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The Benefits of Using a PowerPoint Presentation Creator for Your Next Meeting
In today’s fast-paced business world, effective communication is key to success. Whether you are presenting a new product to potential clients or sharing important information with your team, a well-designed and engaging presentation can make all the difference. This is where a PowerPoint presentation creator comes in. With its user-friendly interface and powerful features, it can help you create professional and impactful presentations that will captivate your audience. In this article, we will explore the benefits of using a PowerPoint presentation creator for your next meeting.
Time-saving Design Templates
One of the biggest advantages of using a PowerPoint presentation creator is the availability of design templates. These templates are pre-designed layouts that you can customize to fit your content. They come in various styles and themes, allowing you to choose one that matches the tone and purpose of your presentation. By utilizing these templates, you can save valuable time that would otherwise be spent on designing slides from scratch.
Moreover, these templates are professionally designed by graphic designers who have expertise in creating visually appealing presentations. This means that even if you do not possess advanced design skills, you can still create stunning slides that look polished and well-crafted.
Another benefit of using a PowerPoint presentation creator is its user-friendly interface. The software is designed to be intuitive and straightforward, even for those who have little to no experience with graphic design or presentation software. The interface typically includes drag-and-drop functionality, making it easy to add images, videos, charts, and other visual elements to your slides.
Additionally, most presentation creators offer features such as slide transitions and animations that can help enhance the overall flow and engagement level of your presentation. These features are usually accessible through simple menu options or buttons within the software.
Collaboration Made Simple
Collaboration is an essential aspect of any successful project or meeting preparation process. A PowerPoint presentation creator allows for easy collaboration among team members or stakeholders. Multiple users can work on the same presentation simultaneously, making it easier to divide tasks and ensure that everyone’s input is incorporated.
Furthermore, many presentation creators offer cloud-based storage solutions, allowing you to store your presentations online and access them from any device with an internet connection. This means that you can work on your slides from anywhere, making collaboration even more convenient.
Engaging Multimedia Integration
Adding multimedia elements to your presentation can significantly enhance its effectiveness and engagement level. With a PowerPoint presentation creator, you can easily incorporate images, videos, audio clips, and interactive charts into your slides. These multimedia elements help break up text-heavy slides and make your content more visually appealing.
Moreover, the integration of multimedia elements allows for a more dynamic delivery of information. You can use videos to demonstrate product features or showcase customer testimonials. Audio clips can be used to add background music or narration to accompany your slides. By leveraging these multimedia options, you can create a memorable presentation that keeps your audience engaged throughout.
In conclusion, using a PowerPoint presentation creator offers numerous benefits for your next meeting or business presentation. From time-saving design templates to easy-to-use interfaces and collaborative capabilities, these tools provide the necessary features to create professional and engaging presentations. Additionally, the integration of multimedia elements helps bring your content to life and captivate your audience’s attention. So why not give it a try? Start exploring the world of PowerPoint presentation creators and take your presentations to the next level.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]
Updated: January 28, 2020
Published: April 09, 2019
Calling a sales presentation a "pitch" is a little misleading.
In baseball, good pitchers strike batters out. But in sales, a successful pitch is one that connects -- and gets hit out of the park.
As a pitch, however, good selling is something of an art form. People want to be told a story, to understand how your value proposition is going to mesh with their business and enhance it. How you accomplish that is up to you.
But along with the art of sales is a bit of science. The types of information most likely to convince a person to buy, or help them understand what you're talking about, can be broken down to zeroes and ones.
For example, did you know 40% of people respond better to information in visual form than when it's written? Or that the best presentations are two-thirds stories?
What is a sales pitch?
The sales presentation is where a huge part of this work gets done. Though you'll be speaking with your prospects about different concerns and questions on the phone, a sales presentation may be the best chance you have to put all your cards on the table and demonstrate exactly why your service is perfect for the prospect.
This infographic from PPTPOP breaks down the six essential elements of a successful sales presentation and includes examples from other companies' winning pitches .
From limiting the service offerings you recommend for a particular customer to ease their decision, to the types of proof you should include to demonstrate your product's worth, these helpful tips will help juice up any sales presentation.
Read on for tips on creating the perfect sales presentation, or skip to the infographic here .
Structure of a Sales Pitch
- A Stellar Cover Slide
- A Value Proposition
- A Powerful Story
- Enticing Solutions
- A Clear Call-to-Action
1. A Stellar Cover Slide
Your cover slide should reflect your company stance and industry. Your audience needs to "get it" instantly. Since 40% of people respond better to visual information than plain text, Google , Flickr , Unsplash , and Fubiz can be great sources for images that immediately boost your pitch.
2. A Value Proposition
What do you do? Summarize the value of your promise to deliver to prospects, and explain why they should buy from you. To help hone your value proposition, try using the "VP" formula:
helps [target audience]
so you can [benefits].
Still not quite breaking through? Check out these examples of great value propositions:
- Geekdom - "We're a new kind of collaborative workspace where entrepreneurs, technologists, developers, makers, and creatives help each other build businesses and other cool things together."
- Airbnb - "Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world."
3. A Powerful Story
The most successful presentations are 65% stories. Present your story and your team to humanize your company and increase likeability.
Make sure you include the reason why your company and product came to be. Tell your audience what motivates your team to wake up and work every day. And offer tips that are personal and will make your audience smile, like, " John eats fast and makes things work. "
4. Enticing Solutions
First, focus on your client's problem. Here's how Airbnb did it:
Airbnb's first pitch extract: "Price is an important concern for customers booking travel online. Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host."
- Problems - Price, convenience, access
- Aspirations - Have choice, unique experience, make money renting your place
Then, break down your value propositions into solutions tied to the benefits your clients want. Examples of benefits are, " Make more money and grow your business, " " Look good and impress, " and " Save time and money. "
How to list your solutions:
- Don't give too many choices
- Communicate results customers will get
- Make it easy and quick to understand
- Give examples that demonstrate your product's value.
The proofs you'll provide have to answer this question: " How do I believe you? " You should also:
- Add testimonials - They highlight what clients love about doing business with you. Use real client's pictures to enhance credibility impact.
- Share research data - Use expert quotes and findings that tie to the benefits of the product you're offering.
- Compare your products vs. competitors - Show your audience how you're better.
- Provide extra benefits - Offer a money-back guarantee, free trial, or free shipment to show and earn confidence.
6. A Clear Call-to-Action
A call to action is a simple command directing customers to take action (buy, start a free trial, sign up for our mailing list). To make your call-to-action even more enticing, include these sensory words to enhance your pitch .
Creating a Sales Presentation
- Build rapport with your audience.
- Lead with solutions.
- Include case studies.
- Ask for feedback.
- Be open to questions.
So, you're ready to create a sales presentation ? Here are some tips to keep in mind.
1. Build rapport with your audience.
If you want to give a successful presentation, you need to connect with your audience . Start out the presentation by addressing the audience and by appealing to them. This can be done by asking about their business (e.g., a new product launch or announcement).
2. Lead with solutions.
What's the biggest pain point your product or service will address? Start your presentation by providing the solution right off the bat. Not only will this capture your prospect's attention, but it will also keep them engaged and hungry to learn more about what you and your company have to offer.
3. Include case studies.
How can you support the solution you provided? Show the prospect how that solution can be applied. Case studies allow you to highlight specific aspects of your product or service that will positively impact the prospect's company. This helps you build credibility and further develop trust.
4. Ask for feedback.
It's important to connect with your audience and make sure they're engaged in your presentation. For example, you could ask, "Does this make sense?" or "Do you see how this would work for you/your team/your company?" Asking for feedback ensures that you're on the same page.
5. Be open to questions.
Let your audience know that they can ask questions at any time. Be aware of your audience and their reactions throughout the presentation. Sales strategist, Marc Wayshak , recommends, "Whenever a prospect interrupts you -- either with a verbal remark or subtle shift in their facial expression or posture -- stop immediately. Acknowledge the interruption, and welcome the opportunity to explore it with the prospect." You'll provide even more value to the prospect by addressing their questions and concerns during the presentation.
Your pitch is the fastest and easiest way to set yourself apart from your competitors. Make sure it pops with these tips -- and see the difference in your quota results.
Looking for more? Check out these sales pitch examples next.
Don't forget to share this post!
9 Sales Pitch Examples (Plus Tips on How to Write Your Own)
Unique Selling Proposition: What It Is & How to Develop a Great One
5 Tips for a Great Sales Hook, According to Sales Reps
8 Expert Tips for Pitching to Investors
How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]
5 Steps to Telling a Better Story in Your Next Sales Presentation
6 Types of Sales Pitches Every Salesperson Should Know
The Best Sales Pitch Isn’t a Pitch at All
60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020
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Pro Tactics For Mastering Every Type of Sales Deal
How to create an effective Sales Presentation
Sales presentations are one of the most effective tools to increase sales. Here’s everything you need to know to create a powerful one
If you are a salesperson, you are likely to be constantly thinking about how to increase sales. You may wonder what are the ideas, concepts or tools that could help you do that.
What if I tell you that there is one magical tool you can use to increase sales?
This is my number one tool to increase B2B sales. I have used it in multiple organisations as well as in channel & reseller sales with fantastic success – great sales and revenue results.
This magical tool is: The Sales Presentation .
In this article, I will in detail share everything I know about this tool. I will discuss the following topics:
Why the sales presentation is important
- What are the components of a great sales presentation
How do you create a really good sales story?
An example of a successful sales story , five steps to build the perfect pitch, what presentations often do wrong, you need to transfer knowledge .
While working with your sales team, it is important to transfer information and knowledge to them as efficiently as possible. If you can educate your sales persons about your product or solution and train them to present it at the same time, they can start selling it immediately, saving valuable time.
All salespersons need to learn a sales pitch
To grow your business to increase sales, you need a sales pitch. All salespeople should have a consistent sales pitch. It is best if the sales leadership creates the best sales pitch they possibly can and then trains every sales person to present that pitch to your end customers. In doing this, you ensure that you make the sales person’s job easier, enabling them to make more sales.
A presentation is easy to consume
A sales presentation made using PowerPoint or Google slides is fantastic because if done well, it allows the receiver to easily understand the story you are telling. It is easier for a person to comprehend information presented slide-by-slide than to process a mass of text contained in a brochure or email. Once your sales person understands your story, it’s not only easier for them to tell the story to others, they will also be hugely motivated to do so.
A presentation is easy to update
Products change, offerings change, we make things better, and with all this we must update our sales presentation and sales materials. Presentations are way easier to change than, say, brochures. We can quickly add a slide, remove a slide, change some text or replace a graphic.
Presentations are easy to send to prospects
After sales people hold a call or a meeting with a prospect, presentations are great to send as follow up material. If you want to be extra helpful you can provide the deck in original PPT format via a link so the prospect can use your slides when creating internal presentations about your solution.
Prospects can share presentations internally
When sales people have meetings with prospective customers, many times there are people such as colleagues or decision-makers who cannot attend the meeting, and it might be difficult or time-consuming for you to deliver the sales pitch to them at another time. A really well-done presentation that you send your prospect via email is easily shared with bosses, colleagues or senior company leadership. That way, your sales pitch can reach them without you even being present.
What are the components of a great sales presentation?
I believe a great presentation is all about the story. Looking at it technically, however, a great sales presentation comprises two main parts – the core pitch and the appendix.
Part 1: THE CORE PITCH – A great core pitch must tell a great and focused story. To tell a great story, you will need to understand your B2B customer, your end customer and your product or solution really well. For this, you will need to create detailed customer profiles , build a proper value proposition and do your research on the market.
PART 2: THE APPENDIX – Because the core pitch must be focused on the story you are telling, any other information (which is important but doesn’t really contribute to the story) must go in the appendix.
Why a great story makes a great presentation
So here’s the thing, if you are selling a B2B solution, you are probably spending a lot of time getting that one meeting with a prospective customer where you can explain what value you can deliver to them. But the prospect is probably meeting several of your competitors too, so you need to think of what you can do to stand out.
The presentation is the number one factor as to why a customer chooses one vendor over others , says a Gartner research report.
So, if you want to stand out, you must have a presentation that stands head and shoulders above that presented by your competitors.
How do you ensure your presentation stands out from that of your competitors?
You create an amazing sales story that focuses on value propositions.
Creating a really good sales story is an art form and takes time and energy. One of the best presentations I ever made was developed over 45 iterations.
It led to fantastic results – the company managed to find partners all over the world for a new product and closed deals with over 100 of the world’s biggest telecom operators – with a minimal budget. But that’s not all, our partners were willing to pay our company a $20,000 recoupable guarantee to close a deal. I wrote this article on that project: How I built a hugely successful partner program and you can too (in-depth).
When I am building my sales story, I work with the following outline:
BUILD THE FOUNDATION
- Agree: One or several slides that state something we can all agree on. This could be something about the field of business you are in, the industry, a problem or something else that is connected to what you do.
- Explain the problem: In a few slides, explain the problem without mentioning or discussing your product or solution. The problem description should be high level.
- What could be a solution: One slide where you explain what the solution could be without mentioning your product or service.
EXPLAIN YOUR SOLUTION AND VALUE PROPOSITION
- Your offering: One slide with text and an image that explains your offering in one sentence.
- Value proposition: Next, explain your value proposition in several slides. While you draft it, remind yourself that you are explaining your product or solution’s value proposition – that is the value it brings to the customer – and NOT its features and functions.
- Explanations: It all depends on your offering, but make sure you subsequently add explanations about the features or functions of your product or service.
- Why choose us? Answer this question here. Create one or several slides that explain how you are different and why you should be the chosen vendor.
- The value we offer you: Conclude by reiterating the value you offer the prospect.
- Company info: Add some slides with information about your company.
- Case studies: It’s always great to add examples of how you delivered value to customers.
- Typical questions: Create slides that answer the most common questions you get from prospects. Preferably address one question in each slide.
I also think you should read this article that really helped me polish my sales pitches: The Greatest Sales Pitch I’ve Seen All Year – The Mission – Medium .
I created a sales story for Appland , a company that offers a mobile games subscription service. The B2B customers in this case were telecom operators around the world, and mobile phone users were the end customers.
Appland built a channel partner program so that its partners could help them sell its Games Clubs to mobile phone operators in their countries who would include the product in their offerings to their customers. The program was so successful that in just three years, the Sweden-based company had signed on over 100 of the world’s biggest telecom operators as its customers.
This was how I structured the story for Appland’s channel partners according to the pointers I gave in the previous section:
- Slide 1 (Agree): We all want quality content. Subscription streaming services like Spotify, Netflix and HBO show us that people want really good content and are prepared to pay for it.
- Slide 2 (Agree): People love to play mobile phone games. 82% of all apps sold in Google Play and Apple App Store are games. Revenue generated by mobile games is an astonishing $40 billion per year.
- Slide 3 (Agree): Over 1.8 billion people on the planet play mobile phone games.
- Slide 4 (Problem): But you know what? These games have become boring.
- Slide 5 (Problem): If you get a free mobile game it will nag you to buy coins and berries. You see advertisements on it all the time. Some games suddenly stop and make you wait three days before you can play them again. Some games implement a type of gameplay where you have to constantly wait for stuff.
- Slide 6 (Problem): This “harassment” happens because it is the only way for a game developer to make money.
- Slide 7 (Solution): We need to bring back the fun in games.
- Slide 8 (Solution): We can do this by creating a business model that makes it easier for developers to make money and for consumers to get amazing content so that they can play without being nagged to buy things.
EXPLAINING THE SOLUTION
- Slide 9 (Our offering): Let us introduce the Games Club – a service that offers subscribers 400 of the world’s best games.
- Slide 10 (Value proposition): The games are the absolute best of the millions on offer. Users get free in-app purchases and the service lets users play games for as long as they like. Customers are offered a free trial and there are no advertisements or interruptions.
- Slide 11-16 (Value proposition): Details of the super popular games that billions of people are playing, all of which are included in the Games Club subscription.
- Slide 17 (Explanation): A summary of all the content of the games on offer and also data on how popular the games are.
- Slide 18 (Our Secret Sauce): Consumers can play games offline in a model where they pay a low price and can play as much as they like. In addition, there is a digital rights management system that will lock all games installed when users unsubscribe to the service.
- Slide 19 (Conclusion/The value we offer you): The Games Club is a high-quality service and together we can launch and market the solution to your customers. The value you get is a revenue share of the service, your branding and you will have an amazing offering for your consumers.
This summary is slightly simplified but I hope it still works as a good example of how we can build a story. As you see, I did not talk about the features and functions of the service. I discussed value for users and values for the prospect Appland wanted to work together with.
You now know how to create a really good sales story. Next, you need to put together a convincing pitch. How do you do that?
My approach to create the perfect pitch are these five steps.
Step 1: Create detailed customer profiles
If you don’t understand your customers well – B2B as well as end customers – you will never be able to craft a good message and presentation to attract them to your product or solution. Click here to learn How to create customer profiles / buyer personas for B2B Sales .
Step 2: Build a proper Value Proposition
You need to create a really good value proposition for your product or service. Click here to learn How to Create a Strong Value Proposition for B2B .
Step 3: Do research
To find a really good story you need to do research. You need to understand the industry, the problems there and how you can connect this to your product or service. You need to dig and find that story.
Step 4: Build an outstanding presentation
I think there are many ways to design a good sales presentation. It all depends on how it will be used. Will it only be used for presentations or will it be sent to clients via email? Do you think the prospect will forward the presentation to colleagues? All these questions need to be considered when you draft your presentation.
As I mentioned earlier, I design presentations with two major sections. The first section contains my “Core pitch”, which can be between 10-45 slides. (I try to restrict the presentation to a maximum of 25 slides). The second section is the “Appendix” where I put all other slides.
Here are my general rules when I work on each slide:
- Only one message or story per slide.
- A super headline, sub headline, additional mini headlines and possibly a little text. You can see an example below. In this slide, you can quickly read and understand the consumer value proposition of the Games Subscription Club I wrote about earlier.
- A slide can also only have an image and a little bit of text.
- It is ok to be succinct and not give out all details. If information is missing, the prospect will ask for it.
- I always make sure to use standard fonts in presentations. Many people will use your presentation to present your pitch to their colleagues or customers and missing fonts can complicate matters.
- It should be easy for both internal and external personnel to make changes in the text.
- There should be “master slides” that make it easy for any channel partners to change the company logo and so on.
- The end slide should have contact information.
- The presentation should have divider slides so it is easy for the prospect to understand when you move to another section.
- Create BIG message slides for important conclusions.
- Make sure the design of the slides changes constantly so the prospect stays active and interested.
- I add page numbers to the slides so it is easy to reference in discussions.
Step 5: Continue to improve
Version 1 of your presentation will not be perfect. Continue to improve your presentation as you learn new things. The sales presentation I created for Appland was on version 45 when I left the company. To create a really good story we need to test, evaluate and improve and this process never ends.
So, you now know how to create a compelling sales story that will form a part of your presentation’s pitch.
Before we conclude, let’s talk about what people often do wrong while drafting their presentations.
I have seen a lot of sales presentations over the last 20 years and there is always room for improvement. Here are the most common mistakes I see:
- Egocentric: Presentations are often egocentric and all about the company and your product. The problem with this is that the customer doesn’t really care about you or your product or service. Customers care about themselves and they want you to tell them how you can make their lives better.
- Too much text: No one wants to read a mass of text. A presentation should be as succinct as possible or it will risk confusing people. Each slide should address one idea or point. When you have too many ideas on one slide, instead of paying attention to your next point, people are more likely to be distracted trying to digest what you said in your previous one.
- No storytelling: Humans love to be told stories. Presentations that are only a list of features and functions don’t command as much interest as those that tell a story of how the product or solution can add value to a customer’s life.
- Lack of value propositions: A presentation should be about the values that you offer to the customer.
- Bad and ugly design: People like to look at things that attract them, and those things are usually well designed. You may not be an ace designer but there are plenty of designers you can find on freelancing platforms such as Upwork who will help make your presentation look professional.
- Difficult to understand: Some presentations use difficult language and also lack a structure, which makes them difficult to understand.
You now know why the sales presentation is important, what makes a great sales presentation, five steps to build the perfect pitch and what sales presentations often do wrong.
I hope this article has given you the inspiration to create your own storytelling-based sales presentation that you can share with your sales team as one of the best sales tools you ever created. Go ahead and do it. Good luck!
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Effective Sales Presentations: 11 Tips to Win Deals + Templates
What makes a sales presentation truly effective?
Is it that secret-sauce font, the comprehensive case studies, intricate graphs, or your shining personality? Or is it… something else?
It might seem like a simple question, but understanding the answer unlocks a world of opportunities for sales reps.
If your sales presentations are truly effective, they should accomplish these 4 things:
- Give prospects confidence in your brand
- Develop a deep relationship and mutual understanding of needs and priorities
- Convince potential customers of the value of your product
- Give clear direction for the next conversation
How many of your recent sales meetings have fallen short of these results?
A study by Forrester of more than 300 C-level buyers found that many reps are lacking key information for a successful sales meeting:
Put simply, most salespeople go into meetings:
- Unprepared for questions
- Without knowledge of the business or industry they’re selling to
- Without understanding the prospect’s situation and problems
- Without relevant social proof
Want to avoid falling into the trap of generic, ineffective sales presentations?
While preparing for and delivering a really good sales presentation isn’t an exact science, the following best practices will lead you to better results.
Let’s dive into the top methods sales professionals are using to nail their presentations and deliver killer sales pitches .
How to Prepare the Perfect Sales Pitch Presentation
Think you can get away with giving a great sales presentation on the fly? Think again. A PowerPoint presentation that was thrown together over lunch is not going to impress your decision-makers.
Preparation is a key aspect of every effective sales presentation.
Here are five ways you can prepare for success:
1. Set a Clear Agenda
Your sales presentation is built to guide the conversation and gives you a structure to work with throughout the meeting. But the prospect doesn’t know how your presentation is structured.
Does this situation sound familiar?
Prospect: “This is really interesting, but how does your product solve XYZ?”
You : “Actually, we’ll talk about that in a few slides. Anyway, as I was saying…”
These kinds of interruptions are common, and the popular response of “We’ll get to that” doesn’t normally go over very well with prospects.
Here’s how to avoid this: Set a clear agenda for the conversation, and share that with your prospects.
This could mean sharing an outline of the presentation topics you’ve prepared, or it can mean sharing the whole sales presentation with your prospect.
This way, your prospect can review the information before your meeting, see where you’ll cover certain topics, and save their questions for the right moment.
2. Adapt Your Script and Presentation
Above, we saw that 77% of reps enter meetings without a clear understanding of the issues that their prospect is facing, or areas where they can help.
There are two clear ways to fix this problem:
First, do your homework. The more you know about your potential client's business and current situation, the better. Also, try to understand their industry and target audience, read up on current news in the sector, and get a feel for the particular pain points this person is likely feeling the most.
Second, base your presentation and accompanying sales script on your ideal customer profile. If your sales team has multiple ideal customer profiles to sell to, discover which profile this prospect fits into and base your arguments, questions, and main points on the specific needs of this profile.
3. Pick Three Main Points for Each Prospect
No matter how many crazy statistics and fun features you throw at your prospect, they’re still only human. Shocking, we know.
In other words, they’ll probably forget at least half of what you say.
To create effective sales presentations that your prospects will remember, focus on three main bullet points that you want to highlight.
This isn’t a number we pulled from a hat. It’s based on an experiment performed by Kurt A. Carlson and Suzanne B. Shu. Their study found that, when your audience knows you’re trying to persuade them, the ideal number of positive claims to make is three. After four claims, your audience will start to become more and more skeptical of anything you say.
The title of their paper is a catchy phrase to help you remember this principle: Three Charms but Four Alarms .
So, go through your slides and pick three key points that you want your prospect to remember. Maybe these will be product features or maybe not, but once again, base these points on the real, felt needs of your prospect. You’ll see better results.
During the presentation, draw your audience's attention to these points as you introduce new ideas. Phrases like these draw attention at the right moments:
- Here’s the point…
- This is crucial…
- But this is what matters…
- But it gets even better...
- This next point is really important...
- This is what XYZ could mean for you, Jack…
And make sure these key points lead directly where you want them to—to your call to action. If they aren’t leading you to that, what’s the point?
For more, check out this video, where I talked in-depth about captivating and directing your prospect's attention during a sales conversation. Remember: whether you're delivering in-person or via video conferencing, maintaining eye contact and using body language to draw attention to main points works.
4. Use Visuals to Show, Not Tell
A sales deck can have several different functions. For example, if your sales deck is going to be read and discussed among stakeholders at your prospect’s company, it will need to include text that explains the visuals presented.
However, if you’re giving a sales presentation with that deck, it doesn’t need all that text.
To prepare a sales presentation for a product or service, make sure you include infographics and visuals that complement what you’re saying. You can use Canva or even a responsive whiteboard to do this.
Think of your slides as visual aids that give more meaning and context to your words.
These visuals can help to:
- Simplify complex processes
- Provide a clearer understanding of data/metrics
- Add credence to your words
- Keep your audience engaged
- Help your audience remember main points (this one is backed by science )
In short, for an effective sales presentation, keep your script and your slides separate. Use your words to add meaning to the visuals, and use your visuals to maximize the power of your words. With this approach, you will elevate your value proposition —and increase your close rate.
5. Show Them You Know Their Pain
Using a narrative in your presentation shows that you’re sympathetic to the problems your prospects are facing and that you know how to solve them.
So, what’s the narrative for your product?
Generally, the story you tell with your presentation will follow this pattern:
- There is a problem caused by a shift in the market, a change in the company’s circumstances, or the world situation
- That problem is solved, the business is saved, and your product is the hero
A compelling narrative that captures the feelings and frustrations of your prospect shows them that you understand them, you’re on the same page, and you’re here to help.
Maybe this is the story of how your product was born, to solve a problem internally at your own company. Maybe it’s the story of one of your successful customers. Or maybe it’s just a narrative that they can relate to and see themselves in.
In any case, using stories instead of just facts makes your presentation more memorable. According to one study, people only retain about 5-10 percent of the statistical information they hear. But they’ll remember 65-70 percent of the information they hear as stories.
Take advantage of this fact: Turn your data into a narrative.
Once you’ve prepared your sales deck and accompanying script, you’re ready to nail your next sales presentation.
Or are you?
Day-Of Sales Presentation Tips: Nail Your Next Sales Presentation
Ready for the big day? Here are six more tips you can use while actively presenting to your prospect, to give a truly effective sales presentation.
6. Open With Your Biggest Selling Point (Don’t Save it for the End)
Many sales reps like to save their product’s biggest selling point for the very end of their presentation as if they’re coming to some grand crescendo.
But your prospect didn’t come to this meeting hoping to hear the Philharmonic Orchestra play Beethoven’s Symphony No. 5. So, don’t play this pitch deck like another day at the theater.
Instead, open with your big selling points. Dazzle your prospects from the get-go, and you’ll have them hooked to the end.
To be counted among the Sales Success Stories and Stars of your organization… just go for it. Get the show on the road with a big opening. Leave them in (happy) tears.
7. Ask Open-Ended Questions
To understand your prospect and to keep them engaged with your presentation, questions are essential.
But wait, if you’re giving a sales presentation, aren’t you the one that’s supposed to be doing the talking? You answer the questions, right?
True. But, how do you know if your prospect is paying attention? How can you highlight the relevant points in your presentation if you don’t know what interests them?
To engage your prospect and draw them into your presentation, ask questions like:
- Can you walk me through how your team handles [problem]?
- Have you found any clever workarounds for when [issue] happens?
- What would your ideal solution to this problem look like?
- How would you expect a solution to this problem to affect your team?
It’s true, you’ve probably asked a lot of similar questions during the qualifying stage . But with these questions, you can lead the conversation and keep your prospect engaged with what you’re saying.
Open-ended questions will also help you with the next tip:
8. Build Context Around Your Biggest Value Points and Differentiators
The same questions we shared above can help add context to what you’re saying.
Don’t just tell the prospect: “ Our product helps you solve X problem. ”
Add meaning to that value point by asking questions:
- How often do you face X problem?
- How much time/money do you lose when this happens?
- How does X problem affect the morale/productivity of your team?
When you have the numbers clear, reiterate the problem: “ So, you lose $X every week because of this problem. That’s more than $Y per year that’s going down the drain until you solve this issue. ”
Then, bring in your value point: “With our product, you could save $Z every year by eliminating this problem for your team.”
The same method works for highlighting your key differentiators.
Instead of telling prospects that your product is the best because it’s the only one that does X, lead prospects to the features and benefits that set your product apart with open-ended questions.
This creates value and context around a problem that only your product can solve.
9. Make Social Proof Engaging: Mirror the Prospect’s Situation
This data blew our minds, and will probably blow yours, too: According to studies from our friends at Gong , sellers who use social proof in their sales calls have a 22% lower close rate .
Have you noticed a similar pattern with social proof in your sales presentations?
We all know that social proof is a powerful tool in the hands of sales reps and marketers. No need to throw out all your social media customer quotes, or company testimonials. But, it must be used correctly to work effectively.
Otherwise, you could actually hurt your chances of closing.
So, what’s the correct way to use social proof in your presentations?
Favor customers that are part of this prospect’s tribe .
For example, imagine you’re selling to an SMB, and you tell them that Facebook is your customer. They’ll be impressed, sure… but they’ll also start to wonder if your product is really a good fit for their small business.
Instead, when selling to SMBs, talk about your other SMB customers. Use examples of happy customers who are in the same field or industry. Or, find customer stories that mirror this prospect—with similar pain points.
With tribal social proof, you’ll gain the respect of prospects while demonstrating that you truly “get” them.
10. Never Talk Price Before Value
Chances are, you’re talking price somewhere in this sales presentation. At this stage in the sales pipeline , it’s normal that your prospect is ready to hear what your solution will cost.
But don’t open the conversation like this.
Sometimes you get into a room (whether in-person or virtual) with your main point of contact and important stakeholders, and the first thing they want to know is: “How much will this cost us?”
One of the golden rules of sales is this: Never talk price before value .
If you fold to the pressure and start off by talking about the price of your solution, your audience will view your product as a commodity, not as a valuable solution to their problem.
When stakeholders push you for a number, don’t be afraid to push back. If they’re insistent, turn the question back around on them:
“Before we talk about price, let me ask you this: How much will it cost your company if you don’t get these issues solved by next quarter?”
By focusing on the real monetary value that your product provides, you’ll help position your product as a premium solution, not a wholesale band-aid.
11. Keep It Less Than 10 Minutes
Did you know that every presenter at Apple’s product launches speaks for just 10 minutes or less?
This is because science tells us that the brain gets bored easily—our attention spans just can’t expand beyond a certain point. However, you can reengage your audience by introducing a change every 10 minutes.
Apply this principle to your keynote sales presentations: If you’re presenting longer than 10 minutes, the prospect’s interest will steadily decline. Wrap it up.
Our friends at Gong found that there’s a sweet spot for winning sales presentations: 9.1 minutes. It’s like the ideal elevator pitch for sales presentations.
So, stick to this rule of thumb: Keep your presentations under 10 minutes.
Sales Presentation Templates: Use These Sales Pitch Decks to Win More Deals
Want to build a stellar sales pitch presentation? Steal these presentation templates and customize them to your business—including stunning visuals, striking text, and a presentation process that wins deals.
Get the Powerpoint or Keynote version of these templates, and start creating your own effective sales presentations!
Ready to Give the Best Sales Presentation Ever?
You’ve got all the pro tips you need to nail your next presentation.
In the end, you want to demonstrate that you understand your prospect’s needs and concerns. Show you “get” them by adding a compelling narrative and including customer stories that mirror their own situation.
An effective presentation must also be engaging, which is why it’s essential to highlight three main points and add context with open-ended questions.
With this info, you’re ready to deliver a winning sales presentation. ( Psst... don't forget to use our sales presentation templates to get started!)
But what happens next? There are still some unaccounted-for areas of the sales process. If you want to really crush the follow-up and close more deals, you need a CRM to help you do it.
Close CRM does all this—and so much more. Watch our demo or try Close free for 14 days.
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7 Tips on Delivering a Perfect and Powerful Sales Presentation
There’s an art to making a highly effective sales presentation. It all boils down to two key elements. Content. And delivery. Get both of these right, and you stand a much better chance of making that sale. The content of your sales pitch is a reflection of your company’s professionalism. It has to be impeccable and easy to understand if it’s going to help you sell your product. And to successfully deliver that great content, you need to capture your prospect’s attention from beginning to end.
The following 7 steps show you how.
1 Before selling, do your homework
It’s essential to know your potential customer before meeting them and presenting your product. Your prospect is waiting for you to surprise them with a personalised proposal, 100% adapted to their needs, and that takes their concerns into account.
If you analyse their company beforehand, you’ll connect much better and your questions will be that much more pertinent. Apply this to your presentation – and your message will be relevant, unique and attractive.
2 Get rid of the corporate sales pitch
At the centre of any effective sales strategy are your target consumers. Rather than going to the sales call to talk about your product, listen to your prospect’s concerns. Start off by explaining the solution you offer, and as the discussion develops give them the opportunity to get to know you. It’s up to you (and your presentation) to project a positive image of the service and team of experts behind your company.
Your interaction with the prospect is your true corporate sales pitch.
3 More quality – less magic!
Use technology to communicate clearly and simply – even if you have the resources to make complex presentations with impressive effects. Too many “special effects” will dilute the real value of your message.
Opt for very visual results and avoid boring data.
4 Use connectivity to impress
It’s no longer enough to rely on a tablet with an internet connection. Consult documents in the cloud to find instant answers to your prospect’s questions; email them the presentation while you’re giving it; present an intuitive, dynamic report that will leave them speechless.
Don’t forget: paper-based documents belong to the last century!
5 Include demonstrations
The more interactive the meeting, the better.
Actual physical demonstrations will help your prospect understand what you’re selling. Use your tablet where possible – it’s by far the most effective method. Showcase success stories or practical ways of communicating better to help the prospect make a decision. Give concrete examples of how your product has helped similar customers.
6 Get to the point
Be clear and concise about the maximum benefits of your product. Rehearsing your presentation will help ensure you don’t digress. If it helps, prepare an outline of the messages you want your customer to take away. Take notes during the meeting to remember what your prospect is looking for – certain things they refer to will help you enhance your presentation.
7 Attitude is key
If you sell your offering with energy and a smile, you’re already differentiating yourself from countless others. It’s not about reading the information in PowerPoint slides; it’s about connecting with your potential customer in a cheerful, natural way. Familiarity with your product doesn’t have to result in a monotonous presentation. Make sure you capture your listener’s interest every step of the way.
A final point worth remembering is how each type of communication contributes to your overall message:
- Visual Gestures, movements and expression make up 55% of your message.
- Vocal How you use your voice to deliver your pitch accounts for 38% of the message.
- Verbal Your actual words only represent 7% of the message.
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The Anatomy of a Successful Sales Presentation
A sales presentation is essential to your sales process. It’s often your company’s first impression to prospective clients and goes a long way in determining if you will land those clients or not. A sales presentation is your opportunity to demonstrate the quality of your product or services and show prospective clients the value in them. This is why knowing what goes into a successful sales presentation is crucial. So, what makes a successful sales presentation? Here are some critical elements of a successful sales presentation:
1. Grab your audience at the start
This is an essential part of a successful sales presentation. If you don’t get the attention of your audience at the beginning of your presentation, you might never get them. Once an audience has tuned you out, it’s hard to get them back. Hit them with something visually stunning, attractive and informative that reflects your company’s stance and industry. A PowerPoint slide probably won’t get anyone to sit up and lean in. Use images and video to elicit an emotional response in your audience. Pull the audience in right from the start, and you will have a much better chance of holding them until the end.
2. Make sure your audience sees the value in your presentation
Make sure your presentation is clear and explains what it is that you do and why your audience should buy your product or service. Have them see the value in what you’re proposing and how it will benefit them. Remember that they won’t see it if you don’t. Having confidence in your product or service is essential. You can’t fake it, or your audience will know.
3. Incorporate storytelling
It’s no secret that presentations that involve storytelling are more successful than those that don’t. This is because stories help you relate to an audience. They help the audience feel connected to who you are and what you’re selling. A good storyteller engages the audience, captivates them, tugs at their emotions and motivates them to act.
Part of your presentation should include the story behind your company and your product or service. You can generate a lot of interest with a good “how this came to be where it is today” story. Incorporate interesting characters, events, and places in your story. Add humor where it is appropriate.
4. Offer real solutions
A key piece in the anatomy of a successful sales presentation is to hone in on the potential client's problem, need or want and how your product or service is the ideal solution. People like to see how your product is going to change their business for the better or take them to where they want to go. Hit on key points and show the benefits to your audience for each one. Keep it simple and easy to understand. Don’t bog your audience down with too much information or detail. A good way to drive home the value of your solution is to give a simple demonstration of it.
5. Be able to back up your presentation
A few questions you’ll often hear in a presentation are, “How do I know this will work for me?” or, "Why is this right for me?" If you aren’t prepared to back up your claims, your audience won’t believe you. Give them hard evidence that supports your product or service. Use images, video, testimonials and other tools to highlight your credibility. Sharing research data, quoting verifiable findings and comparing your products to your competitors are good ways to demonstrate to your audience that your product or service is the one they want and need.
6. Connect with your audience
If you don’t connect with your audience, chances are good that your presentation won’t be successful. It is essential that you not only connect with them but also hold that connection throughout your presentation. Keep your energy high and your attention on your audience. Research your audience in advance, find out what might appeal to them, and use that to get their attention. Let them know that you are interested in them, not just interested in selling something to them.
7. Encourage questions and feedback.
As important as connecting with your audience is, engaging them to participate in your presentation is equally as important. Ask questions that elicit responses. After key points, ask them if they see the benefit in what your product can do for them. Don’t assume they already know from what you’ve said. When you ask for feedback, you keep the audience engaged and ensure that nothing you say is falling through the cracks.
Many presenters will tell the audience to hold all questions until the end. What this generally means is that you don’t want to be interrupted. You have your presentation planned out and nobody is going to get in the way of it. The problem with this approach is that an audience can sense that. It might be frustrating for someone with a question early in your presentation to have to wait until the end. They might even forget the question or not bother to ask because the question pertains to something you touched on 20 minutes ago. Let your audience know up front that it’s okay to ask questions at any time. Gage facial expressions and body language that might indicate that someone has a question. Stop where you are and give them an opportunity to express what’s on their mind. This not only helps them, but it puts you in a better light.
Find Success With Ingage
At Ingage, we hear from companies and salespeople all the time about what tools they need to enable them to become successful salespeople. The answer: we’ve developed an interactive presentation software that helps salespeople close at a 10% higher rate than without Ingage. Ready to make your sales team more successful? Contact us for a custom presentation today!