sales manger cover letter

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

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Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

• Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
• Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
• Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
• Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

• Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
• Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
• Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
• Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
• Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

• Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
• Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
• Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
• Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
• Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

• Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
• Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
• Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
• Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
• Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

• [List your key responsibilities and accomplishments for each role.]
• [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

• [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

• Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
• Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
• Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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Sales Manager Cover Letter Examples

How to craft a compelling sales manager cover letter.

Sales managers have many responsibilities, including overseeing entire sales departments to ensure sales goals, targets, and quotas are met accordingly. To win a position as a sales manager, you must write a compelling cover letter that hooks an employer’s attention and convinces them you are the best person for the job.

In this guide, we cover the 5 necessary components that any successful sales manager should include in their cover letter. Keep reading to learn about

• The importance of a well-formatted cover letter header and headline
• The role of a personalized greeting on a sales manager cover letter
• How to make your cover letter introduction into a sales pitch
• Why to describe your top skills and accomplishments in detail
• How to effectively conclude your cover letter in a persuasive manner

1. How to properly format a sales manager cover letter header and headline

Any successful cover letter will have a strong sense of visual organization .

Unlike resumes — which are sorted into neat little sections — a cover letter can easily become one big block of text if you’re not careful. Thus, you must include the right elements that help to break up this text and make it easily scannable by the employer.

The two most important formatting elements to include to accomplish this goal are a cover letter header and a cover letter headline .

Your header always comes first and should include:

• Your name and professional title
• Your professional contact information
• The employer or company name
• The employer or company address

Here is an example of a well-formatted sales manager header

Jane Doe , Sales Manager (123) 456-7890 | [email protected] | linkedin.com/in/jane-doe

To: Hotwire Sales Solutions Sales Management Department 1234 Street Address Concord, NH 03301

Following your header, you should place your headline in the center of the page. This headline should be a short statement that highlights the best and most interesting points of your letter to help grab the employer’s attention and intrigue their curiosity.

Here is an example of an excellent sales manager cover letter headline

My 4-Step Approach to Profitable Sales Management & How I Plan to Apply It at Your Business

2. How to personalize a greeting on a sales manager cover letter

Next up, you must find a way to make your cover letter feel exclusive to specific employers .

The best way to do this is by creating a personalized greeting that addresses a specific person by name. This person should be the staff member or business leader most likely to read your cover letter, such as a manager or department head.

Additionally, you should also research the employer further looking for extra details you can reference throughout the rest of your cover letter, such as company values and goals.

Here are 3 examples of personalized sales manager cover letter greetings

• Dear CEO Gerry Ringgold,

Dear Mr. Gerry Ringgold,

• Dear Hiring Manager Lenny Bloom,

3. How to make your cover letter introduction into a sales pitch

As any sales manager knows, the key to landing sales is a great sales pitch.

You should view your cover letter introduction as your sales pitch for yourself, as a professional job-seeker. Your introduction should highlight the very best qualifications that make you stand out as a candidate, including:

• A brief overview of your professional history
• Your specialized area of expertise
• Any particularly notable accomplishments, such as major awards
• A mutual acquaintance (when possible, naming a professional mutual acquaintance on a cover letter helps you build rapport and trust with employers)

Here is an example of an excellent introduction from a sales manager cover letter

I am a sales manager with 10+ years of specialized experience working in the educational software industry. Recently, I was named one of the Top EduTech Sales Managers in all of North America by the Sales Managers of America Association. With my deep knowledge of the industry and many connections to your company — such as my professional mentor and your company’s COO, Ms. April Bloom — I know I will be the ideal addition to your team.

Find out your resume score!

4. How to showcase your top sales management skills and accomplishments

When writing a resume, you describe your skills and accomplishments in short, extremely concise blurbs.

On a cover letter, by contrast, you have the chance to delve into far greater detail regarding your top skills and accomplishments. This gives you the opportunity to not just describe your relevant qualifications but relate them back to the exact needs of the employer.

For instance, as a sales manager, rather than simply stating that leadership is one of your skills, you can instead describe your exact leadership style and explain how you used it to lead your team to success in past positions.

Here are 6 skills to describe in a sales manager cover letter

• Professional development
• Team performance analysis
• Developing monthly and quarterly goals
• Hiring, onboarding, and training processes
• Writing sales reports
• Leading team meetings

Here is an example of how to describe an accomplishment in a sales manager cover letter

In the role of sales manager for [Former Employer], it was my primary responsibility to perform thorough quarterly analyses at both the team and individual levels. As a result of my guidance, my team’s productivity was boosted by 55%, leading to our department as a whole exceeding target sales goals by an average of 25% each quarter.

5. How to effectively conclude your cover letter in a persuasive manner

To close your cover letter as effectively as you would close a sales deal, you must write a persuasive conclusion that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how they can best contact you
• When you intend to follow up
• A formal sign-off

Here is an example of a persuasive conclusion from a sales manager cover letter

It is with the highest appreciation that I extend my thanks for considering me for this position. I eagerly await your reply and can be best reached at (123) 456-7890, any time between the hours of 8 a.m. to 4 p.m. Monday through Saturday. As your company is my top pick for employment, I do intend to follow up next Monday morning if I have not yet heard back.

With Great Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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Sales Manager Cover Letter

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Sales Manager Cover Letter (With Examples)

If sales is your game, writing a cover letter shouldn’t be any reason to stress. It’s just another sales pitch, except this time, the product you’re selling is yourself. No sweat, right?

Although cover letters are often optional in today’s world, they’re still an essential part of the job-search process. It’s always a good idea to send a cover letter if given a choice, especially if you’re applying for a managerial position. Taking the time to introduce yourself through a cover letter lets a hiring manager know that you’re serious about the job and ready to work for it.

This article breaks down the various components of a cover letter and provides tips and samples to help you draft a strong pitch to your next potential employer.

Looking for a job? These position are hiring now near you:

• Sales Manager
• Senior Sales Manager
• Executive Sales Manager
• Head Of Sales
• Consulting Sales Manager

What Is a Cover Letter and Why Is It Important?

A cover letter is a brief letter of introduction that usually accompanies a resume . It provides a welcome opportunity to elaborate on your experiences in a way that may not be as easily conveyed in a bulleted list on your resume.

When writing a cover letter , you are pitching your value, highlighting your skills, accomplishments, and goals, and explaining what you hope to bring to the company if hired.

Parts of a Sales Manager Cover Letter

Whether your cover letter is geared toward an entry-level position , managerial position, job promotion , or career change , there are key parts of a standard cover-letter formula you need to include:

Your contact information

The organization’s information

Dear [Manager Name],

First paragraph: intent and opening hook

Second paragraph: main body with key skills and accomplishments concerning the job requirements

Third paragraph: closing lines with a compelling call to actio

Best regards, followed by name and title

Every sentence in the cover letter needs to serve a purpose and convey relevant information; you have only one page to make your pitch and can’t afford to waste any of that precious space.

If you’re feeling confident about how to sell yourself in a cover letter but are a bit more hesitant on the graphic design aspect of having a professional layout, utilize free cover letter templates to ensure your letter is properly formatted to industry standards.

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Sales manager cover letter opening.

Start with the basic contact information for both you and the company you are applying to at the top of the letter. You want to make it as easy as possible for a hiring manager to contact you.

Address your cover letter to the hiring manager by name if at all possible. If you don’t know the hiring manager’s name , don’t guess from an employee roster. Use a gender-neutral greeting such as “Dear [Company Name] Recruitment Manager.”

Tip: “Dear Sir or Madam” or “To whom it may concern” isn’t going to score you any originality points. The generic, impersonal greeting might come across as a red flag indicating that you’re sending a mass cover letter to multiple employers without taking the time to tailor each one to the specific position.

While a neutral “ Dear Hiring Manager” or similar phrase is acceptable in place of a name, consider mentioning the company and/or department to make it a little more personalized.

You know how a sales pitch works, so now is the time to do what you’re best at . The first few sentences of your opening need to be attention-grabbers.

Start by assertively announcing your application to the position and following it with an impactful achievement, preferably a quantifiable one, since numbers are particularly eye-catching. If you can bolster your accomplishment with an impressive statistic, percentage, or dollar amount, your letter is much more likely to get a full read and avoid the reject pile.

Example Cover Letter Opening:

Jane Doe Sales Manager 9876 Home Avenue Sample, NC 27010 123-867-5309 [email protected] linkedin.com/in/janedoe March 10, 2021 John Smith HR Manager Big Global Company 5432 Bustle Street Commerce, CA 94108 Dear Mr. Smith, As a longtime fan of Big Global Company’s high-quality products and top-notch customer service policies, I was excited to see an opening for the Sales Manager position . In my previous role as an award-winning sales manager at Ecom, I reduced customer acquisition costs of main accounts by more than 20% and facilitated a new targeted email campaign that increased lead generation by 35%. I believe a position at Big Global Company is the right choice for my skill set, experience, and career goals.

The applicant in the example started with appreciation and familiarity toward two of the company’s core values: quality products and great customer service . She then used specific growth measurements instead of relying on market buzzwords and empty, generic claims about increasing revenue and cutting costs. This technique is much more likely to garner attention.

Sales Manager Cover Letter Body

You have a hiring manager’s attention; now you need to keep the excitement going. To prove that you’re a worthy candidate, you need to explain:

Why you want this job

The skills that qualify you for the specific requirements of the job

Why you are the perfect fit for the position

Rather than listing off general skills and accomplishments that have nothing to do with the specifics of the job listing, it’s crucial to draw direct connections to your specific skills and experiences in relation to what the company is looking for.

This shows that you aren’t just applying to any old job; you did your research and fully understand what will be expected of you if you get the position.

Example Cover Letter Body:

My primary goal is to drive revenue, increase customer retention, and find creative new ways to generate more leads for a customer-focused global leader in the eCommerce industry. I’m especially interested in the culture, innovation, and potential for future development with Big Global Company. Your job listing specifies that you’re searching for a leader to generate new wholesale leads in the Gift Grocery channels, create a mentorship program within the sales team, and optimize Customer Acquisition Cost (CAC). My track record at Ecom proves that I have those necessary skills: Generate new wholesale leads: Created targeted email campaigns and showcased products at various trade shows, including New York Now, Stylemax, Las Vegas Market, Rocky Mountain Gift Show, and the Atlanta International Gifts Home Furnishings Market Create a mentorship program: Implemented quarterly team-building activities and created an incentivized education program Optimize CAC: Completed a thorough analysis of existing acquisition methods and presented a plan to cut low-performing channels that hemorrhaged funds, effectively cutting CAC of main accounts and repurposing those lost funds toward channels that were performing well

Note that the applicant clearly understands what is expected in the job description and breaks down her exact qualifications to meet every requirement in a concise, easy-to-read format. She also provides specific examples to demonstrate her expertise.

Sales Manager Cover Letter Closing Lines

Your strong pitch needs to wrap up with a powerful closing. The ending needs to serve a double role as a quick final summary while also leaving a lasting impression that will leave a hiring manager eager for an interview.

Example Cover Letter Closing:

I look forward to discussing how my strategic management, analytical perspective, and experience demonstrating products at trade shows can translate to cost savings and targeted lead generation for Big Global Company over the next few years. Best regards, Jane Doe Sales Manager 123-867-5309 [email protected]

Note that the applicant didn’t miss an opportunity by just saying “Thanks for your time” and leaving her strong pitch hanging. She wrapped up her closing in a way that demonstrates her knowledge, enthusiasm, desire for the company’s success , and goal of being with this company long-term.

Example of a Sales Manager Cover Letter

Putting all the parts together illustrates how the ideal cover letter should start with an attention-grabber right off the bat and keep that same level of energy and competency throughout the entire pitch.

Jane Doe Sales Manager 9876 Home Avenue Sample, NC 27010 123-867-5309 [email protected] linkedin.com/in/janedoe March 10, 2021 John Smith HR Manager Big Global Company 5432 Bustle Street Commerce, CA 94108 Dear Mr. Smith, As a longtime fan of Big Global Company’s high-quality products and top-notch customer service policies, I was excited to see an opening for the Sales Manager position. In my previous role as an award-winning sales manager at Ecom, I reduced customer acquisition costs (CAC) of main accounts by more than 20% and facilitated a new targeted email campaign that increased lead generation by 35%. I believe a position at Big Global Company is the right choice for my skill set, experience, and career goals . My primary goal is to drive revenue, increase customer retention, and find creative new ways to generate more leads for a customer-focused global leader in the eCommerce industry. I’m especially interested in the culture, innovation, and potential for future development with Big Global Company. Your job listing specifies that you’re searching for a leader to generate new wholesale leads in the Gift Grocery channels, create a mentorship program within the sales team, and optimize Customer Acquisition Cost (CAC). My track record at Ecom proves that I have those necessary skills: Generate new wholesale leads: Created targeted email campaigns and showcased products at various trade shows, including New York Now, Stylemax, Las Vegas Market, Rocky Mountain Gift Show, and the Atlanta International Gifts Home Furnishings Market Create a mentorship program: Implemented quarterly team-building activities and created an incentivized education program Optimize CAC: Completed a thorough analysis of existing acquisition methods and presented a plan to cut low-performing channels that hemorrhaged funds, effectively cutting CAC of main accounts and repurposing those lost funds toward channels that were performing well I look forward to discussing how my strategic management, analytical perspective, and experience demonstrating products at trade shows can translate to cost savings and targeted lead generation for Big Global Company over the next few years. Best regards, Jane Doe Sales Manager 123-867-5309 [email protected]

Tips for a Sales Manager Cover Letter

Treat the cover letter as a sales pitch. Use the same confident language you would use when selling a product. Instead of using weak language like “could” or “might” to undermine your skills, choose absolute phrases like “did” or “willt.” Remember to be positive and enthusiastic.

Use numbers. Quantifiable achievements make a more significant impact, so use statistics. Instead of saying, “I helped my previous company grow its annual revenue,” give a specific number: “I facilitated an annual 26% growth increase.”

Don’t repeat your resume. Instead of repeating your resume skills verbatim, utilize the cover letter as an opportunity to expand on relevant experiences and accomplishments.

This especially applies to any sort of leadership, coaching, and team-building, as these are important points to a hiring manager searching for a candidate who can upskill a team.

Use an appropriate format. If you have a brilliant pitch but are worried about the layout, use a cover letter template to get started. You don’t want a poorly formatted letter to hurt your chances and result in your perfect pitch never being read if it goes straight into the reject pile.

Final Thoughts

A well-crafted cover letter on top of a professional resume can make a massive difference in the highly competitive application process. A good one might mean an interview, while a poor one may result in a hard pass even if you have all the right skills listed on your resume.

In the world of sales, a cover letter should be seen as a prime opportunity to highlight the most important parts of your overall pitch and strike a more conversational tone with a hiring manager.

You aren’t just listing off what you’re good at; you’re discussing your goals and experiences and connecting them directly to the company’s needs. That’s something that is much more difficult to do in a resume.

If you’re nervous about your cover letter, remember: it’s just another sales pitch. You’re playing to your strengths.

• Zippia Careers
• Executive Management Industry

15 Sales Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an essential part of the job search process. They provide you with a chance to stand out from the crowd, give some insight into your personality, and show that you have researched the company. These days, most companies require cover letters for every application.

Here are 15 amazing Sales Manager cover letters that are professionally written and will help you stand out and get that job!

Sales Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Manager Sample 1

I am a recent graduate from (insert academic institution) with a degree in (insert major). I am looking for an entry level position as a Sales Manager, and I believe that my education and previous experience make me the perfect candidate to fill this position. I am interested in applying for this position and would like to meet with you to discuss the opportunity.

I hope you will consider me as an applicant and we can speak further about this opening. Thank you again for your time and consideration of my application.

Sales Manager Sample 2

I have been in sales for over 10 years and have held positions with both large and small firms. I am confident that my experience in sales, marketing, and customer service would be an asset to your organization. I believe in the importance of customer service and will always put the needs of my clients first.

Sales Manager Sample 3

To Whom It Concerns,

I am a qualified candidate for the Sales Manager position and would like to submit my application for your consideration. I have had more than 10 years of experience in sales, marketing and customer service management. In my most recent position as Sales Manager of ABC Company I oversaw a staff of 18, managed day-to-day operations, handled client issues and resolved customer complaints. My greatest strengths are interpersonal skills, the ability to motivate employees and a strong work ethic that has led to business growth in every organization I’ve been a part of.

I will provide you with references upon request. Thank you for your consideration in this matter and feel free to contact me at any time if additional information

Sales Manager Sample 4

To Whom It May Concern:

I am a recent graduate with a Bachelor of Science degree in Business and Management and I am very interested in the Sales Manager position. I have over two years of experience as a retail salesperson and my skills align well with this position. I would be an excellent addition to your team because my experience has given me excellent interpersonal skills, extensive knowledge of customer service, and strong leadership qualities.

Sales Manager Sample 5

I am writing in response to your recent advertisement for a Sales Manager role. I have a strong background in sales, and possess the leadership skills required to effectively manage a sales team while also driving revenue. I am confident that my experience and drive would make me an excellent addition to your organization.

Sales Manager Sample 6

I am writing to you with an application for the Sales Manager position that has recently opened up. I am a knowledgeable and seasoned professional, who would be an excellent candidate for the position. I hold a Bachelor of Arts degree in English (with Honors) from ___________ University, as well as _______________ certificate in Sales Management from ___________ Institute. As your organization’s Sales Manager, I would be able to lead my team to success by developing innovative sales strategies and cultivating relationships with clients that fit your company’s needs. With my experience in the field of sales, I have achieved success by being able to consistently exceed goals and deliver exceptional customer service through leadership skills, problem solving abilities

Sales Manager Sample 7

I am confident that my professional experience in Sales would be an asset to your organization. I have extensive knowledge in the following areas: •Sales and marketing •Product management •Training and development Essential Skills: •Strong communication skills and excellent organizational skills

Sales Manager Sample 8

Dear Hiring Manager, I believe I am the perfect candidate for the position of Sales Manager. My 10+ years of experience within sales and marketing give me a strong understanding of how to successfully manage a team to achieve desired goals. I also work well in fast paced environments and handle pressure well which is essential for managing an effective team. I have strong communication skills, am very organized with attention to detail, and have excellent time management skills while working within tight deadlines. These are just some of my qualifications that would make me an ideal candidate for this position so I hope you will consider me as you continue your search process. Thank you!

Sales Manager Sample 9

I am a graduate of the University of Dayton with a degree in Marketing and Business Administration. I am seeking any opportunity that will allow me to apply my knowledge, skills and abilities as a Sales Manager. I have experience with customer service, sales, advertising and marketing which has enabled me to become an effective communicator. My organizational skills also allow me to keep my time well-managed so that I am able to complete tasks effectively and efficiently.

Sales Manager Sample 10

Dear Recruiter,

I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams.

I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills. I am confident that I can help grow your company’s bottom line.

Sincerely, _

Sales Manager Sample 11

Dear Hiring Manager,

I am writing to inquire about the position of Sales Manager at your company. I am an experienced sales professional with experience in overseeing both small and large teams. I offer a proven track record of developing effective strategies for all aspects of the sales process, including prospecting, account management, and territory management. I am confident that these skills will be a great fit for your company and would love to discuss this opportunity in greater detail. Please feel free to contact me at 555-555-5555 or email me at [email protected] Thank you!

Sales Manager Sample 12

Dear _____, I am excited to learn about your open position for a Sales Manager. I have significant experience managing an entire team of sales people and would love the opportunity to work with your company. I am confident that my skills and experience will bring value to your team. Please find attached my resume for consideration. Thank you for taking the time to read this letter, I appreciate it!

Sales Manager Sample 13

Dear _________, My name is ________ and I am writing in reference to your Sales Manager position located in Sydney. I think that my experience and skills would be a great fit for the position. I have been working as a Sales Manager for the past 3 years having been constantly promoted from within because of my enthusiasm, drive, and attention to detail. In this time span, I have expanded the company’s international footprint by increasing our exports by 240% while managing day-to-day operations at home base without sacrificing quality or customer service. I am confident that if given an opportunity to interview with you that we will have a great meeting where we can discuss how my background and skill set would work well within your organization.

Sales Manager Sample 14

As the demand for new cars increases, so does the need for Sales Managers. I am excited to hear that your company is hiring for this position and would love the chance to interview with you. Meeting you in person would be ideal because I want to show how excited I am about this position and my qualifications. Please consider me as a candidate!

Sales Manager Sample 15

Dear _______,

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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14 Sales Manager Cover Letter Examples

Sales Managers excel at driving revenue growth, building relationships, and leading teams to success, all while maintaining a strategic vision. Similarly, your cover letter is your platform to demonstrate your ability to foster growth, manage relationships, and lead with vision. In this guide, we'll delve into the best Sales Manager cover letter examples, providing you with the tools to sell your professional story effectively and strategically.

Cover Letter Examples

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The best way to start a Sales Manager cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your achievements in sales, your passion for the industry, or your unique approach to sales management. For example, "As a Sales Manager who increased annual sales by 30% at my previous company, I am excited about the opportunity to bring my innovative sales strategies to your team." This not only showcases your skills and experience right away, but also shows your enthusiasm for the role.

Sales Managers should end a cover letter by summarizing their interest in the role and their qualifications. They should also express enthusiasm for the opportunity to contribute to the company's sales goals. For example, "In conclusion, I am excited about the opportunity to bring my proven sales record, leadership skills, and passion for building strong client relationships to your team. I am confident that my experience and drive will make a significant contribution to your company's sales objectives." It's also important to include a call to action, such as expressing eagerness to discuss the role further in an interview. For instance, "I look forward to the possibility of discussing my qualifications further." Lastly, Sales Managers should end with a professional closing, such as "Sincerely" or "Best regards," followed by their full name.

A Sales Manager's cover letter should ideally be about one page long. This length is sufficient to present yourself, highlight your key skills and experiences, and explain why you are a good fit for the job. It's important to keep it concise and to the point, as hiring managers often have numerous applications to go through. A lengthy cover letter may not be fully read and key points could be missed. As a Sales Manager, your cover letter should not only sell your skills and experiences but also your ability to communicate effectively and efficiently.

Writing a cover letter with no direct experience as a Sales Manager can seem challenging, but it's all about leveraging your transferable skills and demonstrating your potential. Here's how you can approach it: 1. **Start with a strong introduction**: Begin your cover letter by introducing yourself and expressing your enthusiasm for the role. Mention the job you're applying for and where you found the listing. 2. **Highlight transferable skills**: Even if you haven't worked as a Sales Manager before, you likely have skills that are relevant to the role. These could include leadership experience, customer service skills, problem-solving abilities, or experience with sales software. Use specific examples to demonstrate these skills. For instance, if you led a team project in a previous role, discuss how you managed the team, delegated tasks, and achieved results. 3. **Showcase your sales knowledge**: If you have experience in sales, even if it's not in a managerial role, highlight this. Discuss your understanding of sales strategies, your ability to meet sales targets, or your experience building relationships with clients. 4. **Express your willingness to learn**: As you're aiming to step into a new role, it's important to show that you're eager to learn and grow. Mention any relevant training or courses you've undertaken, or express your willingness to undertake further professional development. 5. **Demonstrate your understanding of the company**: Show that you've done your research and understand the company's products, values, and target market. Discuss how you could contribute to the company's goals and why you're excited about the opportunity to work there. 6. **End with a strong conclusion**: Reiterate your interest in the role and your belief that you have the skills to succeed, even without direct experience. Thank the reader for considering your application and express your hope for further discussion. Remember, your cover letter should complement your resume, not repeat it. Use it as an opportunity to tell a story about your career journey and why you're ready for the next step as a Sales Manager.

Related Cover Letters for Sales Managers

Account manager cover letter.

Sales Associate Cover Letter

Retail Manager Cover Letter

Inside Sales Cover Letter

Outside Sales Cover Letter

Sales Director Cover Letter

Sales Manager Cover Letter

Regional Sales Manager Cover Letter

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Professional Sales Manager Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Sales Manager cover letter. Just replace personal information, company application data and achievements with your own.

How to write the perfect sales manager cover letter

What’s the best thing about writing a Sales Manager cover letter? You get to decide which parts of your experience need to be highlighted and which should better be skipped!

And what’s the thing that will make every hiring manager want to learn more about you? Mentioning the tools that have helped you overcome challenges and improve your skillset.

Let's look at our professional tips and examples that will help you write a memorable cover letter and land an interview.

So what does a good cover letter look like?

Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.

We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.

And if that’s not enough, we have some additional pro tips for you.

Use an appropriate salutation and write a powerful introduction

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

• Dear Human Resources Manager,
• Dear Mr. Johnson,
• Dear Head of [team you're applying for],
• Dear Nathan Lovelace

The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.

So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.

Avoid using clichés like “I found your job posting on website X and decided to apply”.

Mention both your hard and soft skills

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show how passionate you are to join the company

Having a paragraph that shows you’re aware of the company and the issues it faces is always a good idea. It proves your enthusiasm to join the team and makes a great impression.

For bonus points, you could also share how some of your strengths could help resolve company or even industry problems.

End on a positive note

The last paragraph of your cover letter should briefly sum up the whole text. This is the time to express your motivation to get to the next step of the hiring process, but also your gratitude for the reader’s time and consideration.

You can be creative or use traditional closing lines here – it all depends on your preference and the company culture.

Cover letter examples by industry

• Entry Level Sales
• Vp Of Sales
• Regional Sales Manager
• Director Of Sales
• Sales Consultant
• Car Salesman
• Sales Director
• Outside Sales
• Sales And Marketing
• Sales Person
• Sales Engineer
• Sales Associate
• Insurance Sales
• Sales Analyst
• Head of Sales
• Sales Representative
• Supply Chain
• Inside Sales
• Vice President of Sales
• Sales Coordinator

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Updated for today’s recruitment standards

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Check out more winning cover letter examples for inspiration

Learn from people who have succeeded in their job hunt.

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Pair your cover letter with a matching resume for guaranteed success

Having a strong cover letter is great, but you know what’s even better than that? Pairing it with an equally good resume.

Check out our Sales Manager resume examples for some additional tips and inspiration, or talk to an expert .

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Sales And Marketing Manager Cover Letter Examples

Use these Sales And Marketing Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Sales and marketing managers are responsible for developing and executing marketing plans and sales strategies. They need to be able to think strategically and be able to motivate and manage a team of salespeople.

When you’re applying for a sales and marketing manager position, your cover letter is a great opportunity to highlight your skills and experience.

Check out these examples to learn how to write a sales and marketing manager cover letter that will get you the job.

Formal/Professional Writing Style Example

With a Bachelor’s degree in Sales and Marketing and over five years of experience in various management roles, I am confident in my ability to make a significant impact at your company.

Throughout my professional career, I have demonstrated a strong ability to develop and implement effective marketing strategies, initiating revenue growth and increasing customer satisfaction. I have a proven track record of leading high-performing sales teams, identifying new marketing opportunities, and leveraging my strategic and analytical skills to drive sales growth. In my previous role as a Sales and Marketing Manager, I was responsible for increasing the customer base by 30% and revenue growth by 25% within a two-year period.

My experience has also endowed me with exceptional communication and interpersonal skills, enabling me to establish and maintain relationships with both internal and external stakeholders. I am adept at collaborating with cross-functional teams, ensuring alignment between marketing and sales efforts.

Additionally, I am proficient in CRM systems, digital marketing tools, and data analysis, which allows me to make data-driven decisions and stay current with the latest industry trends. My ability to stay adaptable and manage my time effectively enables me to manage multiple projects simultaneously, consistently delivering results.

I am thrilled about the opportunity to contribute my skills and grow as a Sales and Marketing Manager at your prestigious company. I believe that my strong background and passion for sales and marketing make me an excellent fit for this role.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for this position in more detail.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from the University of State with a Bachelor’s degree in Business Administration, specializing in Marketing, I believe I have the necessary skills and passion to succeed in this role and contribute to the growth and success of your organization.

During my time at university, I have had the opportunity to develop and hone my marketing, sales, and leadership skills through various internships and extracurricular activities. In my most recent internship at XYZ Company, I contributed to the marketing team by assisting with the development of marketing campaigns, generating leads, and conducting market research. This experience allowed me to gain valuable insight into the world of sales and marketing, and further fueled my desire to pursue a career in this field.

In addition to my formal education, I have also developed strong interpersonal and communication skills through various leadership roles on campus. As Vice President of the Marketing Club, I led initiatives to increase club membership and organized successful events that fostered collaboration and professional growth among our members.

I am highly motivated, eager to learn, and possess a strong work ethic, which I believe would make me a great fit for this position. I am excited about the opportunity to join your team and contribute to the future success of your company. Thank you for considering my application. I look forward to the opportunity to speak with you further about my qualifications and experiences.

Yours sincerely,

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, your current Marketing Specialist, who spoke highly of your company culture and growth potential. Jane and I previously worked together at XYZ Corporation, where we collaborated on numerous successful marketing and sales campaigns. Our close working relationship allowed her to gain insight into my abilities and strengths, making me confident that her recommendation highlights my suitability for the role.

Having spent over seven years in various sales and marketing roles, I possess extensive experience in developing and executing innovative marketing strategies that drive positive results. As a proven leader, I excel at motivating and coaching sales teams to exceed performance targets. Furthermore, my exceptional interpersonal and negotiation skills allow me to forge long-lasting relationships with clients and partners.

I firmly believe that my experience, combined with my passion for driving business growth, makes me an ideal candidate for the Sales and Marketing Manager position at your company. I am confident that my proven track record of exceeding sales targets and my strong collaboration skills would make a valuable contribution to your team.

I am excited about the possibility of joining your company and contributing to its continued success. Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experience align with your organization’s needs.

Enthusiastic/Passionate Writing Style Example

As an avid fan of your company’s innovative products and cutting-edge marketing strategies, I am eager to contribute my extensive experience and dynamic skillset to drive the continued growth and success of your business.

In my previous role as a Sales and Marketing Executive, I not only achieved a remarkable 35% increase in sales revenue within the first year, but also spearheaded a comprehensive digital marketing campaign that transformed our online presence, garnering praise from both clients and industry professionals alike. My unique blend of creativity, analytical acumen, and team management abilities allow me to inspire and motivate others, delivering exceptional results in the face of any challenge.

I strongly believe in the importance of maintaining a customer-centric approach and building long-lasting relationships, both of which are central to my vision as a Sales and Marketing Manager. I am particularly excited about your organization’s commitment to sustainability and social responsibility, as these are values I deeply admire and hope to further promote through innovative marketing campaigns and strategic partnerships.

Joining your organization would be an incredible opportunity, a chance to not only excel in a role I am passionate about, but also to contribute to a company I truly believe in. I am confident that my ambitious drive, desire to learn, and unwavering passion would make me a valuable addition to your team.

Thank you for considering my application. I would be absolutely thrilled to discuss how my experience and enthusiasm align with your needs, and I am looking forward to the opportunity to impress you further in an interview.

Problem-Solving Writing Style Example

I recently came across a LinkedIn article detailing the challenges your company is facing in the rapidly evolving and competitive landscape of [industry]. The article highlighted the need for a strong leader in the Sales and Marketing department to leverage the company’s strengths and drive improvements in market share, customer acquisition, and overall brand perception. As a results-driven individual with a proven track record in sales and marketing management, I am confident that my skills and experiences will help address these challenges and contribute to the continued growth of your company.

During my tenure at [Previous Company], I led the sales and marketing division to growth of over 20% YoY for three consecutive years. This accomplishment was only made possible through establishing a robust sales strategy, efficient market research, and a strong focus on targeting high-ROI customer segments. My ability to analyze market trends and proactively respond to them has enabled me to revitalize struggling product lines and bring new solutions to the forefront.

Moreover, I am an adept and dynamic leader who thrives in fast-paced environments. At [Previous Company], I built and aligned cross-functional teams to ensure seamless communication, and created a culture driven by innovation, teamwork, and accountability. Under my leadership, the team consistently exceeded sales goals, launched multiple successful marketing campaigns, and elevated the company’s brand profile within the industry.

In addition to my sales and marketing expertise, I hold a strong technical background that will allow me to deeply understand the products and services your company offers. This level of understanding will enable me to advocate for and sell your innovations to clients in a compelling and genuine manner.

I am excited about the opportunity to join your organization and contribute to its success by overcoming the challenges currently facing your sales and marketing department. Thank you for considering my application. I look forward to the possibility of an interview to further discuss my suitability for this role.

Storytelling/Narrative Writing Style Example

As I sat in a small café in Paris, sipping on my café au lait, I couldn’t help but notice the exquisite display of pastries before me. The arrangement, the colors, the aroma – everything about it was inviting, and it reminded me of the power of presentation. It was in that moment that I realized the true value of marketing and the impact it has on driving sales. This epiphany led me to a successful career in sales and marketing, and I am thrilled at the opportunity to continue this journey with your company.

Over the last eight years, I have honed my skills in sales and marketing, successfully driving growth for various companies. At my previous position as a Sales and Marketing Coordinator, I implemented a social media strategy that increased our online presence by 50% and ultimately boosted sales by 35%. Additionally, I played a pivotal role in collaborating with the design team to revamp our company’s branding, resulting in a 15% increase in customer engagement.

As a Sales and Marketing Manager, I am confident in my ability to create and execute effective strategies that align with your company’s vision and goals. My strong communication skills, both written and verbal, allow me to effectively collaborate with cross-functional teams and build lasting relationships with clients. I believe my passion for storytelling and my ability to think outside the box will bring a fresh perspective to your organization.

Thank you for considering my application. I am excited about the opportunity to contribute to your company’s growth and success, and I am confident that my experience and passion for sales and marketing make me the perfect fit for this role. I look forward to the opportunity to discuss my qualifications further.

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