a senior marketing manager with more than 15 years' experience creating campaigns and strategies to promote brand identity, I am able to ______. Some of my most recent accomplishments include:

Increased web traffic by 150% by analyzing current online trends, aligning company standards and strategies to match those trends and developing promotional products to draw traffic.

Won $15 million Fortune 500 contract by promoting company's brand and product, analyzing competition and aligning sales goals to match current market trends.

Awarded PRSA's “Top Company Newsletter” by redesigning publication, focusing on the information desired by the audience, utilizing graphics and images, including C-Level biographies and reducing overhead.

Names matter

Name dropping may be a dangerous pastime if you don't follow the rules carefully. But people do love reading their names in print. One area to include a name is the recipient's address and salutation. If the application or job description identifies a specific person to contact, be sure to address your cover letter and other application materials to that person. Even if the job post doesn't include an actual person, try to avoid using “To whom it may concern,” “Dear Sir or Ma'am” or “Dear Hiring Manager.” These are dry and very impersonal. Call the company and ask for the contact person, do some digging on LinkedIn, or ask them how they prefer to be addressed.

Mr. John Doe

Hiring Manager

[Company Name]

123 Main Street

Anytown, USA 12345

Dear Mr. Doe:

Sometimes companies have several team members working on applications. In those instances, you may not be able to address the letter to a specific person. These scenarios require a more professional technique. Address the letter to “Dear Hiring Manager:” or the equivalent person for the company. Stay away from gender-specific language (i.e. Sir and Ma'am) as this is dangerous and can cause some hurt feelings. The recipient's address should forego specific names and titles in this case. Use the company's name in place of an actual person.

124 Main Street

Dear Hiring Manager:

Tell them you want the job and why

We all tend to focus on our accomplishments and qualities but forget the hiring process isn't about us. Recruiters are looking for people who will benefit the company. In the last paragraph – not the closing paragraph – a customized cover letter should tell the recruiter you want the job and why. Explain this is the company you want to work for and why. Go online and research the company's “About Us” web page. Gather information about the company's mission and vision statements. Learn more about their community engagement. Use this information to connect both the company's and your goals.

“I want to commit long-term to [Company Name] because both our goals align. [Company Name] seeks to promote self-awareness and compassion within the community through its [program name]. Along those same lines, I have…”

Speak their language

Some companies have forgone the “human eyes” approach to reading cover letters. They use advanced software called Applicant Tracking Software (ATS) to weed out undesirable cover letters and resumes. In other words, you have to convince the computer before gaining access to the hiring manager. Go back to the job description and carefully look for keywords. These more likely are listed in the requirements section and include hard skills unique to the position. While resisting the urge to copy-paste the exact description into your cover letter, rewrite the description in your own words, aligning it with your resume and using the keywords.

“As a senior-level graphic designer, my current role entails using Adobe CS (Photoshop, InDesign, Illustrator, and Dreamweaver) to create stunning digital and print images. My colleagues have credited my ability to design appealing, trending websites and social media accounts. Additionally, I have advanced knowledge of video editing using FinalCut.”

Don't forget the introductory paragraph

All cover letters start with an introduction. A well-written, customized cover letter should include the company's name, position and other identifiers included in the job description. Forego any personal greetings (i.e. “I hope this letter finds you well,” “Hope all is well,” etc.). These personal messages are sloppy and unprofessional. Focus your intro paragraph on the topic and outline of the cover letter.

“I am responding to your job advertisement on Monster.com. As a professional project manager, I believe I am a good fit for [Company Name]'s IT Project Manager position. As you will see, my attached resume details more than five years' experience managing technology solutions for competitive companies. My history includes…”

Creating an easy-fill template for cover letters

Customizing your cover letter doesn't mean creating a new cover letter every time you apply for a job. Templates are easy to make and an important time saver. Follow these easy steps to create your template.

Create your overall design. Choose a basic design that is professional and reflects your personality. Don't use colors, off-the-wall fonts or images. Creating a cover letter design just entails designing a header (stationary head) for your cover letter. It should include your name, the job title, and contact information.

Write a specific letter to start. Copy your first cover letter and start with this template. Highlight all tailored information and replace it with brackets “[ ]” for easy identifications. For example, “As a senior-level graphic designer, my current role entails using Adobe CS (Photoshop, InDesign, Illustrator, and Dreamweaver) to create stunning digital and print images” can be changed to “As a senior-level graphic designer, my current role entails [tailored information].” Leave all bland, generic information and soft skills as is. This is transferable to all future personal cover letters.

Save as a Word template. To prevent overwriting past saved cover letters, save your document as a template. Once saved, every time you open the file, it creates a new cover letter, exactly as you formatted it. To save a Word file as a template click [File > Save As]. Choose Word Template from the drop-down box and name your file. Some versions of Word have different instructions which you can find in their Help Section .

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How and Why to Tailor a Cover Letter

Table of contents.

Why you should tailor your cover letter
How to tailor a cover letter

In a perfect world, we could write one single cover letter and send it along with all of our job applications. Things, however, aren’t that simple. In the competitive job world, recruiters look for the most qualified and motivated people to hire. This is the number one reason why tailor a cover letter.

So how exactly do we customize each letter to the position? Don’t worry, we’re here to guide you through it.

in this guide we'll teach you:

The benefits of tailoring each cover letter to the position
How to go about it

Before we dive into it, make sure that your resume looks great. If you need some extra help, head over to our resume builder .

Why Tailor a Cover Letter

Think of your cover letter as the final convincing argument why you should get the position. The most effective way to convince someone into doing something for you is knowing what they care about and demonstrating interest in it.

Recruiters can sense generic cover letters from miles away. For example:

Let’s look at the red flags here that make the letter impersonal.

Dear Hiring Manager,

I’ve got 5 years of experience as a Marketing Manager managing a team of 10. I’d love to put my skills to work at your company and help you reach your goals.

During my time at my previous job, I hired and trained employees. My efforts were focused on attracting new clients and increasing revenue. I could do the same for your company.

I’m really motivated in everything that I do and would most certainly be a great influence in your company.

First of all, this candidate never uses the name of the company. He refers to it as “your company.” This is a sure sign that the letter is generic and is being sent out to more than one businesses.

Secondly, the candidate doesn’t mention how they could improve this company in particular. Sure, they claim that they would be a “great influence,” but they don’t talk about accomplishing specific goals.

What does the company in question need? Talking about past experience and general skills one can contribute is not good enough. In order to make a great impression, you have to show that you’d move mountains for the job.

If two candidates had equal qualifications, the one with more motivation and passion would win every time.

Make sure to look at each company individually and find out:

What their ideology/ values are
What they need to improve
What they do well

Use this key information in your cover letter. For example,

I’ve got 5 years of experience as a Marketing Manager managing a team of 10. (Company Name) is all about team work as you’ve proven via your (name of project) and I would be happy to work in such stimulating environment.

I’d love to put my skills to work at your company and help you reach your goals of acquiring 50% new clients and retaining 90% of your existing ones.

This statement is much more specific, showing that the candidate knows what the company has been working on in the past as well as what their goals and challenges are. Recruiters like candidates who do their homework.

How to Tailor a Cover Letter #how

Now that we know why we should tailor a cover letter, let’s have a look at how to do it. The best practices to successfully customize a cover letter are:

Find out the company’s core values

Follow the company on social media

Understand what the company’s pain points are.

Come up with a strategy aimed at helping resolve their problems

Relate your experiences and interests to the company

Let’s have a look at each of those approaches individually.

Find our the company’s core values

Always know who you’re talking to and what they care about. Find out what the company values. Some examples of core ideologies are continuous innovation and improvement, superb customer service, or simplifying people’s daily lives.

Where do you find out what your com believes in? Simple, go on their website and read the About page. There usually will be a section dedicated specifically to values and core beliefs.

Once you have that information, find a way to relate to it and integrate it into your cover letter.

Following your dream company on social media will help you stay in touch with their latest projects. This way you’d be able to tailor the cover letter better and mention this information during the interview after.

The best platforms to follow are LinkedIn, Twitter, and Facebook. You get bonus points if you engage with the content the company posts. Be visible on their social media page so that the hiring manager notices your name even before reviewing your application.

The best way to be of use to a business and get the job is to help them solve a problem. Find out what the company needs and show how your’re the person who can provide a solution.

The job ad will usually state what the ideal candidate’s main function would be. If you want to dig deeper, use your social media research to find out how else you can contribute.

For example, if the ad says that your job would be to ensure that existing customers are happy, mention your customer service and client retention talents in the cover letter.

If you have found out that the company has been losing clients due to a bad product or marketing and think that you’re able to fix the issue, definitely talk about it in the cover letter.

Come up with a strategy aimed at helping solve problems

This doesn’t have to be elaborate. After all, the cover letter should be only one page long. You can give a quick idea that you know how to fix an existing problem. This will grab the recruiter’s attention and show them that you really care about the company.

Hiring managers look for people who would fit well into the company culture and team. Knowing the core values of the business you're applying to, you can relate your personal hobbies and show that you're a perfect match.

For example, if the company sponsors 10K runs to raise money for dog shelters, you can mention that you're a runner.

Make sure to only spend one sentence talking about your interests. That way, you can make your point and not deviate from the main topic too much.

There are many reasons to tailor a cover letter. Making your statement specific shows that you've done research on the place you want to work at and truly care about the position.

Use the techniques above in order to gather information about your dream company - read its site thoroughly and follow on social media.

Be forward and concise in your cover letter, as it should be only one page long. Look it over and make sure you've got enough attention-grabbing details to wow the recruiter.

Finally, have one last look at your resume and apply confidently. If you need some extra help with your resume, head over to our resume builder .

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How to Tailor Your Cover Letter for Each Job Application

Cover Letter Tips

To get a higher chance of getting the job position there is one vital piece of advice: customize your resume and cover letter according to the job opening you have chosen. It is always the right choice because no recruiter or hiring manager wants to waste their time on documents filled with irrelevant information, or on generic resumes and cover letters. Professional resume editing services can help job seekers to tailor their resumes according to the openings they choose.

But what about cover letters? How can an applicant effectively customize cover letters?

How to Tailor Your Cover Letter for Each Job Application

Often job hunters want to skip this piece of work because they consider it to be a waste of time. But it is necessary to remember that a cover letter is the first chance to get noticed by hiring managers and create a good impression. When job advisors talk about the renowned elevator pitch, they’re talking about cover letters. Recruiters don’t look at resumes, interviews, or job applications first; instead, they look at cover letters to get basic knowledge and understand if the candidate suits the opening.

Should you personalize a cover letter?

A lot of job hunters are concerned about one question: do you have to write a different cover letter for each job?

Creating a tailored cover letter doesn’t always mean writing a new one for each open position. There is always an option to make a template, highlighting the information that must be tailored according to the job description and company needs. Anyways, the more the cover letter is customized, the more chances the candidate gets. Therefore, the more time is spent on customizing a cover letter, the less time is needed to get the desired job.

Read More: Is It Necessary To Write A Cover Letter?

If you want to have a perfectly tailored cover letter you may seek assistance from professional cover letter writers . But if you want to create it yourself, to improve the understanding of how an applicant can effectively customize cover letters there is a list of tips for job candidates.

1. Do the research

First of all, to tailor the cover letter the applicant should get to know everything possible about the company that offers the opening. It is necessary to do some research on the organization’s industry as well.

Here are a few things to pay more attention to during the research:

Who will read your cover letter?
What are the position requirements?
What are the company’s mission and vision?
What are the latest industry trends?

Investigating these topics will assist you in making a cover letter that is more relevant to the company and hence more beneficial for you as an application.

2. Make a salutation personal

Nowadays there is no place for generic greetings such as “To Whom It May Concern” in a tailored cover letter. The hiring manager who will read your document is a real person, and people love a personal approach. Making a personal salutation will show the hiring manager your personal approach and highlight your interest in this exact job position.

Job descriptions often state the name of the person to contact, so make sure not to forget to address the letter and other materials to this person. If the job posting does not provide a name, there are still several options for determining it. A quick search on LinkedIn may be useful to find the name of the hiring manager. Alongside this, there is always an option to contact the employer via email or a call and ask directly for the contact person’s name or how they prefer to be addressed. When you get the name, simply start your letter with “Dear Mr/Mrs/Ms. Jones”.

There are also cases when several people of a company’s staff work on applications. You might not be able to address the letter to a specific person in certain situations. If you’re applying for such a company, address your letter to “Dear Hiring Team at [Company Name]” or “Dear Hiring Manager”. It is also possible to simply indicate the name of the company in the place of the actual person.

3. Create an appropriate introduction

Every cover letter starts with an introduction paragraph. The company’s name, position, and other identifiers given in the job description should all be included in a well-written, tailored cover letter.

Don’t make it too long and forego the greeting cliches like “I hope this letter finds you well”. It is better to start with the purpose of writing and naming the position you are applying for. Introduce yourself as a professional and point up why you are a perfect candidate for the position.

4. Include relevant skills and abilities

To create a job-specific cover letter it is vital to read the job description very attentively. Start by comparing your CL with the job description. Hiring managers seek individuals that have certain skills and can perform specific duties. Therefore you need to include skills that correspond to the qualities the organization needs in an employee. But forget about copy-and-pasting, as it will play a dirty trick on you. It is much better to match the skills to your previous experience. Emphasize your noteworthy accomplishments and important characteristics.

Some organizations will separate your cover letter and resume and have different hiring managers review each item. You may showcase both your personality and skill set by describing how your previous experience or degree is ideal for their current open position.

Related: Hard Skills vs. Soft Skills: What’s the Difference?

5. Highlight your passion for the job

Any employer wants to know that their potential workers are 100 percent committed to the company. That is the section where your knowledge about the organization and industry will fit the best.

A customized cover letter should inform the recruiter why you desire the position in the last paragraph — not the closing one. In this section, it would be beneficial to show how the company’s mission and vision reflect your own position. You can find the information about the organization’s main goals on the company’s website on the ‘About us’ page.

In this part of a customized cover letter, you can also mention how passionate you are about the company’s industry.

6. Mind the length and the keywords

Some companies use Applicant Tracking Software to exclude unsuitable cover letters and resumes before they get to hiring managers and recruiters’ hands. Therefore you need to make sure that the cover letter you are going to send is ATS compliant. To do so you need to return to the job description and look for keywords. Most likely you can find them in requirements and unique hard skills specific to the position. Include these keywords in your cover letter to make it past the ATS.

Read More: How to Check if My Resume is ATS-Friendly

Another important thing about formalizing your document is its length. While writing a cover letter it is easy to get carried away, especially if you’re enthusiastic about the job. But it is important to remember that hiring managers are busy. So you must follow the rule and make your cover letter not longer than one page. Make sure to stick to the topic and avoid repeating yourself.

7. Don’t forget to proofread your document

Even if it seems obvious, your cover letter must be error-free. Your ideas should be brief and to the point, your contact information should be accurate, and everything should be grammatically correct. Don’t let your cover letter fail because of a typo. You may want someone to read your document before sending it over and hear the honest feedback. The cover letter must show you in the best light and emphasize that you are a perfect candidate for the desired position.

If a candidate really wants to get the desired position, using the same cover letter for different jobs is absolutely not an option. Creating a unique cover letter for each position you apply for takes a little additional effort. Spending the time to create a cover letter that explains to the hiring manager that you’re the best candidate for the post, on the other hand, will save you a lot of extra time in your job hunt and link you to your new job soon. If you don’t have spare time or hesitate about your writing abilities, professional cover letter writers from ResumeEdge will help you to get your desired career.

10 Cover Letter Do’s and Don’ts

Cover Letter for an Internal Position or Promotion

Career Change Cover Letter Writing Tips

How to tailor your cover letter to the job

Cover letters are your first chance to get noticed. Make sure yours is tailored to the exact job on offer.

Plenty of recruiters and employers still do read cover letters, says Andrew Morris, director at Robert Half . But tailor it for the 21 st century so that your cover letter gets noticed.

The purpose of a cover letter is to get a recruiter or employer to look at your resume, says Peter Noblet, senior regional director at Hays . But keep it simple. Less is more, especially in the era of email applications. Employers are looking for key words at this stage to see if it?s worth reading your resume. You might even want to bold the important words.

The purpose of a cover letter is to get a recruiter or employer to look at your resume, says Peter Noblet, senior regional director at Hays.

Remember every cover letter is important. It’s too easy in the world we live to apply for dozens of jobs through SEEK, says Noblet. Make sure, however, that every single cover letter is individualised for the job in question. If your cover letter nails it you’re going to stand out to an employer. The process of tailoring your cover letter also makes you think about the job and if it is really the right role for you.
Concentrate on two or three key words from the job advertisement. Make sure you match your capabilities against each word in a separate bullet point. Be succinct and give relevant examples, says Noblet. If, for example, the advertisement mentions SEO skills you could highlight this with a bullet point. Weave a variety of key SEO skills into that point such as your technical optimisation skills, social media marketing skills, link building expertise, your understanding of information architecture, and content marketing skills. But keep it brief. You just want to grab the reader’s attention for now.
Explain why you’re interested in the job. Explain in a sentence why you want this particular job. “Pique the reader’s interest” says Noblet. Explain very specifically what it is that makes this the job for you. It may, for example, be that it will use your fabulous problem solving skills. Or it allows you to use both your creative and research skills. Tie it back to how your skills will benefit the organisation.
Summarise with your unique selling point (USP). What’s different about you? asks Noblet. Explain why you’re the best fit for this particular role and how your USP fits. Make sure you understand what the organisation wants. If your standard USP concentrates on handling big projects single-handedly, but the job involves brainstorming with a team you might want to change the wording slightly. Or if the organisation is looking for innovators, tailor your USP in the cover letter to your innovation credentials. Every part of your cover letter needs to be tailored to the job advert.

Finally, review your cover letter and ask yourself: “would I read this person’s resume?”

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Resume and Cover Letter
How to Tailor Your Cover...

How to Tailor Your Cover Letter for Each Job Application

7 min read · Updated on December 16, 2021

Create a customized cover letter that introduces you as the best candidate right off the bat.

Here are a few strategies designed to help tailor a customized cover letter, without overwhelming your job hunting.

Start with relevant skills and abilities

“As a senior marketing manager with more than 15 years' experience creating campaigns and strategies to promote brand identity, I am able to ______. Some of my most recent accomplishments include:

Increased web traffic by 150% by analyzing current online trends, aligning company standards and strategies to match those trends and developing promotional products to draw traffic.

Won $15 million Fortune 500 contract by promoting company's brand and product, analyzing competition and aligning sales goals to match current market trends.

Names matter

Mr. John Doe

Hiring Manager

[Company Name]

123 Main Street

Anytown, USA 12345

Dear Mr. Doe:

124 Main Street

Dear Hiring Manager:

Tell them you want the job and why

Speak their language

Don't forget the introductory paragraph

Creating an easy-fill template for cover letters

See how your resume stacks up.

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How to Tailor Your Cover Letter to the Job

Are you hoping to land your dream job? If so, the best way to grab the attention of your future employer is to tailor your cover letter. It’s a great way to display your passion for the role and show that you’ve done your research about the job and the company.

If you’re not sure where to start when drafting a personalized cover letter, never fear! We’ve put together a useful guide that will help your job application stand out from the crowd.

Why Should You Tailor Your Cover Letter?

When you apply for a new role, employers will form their first impression of you on the basis of your cover letter and resume. As such, it’s an excellent opportunity to introduce yourself and show the reader why you would be a perfect fit for the job.

In fact, you can liken the cover letter to a sales pitch. This is your chance to market yourself to the hiring manager, so make sure you identify your key selling points before you begin.

Writing a great cover letter shows that you’re passionate and willing to put the work into whatever is passed your way. It’s a guaranteed way to stand out (for the right reasons!).

Research the Company You Are Applying To

To truly grab the attention of the person reading your document, you need to go a little bit further than just writing about yourself. After all, simply stating who you are and not making it relevant to the job can easily come across as generic.

In order to set yourself apart from the competition, you want to make it clear that you’re sending the cover letter only to THIS employer. To do this effectively, it’s vital that you tailor your cover letter to the company!

Start by heading to the company website and pulling out key information from there. This might include mission statements, company history and key clients.

You don’t want to give the hiring manager a history lesson on their own organization. Instead, you should use this information to inform any paragraphs in your letter that cover why you want to work for their company.

If it’s a well-established business, it might also be helpful to look up recent news clippings or articles to show you’re familiar and up to date with current events.

It’s also important to understand the services and products the company offers. Having this knowledge to hand means you can truly demonstrate that you’ve done your research. It also doesn’t hurt to go the extra mile and research their major competitors, too.

After completing your research, you should be able to list five reasons why you want to work at this company. If you can’t, you need to work harder to find the information you need.

While you won’t need to reference all your research in your cover letter, familiarizing yourself with the company will help you construct better points that relate back to the role and organization.

Who Will Read Your Cover Letter?

Another great way to tailor your cover letter is to address it to the appropriate person. In order to find this information, be prepared to do some digging to find the name of the hiring manager. If it hasn’t been included in the job posting, don’t panic. There are plenty of ways to find out the information you need.

Your first port of call should be the company website. Be sure to pay particular attention to the ‘Meet the Team’ or ‘About Us’ pages. However, if there’s no luck here, why not try social media?

It’s likely that you’ll know which department you’ll be placed in if you get the job, so try searching for staff members on LinkedIn or Twitter. For example, if you’re applying for a ‘Marketing Assistant’ position, try searching for ‘Head of Marketing’ or ‘Marketing Director’ followed by the company name.

If this doesn’t turn up any results and you still need to tailor your cover letter, you could call the organization and ask. This might be daunting, but simply explain that you need the name of the hiring manager. Most businesses will be happy to provide this information given the circumstances.

You should only address your letter “To Sir/Madam” if there’s no other option. Remember, you want to make it look like you’ve done your research.

Key Skills

Finally, it’s incredibly important that you understand what skills are required for the role. After all, your aim is to make it easy for the potential employer to see your value.

If you can demonstrate your skills in the cover letter, your prospective employer is more likely to consider you for the position. Therefore, it’s a great idea to tailor your letter using the keywords and skills listed in the job description.

For example, if you’re applying for a sales manager position, you’ll need to demonstrate the following skills: your sales performance, vision and motivation, and ability to work in a fast-paced environment.

Use the relevant skills and experiences listed on your resume as a starting point to exemplify these traits. From here, you can reference the most important skills listed in the job description, to show that you fit the bill.

The Secret is in the Approach

Remember, the cover letter is not all about you. If an employer needs that information, they can read your resume. Your cover letter should be about the job and how you’re a good fit. Therefore, it’s crucial that you demonstrate your understanding of the job role, the company’s needs, and how you fit into that mix.

When you tailor your cover letter, try to avoid talking too much about what you’re currently doing. Instead, focus on the skills required for the new job, and show why you’re the best match for the role.

Need to go back to basics? Here’s how to write a cover letter employers will love.

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How to tailor your cover letter to the job

Has anyone ever told you to tailor your cover letter to the role you’re applying for? Understandably, this might have irked you a little bit; job applications can take a while to complete and writing a bespoke cover letter for each one can seem like unnecessary work.

While we understand why you might feel this way, we can guarantee you that it’s well worth the time investment. In fact, taking the time to do so will:

Demonstrate your interest in the company/industry
Show the reader how you can benefit the organisation
Highlight your most relevant skills and experience
Give you an edge over other applicants

Without further ado, let’s discuss the best ways to ada pt your cover letter t o the role you’re looking to apply for.

Do your research

The first step to tailoring your cover letter is learning about the company you want to work for. Alo ngside this, do some research on the industry you want to enter.

Researching both of these will help make your cover letter more relevant to the employer; and therefore more effective for you as an applicant. Some things to consider:

Who will be reading your cover letter?

What key skills are the employer looking for .

Are there any current industry trends?

What is the company’s vision?

Let’s take a closer look at these in more detail .

Wh en you tailor your cover letter , it’s important to understand who will be reading it. Plenty of job postings state the name of the person handling them ; so try and find this out . Don’t panic if you can’t find a name in the job description, there are still plenty of ways to find out.

Your best bet is to call or email the employer directly. Simply explain that you’re interested in applying for a job at the company and would like to find out who you should address your cover letter to. They should be more than happy to help you. Remember, there’s no harm in asking.

Alongside this, you could do a quick search on LinkedIn. Once you know the name of the hiring manager, you can tailor your cover letter by addressing it to them as follows:

Dear Mr Jones if it’s a man
Dear Miss/Mrs Jones if it’s a woman whose marital status you know
Dear Ms Jones if a woman uses this title or you don’t know her marital status
You should sign your letter off with Yours sincerely if you know the name of the addressee.

Tailoring your cover letter with the hiring manager’s name shows you’re serious about the role and that you conduct yourself professionally.

In some ways, it’s better if a name isn’t stated ; you’ll impress the employer wit h the fact that you bothered to find out. Many applicants won’t, so you’ll distinguish yourself b efore they’ve even read your cover letter.

If you still can’t find out the hiring manager’s name, be sure to address the letter as Dear Sir or Madam and sign your letter off with Yours faithfully .

Although a tedious task at first glance, identifying the key skills needed for the role is vital. The employer has a vacancy because they need someone who possesses particular skills and can carry out certain duties.

Therefore, crafting a cover letter that’s brimming with irrelevant skills and experience is a waste of time. They don’t want to know how you can fill a general vacancy; they want to know why you’re the best person for their role.

In order to tailor your cover letter, start by cross referencing your CV with the job description. Go through them both carefully and highlight any experience you have that aligns with the skills they’re looking for. This enables you to identify what you need to include in your cover letter, quickly and efficiently.

However, you shouldn’t rule out any experience solely because it doesn’t directly relate to the job you’re interested in. Often, there are transferable skills you can carry over.

For example, if you ’re a pplying for a job in human resources , it ’s important to highlight any management roles you ’ve had. Even though it’s not directly related to HR, experience in managing people is still highly relevant to the position you ’re applyin g for.

Research current industry trends

A cover letter is a great opportunity to show an employer that you’re passionate about the role and knowledgeable about the industry. Because of this, be sure to tailor your cover letter by researching current industry news or trends.

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When doing this type of research, Google is definitely your friend. Try searching online for official industry publications and scroll through the news section of these websites. This should provide you with recent topics to comment on in your letter.

However, if you ’ re still struggling, why not look on LinkedIn? After all, you can search the company name and see what stories the business has been commenting on.

Additionally, it could be worth looking at the stories that employees have been discussing too. This will give you a good idea of the topics that are relevant not just to the industry; but to the company as well.

Incorporating these titbits of knowledge will clearly show you’ve taken time to tailor your cover letter for this particular role ; and will help you stand out from other applicants.

Before writing a cover letter — and applying for a job altogether — it ’ s critical that you learn about the company. For instance, how did it start? What is its vision? Who are its key competitors and key clients? Find out all that you can.

Most of this information can b e found in the ‘About us’ section on the company website; so start your research there. However, it may also be worth searching for news stories relating to the company.

There are likely to be articles that talk about key deals wit h partners, new product releases or even key staff changes. So, absorbing this information and spreading it throughout your cover letter will impress your prospective employer and set you apart from any competition.

Tailor your cover letter ? Easy!

It’s easy to write-off a cover letter as being less valuable than your CV ; but this isn’t the case. Where a CV communicates your qualifications, skills and experience , a cover letter is an opportunity to show your passion and knowledge of the industry.

While it might seem difficult at first, personalising a cover letter is actually quite simple; and definitely worth the hard work.

Hopefully, this article has given you some ideas on how to tailor your cover letter to the role you’re interested in. However, if you’re not sure how to write a cover letter in general, take a look at our comprehensive guide to make sure you get it right.

How to Tailor Your Cover Letter, the Easy Way

By: Sean Fitzpatrick

Generic cover letters simply do not make the cut. Learn how to tailor your cover letter to each job, quickly and painlessly.

Cover letters are an essential part of the job application process. You’ll need to be prepared to write a unique letter with each job you apply for. If you’ve been on the market for a while, you may have noticed that cover letters take time. So being asked to submit an elegantly written, highly specific, well-researched letter to every outgoing resume can seem like an impossible and impractical chore.

Writing a completely original letter from the ground up can take hours, and most jobseekers can’t afford that kind of time. We suggest starting with a template letter and tailor it to match each job you apply to. Here are a few tips that can help.

Get your template in order first.

There’s no such thing as spending too much time on your template letter. This is the core framework for a message that may reach hundreds of potential employers during your job search, so get this task right. Craft every word of your letter with care. Pull out the stops as you describe what you’re looking for, what you have to offer, and what you’ve accomplished in the past. Keep your letter limited to four paragraphs and make every paragraph perfect. Imagine you’re writing to your dream employer for your dream job. In fact, use your dream employer as the recipient and your dream job as target job title. Put brackets or parentheticals around these details; you’ll be changing them later.

Adjust your job title for each submission.

This is the easy part. For each specific submission, change your ideal title and your ideal employer to reflect the open position in front of you at the moment. After you’ve tailored your letter, your opening sentence should look something like this: “I’d like an opportunity to join [Quality Co.] as your new [Account Services Representative].”

Align your letter with your target role.

Now things become slightly more difficult. In the body of your template letter, in which you describe your background and career ambitions, adjust your wording to match what you know about your employer’s needs, based on their job post. If they want a warm and friendly service provider, that’s what you are. If they want a technical expert, apply that term to yourself – and use the exact term, in case it’s used in a keyword search. If they want an “experienced and highly organized account rep”, they just found one.

Curate your skills.

Do these employers need an expert in Adobe Photoshop or conversational Portuguese? Do they need someone who can manage a database or maintain a server? If the post mentions specific skills that you happen to have, don’t fail to include these skills as you tailor your letter. In order to use your space efficiently, allow less relevant skills to drop off the page.

Curate your experience.

Complete the same task as you describe your achievements and experience. Share the details of your background that are likely to hold the most interest for your specific readers, and skim over the rest.

Mention or omit details as you choose.

Spend at least a few minutes looking over your tailored letter before you send it off, and use these minutes to conduct small tweaks in the details you share and language you use to share them. Your voice and tone should align with what you’ve learned about this employer, their mission, and their workplace culture. For a company that prides itself on being a “fun” place to work, keep your tone lighthearted. If you’re responding to a formal, no-frills post, keep your tone steady and frill-free.

Turn to LiveCareer for sophisticated tools that can help you create a template letter and tailor your words to the needs of your target employer—without spending an entire day on a single application.

By Randall S. Hansen

We embrace technology, think beyond the norm, fearlessly try new things, and live and breathe to make a difference in others’ lives.

Fortune favors the BOLD.

WHAT THEY’RE SAYING

“great opportunity for go-getter”, “great place to work”, “i love working at bold”, let’s get social.

Cover Letter Guide: Meaning, Importance, Template, Examples

Learn everything about cover letter writing & its importance. Find the steps to writing a cover letter with formatting guidelines and examples.

Pansy Thakuria

What is a cover letter?

A cover letter is a written document that you send along with your resume or job application. It is used to introduce yourself, explain your qualifications, and express your interest in a job position. Its main goal is to persuade employers to consider you for the job and to highlight why you are a strong candidate.

Why is a cover letter important?

A cover letter is important for several reasons:

1. Introducing you

It introduces you to the employer and provides context for your application, helping them understand who you are and why you're interested in the job.

2. Personalizing your application

It allows you to tailor your application to the specific job and company, demonstrating that you've researched and are genuinely interested.

3. Showcasing skills

You can highlight your skills, qualifications, and experiences that make you a strong fit for the position, providing more detail than a resume alone.

4. Differentiating you

A well-written cover letter sets you apart from other applicants by showing your personality, enthusiasm, and professionalism.

5. Addressing gaps or concerns

If you have gaps in your employment history or other potential concerns, a cover letter gives you an opportunity to address them proactively.

How to write a cover letter? A Guide

Writing an effective cover letter involves several steps. Here's a guide with examples to help you craft a compelling cover letter:

Step 1: Research the Company and Job

Before you start writing, gather information about the company and the job you're applying for. Understand their values, culture, and the specific requirements of the position.

Step 2: Format Your Cover Letter

Use a professional format for your cover letter. Include your contact information, the date, the employer's contact information, a salutation, the body of the letter, and a closing.

[Your Name] [Your Address]

City, State ZIP Code Your Email Address Your Phone Number

[Employer's Name] Company Name Company Address City, State ZIP Code

[Salutation]

Step 3: Write a Strong Opening Paragraph

Begin your cover letter with a concise and engaging introduction. Mention the job you're applying for and briefly state why you're interested in it or how you heard about it.

I am writing to apply for the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. With my background in [Relevant Skill/Experience], I am excited to contribute my expertise to your team.

Step 4: Highlight Your Qualifications

In the body of your cover letter, emphasize your qualifications, skills, and experiences that are relevant to the job. Provide specific examples that demonstrate your suitability for the position.

During my previous role as a [Previous Job Title] at [Previous Company], I [Achievement or Task]. This experience equipped me with strong [Relevant Skill] and a track record of [Result/Outcome], which I believe aligns well with the requirements of the [Job Title] position.

Step 5: Show Company Fit

Explain why you are a good fit for the company. Mention the company's values, mission, or recent achievements and explain how your values and skills align with theirs.

I am particularly drawn to [Company Name]'s commitment to [Company Value] and its innovative approach to [Industry/Field]. My passion for [Relevant Interest] closely mirrors your company's dedication to [Company Value].

Step 6: Address Any Concerns or Gaps

If you have any gaps in your resume or other concerns, address them briefly and positively. Explain how you've used that time for personal or professional growth.

While there was a gap in my employment due to [Reason for Gap], I used that time to [Explain Positive Activities or Learning]. This experience has further strengthened my [Relevant Skill] and my dedication to [Industry/Field].

Step 7: Express Enthusiasm and Closing

In your closing paragraph, reiterate your enthusiasm for the position and express your desire for an interview. Thank the employer for their time and consideration.

I am enthusiastic about the opportunity to contribute to [Company Name]'s success and would welcome the chance to discuss how my skills and experiences align with your needs in more detail. Thank you for considering my application, and I look forward to possibly interviewing with you.

Step 8: Sign Off Professionally

Use a professional sign-off, such as "Sincerely," followed by your name.

Sincerely, [Your Full Name]

Step 9: Proofread and Edit

Thoroughly proofread your cover letter for any grammatical or typographical errors. Ensure that it is well-organized and easy to read.

Step 10: Customize for Each Application

Tailor your cover letter for each job application by mentioning specific details from the job posting and aligning your qualifications accordingly.

Remember to keep your cover letter concise (usually one page) and focused on what makes you a strong candidate for the specific job and company you're applying to.

Cover letter templates

Cover letter template for a beginner.

[Employer's Name] [Company Name] [Company Address] [City, State ZIP Code]

Dear [Employer's Name],

I am writing to express my interest in the [Job Title] position at [Company Name]. As a recent graduate with a [Your Degree] degree from [Your University], I am eager to start my career and believe that [Company Name] is an ideal place for me to learn and grow.

While I may have limited professional experience, I have gained valuable skills in

[Relevant Skill 1]
[Relevant Skill 2]
[Relevant Skill 3]

during my coursework and internships. I am highly motivated, a quick learner, and enthusiastic about contributing to your team.

I am impressed by [Company Name]'s reputation for [Company Strength/Value] and [Company Achievement]. Your commitment to [Company Value] resonates with me, and I am excited about the opportunity to be part of your organization.

I am eager to discuss how my skills and enthusiasm align with the requirements of the [Job Title] position. Thank you for considering my application. I look forward to the possibility of an interview to explore further how I can contribute to your team.

[Your Full Name]

Cover letter template for experienced professionals

Example of a cover letter

Here's a sample cover letter for a job application:

[email protected] (123) 456-7890

November 15, 2023

Ms. Jane Smith HR Manager XYZ Corporation 456 Elm Avenue New York, NY 10002

Dear Ms. Smith,

I am writing to express my strong interest in the Marketing Coordinator position at XYZ Corporation, as advertised on your company website. With a Bachelor's degree in Marketing and two years of experience in digital marketing at ABC Marketing Solutions, I am eager to apply my skills and enthusiasm to contribute to your dynamic team.

During my time at ABC Marketing Solutions, I achieved significant results in digital marketing, including:

Managing social media accounts, resulting in a 20% increase in engagement.
Executing successful email marketing campaigns, leading to a 15% growth in open rates.
Analyzing web traffic data using Google Analytics to optimize online strategies.

I am proficient in using marketing tools such as Hootsuite and Mailchimp, and I have a track record of delivering measurable results.

I am particularly drawn to XYZ Corporation's innovative approach to marketing and your commitment to customer satisfaction. Your recent campaign for the launch of "Product X" greatly impressed me, and I am excited about the opportunity to be part of your creative marketing team.

Enclosed is my resume, which provides further details about my qualifications and achievements. I am eager to discuss how my skills align with the Marketing Coordinator role and how I can contribute to XYZ Corporation's continued success.

Thank you for considering my application. I look forward to the possibility of an interview to discuss my potential fit with your team and to learn more about the exciting work at XYZ Corporation.

Sincerely, John Doe

Cover letter for internship

A cover letter for an internship is your chance to connect with potential employers on a personal level. It introduces you, showcases your enthusiasm for the internship, and highlights your relevant skills and experiences.

An internship cover letter is like your opportunity to step into the spotlight and explain why you're not just any applicant but the right fit for the role.

Here’s an example of a cover letter for an internship application:

[Your Email Address] [Your Phone Number] [Date]

I am writing to express my strong interest in the Marketing Internship at ABC Marketing Solutions. Here's why I believe I'm a great fit:

Recent marketing graduate with a Bachelor's degree from XYZ University.
Solid foundation in market research, digital marketing, and brand management.
Experience in developing and executing successful promotional campaigns as a member of the university's marketing club.
Drawn to ABC Marketing Solutions' innovative marketing approach and commitment to excellence.
Impressed by your recent campaign for [Company Campaign/Initiative].

Enclosed is my resume with further details. I look forward to discussing how I can contribute to your team. Please reach me at [Your Phone Number] or [Your Email Address].

Cover letter formatting guidelines

The following formatting guidelines will help ensure that your cover letter is professional, easy to read, and compatible with both human readers and ATS software.

Use a simple and professional font like Arial, Calibri, or Verdana.
Avoid fancy or decorative fonts.
Stick to a 10 or 12 font size for readability, matching your resume font.
Keep your cover letter single-spaced.
Add a space between each section (contact info, salutation, opening, middle, closing).
Avoid indenting paragraphs.
Aim for a one-page cover letter with three paragraphs.
Only add an extra middle paragraph if absolutely necessary.

Margins and Alignment

Left-align your text.
Use standard 1-inch margins on all sides.
Avoid making margins smaller than ½" to maintain readability.

File Format

Save your document as .doc or PDF for compatibility with applicant tracking systems (ATS).
Rename your file to something specific, e.g., First Name-Last Name-Cover-Letter.doc.

Complimentary Close and Signature

Choose a friendly yet formal closing, such as:

Respectfully

Avoid overly casual or affectionate closings.

Handwrite your signature and full name if providing a hard copy of your cover letter.

Key Takeaways

The art of crafting a compelling cover letter is essential for a successful job application. By understanding its purpose, following a structured approach, and customizing content, you can effectively showcase your qualifications and enthusiasm to potential employers.

Remember these 10 key points:

Conciseness is Key : Keep it focused and clear, avoiding unnecessary details.
Quantify Impact : Use numbers to showcase achievements and contributions.
Avoid Repetition : Dive deeper into specific experiences; don't repeat your resume.
Use Keywords : Incorporate relevant job description keywords for ATS.
Show Genuine Interest : Demonstrate enthusiasm for the company and role.
Thorough Proofreading : Eliminate typos and errors to enhance credibility.
Follow Instructions : Adhere to specific job posting requirements.
Utilize Networking : Mention mutual connections to strengthen your application.
Customize Tone : Adjust tone based on the industry and company culture.
Follow-up : Send a polite follow-up email to express continued interest if needed.

Frequently Asked Questions (FAQs)

How long should a cover letter be.

A good cover letter is half to one page in length, containing about 250 to 400 words divided into three to six paragraphs. This word count range balances providing enough information to engage readers and maintain their interest. It ensures you effectively convey your qualifications and enthusiasm for the job while respecting the employer's time and attention.

How do you address a cover letter?

Address a cover letter using a specific name, like " Dear Mr. Smith " or " Dear Ms. Doe. " If you're unsure of the recipient's name, you can use a generic salutation such as " Dear Hiring Manager " or " To Whom It May Concern ." Avoid overly casual or generic terms, and always strive for a professional and respectful tone in your cover letter salutation.

Who to address in a cover letter if unknown?

Address the cover letter as “ Dear Hiring Manager ” when a specific name is unavailable. It's a more favorable alternative to omitting a salutation altogether, as it demonstrates adherence to professional etiquette and respect for cultural norms.

How to start a cover letter?

Here are 7 ways to start a cover letter:

Convey enthusiasm for the company.
Highlight a mutual connection.
Lead with an impressive accomplishment.
Bring up something newsworthy.
Express passion for what you do.
Tell a creative story (if appropriate).
Start with a belief statement that aligns with the organization's values and goals.

What to include in a cover letter?

Here’s the list of things you must include in your cover letter:

Your and the recipient’s address
Contact information
Your qualifications
Your skills and experience
Why you’re interested in joining the company
Closing statement

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce yourself, highlight your qualifications, and express your interest in a job position. It aims to persuade employers to consider you for the job by showcasing your suitability and enthusiasm.

How to end a cover letter?

Show appreciation by expressing your thanks (Say ‘ Thank You ’) for the recipient's time and consideration, and conclude your cover letter with a professional closing salutation like:

Kind regards
With best regards
Most sincerely
Respectfully yours

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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What is a Cover Letter? Definition, Structure, Purpose, Types & Meaning

What is a cover letter?

What is the purpose of a cover letter in a job application, what to include in a cover letter, cover letter format and layout, should you use a cover letter template or example, what is a cover letter - takeaways.

Asking yourself, “What is a cover letter?”

In this article, we break down for you the basics about cover letters, their purpose, and what to include in yours.

When you’re applying for a job, a cover letter is just as important as your resume in a lot of ways. You always want to include a cover letter when you’re submitting your resume, to personalize the facts about your work history and to tailor your application to the job.

But if you haven’t written a cover letter before, it can be intimidating to figure out what to include. Don’t worry, this expert guide boils it all down into a quick read that gives you an overview and points you in the right direction to find everything you need to know about them.

In this post, we’re going to cover:

What is a Cover Letter?
What is the Purpose of a Cover Letter in a Job Application?
What to Include in A Cover Letter

We also describe how you can lay out your cover letter to amp its impact, and we’ve even made it dead simple for you by including some perfect cover letter examples for you to check out.

A cover letter is a one-page document that you include with your resume as part of your application for a job. A good cover letter grabs a Hiring Manager’s attention and gets you to the next step of the hiring process.

While every job you apply for will have either a specific application form or will ask for a resume, not every one will ask for a cover letter. But you should always include one – it’s a game changer.

The upshot is that a resume is a summary of your work and education experience, while your cover letter adds relevant context to that experience for the specific job.

A cover letter is tailored to a specific job you’re applying for, and it highlights what your qualifications are and how they relate to that role and company. You can use it to give examples of how your experiences relate to the role and show how you’re the best person for the job.

Just as its name implies, a cover letter is written in a letter format, including a greeting, three or four body paragraphs, and a closing. Unlike a resume, your cover letter should be written in full sentences, and you want to use the first-person – “I’m writing to you today to…”.

You don’t want to just rhyme off the same things that are in your resume, though. Use your cover letter to give real life examples of how your experience, skills, or interests make you perfect for the job.

Head to our full article on the differences between a resume and a cover letter to learn more on this.

Put simply, it’s your chance to make a great first impression. It’s a tool you use to grab a hiring manager’s attention long enough that they look over your resume a bit closer and call you in for an interview.

A cover letter may not be something a job posting asks you to include, but don’t think that means you shouldn’t. A good cover letter is always a good idea, here’s why:

You can tell a story in a cover letter that dives deeper into your qualifications,
experience, and interests to show why you’re the best candidate for the job.
A lot of candidates skip writing a cover letter, so by including one you immediately put yourself ahead of the competition!
You can introduce yourself in a more personalized way and tailor your application specifically for the job.
You can add a bit of flair or personality that gets a hiring manager to ask you in for an interview
It shows that you put effort into your application, which again, puts you ahead of most of the competition.

This is just a snapshot of how a cover letter can help you. We’ve got a great article for you to look over if you want to know more about the purpose of a cover letter .

Should you send a cover letter for a job?

There is no question, yes, you should absolutely include a cover letter with your application.

We’ve done our homework on this and can tell you: a majority of hiring managers need or expect a cover letter, even if it’s not specified in the job posting.

Not only are they expected, but they’re a great tool for you too:

Explain the reasons for any work gaps
Clarify how the experience you have from other jobs applies
Show how you fit their company culture
Let them know why you’re changing jobs or fields

So, while a cover letter may not absolutely be necessary, they’re extremely useful, and always something you should take the time to write and include with your application.

Cover letters should usually include some of the same basic elements. We’ve put together a quick list below, but head over to our complete guide on what to include in your cover letter for a full explanation.

A header – This is where you’re going to include all the contact info the hiring manager is going to expect to see. You want to be sure to give them what theyère looking for.
Opening statement – You can get right to it here and make sure this is an attention grabber. Summarize your skills or experience and give them one good reason why it’s important for the job you’re applying to.
Body – This paragraph should give some more details about you personally. Employers often hire someone for who they are, not what they know; this is your time to show them you’d be a great fit on their team.
Closing and Call to Action – You want to close your cover letter with a thanks for the time they’ve taken and a professional sign-off. You should also let them know you’re eager to hear from them, and let them know to contact you to follow up.

Try to end with a great impression. It’s key that you know how to close your cover letter well to hit all the right notes.

A hiring manager takes about 7.4 seconds to look at each resume that comes across their desk, and there may be hundreds of those. A strong cover letter design can grab their attention long enough for them to set you into the callback pile instead of in the recycling bin.

We’ve put together the details on how you can really grab a recruiter’s attention with your cover letter design , but here’s the basics:

Font - Always use a standard, easy-to-read font like Times New Roman or Arial. It should be 12pt or slightly bigger.
Heading – Always use a professional format of heading, which includes your name and contact info, the date of writing, and the contact info for the person you’re writing to.
Spacing – You want to single space the body of your cover letter, but leave spaces between the heading, the greeting, each paragraph, and your sign-off.
Length – We know that it’s tempting to try to fit in as much as possible in the cover letter, but this is definitely a case of less is more. You want the content to be about half a page, so shoot for between 250-400 words.

Keeping your cover letter lean can be hard the first few times you write one. Check out our article on ideal cover letter length to get more tips on how to hit the sweet spot.

If you’re already a pro, maybe you can go it on your own and write a killer cover letter. But if this is your first cover letter, or you have any doubts, use our Cover Letter Examples to get some great ideas on how to write and format yours – we’ve got a few samples below.

Our examples cover different industries and positions, so you can fine tune the fit of your letter for exactly the job you’re applying to without trying to reinvent the wheel! Plus, these are cover letters that work to get interviews, so you can be sure you’ve got a great start.

If you want a real head start, we’ve even got a Cover Letter Templates page where you can head to get all the basics covered for you. Head there, input your specifics, and you’ll have a winning cover letter, easy-peasy.

A cover letter is a one-pager you include with a job application to dive deeper into exactly why you are the best fit for the job.
You always want to include a cover letter, even if it’s not specified in the job posting.
Hiring managers get hundreds of resumes, and they fly through them - your cover letter can and should be designed to grab their attention.
Personalize your cover letter and tailor it to the specific job you’re sending it in to, this includes relating specific skills, letting your personality shine, and getting the hiring manager’s name.
Make sure it’s in perfect shape to get great results. Use our Cover Letter Checklist to make sure you’ve covered all the bases and haven’t overlooked any little mistakes that could cost you the job.

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Every work needs an extraordinary finesse to stand out in the eyes of the admirer. Your cover letter and resume have pretty much the same characteristics and the more you work on them, the better the results you can expect to get. But you will never know how much it affects the person who is reading it if you tailor your resume and cover letter to perfection.

Besides you have to put in more work than usual if you are applying to score the position you have been wanting to lay your hands on for a while. Here are a few vital things you have to keep in mind while tailoring your cover letter and resume for different positions:

Tailored CV Meaning:

1. writing a proper introduction:.

The most important thing to remember while composing a CV is that it represents you as a person. That is to say, your introduction is the first thing that will give the employers a reason to think about selecting you.

The introduction needs to have a slice of every crucial information that is useful for the company and your selection. So you better gauge the specific wants of the company before you start writing. It is not just about what you think the company should know about you, rather you have to cater to the needs of the company.

So try to write a brief introduction that touches on all the aspects of your achievements and experience that you want to share with the company without bragging too much.

2. Writing about previous employment:

Include data on things that will clear your path of getting your desired position in the company. If you have been in HR and feel that you are made for that post then mentioning your previous employment details is surely going to pull the scales on your side.

But do not go on writing about your previous job more than you are needed to since it can embarrass the employer to read so much about your previous work. Just try to drop in a snippet of information as a reference wherever you feel necessary but never overdo it.

3. Talking about your interests:

While tailoring your CV, you have to keep every piece of information well-balanced. Even if you are letting them know your wish to work in a specific area or position, do not give away the chance of stepping out of your comfort zone.

It is always not possible to hire in the position of your choice but that does not mean you have to pass up an opportunity to grow your interests and learn something beyond your known horizon for a change.

So show that you are not limiting your scopes of learning and you are just as much interested to work in other positions as you would be in a position you want. Employers are always looking for people who have not taken the importance of humble livelihood for granted.

4. Do not use references unnecessarily:

Most of the time applicants make the mistake of mentioning references. While it can sometimes work to your advantage, it also takes away from your credibility an efficient and potential employee .

Employers might give you less important than others thinking that you would rather choose to play on references and notes of recommendation rather than fight nail and tooth-like everyone else to get the job.

Plus nobody likes a person who enjoys the undue advantage. Only add a note of reference if you think it will give you a serious edge over others. And remember to use reference only after you have proved yourself as a potential employee.

5. Highlighting your qualities:

Honestly, tailoring your CV is quite like getting ready for show business. To be very practical, you are selling your talents and attributes for money. Big companies select the best people for the job on the market and pay them in exchange for work.

It is as simple as that to showcase your talents while being relevant to the needs of the company. However, keep in mind not to go too out of line while making yourself seem valuable for the company. Write as much as you think will help you to create a good impression on your employer.

6. Using keywords:

This is a busy era and employers are even busier. Never forget to use keywords while writing a CV . Keywords are very important in determining the course of your selection since employers do not have enough time to go through each CV word by word.

They just glance through as fast as possible while simultaneously gathering information on all employees. So it is undoubtedly a safe call to follow the golden rule of using keywords so that employers do not miss out on what you would rather want them to read more closely.

7. Being to the point:

Being to the point on your CV is just as important as everything else mentioned above. You have to offer them glimpses of what they are going to gain if they hire you without writing too much.

Being drab on a CV is the last thing you would want for yourself if you want to bag the dream job. So make sure you are writing just as much is needed to let them know. Do not keep on writing or bragging about your past achievements if you do not have anything else to write. Doing that will do more harm than good.

How to Tailor Your Cover Letter for Different Positions:

1. talk about general skills:.

The best way for applicants to try their best to get their desired positions is by breaking the ice with the employers. An employer expects you to have an all-round knowledge of the job you have applied for.

More importantly, you are required to keep in mind what a particular company stands for. For example, if it is a company that makes software then you are expected to be able to deal with any problems regarding programming. As an applicant, it is your job to make them feel at ease enough to accept you as one of their own.

2. Mention specific skills:

Talk about the specific set of skills you have which can be used for a particular position. You can totally bring yourself to be extremely skilled in a few chosen skills meant for a particular role or position.

By doing so, you will automatically give yourself the advantage of being most likely chosen to the position of your choice. Mentioning a set of skills you are really good at is going to give the employers heads up that they would achieve much more if they let you work in the field you are comfortable in.

It is always a plus point to develop expertise in a specific field of work as it will always play on your strength.

3. Mention your qualifications:

Using your qualifications is a great tool to grab the attention of employers. While it is true that having qualifications is a great way to increase self-worth, there is no better use to them than helping you pocket the position you have always longed for.

Adding your qualifications to the cover letter does wonder for your chances of getting selected. If you have always wondered that when would you actually get the chance to flaunt your qualifications and put them to good use, then this is the right time to make the most of it.

4. Specify your expectations:

Employers appreciate the ability to speak up in applicants. So try to be as much vocal as you can be without coming off as rude or blunt. Do not speak in a manner that will make it seem that you are full of hot air.

So often applicants make the mistake of assuming that having respectable qualifications means you have the employers at your disposal. Having a mentality like that will never get you far and if anything happens, it will spoil whatever chances you had of getting the job.

Be subtle when you are sharing your expectations. Write about what you expect and not what you want. Moreover, give enough reasons as to why you think your expectations are justified.

5. Say what you think might be best for you:

Companies detest opinionated interns but that does not mean that everything or every opinion you express will go against you. When you are about to give an opinion in your cover letter, think what you are about to say has enough argument to back it up so that it cannot be used against you.

If you have an orthodox mindset then practice achieving more flexible bent of mind little by little. So that when you finally express your opinion it is not regarded as bias or hasty conclusion.

6. The next best option:

Always keep other doors open while expressing your choice of a position you would like to work in. It is normal to not get what we think we deserve in every walk of life.

You have to come to terms with the fact that there is always the chance that there is someone better than you who deserves the position more than you.

So do not end your choice at the one position you want the most. A wise man would always opt for the next best thing and keep the options open for himself.

How to Tailor Your Resume for Different Positions:

1. write in simple language:.

Write in the extremely fluid language if you are trying to make the employers notice. More often, applicants mistakenly think that the best way to grab their attention is by using high vocabulary.

In contrast to what they think employers have an easy time going through resume written in simple language. They hardly have two minutes to look at each resume so they are not going to waste time on any complex write up.

Also, you can say this is the first-ever test when you apply for a job where the employers judge you on how well you have been able to express your opinion without using complicated language.

2. Repeat the key points:

Employers are on a shortage of time to be paying proper attention to all the resumes equally. A simple way to fix this problem is to keep repeating what you want them to notice the most in different ways.

Do not write the same thing again once you have mentioned it. Instead, try to write about things that will point to what you have said earlier. Doing so will also make your argument strong as you are giving several points of view to prove something you truly believe in.

However, do not make it too boring repeating the same thing over and over again without any change in tone or expression.

3. Gather information about the company:

Dig up as much information as you can on the company you are applying to. This gives you an edge in gauging what the company wants from employees. Most of the time either a company has specific needs from its employees or their requirements keep changing with each passing year and advancement.

So you have to keep tabs on the company’s movement and strike when the time is right. This is to say that you will have to use all the information you can gather to your advantage making yourself seem of use and likely to cater to the needs of the company more efficiently than others.

Tips on How to Tailor Your Resume to a Job Description:

Using a single resume for all the job applications is not a wise thing to do. Creating different resumes and cover letters for different jobs helps the chances of landing a job easily.

The resume needs to be prepared in accordance with the job description posted by the employer. This could help the hiring manager easily find out the required skills in your resume thus helping you get selected.

Saying this doesn’t mean that you need to copy-paste the whole job description into your resume. You need to ensure that your skills match the description of the job rightly so as to get into the hiring process.

Your resume selection by the hiring manager makes you considered as the right candidate for the job, so work on your resume accordingly.

Why You Need to Tailor a Resume?

In the hiring process, the employer gets a number of job applications. Now here the hiring manager needs to choose the resume which suits their requirement

The usual process of screening the resume is done mainly in two ways, they are

ATS (applicant tracking system)

Most of the companies have started using different ATS for screening the resumes of the applicants. This helps them to save time and also perform the task error-free. The usage of ATS in recruiting makes the recruiting process easier for the hiring manager.

The best solution to make your resume get selected is to include important keywords related to your job role in your resume.

As per James Hu , Founder & CEO at Jobscan, “ Keywords are important because it’s the primary way recruiters source candidates on LinkedIn and in their HR systems (ATS). A candidate whose resume doesn’t include the exact-match keywords will not show up in the search. The job description is the best place to identify the top keywords .”

So make use of keywords in all the relevant sections of the resume and also check that the keywords are added naturally rather than stuffed in.

The important parts where keyword needs to be included are summary, skills section and experience section.

List out the skills:

It is very important to list down the skills you possess. It helps you to rank and order them in a format while adding in resume.

Also, write down the skills and abilities that are not relevant to the job role. This helps you to segment your skills into sections so that it aids you in your future resume preparations.

So rank your skills accordingly and mention your strongest ones in sequential order so that it gets highlighted.

How to Find the Keywords You Need to Tailor a Resume:

Now the next most important part is to find the keywords right. Generalized skills that you have can be counted as keywords and inserted in the resume. The other ways to find out relevant keywords are

Finding a similar type of skills and abilities from the job description
Search other job roles description to get more keywords
Try Linkedin and look for professionals who have the same job role. Check their profiles to get more keyword ideas.

How to Categorize Your Skills Before Tailoring Your Resume:

Prioritizing the skills accordingly to the job role helps you to place them at the right space. There are mainly 3 types of skills and they are,

Job-related skills: (important and mandatory )
Transferrable : (best skills that rea helpful in any job role)
Adaptive: (conceptual, social and practical life skills)

Understand the job role carefully and mention the skills which can help you impress the hiring manager and take you a step ahead in the hiring process.

Use Numbers to Your Rewards and Achievements:

Adding in your past achievement and rewards you gained can add up as an extra push to your resume.

To make your resume even more effective make use of numbers and percentages to your achievements. This mentioning of digits would make it look more effective and trustworthy. Also, the hiring manager could easily identify them and understand the outcome or result you have drawn.

Above are a few tips that you need to follow to make your resume tailored as per the job description of the job role.

Key Takeaway:

If you are not getting any interview calls even after applying to numerous jobs then it is time you need to make changes to your resume.
Tailoring your resume as per the job description can help the recruiter find and identify your resume easily
Your customized resume makes you look like the right person for the job
Making your resume relevant to the job role increases your chances to get employed

Conclusion:

Just filling up applications is never enough if you want to get the job let alone work in the position of your dream. You have to tailor your CV and resume to flawless perfection so that it feels like heresy for the employers to reject you. And the above-given points are the ingredients to the perfect mixture of all the right things to say to get what you want.

Tailor Cover Letter Examples & Writing Tips

Use these Tailor cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Tailor Example 1
Tailor Example 2
Tailor Example 3
Cover Letter Writing Tips

A tailor cover letter is a great way to show hiring managers that you’re the perfect fit for the job. It’s a letter that’s customized for a specific position and company.

To write a tailor cover letter, you need to do your research. Find out as much as you can about the company and the position you’re applying for. Then, use that information to create a letter that highlights your skills and experience.

Check out the examples and tips below to learn how to write a tailor cover letter that gets you the job.

Tailor Cover Letter Example 1

I am excited to be applying for the Tailor position at The Custom Shop. I have been a tailor for the past 10 years and have experience with a wide range of fabrics and garments. I am confident that I have the skills and experience to be a valuable member of your team.

In my previous role at The Tailor’s Shop, I was responsible for measuring and fitting customers, selecting fabrics, and stitching garments according to customer specifications. I have a strong understanding of the principles of tailoring and can work quickly and efficiently to create high-quality garments. I am also familiar with the latest trends in fashion and can provide recommendations to customers on the best styles and fabrics for their needs.

I am a motivated and hardworking individual who takes pride in my work. I am always looking for ways to improve my skills and knowledge, and I am committed to providing the best possible service to my customers. I am excited to be able to bring my skills and experience to The Custom Shop and to help contribute to your success.

Thank you for your time and consideration. I look forward to hearing from you soon.

Tailor Cover Letter Example 2

I am writing to apply for the Tailor position that was recently advertised on your company website. I am confident that I have the skills and qualifications that you are looking for, and I am eager to put my experience to work for your company.

As you will see from my resume, I have three years of experience as a Tailor. In that time, I have developed a strong understanding of the necessary skills and abilities for this role. I am an expert at creating custom-made garments according to the customer’s specifications, and I have a proven track record of delivering high-quality results.

I am also an excellent team player and I have a strong track record of working collaboratively with other members of the team to achieve common goals. I am confident that I can be a valuable asset to your team and I look forward to the opportunity to discuss this further with you.

Tailor Cover Letter Example 3

I am writing to express my interest in the tailor position that you have available. I believe that my experience as a tailor and my passion for fashion make me an ideal candidate for this position.

I have been working as a tailor for the past five years, and I have gained extensive experience in all aspects of the trade. My first job was at a small shop in New York City, where I learned how to work with different fabrics and how to deal with customers. I also learned how to manage my time effectively and how to prioritize tasks. I worked there for two years before moving on to another shop in the city.

At my second job, I became more experienced in tailoring suits and other formal wear. I also learned how to work with different types of fabric, which has helped me become more versatile as a tailor. I stayed at this shop for three years before moving on to my current position.

I have always loved fashion, and I enjoy being able to create new styles through my work as a tailor. I also love working with people, and I take pride in being able to help them look their best. I believe that it is important to be able to listen to clients’ needs and desires when creating a new outfit for them.

I would like the opportunity to meet with you in person so that we can discuss my qualifications in greater detail. I am confident that my skills and my passion for fashion will allow me to be an asset to your company.

Tailor Cover Letter Writing Tips

1. use the job listing to help you personalize your letter.

When you’re writing a cover letter, it’s important to tailor it to the specific job you’re applying for. One way to do this is to use the job listing to help you personalize your letter. For example, if the listing mentions that the company is looking for someone with experience in a certain area, make sure to highlight any relevant experience you have.

You can also use the listing to find out what the company is looking for in a candidate. This information can be helpful when you’re writing about why you’re interested in the job and why you’re a good fit for it.

2. Research the company

In addition to using the job listing to help you personalize your letter, it’s also important to do some research on the company. This will help you understand what the company is looking for in a candidate and what their goals are. You can find this information on the company’s website or by reading articles about them.

When you’re writing your letter, make sure to reference some of the things you learned about the company. This will show that you’ve taken the time to do your research and that you’re interested in working for them.

3. Use specific examples

When you’re writing your cover letter, it’s important to use specific examples to back up your claims. For example, if you say that you have strong communication skills, provide an example of a time when you successfully communicated with a client or coworker. If you say that you’re a hard worker, provide an example of a time when you went above and beyond your duties.

This will help hiring managers see that you have the skills and experience they’re looking for.

4. Proofread your letter

One of the most important things you can do to improve your chances of getting hired is to proofread your letter. This means checking for grammar mistakes, typos, and spelling errors. It’s also a good idea to have someone else read your letter to make sure it makes sense.

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Tailor Cover Letter Sample

Land your next job more easily and learn practical tricks for your next cover letter with this expertly drafted Tailor cover letter sample. Make a copy of this cover letter sample as it is or customize it inside our proven and tested cover letter builder.

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Tailor Cover Letter Sample (Full Text Version)

Dear Hiring Managers,

I am writing this cover letter to express my interest in applying for the Tailor job within W&E Clothing, Inc. in New York City, NY as advertised on Indeed.com. As I have been following your company and work for many years, it would be an honor for me to join your team. Furthermore, I am certain that it would be a great opportunity for me to grow my career.

Having worked as a Tailor at Gucci, LLC for more than three years, I am fully adept at executing any duties associated with the position. There, I am mainly in charge of creating various clothing items, such as shirts, pants, and suits, ensuring that the company's high standards are always fully met. In addition, I:

Communicate with customers and provide beneficial advice and recommendations to them.
Complete detailed quality control inspections, assist in the inventory management, and supervise and coordinate new employees.
Maintain a clean and safe work environment and execute multiple clerical tasks as assigned.

For constantly performing excellent work, I won the Employee of the Month Award once. What is more, throughout the years, I have demonstrated numerous times that I am a pro-active individual with extraordinary time management skills and the important ability to function well both independently and in a fast-paced team setting. Last but not least, I am a Certified Tailor & Sewing Professional with a strong determination to complete all assigned tasks within budget and in a timely manner. Thank you for your time and consideration and I look forward to speaking with you in the near future.

Milan Šaržík — Certified Professional Résumé Writer

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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COMMENTS

How to Tailor Your Cover Letter for Each Job Application
The cover letter is the "door-opener," "conversation-starter" and the first impression for hiring managers. When career counselors discuss the famous elevator pitch, they are referring to your cover letter.
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What are the best ways to tailor your cover letter to the specific job and company? Powered by AI and the LinkedIn community 1 Research the company 2 Address the hiring manager 3 Highlight...
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June 19, 2019 Table of Contents Why you should tailor your cover letter How to tailor a cover letter In a perfect world, we could write one single cover letter and send it along with all of our job applications. Things, however, aren't that simple. In the competitive job world, recruiters look for the most qualified and motivated people to hire.
How to Tailor Your Cover Letter for Each Job Application
1. Do the research First of all, to tailor the cover letter the applicant should get to know everything possible about the company that offers the opening. It is necessary to do some research on the organization's industry as well. Here are a few things to pay more attention to during the research:
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A cover letter is your chance to showcase your skills, personality, and fit for a specific job. It can make or break your application, so you need to tailor it to the job posting and...
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A cover letter gives you the chance to sell yourself as the best candidate for a particular job. Use your cover letter to clarify your resume, but don't repeat it. Having the freedom to use complete sentences instead of bullet points lets you make a great impression and explain how your work experience uniquely qualifies you for the job. 3.
How to tailor your cover letter to the job
The process of tailoring your cover letter also makes you think about the job and if it is really the right role for you. Concentrate on two or three key words from the job advertisement. Make sure you match your capabilities against each word in a separate bullet point. Be succinct and give relevant examples, says Noblet.
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1 Know the job requirements Before you start writing your resume and cover letter, you need to understand what the employer is looking for in a candidate. Read the job description carefully...
How to Tailor Your Cover Letter for Each Job Application
The cover letter is the "door-opener," "conversation-starter" and the first impression for hiring managers. When career counselors discuss the famous elevator pitch, they are referring to your cover letter.
How to tailor your cover letter to the job
To do this effectively, it's vital that you tailor your cover letter to the company! Start by heading to the company website and pulling out key information from there. This might include mission statements, company history and key clients. You don't want to give the hiring manager a history lesson on their own organization.
How to tailor your cover letter to the job
Tailoring your cover letter with the hiring manager's name shows you're serious about the role and that you conduct yourself professionally. In some ways, it's better if a name isn't stated; you'll impress the employer with the fact that you bothered to find out.
How to Tailor Your Cover Letter, the Easy Way
How to Tailor Your Cover Letter, the Easy Way By: Sean Fitzpatrick Generic cover letters simply do not make the cut. Learn how to tailor your cover letter to each job, quickly and painlessly. Cover letters are an essential part of the job application process. You'll need to be prepared to write a unique letter with each job you apply for.
Writing & Tailoring Cover Letters
The cover letter, or letter of application that accompanies your resume, should be an original one-page statement that introduces you to an employer and is tailored to the job for which you are applying. You want to highlight your interests, skills and experience that most closely match the requirements of the position and the employer. Your ...
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Thoroughly proofread your cover letter for any grammatical or typographical errors. Ensure that it is well-organized and easy to read. Step 10: Customize for Each Application. Tailor your cover letter for each job application by mentioning specific details from the job posting and aligning your qualifications accordingly.
What is a Cover Letter? Definition, Structure, Purpose, Types & Meaning
A cover letter is tailored to a specific job you're applying for, and it highlights what your qualifications are and how they relate to that role and company. You can use it to give examples of how your experiences relate to the role and show how you're the best person for the job. Just as its name implies, a cover letter is written in a ...
How To Tailor Your Resume To a Job Description (With Example)
Updated July 7, 2023 Hiring managers may sort through hundreds of resumes for a single job, meaning they often scan to find the most relevant details. The best way to get noticed as a candidate is to tailor your resume to the employer's job description.
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Updated December 4, 2022 Your resume's job is to show you are well-qualified for a position. The goal is to get an interview. Tailoring your resume to a job posting demonstrates you're particularly suited for that position and may help you stand out from other applicants.
Tips to Tailor Your Cover Letter & Resume for Different Positions
1. Writing a proper introduction: The most important thing to remember while composing a CV is that it represents you as a person. That is to say, your introduction is the first thing that will give the employers a reason to think about selecting you.
Tailor Cover Letter Examples & Writing Tips
A tailor cover letter is a great way to show hiring managers that you're the perfect fit for the job. It's a letter that's customized for a specific position and company. To write a tailor cover letter, you need to do your research. Find out as much as you can about the company and the position you're applying for.
Tailor Cover Letter Example
Dear Mr. Martin, I would like to take this time to express my interest in the tailor position now being advertised at Neiman Marcus. The job of a tailor doesn't stop at having the ability to perform the duty at hand but it includes making the client completely happy.
Tailor Cover Letter Sample
30/03/2020 Application for the position of Tailor Dear Hiring Managers, I am writing this cover letter to express my interest in applying for the Tailor job within W&E Clothing, Inc. in New York City, NY as advertised on Indeed.com. As I have been following your company and work for many years, it would be an honor for me to join your team.

How to Tailor Your Cover Letter for Each Job Application

Start with relevant skills and abilities

Names matter

Tell them you want the job and why

Speak their language

Don't forget the introductory paragraph

Creating an easy-fill template for cover letters

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Follow the company on social media

Relate your experiences and interests to the company

Find our the company’s core values

Come up with a strategy aimed at helping solve problems

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1. Do the research

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4. Include relevant skills and abilities

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How to Tailor Your Cover Letter for Each Job Application

Start with relevant skills and abilities

Names matter

Tell them you want the job and why

Speak their language

Don't forget the introductory paragraph

Creating an easy-fill template for cover letters

Recommended Reading

Related Articles:

See how your resume stacks up.

How to Tailor Your Cover Letter to the Job

Why Should You Tailor Your Cover Letter?

Research the Company You Are Applying To

Who Will Read Your Cover Letter?

Key Skills

The Secret is in the Approach

About Content Team

How to tailor your cover letter to the job

Do your research

Who will be reading your cover letter?

What is the company’s vision?

Research current industry trends

Find your perfect job

Tailor your cover letter ? Easy!

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How to Tailor Your Cover Letter, the Easy Way

Get your template in order first.

Adjust your job title for each submission.

Align your letter with your target role.

Curate your skills.

Curate your experience.

Mention or omit details as you choose.

WHAT THEY’RE SAYING

Cover Letter Guide: Meaning, Importance, Template, Examples

What is a cover letter?

Why is a cover letter important?

1. Introducing you

2. Personalizing your application

3. Showcasing skills

4. Differentiating you

5. Addressing gaps or concerns

How to write a cover letter? A Guide