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50 free online courses for creatives and entrepreneurs

For creative people, learning should be a lifelong commitment. But it needn’t be a financial commitment, with these free online courses.

Image licensed via Adobe Stock

Image licensed via Adobe Stock

The following are delivered by reputable education providers: among them, Harvard, M.I.T and the mighty Calarts – the spiritual home of Toy Story/Pixar – and the Open University. There are all sorts of topics on offer, ranging from design/creativity to scaling a business, negotiating contracts and raising finance. And we’ve thrown in a few that are just for fun!

All of these courses provide hours of free online instruction, along with practical learning exercises, and they won’t cost you a penny.

Art, Design and Creativity

1. Creativity Innovation and Change 18 hours / PennState

In 2013, 130k people got together in this MOOC (Massive Online Open Course) to explore creativity and innovation. And now it's back with some fresh faces and fresher ideas. Sample lecture: “Achieve a free wild mind through mind-warping”.

Go to course

2. Ignite Your Everyday Creativity 18 hours / State University of New York

Improving your ability in creative thinking is something we should all look in to. This course will help you get more from your innate powers, making you quicker and more ingenious at problem-solving.

3. Live!: A History of Art for Artists, Animators and Gamers 18 hours / Calarts (where alumni include Tim Burton and John Lasseter)

Explore art history from the artist's perspective. Learn how contemporary artists, animators and gamers work from the art of the past as part of their creative process, while building your skills in visual analysis and creative and critical thinking.

4. Design: Creation of Artifacts in Society 40 hours / Penn State

Marrying theory and practice to make you a better designer: weekly design challenges test your ability to apply your ideas to solve real problems. The course is deliberately broad – spanning all domains of design, including architecture, graphics, services, apparel, engineered goods, and products. Working in mixed groups, students bring their areas of expertise and inspire one another to new heights.

5. Art and Design Fundamentals 10 hours / Otis College of Art and Design

Basics of drawing and composition, both 2D and 3D, from Los Angeles’ most respected art and design college.

6. Introduction to Art: Concepts and Techniques 35 hours / University of Pennsylvania

Learn hands-on studio art techniques as you explore your creativity while studying and discussing various art movements, cultural influences, genres and artists.

7. Advertising and Society 20 hours / Duke

Learn to analyse and develop complex layers of meaning in both print advertisements and television commercials, using contemporary theories about visual communications.

8. Gamification 24 hours / University of Pennsylvania

Gamification is on the rise, and its uses are manifold: productivity enhancement, engaging customers and staff, training, health, innovation. Learn all about it!

9. Design and Development of Games for Learning 53 hours / M.I.T

Project-based course on the process of designing and developing educational games, including issues associated with assessment, implementation and marketing.

10. Warhol 10 hours / University of Edinburgh

Study the main themes and creative innovations of graphic designer-cum-art legend, Andy Warhol. Brace yourself for sex, money, celebrity and death.

11. The Art of Photography 8 hours / RMIT University (Melbourne, Australia)

Dig into the work and concepts of contemporary photographic artists, which may spark a new interest in what you choose to snap. Additionally, you’ll learn practical skills to improve your photography in exciting and creative ways.

12. Digital Photography 10 hours / Harvard

This 13-module course gives you extensive knowledge on topics such as exposure settings, how to read and use the histogram, how light affects a photograph, how the camera sensor and lenses work, and how to process a photo using computer software.

13. Microelectronic Solutions for Digital Photography 4 hours / OU

The human eye is a fascinating and complicated device, but ever wondered how digital cameras capture images? This 4-hour course will teach you!


14. Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship 20 Hours / University of Maryland

Explore how to identify and develop great ideas, then turn them into successful customer-centric companies.

15. Innovation for Entrepreneurs: From Idea to Marketplace 15-25 hours / University of Maryland

Examine frameworks to structure the innovation process and learn how to bring new products to market. Go to course

16. Entrepreneurial Behaviour 20 hours / OU

Optimise your entrepreneurial leadership and management style, while discovering the must-haves when building a team around you.

17. Invention and Innovation 55 Hours OU

How to overcome technical, financial and organisational obstacles to bring an invention to market - and crucially, persuade people they need to buy it.

18. Grow to Greatness: Smart Growth for Private Businesses, Part I 6 hours / University of Virginia

Get to grips with common growth challenges faced by existing private businesses when they attempt to scale up operations.

19. Grow to Greatness: Smart Growth for Private Businesses, Part II 6 hours / University of Virginia

Focussing on the people and team-building side of growing a business (doing Part 1 is not a prerequisite, but you might as well if you’re scaling up).

20. Successful Negotiation: Essential Strategies and Skills 8.5 hours / University of Michigan

A practical, holistic introduction to vital skills and strategies when negotiating deals and contracts.

21. ContractsX: From Trust to Promise to Contract 14 hours / Harvard

Understanding contracts is not just a skill needed by lawyers: this course will help you avoid common pitfalls: single promises, mistake, fraud, and frustration.

22. Introduction to Public Speaking 18 hours / University of Washington

The art of argumentation and arrangement laid bare…helping you critically examine speeches, to take your own to the next level.

23. Language of Comedy 30 mins / OU

How to manipulate language to generate humour: 6 five min vids to inject some funny in your bones. A must for public speakers!

24. Introduction to Marketing 20 hours / University of Pennsylvania

Learn all about customer-centric strategies for branding, selecting the right mix of marketing channels and making product launches a glorious, till-ringing success.

25. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice 32 hours / University of Illinois

Demystifying the use of data in marketing and helping you utilise intelligent data-driven insights for business decision-making.

26. Retail Marketing 8 hours / OU If you’re selling stuff, it’ll help to understand how the big boys promote products and communicate with customers. This course will enlighten you on the tools and techniques that hook customers best.

27. Marketing Communications as a Strategic Function 6 hours / OU

The way an organisation communicates defines its relationships with customers. This Masters-level course will help you embrace techniques that work well amid the autonomy and unpredictability of 21st-century consumer behaviour.

28. Marketing in a Digital World 48 hours / University of Illinois

Tips and tactics for using digital tools to: develop innovative products, set competitive prices, manage distribution and all importantly, persuade people to buy.

29. Content Strategy for Professionals 24 hours / Northwestern University

How to create engaging, strategic, honest stories that’ll be trusted and treasured by your most important audiences.

30. Google Adwords At your own pace / Google

Google provides free training and qualifications in their suite of tools. The Adwords classes advise on optimising PPC campaigns, with specific sections on using Adwords to market to via mobile and driving conversion through retargeting strategies.

31. Google Analytics At your own pace / Google

Google’s Analytics Academy will empower you to make good decisions about optimising your online presence, teaching you everything from the fundamentals of analytics to reporting techniques that pull out genuine useable insights to boost sales and engagement.

Leadership & Strategy

32. Better Leader, Richer Life 30 hours / University of Pennsylvania

Guidance from bestselling Harvard Business author Stewart Freidman on how to best articulate your core values and vision; build trust with your most important people, and achieve "four-way wins" that’ll make you a savvier leader and communicator, both at work and home.

33. Inspiring Leadership through Emotional Intelligence 24 hours / Cape Western University

Tune-up your EI and be a better leader, using superior EI to help resonate emotionally with your people and get teams working cohesively, full of hope, compassion and playfulness.

34. Introduction to Communication Science 28 hours / University of Amsterdam

Delving into the history, sociology and psychology of communicating; learn skills, theories and models from the complementary disciplines of mass, interpersonal and interpersonal communication.

35. Introducing a Framework for Strategy 10 hours / OU

For those involved in decision making, this will stimulate your imagination and inform your judgement. Understanding the frameworks of strategy and deploying them inventively will make you more effective, and leave your company/clients in better shape, long term.

36. Fundamentals of Project Planning and Management 15 hours / University of Virginia

In this course, you’ll beef up your PM skills and learn frameworks for scoping projects, sequencing activities, utilising resources, and minimising risks.

37. Managing Fashion and Luxury Companies 15 hours / Università Bocconi (Milan)

An overview of the global fashion and luxury business to give you an in-depth understanding of what drives the market, business models, and brand management strategies.

38. Finance for Non-Financial People 8 hours / University of California

A back-to-basics course that’ll help creatives work smarter on the business side. Topics include financial analysis; planning, forecasting, and budgeting; cash flow, and strategic financing.

39. New Venture Finance: Startup Funding for Entrepreneurs 12 hours / University of Maryland

Learn the ‘language’ of fundraising and the processes to follow to successfully attract funding for your new venture.

40. Introduction to Bookkeeping and Accounting 8 hours / OU

Learn the time-honoured rules of bookkeeping, including how to prepare a trial balance and the two principal financial statements: the balance sheet and the profit and loss account (and save yourself a few quid into the bargain).

Creative Writing and Literature

41. Start Writing Fiction 12 hours / OU

How to create characters, invent and describe worlds, then make it all work together. If you want to write fiction and don’t know where to start, you do now…

42. Writing What You Know 8 hours / OU

Geared to developing the use of memory, observation and all five senses, to hone your perceptual abilities, empowering you to see fine detail in the world, and describe it with cunning artfulness.

43. Plagues, Witches, and War: The Worlds of Historical Fiction 10 hours / University of Virginia

An exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors – anyone with a passion for the past. Read classics of the genre, encounter bestselling writers of historical fiction, and discover your historical archive while interacting with a global community of interested readers.

44. Introduction to Theory of Literature 100 hours / Yale

Study the main trends in 20th Century literature over a lengthy, self-paced video course laid on by F Scott Fitzgerald’s old Ivy League stomping ground, Yale.

And to. Edutain You

45. Science & Cooking: From Haute Cuisine to Soft Matter Science 39 hours / Harvard

Top chefs and Harvard researchers explore how everyday cooking and haute cuisine can illuminate basic principles in physics and engineering and vice versa.

46. Investigative Concepts: FBI Major Case #203 "Pizza Bomber" 12 hours / Cannon University (Pennsylvania, USA)

This six-week course will teach you to be an FBI agent. Pretty cool, huh? Topics include investigative techniques, photography, note-taking, and sketching; identifying, collecting, examining, and processing physical evidence; and obtaining information about suspects as well as identifying and locating suspects.

47. Greatest Unsolved Mysteries of the Universe 30 hours / Australian National University

This one will get your imagination going: each week, Nobel Prize winner Brian Schmidt will talk you through each of the nine most significant unsolved problems of the known universe. An award-winning astrophysicist. For free. Amazing.

48. Roman Architecture 100 hours / Yale

An introduction to the great buildings and engineering marvels of Rome and its empire, with an emphasis on urban planning, individual monuments and their decoration, including mural painting.

49. Buddhist Meditation and the Modern World 26 Hours / University of Virginia

Use Buddhist methods in ‘contemporary secular applications’ such as entrepreneurship and creativity, while learning some of the history and tradition of Buddhism.

50. Science Fiction/Science Fact: Superheroes and Physics (Lite Edition) Go at your pace/ University of California (UCI)

Last but certainly not least, Professor of Physics and Astronomy Michael Dennin, will teach you all about the scientific and technological feasibility of various superheroes. KAPOW!!

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Turn your passion into profit by teaching what you love to your audience at scale. 

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Clifford Luu is a self-taught baker with a passion for cake design.

In 2015 Cliff started a cake company, creating cakes for all occasions while also working full-time.

Soaring demand for his cakes led to requests to learn his technique. After teaching small in-person workshops, Cliff realized he could make a bigger impact by putting his lessons online.

He pre-launched his first online course on Thinkific to his following and made $35K within 3 months . Now with multiple courses on Thinkific, Cliff is spreading his love for cake design around the world. 

Get started in 3 easy steps...

Design your site

Build your course

Easily upload your content and turn it into an online course. We'll walk you through the best ways to convert your book into a course, and how you can get started creating today – no coding or advanced tech knowledge required!

Sell your course

Market and sell your courses with a range of marketing tools. Find more students and keep them coming back with built in bundle pricing, email automation tools, and marketing campaign tracking.

Pick from one of our pre-designed themes and customize it to match the look and feel of your brand. Our themes take the guesswork out of what to include on your course site, making it easy to get your page up in a day.

Profit from your passion

Make a living doing what you love by sharing your creative expertise with others using online courses.

Build your brand

Grow your brand as a creative entrepreneur and expert in your field to expand your reach and attract new customers.

How Cliff prelaunched his course for $35K on Thinkific

Generate leads

Online courses make it easy to build and nurture your email list, creating more opportunities for sales. 

Grow your tribe

Build an engaged community around your craft, using online courses to connect with other creatives pursuing the same passion.




Hear more of Tim Schmoyer's story

Read Dorie Clark's story

Easily create and upload your course content on Thinkific. We'll walk you through the best ways to turn your creative knowledge into a course, and how you can get started creating today – no coding or advanced tech knowledge required!

Market and sell your courses with a range of marketing tools. Find more students and keep them coming back with built in bundle pricing, email automation, and campaign tracking tools.

Pick from one of Thinkific's pre-designed themes and customize it to match the look and feel of your brand. Thinkific themes take the guesswork out of what to include on your course site, making it easy to get your page up in a day.


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The 16 best marketing courses you can take online, from free university classes to a Facebook certificate program

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  • Understanding marketing, social media, and SEO can help you move up in your career or business.
  • Sites like edX , Coursera , and LinkedIn Learning offer free or affordable online marketing courses.
  • Below, we outlined the best online marketing courses and certificate programs.

Insider Today

Online marketing is all around us, from social media ads to our Google search results and even sponsored blog posts. Whether you're a small business owner, contemplating a change of careers, or simply wanting to learn new in-demand skills, understanding the ins and outs of online marketing can be a gamechanger. 

There are different types of marketing professionals. Some may dedicate their time to creating print or digital advertisements, while others focus on social media channels or work with content writers to find the best keywords to boost their SEO ranking and Google search results. 

As with many professions, there are a lot of learning opportunities available online, from free introductory courses to in-depth certificate programs from platforms like edX , Coursera , LinkedIn Learning , Udemy , and Skillshare . Whether you want to expand your knowledge (or even just see if a marketing career seems interesting enough to commit yourself to), taking an online marketing course can help take your career or business to new heights. 

The 16 best online marketing courses and certificate programs:

Online marketing courses, online marketing certificate programs, digital marketing analytics: tools and techniques.

creative business courses online

Available on edX

If you want to learn how to analyze marketing data, consider this self-paced course from the University of Maryland that covers what you need to know and the tools to use for a positive marketing presence that actually gets results. Topics include search engine optimization (SEO), web analytics, Big Data applications, and more.

Digital Marketing Strategy: Profitable Sales Funnel Fundamentals

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Available on Skillshare

Designed for marketing novices, this course teaches different strategies on how to turn your target audience into customers and increase your sales by understanding metrics and using different pricing scales. 

Introduction to Marketing

creative business courses online

This University of British Columbia course is designed for beginners and anyone interested in gaining a better understanding of all marketing jargon as well as strategies and techniques. Students learn a range of topics including market research, how to gain customers, and how to use social media.  

Digital Marketing Foundations

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Available on LinkedIn Learning

Whether you're a novice or have some experience with online marketing, this relatively short class teaches you how to figure out your audience and target customers by using SEO, digital ads, and social media to meet your goals.

The Complete Digital Marketing Course

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Available on Udemy

Whether you're considering a new career, want to expand your professional skillsets, or want to get your business off the ground, this intensive and immersive course can help. Topics range from market research, Google Adwords, and using WordPress for copywriting.

Digital Marketing - The Complete Google Ads Masterclass

creative business courses online

One of the many aspects of online marketing is creating advertisements on Google. This class is geared for anyone who wants to grow their business or wants to expand their skills, where you quickly learn how to use ads to increase traffic to your website, convert your target audience into customers, analyze ad campaigns, and more.

SEO Foundations

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If you're interested in honing your SEO skills for your job or your own business, this course is designed with that in mind. The class focuses on using the principles of SEO, such as using keyword search, internal and external links, as well as implementing an SEO strategy to achieve notable results.

Online Advertising & Social Media

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Knowing how to use social media as a marketing tool is a skill in its own right. This University of Maryland course covers everything you need to know, including the importance of SEO, lead generation, video advertisements, and content marketing.

Social Media Marketing

creative business courses online

This course is specifically designed for business owners who want to finetune their social media marketing skills. It teaches students how to use different types of social media and create a social media strategy, while also covering the risks involved.

The Strategy of Content Marketing

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Available on Coursera

This University of California, Davis course highlights the importance of content writing and how to use it to attract customers, create a strategy that you can measure, and write engaging copy. This course also features assignments for hands-on learning.

Google Universal Analytics Essential Training

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Digital marketing is complex, but if you want to understand all the happenings behind the scenes of how your business comes up in search engines and how people interact with your website, this class is for you.

Facebook Marketing Analytics Professional Certificate

creative business courses online

No prior experience is required to start this certificate program, which teaches you how to collect, organize, and analyze marketing data as well as design experiments to test the effectiveness of different ad strategies.  Students also learn how to use Facebook Ads Manager. You can learn more about the program here .

Digital Marketing Fundamentals Professional Certificate

creative business courses online

Curious about all the marketing jargon and different strategies that are used to target customers? This fundamentals certificate program from the University of Edinburgh explains everything you need to know to conduct a competitor audit as well as create your own marketing strategy.

Digital Marketing Strategy and Planning Specialization

creative business courses online

A series of three courses, this Specialization from the Digital Marketing Institute is designed for beginners who want to learn about various aspects of marketing, including social media and content writing, as well as how to design and implement a marketing strategy that effectively converts your target audience into customers.

Digital Marketing Specialization

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Part of the University of Illinois's online MBA degree , this Coursera Specialization covers the data analysis and web tools needed to identify a core audience before diving into the principles of digital marketing.

Search Engine Optimization (SEO) Specialization

creative business courses online

Understanding how SEO works is crucial for any business or organization. This four-course Specialization from the University of California, Davis teaches you the basics of SEO, from conducting a keyword search to optimizing a website and analyzing web reports. Upon completion of the certificate program, you'll be able to identify and recommend SEO best practices to future clients. 

creative business courses online

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