What's Your Question?
What Is a Case Study?
When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.
Deep Dive into a Topic
At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.
As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.
Study a Pattern
One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.
During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.
As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.
Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.
MORE FROM QUESTIONSANSWERED.NET
28 Case Study Examples Every Marketer Should See
Published: March 08, 2023
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, we’ll go over the definition of a case study and the best examples to inspire you.
What is a case study?
A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.
There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
Fill out the form below to access the free case study templates.
Free Case Study Templates
Showcase your company's success using these three free case study templates.
- Data-Driven Case Study Template
- Product-Specific Case Study Template
- General Case Study Template
You're all set!
Click this link to access this resource at any time.
There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.
Marketing Case Study Examples
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot
What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.
Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.
Key Learnings from the HubSpot Case Study Example
- Give the case study a personal touch by focusing on the CEO rather than the company itself.
- Use multimedia to engage website visitors as they read the case study.
2. " The Whole Package ," by IDEO
Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.
Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.
Key Learnings from the IDEO Case Study Example
- Split up the takeaways of your case studies into bite-sized sections.
- Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.
3. " Rozum Robotics intensifies its PR game with Awario ," by Awario
In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."
The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.
Key Learnings from the Awario Robotics Case Study Example
- Create a table of contents to make your case study easier to navigate.
- Include a bulleted list of the results you achieved for your client.
4. " Chevrolet DTU ," by Carol H. Williams
If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.
They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.
Key Learnings from the Carol H. Williams Case Study Example
- If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
- Use a mixture of headings and subheadings to guide users through the case study.
5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl
Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.
Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.
Key Learnings from the Fractl Case Study Example
- Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
- Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.
6. " The Met ," by Fantasy
What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.
Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.
If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.
Key Learnings from the Fantasy Case Study Example
- You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
- Include a CTA at the bottom inviting visitors to contact you.
7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie
If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.
Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.
Key Learnings from the App Annie Case Study Example
- Feature quotes from your client at the beginning and end of the case study.
- Include a mention of the product right at the beginning and prompt users to learn more about the product.
8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google
Google takes a different approach to text-focused case studies by choosing three different companies to highlight.
The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.
Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.
Key Learnings from the Think with Google Case Study Example
- A case study doesn’t need to be long or complex to be powerful.
- Clear data points are a quick and effective way to prove value.
9. " In-Depth Performance Marketing Case Study ," by Switch
Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.
The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.
The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.
Key Learnings from the Switch Case Study Example
- If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
- Close with a CTA page in your case study PDF and include contact information for prospective clients.
10. " Gila River ," by OH Partners
Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.
And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.
Key Learnings from the OH Partners Case Study Example
- Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
- Always close out with your achievements and how they impacted your client.
11. " Facing a Hater ," by Digitas
Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.
Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.
Key Learnings from the Digitas Case Study Example
- If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
- Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.
12. " Better Experiences for All ," by HermanMiller
HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.
What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.
HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.
Key Learnings from the HermanMiller Case Study Example
- Close out with a list of products that users can buy after reading the case study.
- Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.
13. " Capital One on AWS ," by Amazon
Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.
This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.
Key Learnings from the Amazon AWS Case Study Example
- Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
- Consider including external articles as well that emphasize your client’s success in their industry.
14. " HackReactor teaches the world to code #withAsana ," by Asana
While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.
For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."
Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:
"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."
Key Learnings from the Asana Example
- Include quotes from your client throughout the case study.
- Provide extensive detail on how your client worked with you or used your product.
15. " Rips Sewed, Brand Love Reaped ," by Amp Agency
Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.
Key Learnings from the Amp Agency Example
- Open up with a summary that communicates who your client is and why they reached out to you.
- Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.
16. " NetApp ," by Evisort
Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.
This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.
Key Learnings from the Evisort Example
- Place the focus immediately on your client by including a snapshot of their company.
- Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.
17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight
Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.
Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.
The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.
Key Learnings from the Cloudflight Case Study Example
- Don’t be afraid to get technical in your explanation of what you did for your client.
- Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.
18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel
If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.
Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.
Key Learnings from the Textel Case Study Example
- Include your client’s ROI right in the title of the case study.
- Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.
19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo
In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.
Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.
Key Learnings from the Happeo Case Study Example
- Consider writing the entirety of the case study from the perspective of the customer.
- Include a list of the features that convinced your client to go with you.
20. " Red Sox Season Campaign ," by CTP Boston
What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.
At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.
Key Learnings from the CTP Case Study Example
- Include a video in the heading of the case study.
- Close with a call-to-action that makes leads want to turn into prospects.
21. " Acoustic ," by Genuine
Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.
The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.
- You don’t need to write a lot to create a great case study. Keep it simple.
- Always include quantifiable data to illustrate the results you achieved for your client.
22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio
Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.
Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.
The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.
Key Learnings from the Apptio Case Study Example
- Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
- Include the takeaways from the case study right at the beginning so prospects quickly get what they need.
23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk
Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."
The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.
Key Learnings from the Zendesk Case Study Example
- Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
- Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.
24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot
Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.
This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .
Key Learnings from the Biobot Case Study Example
- Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
- Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.
25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner
You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."
Key Learnings from the Gartner Case Study Example
- Feel free to keep the case study short.
- Include a call-to-action at the bottom that takes the reader to a page that most relates to them.
26. " Bringing an Operator to the Game ," by Redapt
This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.
The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.
Key Learnings from the Redapt Case Study Example
- Highlight the turning point for both you and your client during the solution-seeking process.
- Use the same structure (including the same headings) for your case studies to make them easy to scan and read.
27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso
Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.
Key Learnings from the Convoso Case Study Example
- List the results of your work right at the beginning of the case study.
- Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.
28. " Ensuring quality of service during a pandemic ," by Ericsson
Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.
For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.
Key Learnings from the Ericsson Case Study Example
- Link to product pages throughout the case study so that readers can learn more about the solution you offer.
- Use multimedia to engage users as they read the case study.
Start creating your case study.
Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.
A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.
Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
Don't forget to share this post!
How to Market an Ebook: 21 Ways to Promote Your Content Offers
7 Pieces of Content Your Audience Really Wants to See [New Data]
How to Write a Listicle [+ Examples and Ideas]
What Is a White Paper? [FAQs]
What is an Advertorial? 8 Examples to Help You Write One
How to Write a Case Study: Bookmarkable Guide & Template
How to Create Marketing Offers That Don't Fall Flat
20 Creative Ways To Repurpose Content
16 Important Ways to Use Case Studies in Your Marketing
11 Ways to Make Your Blog Post Interactive
Showcase your company's success using these free case study templates.
Marketing Management Case Studies with Answers
Marketing management is a very common and popularly studies specializations in business management. A lot of business management memes degree course like MBA, BBA, etc. are offered by leading business schools, and universities run the world.
Many institutes also offer diploma courses in various business management specializations. Writing case study assignment papers is a very important task for the marketing management specialization student of business management degree course.
The grades you get in these degree courses have a lot of importance in their academic as well as management professional career in the future. It needs a lot of research, studies, and analysis to write the Marketing Management Assignment papers.
Thus, students always do not get enough time to write all these assignments on their own. Moreover, a lot of experience and professional touch is always to be given to your case study answer paper for getting higher grades. Thus, they definitely need the best online case study report writing services from the most reliable provider in the sector. They will give the best professional touch to all your marketing management case study assignment papers. Thus, you will naturally get the highest grades with their highly professional online services. Marketing management itself is a very vast subject of specialization and has a lot of topics to discuss. In this blog, a few common marketing management case study topics are to be discussed.
What Are Common Marketing Management Case Study Answer Topics?
- Market Research: It is the very preliminary stage of marketing management. It is the extensive tidy ad research of the area where you want to set up your company. Good market researchers should be employed to do this market research work on a large scale.
- SWOT Analysis: These are the 2 internal and the 2 external factors that directly affect the business of any organization. Here S and W stand for the strengths and weaknesses of any organization and these 2 are the internal factors of the company. O and T stands for external opportunities and threats of the organization. All these 4 factors should be thoroughly studied before starting your business in any area.
- PESTL Analysis: These are also various factors that influence the business and operations of any company at any place. P, E, S, T, L stand for political, economic, social, technical and legal factors influencing any business organization. These 5 factors are always extremely important for any business.
- Market Segmentation: It is a very popular method in marketing management where the target market is segmented or divided into various parts as per the purchasing power, religion, culture, taste, custom, etc. Of the target customers.
- Market Survey: This is an extensive survey of the target markets where you are planning to establish your business. The marker surveys us to be done with the various questions to be asked to the target consumers. In this way, you can get a crystal clear idea about the exact needs, and you can pan your product that way.
- Market Forecasting: It is the statistical models by which you can forecast the future profits of your company. You need to apply the best forecasting methods here to get the best results.
- Market Logistic and Supply Chain : It deals with the transportation of the goods from one place to another inland as well abroad by various transportation methods.
- The Market is Posting: This is the method by which a newly launched product can be properly posited in a new market. Here you need to acquaint your target customers regarding the benefits that they will get by using the products or availing the services offered by your company.
- Building Brand: It is another very important part of marketing. Every new product launched in the market belongs to any particular brand or company. This new product from a new brand needs to be transported to the target consumers. This will build very strong goodwill in the market for the new product brand. This helps the company to become an MNC from a medium sized one.
- Corporate Social Responsibility (CSR): Every company has a basic responsibly about the products it is offering. These offered products or services need to serve people of the society positively. Thus, you never offer any product or service that might harm your company.
- Market Ethics: There are certain ethics and laws for marketing management. You need to abide by these laws and ethics in any country where you are operating.
A lot of practical and relevant examples are to be given from the present industry to write the answers of the marketing management case study assignment papers on all the topics mentioned above. The students are not enough experienced to give the best examples. Thus, you need the top Case Study Assignment Help online service for getting the highest grades in these case study papers. In all the case study questions on marketing management mentioned above, you will be given the issue of any particular company.
You need to solve this business issue based on market management your analytical skill, knowledge, and experience. In order to add more experience and industrial touch, you need to avail the best case study writing online services from a reliable and trustworthy provider in this sector. The experts will also supplement these answers with the top relevant examples from the current industry. All these case studies are to be solved analytically with proper examples. The examples of various multinational companies (MNCs) are to be given in these papers. Thus, it will be easier for your assessors to understand the exact meaning of your case study answer papers. You also need to state the valid reasons with explanations, why you chose that particular solution to the given case study issue. Your answer needs to be very much practical and logical so that they can give you good grades. These are the best tips to write well.
Why Choose the Casestudyhelp.Com?
- We are the most preferred case study assignment essays writing service online provider
- You can get the best idea of services from the Case Study Assignment Sample available online on our website for free
- We have the most experienced and skillful team of professional case study writers with us to deliver you the best services
- 24/7 hours of online services are available on our website
- The service charges are very reasonable and easily affordable for all our online clients
- We provide you with 100% plagiarism-free services without traces of any errors also
- A lot of studies and researches are carried out by our experts to deliver you their best service with the best efforts
- The services are provided exactly as per the exclusive needs of your college or university
- The best practical and industrial examples are provided in the case study assignment answer papers from us
The Casestudyhelp.com has really helped many business management students with marketing as the major subject of specialization in getting the highest grade in their case study assignment answer papers. Thus, register with us as early as possible on our official website to pursue the best career in the area of business management. We are the best choice for you.
- My Wishlist
- Customer Login / Registration
FB Twitter linked in Youtube G+
- ORGANIZATIONAL BEHAVIOR
- STATISTICS FOR MANAGEMENT
- HUMAN RESOURCE MANAGEMENT
- STRATEGIC MANAGEMENT
- OPERATIONS MANAGEMENT
- MANAGERIAL ECONOMICS
- FINANCIAL MANAGEMENT
- CONSUMER BEHAVIOR
- BRAND MANAGEMENT
- MARKETING RESEARCH
- SUPPLY CHAIN MANAGEMENT
- ENTREPRENEURSHIP & STARTUPS
- CORPORATE SOCIAL RESPONSIBILITY
- INFORMATION TECHNOLOGY
- BANKING & FINANCIAL SERVICES
- CUSTOMER RELATIONSHIP MANAGEMENT
- BUSINESS ANALYTICS
- BUSINESS ETHICS
- DIGITAL MARKETING
- HEALTHCARE MANAGEMENT
- SALES AND DISTRIBUTION MANAGEMENT
- FAMILY BUSINESS
- MEDIA AND ENTERTAINMENT
- CORPORATE CASES
- Case Debate
- Course Case Maps
- Sample Case Studies
- IIM KOZHIKODE
- VINOD GUPTA SCHOOL OF MANAGEMENT, IIT KHARAGPUR
- GSMC - IIM RAIPUR
- IMT GHAZIABAD
- INSTITUTE OF PUBLIC ENTERPRISE
- IBM Corp. & SAP SE
- Classroom Classics
- Free Products
- Case Workshops
- Case Categories
Marketing has always been the most sought-after specialization in MBA programs across the world not without reason. Largely, it is as Peter Drucker rightly said decades ago "........ and business has only two functions - Marketing and Innovation. All the rest are costs". Marketing is the engine that provides the requisite stream for any organization to continue its long journey. Marketing as a Discipline encompasses several courses and synthesis of all these courses can be captured in a simple acronym - CAMP
C - Identifying the target customers and serving their potent and latent needs effectively
A - Reaching the target customers in the most effective manner through integrated communication
M - Identifying the appropriate and potential markets for growth
P - Designing and innovating products that match customers' said and unsaid needs
Marketing case studies highlights how to develop good strategy/s to build successful market growth in a challenging environment by exploring marketing opportunities, solving marketing dilemmas with proper strategic positioning.
Ayhrit Infotech - Target Market Dilemma
Throttled throat of delhi: medical waste management at sir mange ram hospital during covid-19, negotiating over goods and service tax (gst) regime — a triumph of pragmatism, an experience of a salesman, 22nd parallel: serving new cities, amitabh bachchan – most enduring & comeback superstar in hindi film industry, grandpa kitchen: opportunity for cause-related marketing, key account management in b2b marketing: challenges for msmes & large enterprises, wooplr’s lean social marketplace: business challenges, ikea in india: market entry strategy, godrej appliances division: channel management, horses for courses: are adaptive marketing strategies going to work for ikea in india*, service failure at axis bank: a celebrity lesson, anthropomorphized greeting tactic to recoup mislaid customers: an authorized car service centre’s approach, micromax vs the chinese incursion.
- last 6 months (0)
- last 12 months (0)
- last 24 months (1)
- older than 24 months (80)
- BRAND MANAGEMENT (2)
- FINANCIAL MANAGEMENT (1)
- MARKETING MANAGEMENT (76)
- STRATEGY (1)
- SUPPLY CHAIN MANAGEMENT (1)
- Advertising (2)
- Automobiles (1)
- Aviation (1)
- Banking (1)
- Entertainment (2)
- FMCG/Male Grooming (1)
- Food and Beverages (5)
- Pharmaceutical Retail (1)
- Textile (3)
- CASE BRIEF (2)
- CASE DEBATE (3)
- CASE FLYER (22)
- CASE SPOT (1)
- CASE STUDY (44)
- CASE VIEW (1)
- CASELET (8)
- Terms & Conditions
- Case Format
- Pricing and Discount
- Subscription Model
- Case Writing Workshop
- Case Submission
- Reprint Permissions
Phone: +91 9626264881
Email: [email protected]
ET CASES develops customized case studies for corporate organizations / government and non-government institutions. Once the query is generated, one of ET CASES’ Case Research Managers will undertake primary/secondary research and develop the case study. Please send an e-mail to [email protected] to place a query or get in touch with us.
Don’t miss out!
Be the first to hear about new cases, special promotions and more – just pop your email in the box below.
- Order Status
- What Makes Us Different
Top 10 Tips For Solving A Marketing Case Study Harvard Case Solution & Analysis
Home >> Blog >> Top 10 Tips For Solving A Marketing Case Study
Case study analysis has been one of the most tricky but interesting areas in marketing. Although case analysis sometimes can be too demanding because the reader has to first of all thoroughly read the case and then based on the material provided has to develop the future directions. In spite of this fact, it gives the person analyzing the case to actually decide upon his discretion as to how he might look to solve the dilemma presented in the case. Following are the tips that shall be useful in solving a marketing case (for example: Altius Golf)
Tip no. 1: Read the case thoroughly
The most important aspect while solving a marketing case study is to read the case. Although it has been observed that while solving a case study the major focus for the case study solution is generally upon the questions that needs to be answered. However, it reading the case study without skimming or overlooking any of the content has to be one of the best or the most feasible methods of analyzing the case study.
Since case study solution is all about solving the case within the information provided, therefore, it the case study is read thoroughly before analyzing it, solving it, it is necessary and rather obligatory to read it with clear mind and complete concentration. The information in the case is the ultimate source of coming to a conclusion; therefore, it is advisable to read the case with complete concentration.
This generally leads to better understanding of the dilemma presented in the case, the central figures are easier to identify and the analysis section along with the situation discussion becomes easier.
The solution to the case also becomes rather easy because once the case study is read thoroughly it tends to help the solver to come over to a conclusion based on the information within the case study rather than finding solutions through the external research.
Therefore, the most important tip while solving any case study and specifically marketing case study shall be to read the case thoroughly. This not helps understand the situation rather more accurately but it also helps in solving the case within the time frame provided.
Tip no. 2: Read the Questions that needs to be answered
Once the reader has gone through reading the case, the next step for solving the case study shall be to read the questions that need to answer within the case study. This is also one major tip that sometimes marketing case solver tend to miss out on.
The reason is simple, generally most of the cases in the marketing field are quite similar and they require more or less the same marketing techniques, tools and models to interpret the information provided in the case. However, it is very necessary for the case to make the reader accustomed to the questions that needs to be taken care off.
In most of the cases, the questions if read with complete concentration makes it lot easier for the person to solve the case because if the case is to be solved according to the requirements than it is rather obligatory and mandatory for the solver to go through the questions before solving the case study.
Once the questions are kept in mind before solving the case it becomes rather easier for the case to be solved accordingly. Most of the times one marketing case can be solved in more than one way, therefore, it is necessary to understand the questions more radically before making the next move.
Therefore, the second step or the tip to solve a marketing case shall be to read the questions more than once to better understand what needs to be solving in the case.
Tip no. 3: Identify the major problem in the case
The third tip to solving a marketing case or any other case for that matter is to identify the major problem within the case. The reason is simple, every case has one significant problem that needs to be addressed and solved.
In most of the case studies, there is more than one problem. To identify the major or the significant problem is the most important task. If the problem is not identified as per the requirements, than it generally leads to poor decision making, therefore, it is mandatory on part of the case study that it needs to be solved as per the problem.
Since all marketing cases present more than one problem, therefore, to identify the most obvious one becomes rather tricky and sometimes even difficult. It is necessary to ensure and even highlight the major problem within the case, because it eventually makes easier to come to a solution to the problem.
Most of the times, the main issue or the major problem that needs t solved within the case is written on the very first page and in the last paragraph of the case study. So we can sometimes use the trick to identifying the major problem within the case.
Therefore, one major tip in solving a marketing case study shall be to identify the major problem within the case. If the problem is well understood, the solution, analysis, applying marketing tools and models, developing alternatives, evaluating alternatives, recommendations and conclusion becomes rather easy.
Hence, it can be said that the third tip to solve a marketing case will be to understand and pen-down the problem statement and solve the case based on the problem identified. This more often than not leads to better understanding of the case and eventually leads to improved results also.
Tip no. 4: Describe how the business responds to these issues or problems
The fourth tip to solving a marketing case shall be to describe how the business shall be responding to the problems identified in the case. Most of the times, the company within the case study has tried solving the problem by introducing new methods and ways which leads to the solution of the problem.
However, since the company does not find the right solution to the problem therefore, it leads to the issues becoming more intense and leads to decrease is sales, employee demotivation, limited employee satisfaction, customer satisfaction, profitability, etc.
Therefore, it can be said that the reader before actually providing the alternatives or finding the solution to the problem within the case or in the company he needs to first of all study the solution company has tried using within the case. This helps the reader become aware of the situation and it helps in finding the right mix of solution to the specific problem.
Moreover, the solution of the case study needs to be gathering all the information and then look to trace a chronological progression of the different steps that shall be taken in the future which has been missed by the company. Over here, citation of the data included in the case study is very important where the solution of the case should be based upon the different exhibits that have been explained and shown in the case.
Finally it can be said that, before coming to the solutions for a specific marketing case it is necessary to understand the solutions that have been presented within the case, the steps taken by the company to solve the problems has to be considered as vital and necessary.
Tip no. 5: Situation Analysis
Tip number five in order to solve a marketing case is to conduct a situation analysis. It is an integral part of the case study analysis. Over here, the introduction to the company, its financial performance, its marketing strategies, human resource strategies, communication strategies, customer service strategies have to be considered.
Situation analysis is basically the summary the crust of the case. Over here, the overall analysis of the case study the future direction, the marketing tools that shall be applied can actually be drawn in mind based on the situation analysis. Most of the times, situation analysis can be a paraphrasing of the content and data provided in the case.
Therefore, it is one most important aspect of the case study solution which needs to be dealt with complete control and authority. If the situation analysis is overlooked and not conducted the decision to land up at a specific decision or the recommendation shall become quite difficult. Therefore, situation analysis is again a necessity while solving a marketing case study because it helps in studying the customers, the organization norms and cultures the direction of the company etc.
Porter’s Five Forces
Tip no. 6: Application of marketing tools
The fifth tip in order to solve a marketing case shall be to apply appropriate and accurate marketing models, methods, techniques in order to solve the problem presented in the case. This is the most integral part in solving a case after the problem diagnosis. The reason is simple, if the problem is identified correctly and if the marketing models and strategies are not well understood, the whole essence of the case study disappears. Therefore, it is most important for the solution of the case study that the marketing model used within the case has to be perfect and also well aligned with the situation presented in the case.
Since marketing a broad term and it has various branches to it therefore, while solving each case different marketing strategies can be implemented. Over reliance on specific marketing techniques might do the job and the problem might be solved, but in the long run it become difficult for the company to sustain? In order to stay ahead of the competition and in order to stay competitive it is mandatory for the case to be solved as per the requirements rather than being too generic.
Along with this, it can be said that the application of right marketing techniques and marketing strategies plays a pivotal role in the solution of any marketing case study. A well directed case study analysis can only become possible if the case study is thoroughly read and the questions presented in the case are well understood.
If the direction of the case study is confused and unclear it leads to poor decision making which leads to a weak analysis of the overall case study. Therefore, the fifth most integral part of solving a case study is to apply appropriate and accurate marketing tools, models and strategies to solve the problem.
Some of the most widely used marketing models and techniques by marketers while solving a marketing case include the SWOT analysis, Marketing Mix, Product Life Cycle, 7C’s of marketing, Pricing Strategy, Ansoff Matrix, Porter Five Forces Model, PESTEL Analysis, Corporate Strategy, etc. The above mentioned tools and marketing models are more frequently used in the analysis section of the case study.
Tip no. 7: Develop Alternatives
The seventh step in the completion of a case study has to be the developing of the alternatives. While the introduction to the case, problem diagnosis are a necessity in the case study, the step of developing the alternatives is also a major task for the person analyzing the case study. The development of the alternatives sometimes is taken quite casually because eventually under this heading the case study takes a direction which is entirely based upon the thinking and decision making of the person.
It is basically developed with the personal discretion therefore, sometimes the development of alternatives becomes unclear and it tends to loosen the grip over the case study. In order to sustain the credibility and the completeness of the case study it is obligatory on part of the personal to develop such alternatives that are aligned with the case study itself.
Under this section, the reader has to be presented with the pros and cons of each and every alternative. Sometimes since the section holds personal bias of the personal solving the case and he tends to overlook quite a few major aspects because he wants to come to a point where he develops the recommendations in the mind. However, this is not the right way of solving a case. To make the best use of all the possible resources it is necessary to develop alternatives perfectly and in accordance with the case study.
The reader has to be set up in a way where he cannot actually come up with the best possible alternative. If the analysis of the case study is accurate and if the alternatives are also developed perfectly, it makes difficult to pick the right and the most appropriate and the most feasible solution for the case.
Tip no. 8: Evaluation of alternatives
Once the alternatives are developed, the next step is the evaluation of the alternatives. Over here, the most important tip for the marketing case study shall be to evaluate alternatives on certain criteria. These criteria help the reader understand the direction of the company, the goals to be achieved and the decision that needs to be taken in the future. Some of the basic methods for evaluating the alternatives include the element of customer satisfaction, sales of the company, employee satisfaction, customer satisfaction, sales and revenue, investment in R&D, etc. These are some of the basic themes and ideas that are used in order to evaluate the alternatives.
Along with this, another major decision for the solution of the case study has to be the selection of the alternative that shall help the firm overcome its existing issue. Most of the times, the person solving the case makes the alternatives what he feels can be the right move for the company without realizing the importance of having alternatives that can rather be appropriate for the company.
In such a situation the evaluation of alternatives based on the set criteria that is necessary for the problem solving of marketing case is most important aspect. If the reader wants to gauge in the attention of the reader and if he actually wants to stay real and aligned with the case study content and data it is necessary to evaluate the alternatives according the requirements of the case study.
Tip no. 9: Recommendations
Once the alternatives are developed and are evaluated also, the next step that is elementary in the solution of a case study is the recommendations. This again along with the problem statement and analysis is an important part of the case study solution.
The reason is simple, if the problem within the case is well versed and identified correctly and if the analysis part is also done with the right direction and within the case. The step of forming the recommendation for the case study becomes a lot easier. However, sometimes recommendations are not considered as the most necessary times, the case study tends to sometimes lose its focus during the ending section. However, while solving a case study it is very important to find the right recommendations to actually compliment the analysis section of the case study.
One important aspect of recommendation section is that it needs to align with the analysis section with great effect. If the recommendations are not as per the analysis the case study tends to loosen its grip over the reader and the end result or the solution that comes across is not the one that shall help the company overcome its existing and current issues.
Along with this, another important tip in solving a case study is to understand that the recommendations have to be realistic and as per the needs and wants of the case study. If a case that has been well directed until the analysis section and somehow loses its grip in the final section, the overall impact of the case study diminishes away. It is therefore, obligatory on part of solving the case that the recommendations should be realistic and aligned with the material provided in the case.
Therefore, it can be said that the recommendations lead to better execution of the case and it actually helps the case study become more accurate if the recommendations are realistic and as per the requirements of the case study. For instance if the case is about the marketing course, than the solution or the recommendation should also revolve around the marketing subjects.
Tip no. 10: Action Plan
Action plan is the final step or the final stage in every case study. This section is the last step because over here whatever the recommendations are made by the firm they actually have to be executed. Action plan has to be again realistic and aligned with the vision and mission of the company. If the action plan is unrealistic it leads to poor implementation of the execution of the idea presented in the case, therefore, it is necessary on part of the person solving the case study that it is according to the recommendations.
For instance an action where a company that is on the verge of bankruptcy is given the action plan to invest X million in the research and development shall become unrealistic and might end up making the case become vague. Therefore, it is again one basic idea to make the action plan realistic and aligned with the case study.
Action plan makes it easier for the reader to understand how the recommendations can become practical, therefore, it is necessary for the person solving the case study that the action is well directed and well versed.
Based on the above ten steps that have been discussed for solving a marketing case, it is necessary to abide all of the above mentioned steps to make the analysis of the case study more in-depth and aligned with the provided material in the case. If the case study is solved while keeping the above mentioned 10 steps it is more likely that it shall gauge in more readers and the organization looking for the solution to the problem end up implementing the ideas printed in the case study solution. Therefore, it is necessary to analyze all the marketing case studies based on the tips that have been presented in the paper.
Straits, Bruce C. and Singleton, Royce A. (2004) Approaches to Social Research , 4th ed. Oxford: Oxford University Press
George, Alexander L. and Bennett, Andrew. (2005) Case studies and theory development in the social sciences. London: MIT Press.
Gerring, John. (2005) Case Study Research. New York: Cambridge University Press.
Hancké, Bob. (2009) Intelligent Research Design. A guide for beginning researchers in the social sciences. Oxford University Press.
Kay, L.; Youtie, J.; Shapira, P. (2014). “Signs of things to come? What patent submissions by small and medium-sized enterprises say about corporate strategies in emerging technologies”. Technological Forecasting & Social Change: 17.
Mills, Albert J.; Gabrielle Durepos; Elden Wiebe. (Eds.). (2010). Encyclopedia of Case Study Research. Sage Publications. California. p. xxxi.
Rodger Kessler & Dale Stafford. Editors. Collaborative Medicine Case Studies: Evidence in Practice. Springer. New York. 2008
How We Work? Just email us your case materials and instructions to [email protected] and confirm your order by making the payment here
Related Case Solutions & Analyses:
Hire us for Originally Written Case Solution/ Analysis
Like us and get updates:.
Harvard Case Solutions
Search Case Solutions
- Accounting Case Solutions
- Auditing Case Studies
- Business Case Studies
- Economics Case Solutions
- Finance Case Studies Analysis
- Harvard Case Study Analysis Solutions
- Human Resource Cases
- Ivey Case Solutions
- Management Case Studies
- Marketing HBS Case Solutions
- Operations Management Case Studies
- Supply Chain Management Cases
- Taxation Case Studies
More From Blog
- NPV Calculation in Excel: Why the Numbers do not Match!
- Augus Cartwright Case
- Arise: A Destination for a Day SPA
- Putnam Investments: Rebuilding the Culture
- Problem In Assignment
- NORTHWEST SECURITY SERVICES CASE
Check Order Status
How Does it Work?
What medium are we sending the case study via?
The medium through which your case study is being sent is a key point while determining the length of your case study.
Let us throw in a quick example here. We are in the midst of our relentless online shopping phase and our package has finally arrived. Obviously, we can’t wait to go through the contents of the package (Because which order even is this?) - Doesn’t it make the unpacking process much easier when the packaging is precise and easy to open? Who wants loads of duct tape and clunky wrapping? It instantly puts us off, and we might even decide to open it later. Similarly, the medium via which you send your case study and the presentation of it matters a lot.
Here are some of the methods through which you can send your case study :
A good ol’ fashioned e-mail
“I’ll send across an email” is a phrase most of us have probably used more than our names. And, that’s fine.
Sending your case studies and other documents through email has unmistakably been the go-to method for the longest time. Even so, sending your documents and case studies via email have its pros and cons.
If you include a number of attachments, your prospects might have a hard time going back and forth between the document and email to open it up. The best option, in this case, is to include a single case study and make it crisp & concise in order to avoid shuffling between tabs. So, we’d say a single case study, about 500 words.
A personalized storyboard
Personalized. Pretty. Extremely easy to go through. Nothing against emails, but imagine sending your case studies in a personalized collection that is exclusive to your reader, gives them a binge-worthy experience with your case studies, enables them to pick up exactly where they left off and much more.
With a presentation like this, we’re sure the length of your case study isn’t going to stop readers from going through the contents of your case study.
Types of Case Studies
Case studies can be broadly classified into the following categories:
1. Third-Person Case Studies
An external agency primarily publishes this type of case study. This external research & consulting firm validates the solution provided by your company to your customers and publishes the same on its website.
2. Explanatory Case Studies
Explanatory case studies are primarily descriptive studies. They typically use one or two instances of a phenomenon or event to show the existing solution. Explanatory case studies primarily exist to familiarize the unfamiliar situation to prospects and give them a brief overview of the subject.
3. Instrumental Case Study
To gain insight into a phenomenon, an instrumental case study is deployed. The focus of this type of case study is not on the results but on the phenomenon. It tries to make the prospects discern the relationship between the phenomenon and its solution.
4. Implementation Case Study
This is perhaps the most important type of case study for a content marketer. It encompasses how your business went about executing the solution of a customer's challenge.
Case studies are the best example of marketing collateral used during the consideration stage and are used to showcase the success stories of your company. They can be written as single-page or multi-page documents.
Steps to writing a case study solution
Crafting the headline.
Headlines are the hellos in the world of writing. Just as a simple hello can help gain surface-level insight into a person, a headline establishes just that about a piece of written content.
The first step to drafting a case study is also to pick a suitable headline.
The headline of a case study has to include the following elements :
- The name of the company
- The use case
- The results
- Quantitative data (all about the numbers)
Let’s go with a fictional take on this -
Let’s say you have a company, “Mattleberg Associates."
Mattleberg Associates offer consultative tools and guidance to understand, buy and adopt marketing technology tools for an enterprise. If Mattleberg Associates is to write a case study on how their product benefited a client of theirs, Acme Corporation , and upped their sales turnover by 70% ,
This is how the case study should ideally be titled :
Acme Corp’s Sales Turnover Increased by 70% - Meet the Mattleberg MarTech Tool that made it possible.
By glancing at this case study title, the reader gets an insight into the company (Mattleberg), the client (Acme Corp), the use case (Increasing sales turnover), the industry (Sales and Marketing) and the outcome (A 70% increase).
Highlighting the challenge/situation
In this part of the case study, the problem is made aware to the reader. This is where we let the reader know that “Hey, there was a grave situation taking place, and this is how it played out.”.
In this part, you have to mention :
- The challenge that was present
- The root cause of the problem
- Statistics about the same
Arriving at the solution
This part of your case study has to be your company’s stellar introduction.
In this part of the case study, you will include :
- How the client arrived at your company
- The process of how the client fixed on your company (yay!)
- The executives involved in the process
Behold! The results
Quantitative results .
This indicates the end of the case study. This is the part you indicate that Happily Ever After was made possible. Here is where you include all of the magical numbers that were a result of your company’s product/service, the remarkable results of the process and the outcome.
Remember when Spotify allowed 6500 of their employees to work from anywhere in the world?
Now, fast forward to a year later; Spotify has released a statement saying their turnover rate dropped and they’re doing great!
Here’s another example of how a qualitative result approach can be included in your case studies. This is the tie between quantitative and qualitative results. They go hand in hand.
Tying this back to the topic, while writing a case study and mentioning the end results, it is important to also mention how the process eased the lives of the team, resulting in joy in the workplace and so on. This, in return, can directly result in quantitative results. :)
Best Practices to implement while writing a Case Study
More often than not, content marketers find it a herculean task to create a case study that is intriguing for their prospects. Here are 5 easy tips to make your case studies less boring, and more engaging.
1. Incorporate visuals in your case study
Multimedia can make your case studies more engaging and provide you with a means to connect with auditory and visual learners. Here are two ways in which you can incorporate multimedia in your case study:
- Include pictures, charts, and infographics to interpret a story out of the content-heavy data.
- Incorporate videos in your case studies and use them throughout your integrated marketing communication.
2. Prioritize firsthand knowledge over second-hand evidence
Case studies are stories. And stories can be narrated aptly only when you get real firsthand insights from the customer. Hence, to write a good case study, all you need is an excellent customer interview. Refrain from writing case studies based on resources such as testimonial quotes, videos, email, and so on.
It will only make your case studies time-consuming and difficult (or dare we say boring?).
3. Use slide-in call-to-action in lieu of pop-ups
Huge pop-ups can be annoying to the readers. Hence, marketers should try to use slide-in call-to-action that does the same job without distracting your prospects.
4. Don't be keen on listing the problem statement/challenge
Get into the shoes of your prospects while writing the challenge section. Most businesses often commit the mistake of writing the problem of a case study that caters to a narrow audience. To effectively hook a broader target audience , you should address the problem by considering the perspective of different prospects and write a detailed and compelling challenge . Your case study's first sentence should always address a broad business issue, and provide the reader with context.
5. Improve the tone of the customer quotes
Being a case study writer, you should not be transfixed on strictly reproducing all the customer quotes as it is - that is what a reporter does. As a case study writer, you should embellish the customer quotes in a way that makes their point effective. However, the altered quote should not drift away from the actual customer quote and should live up to the spirit of the customer's statement.
Examples of Case Studies
Here is a list of the finest examples of case studies across each sector with our commentary on a handpicked few to further ease your process of writing a case study.
To give you a holistic understanding of different types of case studies, we have collated the best templates from each industry.
- Aviation and Defense
- Banking, Financial Services and Insurance (BFSI)
- Energy & Utility
- Healthcare and Life Sciences
- Technology and Services
Best Case Study Examples for Aviation, Aerospace & Defense Sector
While there are over 10+ example case studies that have been handpicked for the Aviation, Aerospace and Defence sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Electromagnetic Solutions | Leonardo
Type of case study : Explanatory
Leonardo, first, defined their electromagnetic solutions and then furnished an explanatory case study to further enlighten their target audience to the solution they offer. They provided their prospects with a lucid explanation of the phenomenon with their solution in this case study.
2. Indira Gandhi International Airport | Collins Aerospace
Type of case study: Implementation
This case study is one of the best templates you will find in the aviation & defence sector. Two reasons make it exceptional. First, Collins has tailored the case study in a way that it can collaborate with direct marketing efforts . The case study is brief, yet gives a clear explanation of how it went about executing the solution. Also, the testimonial Collins took from Delhi International Airport Ltd., explained in a nutshell, the outstanding results they produced.
Best Case Study Examples for BFSI Sector
While there are over 10+ example case studies that have been handpicked for the BFSI sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Implementing a Complete Target-Date Fund Solution | JPMorgan Chase
Type of case study: Explanatory
Writing a case study in the sector of financial services is tricky, to say the least. If you are looking to benchmark a case study, this should undoubtedly be the one. JPMorgan deep-dived to explain the needs of the client and listed out the top investment priorities. After that, the cast study introduced the unique solution offered to give their prospects a gist of the same.
2. Global Inventory Management | Broadridge
Broadridge created a stellar case study by incorporating a testimonial, visuals, and an elaborate solution together. The cast study went one step ahead by talking about how it will utilize this opportunity to build Broadridge's future solutions.
Best Case Study Examples for Energy & utilites Sector
While there are over 10+ example case studies that have been handpicked for the Energy & Utilities sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Creating Value through Technology and Innovation | Canadian Natural Resources Limited (CNRL)
Type of case study: Instrumental
This case study focuses more on the different technologies offered by CNRL. What makes this case study unique is that the brand has included various collaborations for each technology and clearly demarcated the status of each technique. The usage of visuals and quantifiable results is spot on!
2. City of Monterey Park | Engie
Engie has produced a phenomenal template for a case study in the energy sector. Prospects could better relate to this kind of a case study because it includes multiple testimonials alongside the images of the solution which can serve as the best catalyst for prospects in the consideration stage of the buyer journey.
Best Case Study Examples for Healthcare & Life Sciences Sector
While there are over 10+ example case studies that have been handpicked for the Healthcare and Life-sciences sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. BD Vacutainer | Becton Dickinson and Company
BD did a fantastic job of quantifying its success in solid numbers. They have incorporated the same in their headline to make it a worthy read for a prospect. Furthermore, they included a separate "results" section which listed out the benefits and illustrated the same using a bar graph. These best practices help a prospect digest text-heavy content easily.
2. Helping Biopharma Companies Unravel the Many Facets of the Oncology Market | McKesson Corporation
This template is an excellent example of an instrumental case study in the healthcare sector. McKesson takes the onus on them to educate the healthcare industry on the oncology market. It provides vital insights into how the biopharma industry can leverage McKesson's resources and excel in oncology.
Best Case Study Examples for Logistics Sector
While there are over 10+ example case studies that have been handpicked for the Logistics sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Inventory Optimization Case Study | Neovia Logistics
Type of case study: Third-Person
This case study serves as a great template of collaboration with other organizations to deliver a customized solution for your customer. Neovia Logistics and SAP Service Parts Planning worked in unison to provide a top-notch solution for inventory management. This template makes a brilliant usage of coloured theme and an engaging dashboard to display the results lucidly.
2. Building a better distribution model to accommodate rapid growth | FedEx Corporation
FedEx adopts a customer-centric approach in this case study and explains the challenges faced by the customer in detail. It elaborately explains how the problems of temperature-sensitive products of the clients were dealt with. This type of case study can prove to be very useful as a marketing communication for a client dealing in a similar sector.
Best Case Study Examples for Manufacturing Sector
While there are over 10+ example case studies that have been handpicked for the Manufacturing sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Twilight River Cruises | Mitsubishi Electric
The testimonial and the embedded hyperlinks (that redirects to their product range) make this case study stand apart from others. Mitsubishi Electric has ensured that the client furnishes a well-crafted testimonial that makes the prospects acquire faith in their prowess.
2. Danfoss' Digital Journey and Strategic Approach to MES | Siemens
This is, by far, the best template we have discovered in the manufacturing sector. It ticks all the boxes for writing a stellar case study – slide-in CTAs (call-to-action), integration with social media, an excellent testimonial, captivating visuals, and a consistent theme. You do not want to miss this out!
Best Case Study Examples for Technology & Services Sector
While there are over 10+ example case studies that have been handpicked for the Technology & Services sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. FreshDesk - Case Study | Chargebee
The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. The case study uses crisp headlines and explains the challenge in detail before jumping the gun to mention the results.
2. Aspire Systems Provides Data Integration Services | Aspire Systems
For a technical product/software, it is important to know where to use technical keywords and where to use plain, simple language. Aspire Systems did a fantastic job of creating different sections for a summary (in plain language) and a tech snapshot (where they mention the suite of data management products). It also included an image of the system architecture to educate their prospects on the process and solutions.
Best Case Study Examples for Telecommunications Sector
While there are over 10+ example case studies that have been handpicked for the Telecommunications sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.
1. Managed Network Services | Telkomtelstra
Incorporating video testimonials in the case study is one of the best practices to be followed to create a compelling case study; and, Telkomtelstra has done that precisely. The practice of integrating social media in your overall content marketing strategy never fails to fetch you brownie points!
2. Supporting the community with a mobilized workforce | Rogers Communications Inc.
Rogers Communications has adopted the strategy of assigning a dedicated page for case studies. It has also integrated social media and slide-in CTAs buttons, in this case study, for enhanced engagement. A unique practice that Rogers embraced in this case study was to mention the details of the current services with that particular client. You may want to consider this strategy while writing your upcoming case study!
Strategies to leverage the power of Case Studies
On the same lines, let us now deep-dive into how content marketers can leverage the power of case studies to their full potential. Mentioned below are some of the strategies you can use to incorporate case studies into your organization's overall integrated marketing communications strategy.
1. Highlight the case studies on a dedicated page
When B2B customers search online for your goods and services, they will search for your company's websites as well as your rivals' websites. So make sure the case studies on your website are easy to find. Refrain from categorizing them in the section of "downloads" or "resources" list, or hiding them so profoundly that visitors need to find them on your search facility.
Offer multiple paths that will lead them directly to the stories of customers that most interest them. Feature your homepage with a recent case study. Ask your webmaster to set up a display that will generate a different case study each time the visitor clicks on a new page or returns to a given page.
Be sure to provide a link where more case studies can be found by the visitor, in case the story does not match the interests of the visitor.
2. Include case studies in white papers
Do you have a case study showing how a client used your product or service to solve a widespread problem in the industry? If so, you have the building blocks for an effective white paper . Case studies and effective white papers share the same basic structure: challenge/solution.
You will need to develop the problem section further, examine previous solutions and why they are not working, and present your solution as part of a generic class.
However, once you have described your solution, you can introduce your particular product by means of an abbreviated version of your case study.
3. Include case studies in press releases
The company press releases are the perfect platform to share customer stories with prospects, customers, partners, and employees. The case studies in your prospect press releases allow you to highlight your solutions and the different verticals that you represent.
This helps to develop trust over time. In addition, case studies are great for keeping partners informed about how customers use your solutions. You'll support their sales efforts by providing customers with new ideas that they can present. You'll also keep them excited about your partnership, as well as about your products and services.
4. Collaborate your direct marketing efforts with case studies
Many of the most popular all-time direct mail promotions start with a story. Stories are enthralling. They promise entertainment and news. Of course, they gain our attention. Hence, a well-written case study for a newsletter or a direct mail campaign can be an excellent lead material.
Moreover, with a lead drawn from a recent case study, you'll not only get the attention of your prospects right away but also establish credibility with a real-world illustration of what your company has done for others already.
5. Consolidate your SEO strategy with case studies
Case studies can be among the best content types to attract attention from search engines. Phrases of keywords are the SEO currency . And if well-written, it is most likely that your case studies will include several instances of keywords and phrases relevant to the product or service they feature.
Make sure you incorporate the links and meta tags to boost the search engine rankings. Google attaches great importance to links, so be sure to link back to your case studies from press releases, blog posts, and discussion forums that refer to them. Encourage your clients to link your website to their success stories.
Even meta tags can improve your search rankings. Ensure that the title and description tags are used well by including your target keywords in them.
6. Collaborate your case studies with your social media marketing strategy
Social media provides a range of platforms to distribute case studies to your target audience. You can post a link to your latest case studies on Twitter, LinkedIn, and other platforms. Forums are another excellent platform way to promote your customer success.
Trade associations and LinkedIn Groups provide thousands of tightly focused discussions across the entire spectrum of interests in the industry. And most of these forums will let you post links, making it easy to reach specific audiences.
Case studies are vital building blocks for your brand’s social currency. With the right balance between data and a compelling narrative, case studies go a long way in positioning your brand as the ideal choice in the minds of your prospects.
So before you rule out this collateral as mundane and boring, ask yourself again - would you order from a restaurant that is not backed by good reviews and ratings?
Other interesting blogs that might help bolster your content marketing strategy:
100+ Best Examples of Press Release Templates
100+ Brochure Examples for Sales and Marketing
100+ Testimonial Examples for Sales and Marketing
The Best White Paper Examples for B2B Marketers
- Case Study Templates
- Case Studies
- Marketing Collateral
- Content Marketing
PAPERFLITE'S CONTENT TECHNOLOGY IN ACTION
It's easier than falling off a log.
(DON'T ASK US HOW WE KNOW THAT)
Thanks for joining Paperflite! One of our customer success representatives will be in touch with you shortly.
Please watch your mailbox for an email with next steps.